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Google Analytics 4 Ga4 Jobs in Raleigh, NC (NOW HIRING)

TriMark Digital

CRO Strategist

Raleigh, NC · On-site

$79K - $91K/yr

Experience with Google Analytics 4 (GA4) and website analytics platforms. * Familiarity with user behavior tools such as Microsoft Clarity, Hotjar, Crazy Egg or similar platforms. * Experience ...

TriMark Digital

CRO Strategist

Raleigh, NC · On-site

$79K - $91K/yr

Experience with Google Analytics 4 (GA4) and website analytics platforms. * Familiarity with user behavior tools such as Microsoft Clarity, Hotjar, Crazy Egg or similar platforms. * Experience ...

TriMark Digital

CRO Strategist

Raleigh, NC · On-site

$79K - $91K/yr

Experience with Google Analytics 4 (GA4) and website analytics platforms. * Familiarity with user behavior tools such as Microsoft Clarity, Hotjar, Crazy Egg or similar platforms. * Experience ...

Dollar Shave Club

Senior Manager, Analytics

Durham, NC · On-site

Work to continually enhance our Google Analytics implementation, improving our understanding of the ... Half day Fridays year-round (subject to business needs) * 12 weeks of fully paid parental leave * 4 ...

Dollar Shave Club

Senior Manager, Analytics

Durham, NC · On-site

Work to continually enhance our Google Analytics implementation, improving our understanding of the ... Half day Fridays year-round (subject to business needs) * 12 weeks of fully paid parental leave * 4 ...

Dollar Shave Club

Senior Manager, Analytics

Durham, NC · On-site

Work to continually enhance our Google Analytics implementation, improving our understanding of the ... Half day Fridays year-round (subject to business needs) * 12 weeks of fully paid parental leave * 4 ...

Directive

Paid Social Manager (Remote US)

Raleigh, NC · Remote

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance * Ability to ...

Directive

Meta Strategist (Remote US)

Raleigh, NC · Remote

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance * Ability to ...

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All JobsGoogle Analytics 4 Ga4 JobsGoogle Analytics 4 Ga4 Jobs in Raleigh, NC

Google Analytics 4 Ga4 information

See Raleigh, NC salary details

$37.9K

$111.1K

$145.8K

How much do google analytics 4 ga4 jobs pay per year?

As of Aug 29, 2026, the average yearly pay for google analytics 4 ga4 in Raleigh, NC is $111,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $97,700.00 and $130,700.00 per year, depending on experience, location, and employer.

What is a Google Analytics 4 GA4?

A Google Analytics 4 (GA4) job involves managing, analyzing, and interpreting website and app data using GA4. Professionals in this role set up tracking, create reports, and provide insights to optimize user experience and marketing strategies. They work with event-based data models, configure conversions, and integrate GA4 with tools like Google Tag Manager and Google Ads. Strong analytical skills and knowledge of GA4's features are essential for success in this role.

What are the main responsibilities of a Google Analytics 4 GA4 specialist on a marketing or analytics team?

A Google Analytics 4 (GA4) specialist is primarily responsible for implementing and maintaining GA4 tracking on websites or apps, configuring events and conversions, and ensuring the quality of collected data. They analyze user behavior, create custom reports, and translate data into actionable insights for marketing and product teams. Collaboration is usually required with web developers, UX designers, and digital marketers to ensure that analytics goals align with business objectives. Regularly troubleshooting tracking issues and staying current with GA4 updates are also important aspects of the job. This dynamic role is integral to optimizing digital strategies and demonstrating the ROI of marketing efforts.

What are the key skills and qualifications needed to thrive in the Google Analytics 4 GA4 position, and why are they important?

To excel as a Google Analytics 4 (GA4) specialist, you need a solid grasp of web analytics, data interpretation, tag management, and experience with digital marketing or e-commerce platforms. Familiarity with the GA4 interface, Google Tag Manager, data layer configurations, and often a Google Analytics certification are typically expected. Excellent problem-solving, attention to detail, and the ability to communicate insights to both technical and non-technical stakeholders are crucial soft skills for this role. These qualifications enable effective measurement, reporting, and optimization of digital performance, driving better business decisions and outcomes.

What are popular job titles related to Google Analytics 4 Ga4 jobs in Raleigh, NC?

For Google Analytics 4 Ga4 jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Google Analytics 4 Ga4 jobs in Raleigh, NC look for?

The top searched job categories for Google Analytics 4 Ga4 jobs in Raleigh, NC are:

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Cities near Raleigh, NC with the most Google Analytics 4 Ga4 job openings:

Google Analytics 4 Ga4 jobs near you
Infographic showing various Google Analytics 4 Ga4 job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% Internship, 91% Full Time, 5% Part Time, and 3% Contract. Highlights an 81% Physical, 6% Hybrid, and 13% Remote job distribution, with an average salary of $111,128 per year, or $53.4 per hour.

CRO Strategist

Raleigh, NC • On-site

TriMark Digital
Marketing • 11 - 50 employees
Learn more about TriMark Digitalexternal

$79K - $91K/yr

Full-time

Posted 27 days ago

Job description

At TriMark Digital, we believe great marketing turns traffic into measurable business outcomes. As a Conversion Rate Optimization (CRO) Strategist, you'll help clients maximize the value of every website visitor through data-driven experimentation, user experience optimization and continuous testing. You'll develop and execute A/B and multivariate testing programs, uncover friction points across digital experiences, and translate user behavior into actionable recommendations that improve lead generation, revenue and overall marketing performance.
This role is ideal for someone who combines analytical thinking with creativity, understands customer psychology, and thrives on proving ideas through experimentation. You'll work closely with our Paid Media, Organic, Analytics, Design, Content, Development and Client Services teams to ensure every optimization supports broader business objectives.
RESPONSIBILITIES
  • Develop and lead comprehensive conversion rate optimization (CRO) strategies for a diverse portfolio of clients, aligning testing initiatives with broader marketing objectives and measurable business outcomes.
  • Own the end-to-end experimentation process, including research, hypothesis development, test prioritization, implementation, quality assurance, analysis and ongoing optimization.
  • Design, build and manage A/B, multivariate and personalization tests using
    VWO and other experimentation platforms to continuously improve website performance.
  • Create data-driven testing roadmaps by leveraging business goals, user behavior insights, analytics, customer feedback and opportunity sizing to prioritize high-impact initiatives.
  • Conduct comprehensive conversion audits to identify friction points, usability issues, messaging gaps and technical barriers across websites, landing pages and digital customer journeys.
  • Analyze quantitative and qualitative user behavior using platforms such as Google Analytics 4, Microsoft Clarity, Hotjar, VWO Insights, heatmaps, session recordings and funnel analysis to uncover optimization opportunities.
  • Develop strong, research-backed hypotheses rooted in customer psychology, behavioral science and performance data, ensuring every test has a clear objective and measurable success criteria.
  • Partner closely with UX designers, developers, strategists and digital marketers to translate insights into optimized user experiences and high-performing testing variations.
  • Evaluate experiment results using statistical significance and confidence intervals, translating findings into actionable recommendations that drive continuous performance improvements.
  • Optimize every stage of the customer journey, including landing pages, website navigation, lead generation forms, calls-to-action, ecommerce experiences, checkout flows and conversion funnels.
  • Collaborate with Paid Search, Paid Social, SEO, Email & SMS, Content and Analytics teams to ensure post-click experiences align with campaign messaging and maximize marketing ROI.
  • Monitor and report on key performance indicators including conversion rate, revenue per visitor, lead quality, engagement, form completion rate, customer acquisition efficiency and overall business impact.
  • Present testing strategies, experiment results and optimization recommendations to both clients and internal stakeholders through clear reporting, storytelling and executive-level presentations.
  • Stay informed on emerging CRO methodologies, UX best practices, accessibility standards, AI-powered optimization, personalization strategies and evolving consumer behavior to continually improve client performance.
  • Help establish and evolve TriMark Digital's CRO methodology, documentation, testing frameworks, QA processes and best practices to scale experimentation across the agency.
  • Support business development efforts by participating in website audits, CRO assessments and client pitches, helping demonstrate TriMark's performance-first approach to prospective clients.
  • Mentor team members and share knowledge across the agency, fostering a culture of experimentation, curiosity and continuous optimization.

EXPERIENCE REQUIRED
  • Bachelor's degree in Marketing, Analytics, Business, Psychology, Human-Computer Interaction or a related field.
  • 3-6+ years of experience in Conversion Rate Optimization, Digital Marketing, UX Optimization or Performance Marketing.
  • Hands-on experience with VWO (required) or equivalent experimentation platforms such as Optimizely, AB Tasty or Adobe Target.
  • Strong understanding of A/B testing methodology, experimentation frameworks and statistical significance.
  • Experience with Google Analytics 4 (GA4) and website analytics platforms.
  • Familiarity with user behavior tools such as Microsoft Clarity, Hotjar, Crazy Egg or similar platforms.
  • Experience optimizing websites, landing pages, lead generation funnels and ecommerce experiences.
  • Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations.
  • Understanding of UX principles, information architecture, user behavior and customer psychology.
  • Experience collaborating with designers and developers to implement testing initiatives.
  • Excellent presentation and communication skills with the ability to explain complex findings to both technical and non-technical audiences.
  • Agency experience preferred.

PREFERRED QUALIFICATIONS
  • Experience with Google Tag Manager and event tracking implementation.
  • Working knowledge of HTML, CSS and JavaScript sufficient to collaborate with developers and troubleshoot testing implementations.
  • Experience with Looker Studio, BigQuery or advanced reporting platforms.
  • Familiarity with heatmaps, session recordings, customer journey analysis and voice-of-customer research.
  • Experience optimizing B2B lead generation, ecommerce or subscription-based websites.
  • Knowledge of AI-powered optimization tools and personalization platforms.

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