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Web Analytics Manager Jobs in Boston, MA (NOW HIRING)

Saviance

Director Web Analytics

Boston, MA · On-site

Saviance is seeking a hands-on Director of Web Analytics who will oversee the administration of Adobe Analytics and manage the flow of web data to the company's Data Warehouse. This role involves ...

Recorded Future

Manager of Web Experience

Boston, MA · On-site

As our Manager of Web Experience , you will approach the website with the exact mindset of a ... We are looking for a highly analytical builder who can establish a clear digital vision, diagnose ...

Delinea

Senior Web Marketing Manager

Boston, MA · On-site

$120K - $163K/yr

... web analytics (e.g., GA4). • Fluency with the modern web marketing stack-CMS platforms, A/B testing tools, SEO/AEO tooling (Semrush, Ahrefs, Screaming Frog), and tag/analytics management. • ...

New

Omnicom Media

Analyst, Growth Analytics

Boston, MA · Hybrid

Experience with web analytics tools such as Google Analytics and/or Adobe Analytics, and/or tag management tools such as DTM/Launch, GTM and Tealium also a plus Wage and Benefits We offer a Total ...

Omnicom Media

Analyst, Growth Analytics

Boston, MA · On-site

Experience with web analytics tools such as Google Analytics and/or Adobe Analytics, and/or tag management tools such as DTM/Launch, GTM and Tealium also a plus Wage and Benefits We offer a Total ...

3E

Marketing Analytics Manager

Boston, MA · Remote

$120K - $135K/yr

About the Role 3E is looking for an Marketing Analytics Manager to help transform how our Marketing ... Develop reporting across paid media, digital, web, email, events, partner, ABM, lifecycle, organic ...

New

Grand Circle LLC

Director of Analytics

Boston, MA · On-site

$140K - $160K/yr

Co-own the strategy and governance for web and digital analytics with our Adobe Analytics Product Manager - including the data layer, tag management, and event collection across Adobe Data Collection ...

Grand Circle Travel

Director of Analytics

Boston, MA · On-site

$140 - $160/hr

Co-own the strategy and governance for web and digital analytics with our Adobe Analytics Product Manager -- including the data layer, tag management, and event collection across Adobe Data ...

BewellConnect

Web Manager

Boston, MA

The Web Manager will own all aspects of the website and reporting and be able to take on additional ... Strong analytical and problem solving skills * Passion for delivering a web presence that meets ...

BewellConnect

Web Manager

Boston, MA · On-site

The Web Manager will own all aspects of the website and reporting and be able to take on additional ... Strong analytical and problem solving skills * Passion for delivering a web presence that meets ...

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All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Boston, MA

Web Analytics Manager information

See Boston, MA salary details

$42.4K

$87.8K

$156.4K

How much do web analytics manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for web analytics manager in Boston, MA is $87,837.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,800.00 and $102,700.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the most commonly searched types of Web Analytics jobs in Boston, MA?

The most popular types of Web Analytics jobs in Boston, MA are:

What are popular job titles related to Web Analytics Manager jobs in Boston, MA?

For Web Analytics Manager jobs in Boston, MA, the most frequently searched job titles are:

What job categories do people searching Web Analytics Manager jobs in Boston, MA look for?

The top searched job categories for Web Analytics Manager jobs in Boston, MA are:

What cities near Boston, MA are hiring for Web Analytics Manager jobs?

Cities near Boston, MA with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Boston, MA as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $87,837 per year, or $42.2 per hour.

Director Web Analytics

Saviance

Boston, MA • On-site

Full-time

Re-posted 9 days ago

Job description

Job Summary:
Saviance is seeking a hands-on Director of Web Analytics who will oversee the administration of Adobe Analytics and manage the flow of web data to the company's Data Warehouse. This role involves collaborating with various teams to ensure quality assurance and effective reporting of web data.
Responsibilities:
• Comprehend Web Data Collection requirements to perform Quality Assurance checks, especially during Web Site Release cycle
• Develop understanding of web data flow to GCC Data Warehouse to interpret use of web data, in support of current business requests
• Adobe Analytics / Site Catalyst Administration including maintenance of User accounts, Inventory of Web Variables, Reports, and Alerts within Site Catalyst console and documentation repository
Qualifications:
Required:
• 3+ years of experience with Adobe Analytics/DTM/Adobe Launch
• 3+ years of experience with SQL
• Understanding of Web Site behavior – website personalization
• Strong use and knowledge of Excel (vlookups, pivots, calculations, etc.)
• Excellent quantitative and analytical skills
• Excellent verbal/written communication skills
• Proven ability to work in a fast paced, multi-tasked environment
Preferred:
• Experience with Tableau
• Use of relational database
• Knowledge/experience working with Data Warehouse team
Company:
Saviance is a modern consulting firm providing a variety of professional services to its clients in the US. Founded in 1999, the company is headquartered in Metuchen, USA, with a team of 201-500 employees. The company is currently Growth Stage.
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About Saviance

Sourced by ZipRecruiter

Saviance is a modern consulting firm providing a variety of professional services to its clients in the US. We bring twenty three years of experience to the table. Our consultants are qualified experts and extremely talented. We understand the business behind the technology, and work with many of the top Fortune 100 companies and provide innovative, scalable, robust and secure solutions. At the forefront of the Staffing and IT Solutions industry, Saviance is certified by NMSDC as a Tier 1, Minority Business Enterprise (MBE) . We are a self- certified Small Business and self- certified Woman Owned Business committed to maximizing global workforce solutions on behalf of our clients, empowering businesses and talent through applied human intelligence. We are a Diversity Supplier with global reach specializing in a business services blend of talent, technology, and a relentless commitment to customer success. It’s our diversity that’s acts as a core component of our culture, our approach to business, and the opportunities we provide to our clients and our employees.

Industry

It services

Company size

201 - 500 Employees

Headquarters location

East Rutherford, NJ, US

Year founded

1999

Social media

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