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Web Analytics Jobs in Raleigh, NC (NOW HIRING)

You'll draw on web analytics experience to guide digital product reporting and analysis, and oversee A/B testing programs that optimize the customer journey. RESPONSIBILITIES: * Partner with digital ...

You'll draw on web analytics experience to guide digital product reporting and analysis, and oversee A/B testing programs that optimize the customer journey. RESPONSIBILITIES: * Partner with digital ...

Senior Marketing Specialist

Cary, NC · On-site

$89K - $113K/yr

Use web analytics tools such as Google Analytics, Adobe Analytics, Google Tag Manager, or similar platforms to evaluate traffic sources, user behavior, content engagement, conversions, and campaign ...

... analytical, flexible, innovative, and self-motivated UML, JUnit, JDOM, Web Services experience is a huge plus! Qualifications Skill : REST, SOAP, HTML5, CSS3, JAVA Additional Information All your ...

Our company provides application analysis, design, development and programming, software ... Use web development technologies such as HTML, PHP, Pearl, CGI, JavaScript, AJAX, and CSS. Perform ...

... analyze business needs, understand functional requirements and develop documentation required to implement the solutions. Leverage industry best practices to implement Content Manageable solutions ...

... Cloud, Analytics (SMAC) and DevOps. USM, a US ensured Minority Business Enterprise (MBE) is ... Web Developers Location: Raleigh, North Carolina Duration: 1+ year Primary Skills: Java, WebSphere ...

.Net Web Developer

Raleigh, NC · On-site

$47 - $62/hr

The role involves creating and modifying web applications, conducting detailed analysis to understand requirements, and ensuring software testing and validation procedures are followed.

Senior Web Developer

Raleigh, NC · On-site

$90 - $150/hr

Our Web, Research & Development, Data Science, Design and Digital teams work together to build ... Integrate websites with APIs, CRMs, analytics tools and third‑party platforms * Improve website ...

... analytical, flexible, innovative, and self-motivated UML, JUnit, JDOM, Web Services experience is a huge plus! Qualifications REST, SOAP, HTML5, CSS3, JAVA Additional Information Multiple Openings ...

... Cloud, Analytics (SMAC) and DevOps. USM, a US ensured Minority Business Enterprise (MBE) is ... Web Portal Configuration Analyst Location: Raleigh, NC, Jefferson City, MO, Chicago, IL and ...

Conduct necessary analysis, design and prepare technical documentation * Estimate story sizes and ... Web Service SOAP/REST expertise, especially as a service provider. * MDB/MDP/Broker/Service Bus MQ ...

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Web Analytics information

See Raleigh, NC salary details

$19

$45

$65

How much do web analytics jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for web analytics in Raleigh, NC is $45.36, according to ZipRecruiter salary data. Most workers in this role earn between $38.85 and $56.25 per hour, depending on experience, location, and employer.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What are the key skills and qualifications needed to thrive as a web analytics professional?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.

What are some common challenges faced by professionals in web analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

Is a web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The field offers opportunities across industries with steady demand for skilled analysts.

What does a Web Analytics do?

A Web Analytics professional analyzes website data to track user behavior, measure performance, and optimize digital marketing strategies. They use tools like Google Analytics and SQL to gather insights, identify trends, and improve user experience. Strong analytical skills and knowledge of data visualization are essential for this role.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from website traffic to understand user behavior, improve website performance, and support marketing strategies. Professionals in this field use tools like Google Analytics and require skills in data analysis and reporting. Their work helps organizations optimize user experience and achieve business goals.

What are the most commonly searched types of Web Analytics jobs in Raleigh, NC?

The most popular types of Web Analytics jobs in Raleigh, NC are:

What are popular job titles related to Web Analytics jobs in Raleigh, NC?

For Web Analytics jobs in Raleigh, NC, the most frequently searched job titles are:

What cities near Raleigh, NC are hiring for Web Analytics jobs?

Cities near Raleigh, NC with the most Web Analytics job openings:

Infographic showing various Web Analytics job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% Internship, 93% Full Time, 3% Part Time, and 3% Contract. Highlights an 76% Physical, 7% Hybrid, and 17% Remote job distribution, with an average salary of $94,355 per year, or $45.4 per hour.

Senior Manager, Analytics

Durham, NC • On-site

Dollar Shave Club
201 - 500 employees

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago


Job description

ABOUT DSC:

In 2011, Dollar Shave Club didn't just shake up the shaving aisle—we reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy. 

Since then, we've grown far beyond blades. From grooming to personal care, we've built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you.

Today, DSC is expanding into new categories and new markets, but our DNA hasn't changed. We're still here to cut the BS, deliver real value, and bring a little humor to the everyday routine.

So what are you waiting for? Join the Club.

ROLE SUMMARY:

We are seeking a Senior Manager, Analytics to serve as a strategic leader driving our data-driven growth and digital experimentation. Reporting to the Director of Data and Analytics, you will work closely with business partners in CRM, acquisition, and digital product to translate business questions into high impact analyses, and leverage those findings to iterate on and enhance our underlying data models and reports in order to continually shorten the time to data-driven decisions. You'll leverage expert-level SQL skills to pull and manipulate the best data for the task at hand, crafting compelling narratives to present to senior executives and foster better discussions and decision-making. You'll draw on web analytics experience to guide digital product reporting and analysis, and oversee A/B testing programs that optimize the customer journey.


RESPONSIBILITIES:

  • Partner with digital product, CRM, acquisition, and engineering to set up, measure, and interpret A/B and multivariate tests
  • Work to continually enhance our Google Analytics implementation, improving our understanding of the onsite customer experience
  • Ad hoc deep dive analyses to better understand the root of conversion trends and find opportunities for optimization
  • Present complex findings in clear, concise, and engaging ways that inspire confident action
  • Manage and mentor one direct report, helping them grow in technical, analytical, and communication skills
  • Collaborate with business partners across CRM, acquisition, and digital product to focus on developing metrics that support key strategic priorities and allow for continuous improvement
  • Investigate and resolve data integrity issues across platforms to ensure analytical accuracy and reliability
  • Develop and QA data pipelines and dashboards in Tableau that surface actionable insights for product, growth, and leadership teams

REQUIREMENTS:

  • 8+ years of experience in analytics, including at least 1 year managing or mentoring analysts
  • Strong SQL skills in Snowflake, Redshift, or BigQuery, with an eye towards efficient, readable, and optimized queries
  • Proven track record of making data-driven recommendations that lead to measurable impact
  • Proficient in Tableau with the ability to build self-serve dashboards and executive-ready visual narratives
  • Experience supporting A/B testing and experimentation at scale
  • Excellent communicator who can simplify complex data and influence decision-makers
  • Collaborative, personable, and curious, with a mix of technical skill and business acumen
  • Detail-oriented and determined to see projects through from start to finish
  • Strong attention to detail and ability to deliver executive-ready visualizations and presentations
  • Strong working knowledge of Google Analytics or other web analytics tools
  • Demonstrated experience defining, tracking, and interpreting product KPIs and success metrics
  • Strong communication skills with the ability to distill complex data into clear, compelling stories for diverse audiences
  • Familiarity with dbt and Github a plus

POSITION TYPE:
This is a full-time exempt position.
WORK ENVIRONMENT:
This position is in-office, working out of our HQ in Durham, North Carolina 4x a week.

SALARY:
$165,000-$180,000 + Bonus

BENEFITS:

  • Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
  • Free life insurance, short term disability and long term disability
  • 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
  • Unlimited vacation and generous sick time
  • Half day Fridays year-round (subject to business needs)
  • 12 weeks of fully paid parental leave
  • 4 weeks of fully paid disability leave
  • Free Dollar Shave Club Products
  • Monthly cell phone stipend

APPLICATION PROCESS:
All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you'll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled.


Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.
Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: accommodations@dollarshaveclub.com
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Thank you for considering a career with Dollar Shave Club 

Privacy Notice for California Job Applicants

Dollar Shave Club participates in the E-Verify program. Please click the links for more information:
  • E-Verify Participation
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