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Web Analytics Manager Jobs (NOW HIRING)

Collabera

Web Analytics Manager

Foster City, CA · On-site

Web Analytics Manager Duration: 1 year with possible extensions Location: Foster City, CA The Web Analytics Manager reports the Director of Digital Marketing for Merchant Sales & Solutions, providing ...

Akraya Inc.

Web Analytics

San Jose, CA · On-site

Web Analytics Location: San Jose, CA, 95131 Duration: 6 - 12 Months plus ... The role is "Instrumentation Manager" -- need someone with an Analytical back ground. * Need ...

Navtech, Inc.

Web Analytics Lead

Whitehouse Station, NJ · On-site

Whitehouse Station, NJ Duration : 6 months The Web Analytics Manager must be good at grasping business concepts, analytical and technically proficient in web analytics and tagging to connect the dots ...

Operation IT

WEB ANALYTICS SPECIALIST

Philadelphia, PA · On-site

Our client in Philadelphia has an urgent need for Web Analytics expert. Contract to hire. * A ... Specific expertise in advanced Google Analytics configuration and reporting, Google Tag Manager ...

AXS

Sr. Web Analytics Developer

Manhattan, NY · On-site

Provide day‐to‐day management of the data collection integrity, including evaluation, QA, and ... Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to ...

AXS

Sr. Web Analytics Developer

Scottsdale, AZ · On-site

Provide day-to-day management of the data collection integrity, including evaluation, QA, and ... Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to ...

Mattel

Product Manager - Web Analytics

El Segundo, CA · On-site

The Opportunity: We're looking for a Product Manager, Web Analytics to own how Mattel defines, captures, and maintains digital analytics data across our ecommerce properties. This role will lead the ...

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How much do web analytics manager jobs pay per year?

As of Jun 4, 2026, the average yearly pay for web analytics manager in the United States is $80,851.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

More about Web Analytics Manager jobs
What cities are hiring for Web Analytics Manager jobs? Cities with the most Web Analytics Manager job openings:
What are the most commonly searched types of Web Analytics jobs? The most popular types of Web Analytics jobs are:
What states have the most Web Analytics Manager jobs? States with the most job openings for Web Analytics Manager jobs include:
What job categories do people searching Web Analytics Manager jobs look for? The top searched job categories for Web Analytics Manager jobs are:
Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in the United States as of May 2026, with employment types broken down into 1% As Needed, 97% Full Time, 1% Part Time, and 1% Temporary. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $80,851 per year, or $38.9 per hour.
Web Analytics Manager

Web Analytics Manager

Collabera

Foster City, CA • On-site

Contractor

Posted 17 days ago

Job description

Company Description

We provide cost-effective, high quality IT resources to meet talent needs through Staff Augmentation, Global Talent Management, Value Added Services through CLASS (Competency Leveraged Advanced Staffing & Solutions) Permanent Placement Services and Vendor Management Programs.
Collabera has been a leader in IT staffing for over 24 years and is one of the largest diversity IT staffing firms in the industry. We are known for our high-touch, customer-centric approach, offering our clients unmatched quality, responsiveness and flexibility. We are appreciated by our clients for our streamlined execution, highly efficient service and exceptional talent management that go above and beyond traditional staffing services. Collabera has been named the Best Staffing Firm to Work For in the large firm category by Staffing Industry Analysts, the global advisor on contingent work, for four consecutive years.

Job Description

Position Details:
Job Title:                      Web Analytics Manager
Duration:                      1 year with possible extensions
Location:                      Foster City, CA
The Web Analytics Manager reports the Director of Digital Marketing for Merchant Sales & Solutions, providing technical leadership and support for web analytics tools that deliver insights to help increase site visitors, create deeper engagement, and improve online conversions. She/He will work closely with global and regional marketing teams to ensure KPIs and success metrics are tightly aligned with digital marketing objectives, and measure/analyze cross-platform digital engagement across websites, microsites, digital assets, social media, video, and beyond.
The ideal candidate will be highly skilled in managing the administration, tagging and customization of web analytics tools. Typical tasks will include constructing and maintaining in-tool dashboards, regularly scheduled web reporting, and ad-hoc reporting. Duties will also include a key leadership role in the technical implementation and execution of a new web analytics system (GA Premium), in tight integration with related systems (Eloqua Marketing Automation, Salesforce CRM, Demandbase).
Responsibilities:
    Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and for interpreting data
    Perform all duties of an analytics tool administrator including creating/managing account access, all site tagging and configurations, custom dashboards, and user training as requested
    Participate in all Global/Regional Marketing kick-off activities to ensure necessary analytics tracking is set-up prior to site or campaign launches
    Run regularly-scheduled web analytics reports that contribute meaningful analysis and actionable insights
    Monitor and provide best practices for improvements of online conversions to optimize campaign success, in collaboration with Digital Marketing and Marketing Operations teams
    Ensure data quality and integrity for key audiences within marketing, sales and other internal organizations
    Determine objectives, methods and tools needed for iterative testing and optimization
    Lead regular tagging audits, providing best practices, and trouble-shooting to ensure accuracy
    Conduct ad-hoc analysis and reporting for internal clients as requested

Qualifications

Must Have Skills:
    5-7 years reporting, and technical background Experience with Web analytics premium, and Web tag manager
    Executive presentation skills (show on the resume the experience)

Skills and Experience:
    4-5+ years' experience managing enterprise-class web analytics platforms (e.g., Web Analytics, Adobe Analytics/Omniture, WebTrends); expertise with web analytics platform migrations highly valuable
    Proficiency developing custom reports, advanced segments, and complex goals, and the interpretation and presentation of findings
    Experience with SEM/SEO measurement techniques across both owned and paid media; social media measurement tools (NetBase, Radian6, Origami Logic, etc.) a plus
    Intermediate Excel skills and an ability to integrate disparate data sets into clear, concise reports
    Experience with A/B and multivariate testing techniques and best practices
    A passion to stay current with issues and trends in digital marketing, with an emphasis on measurement and reporting, especially for mobile and emerging technologies

Additional Information

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