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Web Analytics Jobs in Raleigh, NC (NOW HIRING)

Waxing The City of Raleigh

Marketing Director

Raleigh, NC · On-site

$15 - $22/hr

Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords * Customer-oriented approach with aptitude * Professional chartered marketer (CIM) is a plus * Excellent ...

First Bank

Senior Web Developer - Frontend & UI

Raleigh, NC · On-site

$111K - $146K/yr

... analytics platforms. • Implement resilient UI patterns for handling API responses, loading states, and errors. • Collaborate with cross‑functional teams across engineering, product, and ...

Crescens, Inc.

SAP BI/BW Developer

Raleigh, NC

Develops complex SAP Business Explorer 7.x reports using Web Analyzer, Analyzer, Web Application Designer and Report Designer using SAP BW objects * Develops SAP BW objects such as infocubes, dso ...

Crescens Inc

SAP BI/BW Developer

Raleigh, NC · On-site

Develops complex SAP Business Explorer 7.x reports using Web Analyzer, Analyzer, Web Application Designer and Report Designer using SAP BW objects * Develops SAP BW objects such as infocubes, dso ...

First Bank

Senior Web Developer - Frontend & UI

Raleigh, NC · On-site

$111K - $146K/yr

... or analytics platforms. * Implement resilient UI patterns for handling API responses, loading ... Strong experience with web development technologies, including: * HTML, CSS, JavaScript ...

360 IT Professionals

BUSINESS ANALYST

Raleigh, NC

Furthermore, we build web products and offer services such as web designing, layouts, responsive ... Highly experienced Business Analyst needed for development of requirements for an Unclaimed ...

Osv_edf

Reporter/Editor, Editorial Team

Raleigh, NC · On-site +1

Experience implementing SEO and other digital media strategies; familiarity with web analytics, AEO/GEO and audience engagement a plus. * Experience selecting imagery and helping to develop editorial ...

New

E*Pro, Inc.

Webmethods Developer

Raleigh, NC

Technical/Functional Skills :5 years direct experience designing and developing using Web Methods ... Impact analysis, Design and development of services/components on webmethods integration server ...

360 IT Professionals

Senior Analyst Programmer

Raleigh, NC

$43.25 - $58.50/hr

Furthermore, we build web products and offer services such as web designing, layouts, responsive designing, graphic designing, web application development using frameworks based on model view ...

Waxing The City

Marketing Director

Raleigh, NC · On-site

$15 - $22/hr

Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords * Customer-oriented approach with aptitude * Professional chartered marketer (CIM) is a plus * Excellent ...

Wake County Public Schools

Systems Analyst

Raleigh, NC · On-site

... web applications that display complex data sets, to provide custom reports, to integrate with other ... PREFERRED QUALIFICATIONS • Business Intelligence analytics experience on enterprise systems like ...

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How much do web analytics jobs pay per hour?

As of Jul 12, 2026, the average hourly pay for web analytics in Raleigh, NC is $49.94, according to ZipRecruiter salary data. Most workers in this role earn between $42.74 and $61.92 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Web Analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

How much do web analysts make?

Web analysts typically earn a median annual salary ranging from $60,000 to $80,000, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in tools like Google Analytics or SQL can earn over $100,000 annually.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What does a Web Analyst do?

A Web Analyst is responsible for collecting, analyzing, and interpreting website data to improve user experience and business performance. They use tools like Google Analytics and SQL to track metrics, identify trends, and generate reports for decision-making. Strong analytical skills and knowledge of digital marketing are essential for this role.

Is web analytics a good career?

Web analytics is a growing field that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, tools like Google Analytics, and understanding of digital marketing. The role offers opportunities for advancement and specialization, making it a viable career choice for those interested in data-driven decision making.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from websites to understand user behavior, track performance, and improve online strategies. Professionals in this field use tools like Google Analytics to generate reports and inform decision-making. Skills in data analysis and familiarity with digital marketing are important for this role.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

What are the key skills and qualifications needed to thrive as a Web Analytics professional, and why are they important?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.
What are popular job titles related to Web Analytics jobs in Raleigh, NC? For Web Analytics jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Web Analytics jobs in Raleigh, NC look for? The top searched job categories for Web Analytics jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Web Analytics jobs? Cities near Raleigh, NC with the most Web Analytics job openings:
Web Analytics jobs near you

Marketing Director

Waxing The City of Raleigh

Raleigh, NC • On-site

$15 - $22/hr

Full-time

Re-posted 26 days ago

Job description

Benefits:
  • Bonus
  • Bonus based on performance
  • Opportunity for advancement
  • Employee discounts
  • Free uniforms

Job description
Marketing Director Waxing The City Raleigh NC
Come be a part of something bigger and greater at Waxing The City Raleigh NC. Come help us grow our foot print across North Carolina.
Are you a determined and friendly professional with an advanced understanding of human behavior, social media marketing and a desire to help consumers find exactly the right product or service to suit their needs? Do you love the beauty business? If so, you might be a great fit for our company. Were a successful startup with room to grow and were looking for a self-starting Marketing Manager to oversee promotional events and improve client retention. The ideal candidate for this position has a positive attitude, a tireless work ethic and an insatiable appetite for growth.
At Waxing The City Raleigh NC we are looking for a competent Marketing Director to be in charge of the organizations marketing ventures. This primarily involves developing and implementing strategies to strengthen the companys market presence and help it find a voice that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He or She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the companys market share and maximize revenues in order to thrive against competitors.
Responsibilities

  • Organize promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise
  • Hire and train a team of marketing associates to coordinate events and conduct outside sales
  • Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints
  • Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies.
  • Design and implement comprehensive marketing strategies to create awareness of the companys business activities
  • Supervise the department and provide guidance and feedback to other marketing professionals
  • Produce ideas for promotional events or activities and organize them efficiently
  • Plan and execute campaigns for corporate promotion, launching of new product lines etc.
  • Monitor progress and submit performance reports
  • Responsible for producing valuable content for the companys online presence, editorial design and organizing the companys publications
  • Conduct general market research to keep abreast of trends and competitors marketing movements
  • Control budgets and allocate resources amongst projects
  • Become the organizations agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Skills

  • Proven experience as Marketing Director
  • Excellent leadership and organizing skills
  • Excellent networking skills
  • Analytical and creative thinking
  • Exquisite communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
  • Customer-oriented approach with aptitude
  • Professional chartered marketer (CIM) is a plus
  • Excellent in marketing and communications or relevant field
Waxing The City Raleigh NC Team
1-252-646-2362