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Google Analytics 4 Ga4 Jobs (NOW HIRING)

Synovus

Marketing Analytics Specialist

Atlanta, GA · On-site

Analytics & Reporting - Pulls, formats, and analyzes performance data from Google Analytics 4 (GA4) and other digital platforms. Builds recurring and ad-hoc reports to track campaign KPIs (traffic ...

MM International

Google Analytics Architect

Atlanta, GA · On-site

This role requires deep expertise in Google Big Query, GA4 (Google Analytics 4), and Looker dashboards , along with strong leadership and communication skills. The ideal candidate will manage a team ...

1 point system

Google Analytics 4 Expert

New York, NY · Remote

The scope would be focused on ensuring GA4 is set up correctly from both a front-end and back-end ... analytics overall. The candidate should have proven experience configuring GA4 in enterprise ...

Chinook Medical Gear

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Digital Marketing & Website Manager (Hands-on)

Tulsa, OK · On-site

$60K - $75K/yr

Utilize Google Analytics 4 (GA4) to analyze user behavior and campaign performance. * Performance Reporting: Compile regular reports on KPIs (ROI, CPA, conversion rates) and provide actionable ...

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How much do google analytics 4 ga4 jobs pay per year?

As of Jun 11, 2026, the average yearly pay for google analytics 4 ga4 in the United States is $114,320.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,500.00 and $134,500.00 per year, depending on experience, location, and employer.

What is a Google Analytics 4 Ga4 job?

A Google Analytics 4 (GA4) job involves managing, analyzing, and interpreting website and app data using GA4. Professionals in this role set up tracking, create reports, and provide insights to optimize user experience and marketing strategies. They work with event-based data models, configure conversions, and integrate GA4 with tools like Google Tag Manager and Google Ads. Strong analytical skills and knowledge of GA4's features are essential for success in this role.

What are the main responsibilities of a Google Analytics 4 (GA4) specialist on a marketing or analytics team?

A Google Analytics 4 (GA4) specialist is primarily responsible for implementing and maintaining GA4 tracking on websites or apps, configuring events and conversions, and ensuring the quality of collected data. They analyze user behavior, create custom reports, and translate data into actionable insights for marketing and product teams. Collaboration is usually required with web developers, UX designers, and digital marketers to ensure that analytics goals align with business objectives. Regularly troubleshooting tracking issues and staying current with GA4 updates are also important aspects of the job. This dynamic role is integral to optimizing digital strategies and demonstrating the ROI of marketing efforts.

What are the key skills and qualifications needed to thrive in the Google Analytics 4 Ga4 position, and why are they important?

To excel as a Google Analytics 4 (GA4) specialist, you need a solid grasp of web analytics, data interpretation, tag management, and experience with digital marketing or e-commerce platforms. Familiarity with the GA4 interface, Google Tag Manager, data layer configurations, and often a Google Analytics certification are typically expected. Excellent problem-solving, attention to detail, and the ability to communicate insights to both technical and non-technical stakeholders are crucial soft skills for this role. These qualifications enable effective measurement, reporting, and optimization of digital performance, driving better business decisions and outcomes.

More about Google Analytics 4 Ga4 jobs
What cities are hiring for Google Analytics 4 Ga4 jobs? Cities with the most Google Analytics 4 Ga4 job openings:
What are the most commonly searched types of Google Analytics 4 Ga4 jobs? The most popular types of Google Analytics 4 Ga4 jobs are:
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Google Analytics 4 Ga4 jobs near you
Infographic showing various Google Analytics 4 Ga4 job openings in the United States as of June 2026, with employment types broken down into 87% Full Time, and 13% Contract. Highlights an 75% In-person, 4% Hybrid, and 21% Remote job distribution, with an average salary of $114,320 per year, or $55 per hour.
Marketing Analytics Specialist

Marketing Analytics Specialist

Synovus

Atlanta, GA • On-site

Full-time

Posted 5 days ago

Synovus rating

8.8

Company rating: 8.8 out of 10

Based on 26 frontline employees who took The Breakroom Quiz

11th of 141 rated banks

Job description

Job Summary
The Marketing Analytics Specialist measures and optimizes performance across paid media and owned digital channels by managing campaign tracking, reporting, and insights.
Job Duties and Responsibilities
  • Analytics & Reporting - Pulls, formats, and analyzes performance data from Google Analytics 4 (GA4) and other digital platforms. Builds recurring and ad-hoc reports to track campaign KPIs (traffic, engagement, conversions, ROI). Supports data visualization in dashboards (Google Data Studio / Looker Studio a plus).
  • Tagging & Tracking - Assists with the setup, QA, and troubleshooting of website tags, pixels, and tracking scripts (Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, etc.). Ensures campaigns are properly tagged (UTM parameters, event tracking) for accurate measurement.
  • Collaboration - Works closely with marketing, creative, and technology teams to ensure alignment on measurement and reporting. Establishes audience files -- determining requirements for targeting, be able to source data across Pinnacle systems, collaborate with IT for movement of files. Documents tagging processes and reporting standards for team reference.
  • Paid Media Support -Partners with senior team members to review campaign performance across paid search, paid social, and display. Provides baseline performance insights and recommendations for optimization
  • Each team member is expected to be aware of risk within their functional area. This includes observing all policies, procedures, laws, regulations and risk limits specific to their role. Additionally, they should raise and report known or suspected violations to the appropriate Company authority in a timely fashion.
  • Performs other related duties as required.

The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Synovus is an Equal Opportunity Employer committed to fostering an inclusive work environment.
Minimum Education:
  • Bachelor's degree in Marketing, Communications, Business, or related field (or relevant internship/experience) or an equivalent combination of education and experience.

Minimum Experience:
  • Five or more years of experience

Required Knowledge, Skills, & Abilities:
  • Familiarity with Google Analytics 4 (GA4) and ability to pull standard reports
  • Baseline knowledge of website tagging and pixels (Google Tag Manager preferred)
  • Comfort with core digital marketing concepts: impressions, clicks, CTR, CPC, CPM, conversions, etc
  • Proficiency in Excel/Google Sheets for data manipulation and reporting
  • Strong attention to detail, organization, and eagerness to learn

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