ZipRecruiter

Log In

1

Web Analytics Jobs (NOW HIRING)

Akraya Inc.

Web Analytics

San Jose, CA

Web Analytics Location: San Jose, CA, 95131 Duration: 6 - 12 Months plus * The role is "Instrumentation Manager" -- need someone with an Analytical back ground. * Need someone who is very proactive ...

Navtech, Inc.

Web Analytics Lead

Whitehouse Station, NJ · On-site

Web Analytics Lead Location : Whitehouse Station, NJ Duration : 6 months The Web Analytics Manager must be good at grasping business concepts, analytical and technically proficient in web analytics ...

Collabera

Web Analytics Manager

Foster City, CA · On-site

Web Analytics Manager Duration: 1 year with possible extensions Location: Foster City, CA The Web Analytics Manager reports the Director of Digital Marketing for Merchant Sales & Solutions, providing ...

next page

Showing results 1-20

All JobsBusiness JobsWeb Analytics Jobs

Web Analytics information

See salary details

$22

$51

$74

How much do web analytics jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for web analytics in the United States is $51.38, according to ZipRecruiter salary data. Most workers in this role earn between $43.99 and $63.70 per hour, depending on experience, location, and employer.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What are the key skills and qualifications needed to thrive as a web analytics professional?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.

What are some common challenges faced by professionals in web analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

Is a web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The field offers opportunities across industries with steady demand for skilled analysts.

What does a Web Analytics do?

A Web Analytics professional analyzes website data to track user behavior, measure performance, and optimize digital marketing strategies. They use tools like Google Analytics and SQL to gather insights, identify trends, and improve user experience. Strong analytical skills and knowledge of data visualization are essential for this role.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from website traffic to understand user behavior, improve website performance, and support marketing strategies. Professionals in this field use tools like Google Analytics and require skills in data analysis and reporting. Their work helps organizations optimize user experience and achieve business goals.
More about Web Analytics jobs

What cities are hiring for Web Analytics jobs?

Cities with the most Web Analytics job openings:

What are the most commonly searched types of Web Analytics jobs?

The most popular types of Web Analytics jobs are:

What states have the most Web Analytics jobs?

States with the most job openings for Web Analytics jobs include:

What job categories do people searching Web Analytics jobs look for?

The top searched job categories for Web Analytics jobs are:

Web Analytics jobs near you
Infographic showing various Web Analytics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 93% Full Time, 3% Part Time, and 3% Contract. Highlights an 78% Physical, 7% Hybrid, and 15% Remote job distribution, with an average salary of $106,868 per year, or $51.4 per hour.

Web Analytics

Akraya Inc.

San Jose, CA

Contractor

Re-posted 13 days ago

Job description

Job Description

Web Analytics

Location: San Jose, CA, 95131

Duration: 6 - 12 Months plus

  • The role is "Instrumentation Manager" -- need someone with an Analytical back ground.
  • Need someone who is very proactive, takes initiative and resourceful and can work cross functionally.
  • This resource would be working on one key project and be the centre point of contact for all behavioral tracking (web analytics) - working with analytics to understand the type of reports/data they need and translating that into what events (clicks, impressions, form abandonment) & variables (customer Id, device type, location) on web pages need to be tracked
  • Some exp with Web Analytics tools such as Omniture Site Catalyst or Google Analytics or Web Trends or any other analytics tools
  • Good in SQL for data validation purpose ---
  • Ability to converse with the product managers, technology and QA teams
  • Reporting piece is not mandatory (exposure to Tableau or Microstrategy is fine)
Qualifications

TOP 3 skills ---

  • ---- Web Analytics experience
  • ---- Technical background
  • ---- Communication skills with Product Managers
Additional Information
All your information will be kept confidential according to EEO guidelines.
Akraya logo

About Akraya

Sourced by ZipRecruiter

Akraya is an award-winning IT staffing firm and the staffing partner of choice for many leading companies across the US. Akraya was recently voted as a 2021 Best Staffing Firm to Temp for by Staffing Industry Analysts and voted by our employees and consultants as a 2022 Glassdoor Best Places to Work.

Industry

Recruiting and staffing services

Company size

11 - 50 Employees

Headquarters location

Santa Clara, CA, US

Year founded

2001

View All Akraya Jobs

Apply