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Web Analytics Jobs in Raleigh, NC (NOW HIRING)

Jobsbridge

Java Web Developer

Cary, NC · On-site

... analytical, flexible, innovative, and self-motivated UML, JUnit, JDOM, Web Services experience is a huge plus! Qualifications Skill : REST, SOAP, HTML5, CSS3, JAVA Additional Information All your ...

Atria Group LLC

Sr Web Developer

Durham, NC

Our company provides application analysis, design, development and programming, software ... Use web development technologies such as HTML, PHP, Pearl, CGI, JavaScript, AJAX, and CSS. Perform ...

Appian Corporation

Web Production Specialist

Raleigh, NC · On-site

$91K - $91K/yr

Working knowledge of web analytics, CRO testing, landing page performance, and digital experience optimization. #LI-MB1 The base salary range represents a good faith and reasonable estimate of the ...

USM

Web Developers

Raleigh, NC

... Cloud, Analytics (SMAC) and DevOps. USM, a US ensured Minority Business Enterprise (MBE) is ... Web Developers Location: Raleigh, North Carolina Duration: 1+ year Primary Skills: Java, WebSphere ...

pathwayRP

Lead Web Solutions Developer

Cary, NC · On-site

... analyze business needs, understand functional requirements and develop documentation required to implement the solutions. Leverage industry best practices to implement Content Manageable solutions ...

Jobsbridge

Java Web Developer

Cary, NC · On-site

... analytical, flexible, innovative, and self-motivated UML, JUnit, JDOM, Web Services experience is a huge plus! Qualifications REST, SOAP, HTML5, CSS3, JAVA Additional Information Multiple Openings ...

USM

Web Portal Configuration Analyst

Raleigh, NC · On-site

... Cloud, Analytics (SMAC) and DevOps. USM, a US ensured Minority Business Enterprise (MBE) is ... Web Portal Configuration Analyst Location: Raleigh, NC, Jefferson City, MO, Chicago, IL and ...

EnthuZiastic

Growth Hacker - Remote

Durham, NC · Remote

Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data visualization tools. Creativity: * Ability to think creatively and develop unique strategies to achieve ...

TekWissen

Web Hosting Middleware Engineer

Raleigh, NC · On-site

... analytical skills Demonstrate leadership skills during troubleshooting Strong Negotiation and conflict management skills Strong knowledge of web server platforms with a minimum of 5 years industry ...

EnthuZiastic

Growth Hacker - Remote

Durham, NC · On-site

Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data visualization tools. Creativity: * Ability to think creatively and develop unique strategies to achieve ...

EnthuZiastic

Growth Hacker - Remote

Raleigh, NC · Remote

Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data visualization tools. Creativity: * Ability to think creatively and develop unique strategies to achieve ...

EnthuZiastic

Growth Hacker - Remote

Raleigh, NC · On-site

Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data visualization tools. Creativity: * Ability to think creatively and develop unique strategies to achieve ...

Crescens, Inc.

SAP BI/BW Developer

Raleigh, NC

Develops complex SAP Business Explorer 7.x reports using Web Analyzer, Analyzer, Web Application Designer and Report Designer using SAP BW objects * Develops SAP BW objects such as infocubes, dso ...

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Web Analytics information

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How much do web analytics jobs pay per hour?

As of Aug 4, 2026, the average hourly pay for web analytics in Raleigh, NC is $49.94, according to ZipRecruiter salary data. Most workers in this role earn between $42.74 and $61.92 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in web analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

What does a Web Analytics do?

A Web Analytics professional analyzes website data to track user behavior, measure performance, and optimize digital marketing strategies. They use tools like Google Analytics and SQL to gather insights, identify trends, and improve user experience. Strong analytical skills and knowledge of data visualization are essential for this role.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

Is a web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The field offers opportunities across industries with steady demand for skilled analysts.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

What are the key skills and qualifications needed to thrive as a web analytics professional?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.
What are popular job titles related to Web Analytics jobs in Raleigh, NC? For Web Analytics jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Web Analytics jobs in Raleigh, NC look for? The top searched job categories for Web Analytics jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Web Analytics jobs? Cities near Raleigh, NC with the most Web Analytics job openings:
Web Analytics jobs near you
Infographic showing various Web Analytics job openings in Raleigh, NC as of July 2026, with employment types broken down into 83% Full Time, 10% Part Time, and 7% Temporary. Highlights an 86% In-person, and 14% Remote job distribution, with an average salary of $103,884 per year, or $49.9 per hour.

Digital Marketing Analyst, SEO & Web

MyEyeDr.

Raleigh, NC • On-site

Full-time

Medical, Dental, Life, Retirement, PTO

Posted 28 days ago

MyEyeDr. rating

6.3

Company rating: 6.3 out of 10

Based on 210 frontline employees who took The Breakroom Quiz

700th of 887 rated healthcare providers

Job description

Description
About the Role
As our Digital Marketing Analyst, SEO & Web, you will serve as MyEyeDr.'s go-to expert on digital analytics, search performance, and onsite behavioral intelligence. You'll own our end-to-end measurement framework-from data layer architecture through reporting and visualization-ensuring every team has the insight they need to make smarter decisions.
Working closely with IT, Marketing, and external agency partners, you'll build and maintain the systems that connect traffic sources to patient outcomes, content engagement to conversion, and SEO health to business growth.
In a rapidly evolving search landscape that now includes generative engine optimization (GEO) and answer engine optimization (AEO), your ability to develop forward-looking measurement frameworks will be critical to keeping MyEyeDr. visible, competitive, and analytically ahead.
This is a hybrid position with a minimum of two onsite days per week at our Raleigh, NC office.
You Will
  • Own MyEyeDr.'s Google Analytics implementation, ensuring accurate, complete, and trustworthy data across all digital properties-including tag governance, configuration, and ongoing QA in partnership with IT and our agency partners.
  • Partner with IT to design, implement, and maintain data layer events that capture meaningful onsite interactions, enabling granular behavioral analysis and ensuring measurement keeps pace with site changes and feature launches.
  • Own the conversion funnel-define it, measure it, interrogate it, and continuously improve it. Develop a clear understanding of how patients move from awareness through appointment booking, identifying drop-off points and opportunities to optimize.
  • Map and analyze traffic sources across paid, organic, direct, and referral channels, providing clear attribution insights that inform channel investment and marketing strategy.
  • Lead the development of GA4 and Looker Studio dashboards in collaboration with internal marketing stakeholders and external agency partners, transforming raw data into visual stories that drive faster, smarter decisions.
  • Build and maintain a content engagement framework-define what good engagement looks like across web pages and blog content, identify high-performing topics and formats, and develop metrics (scroll depth, time on page, return visits, etc.) that reflect genuine patient interest.
  • Monitor, measure, and report on SEO performance across technical health, on-page optimization, backlink profile, and keyword rankings, with clear recommendations tied to traffic and visibility outcomes.
  • Develop and own a GEO/AEO measurement framework in partnership with external SEO and AI search specialists, establishing how MyEyeDr. tracks and improves its presence in AI-generated answers, featured snippets, and emerging search surfaces.
  • Conduct regular competitive benchmarking in SEO and content performance, identifying gaps and opportunities relative to key competitors in the eye care and retail healthcare space.
  • Synthesize data from multiple sources-GA4, Google Search Console, SEMrush, third-party tools-into cohesive performance narratives for marketing leadership and cross-functional partners.
  • Establish data hygiene standards and documentation practices that ensure consistency and reliability across all analytics reporting.
  • Stay current on changes to Google's algorithms, GA4 updates, and the evolving AI search landscape, proactively assessing implications and recommending adjustments to measurement strategy and tactics.
About You
  • 4+ years of experience in digital analytics, web analytics, or SEO, with at least 2 years of hands-on ownership of a GA4 implementation in a mid-to-large organization.
  • Google Analytics expertise is non-negotiable-you are deeply confident in GA4 configuration, event tracking, custom dimensions, explorations, and connecting GA data to downstream reporting tools.
  • Hands-on experience working with IT or development teams on data layer architecture; you understand how events are structured, can write clear technical specifications, and can troubleshoot tracking issues independently.
  • Proven ability to own and analyze conversion funnels end-to-end, with experience identifying friction points and translating findings into clear optimization recommendations.
  • Strong proficiency in Looker Studio (formerly Data Studio) for building dashboards; experience connecting multiple data sources and designing reports for non-technical stakeholders.
  • Solid SEO foundation covering technical SEO, on-page best practices, keyword strategy, Google Search Console, and backlink analysis-you're comfortable with tools like SEMrush, Ahrefs, Moz, or equivalent.
  • Familiarity with GEO and AEO concepts and the emerging measurement landscape around AI-generated search results (ChatGPT, Google AI Overviews, Perplexity, etc.); experience developing or contributing to a measurement framework in this space is a strong plus.
  • Experience building content engagement frameworks-defining meaningful KPIs beyond pageviews and developing measurement approaches that connect content performance to business outcomes.
  • Proficiency in Google Tag Manager for managing and auditing tags, triggers, and variables across web properties.
  • Strong analytical and storytelling skills-you can distill complex datasets into clear, concise insights that resonate with both technical teams and marketing leadership.
  • Experience in multi-location retail, healthcare, or consumer services is a plus; you understand how local search dynamics and multi-location brand presence affect measurement strategy.
  • Collaborative, self-directed working style-you're comfortable navigating relationships with internal stakeholders and external agency partners, managing competing priorities without losing sight of what matters most.
  • Intellectual curiosity and a growth mindset-you follow the data where it leads, stay on top of industry changes, and bring a proactive perspective to how MyEyeDr. should evolve its analytics and SEO approach.
  • Bachelor's degree in Marketing, Analytics, Statistics, or related field, or equivalent experience.

Grow with Us
  • Career Development and Training Opportunities
  • Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
  • Participate in our Vision coverage and associate discounts on our products
  • Participate in our 401(k) with competitive company match
  • Accrue PTO and paid holidays from day one

Introduction | MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients' needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.
#LI-Hybrid
#LI-KD1

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About MyEyeDr.

Sourced by ZipRecruiter

How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.

Industry

Health care and social assistance

Company size

5,001 - 10,000 Employees

Headquarters location

Vienna, VA, US

Year founded

2001

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