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Google Analytics 4 Ga4 Jobs (NOW HIRING)

WorkWave

Marketing Operations Manager

Google Analytics 4 (GA4) & Tag Management Systems * 6sense (or comparable ABM/intent data platforms) * ZoomInfo (or comparable data enrichment tools and their integration with CRM/MAP systems.

Community Transit

Digital Engineer Analytics 1

Everett, WA · On-site

$101K - $152K/yr

Demonstrated proficiency in implementing, configuring, and administering Google Analytics 4 (GA4) and Google Tag Manager (GTM), including digital tagging, event tracking, and data validation. * Three ...

MadHive

Senior Ad Operations Specialist - SEM

$42K - $55K/yr

Leverage Google Tag Manager (GTM) and Google Analytics 4 (GA4) to implement robust conversion tracking, event tags, server-side tagging, and custom attribution models. * Partner with Sales, Client ...

Community Transit

Digital Engineer Analytics 1

Everett, WA · On-site +1

$150K/yr

Demonstrated proficiency in implementing, configuring, and administering Google Analytics 4 (GA4) and Google Tag Manager (GTM), including digital tagging, event tracking, and data validation. * Three ...

The Blind Bots

Be Seen First

Mass Media Marketing Specialist

Sioux Falls, SD · Remote

$18 - $26/hr

Proficiency with Google Analytics 4 (GA4), including configuring events, conversions, audiences, and custom reports. * Experience with Google Tag Manager to deploy and manage tracking tags without ...

The Blind Bots

Be Seen First

Mass Media Marketing Specialist

Sioux Falls, SD · Remote

$18 - $26/hr

Proficiency with Google Analytics 4 (GA4), including configuring events, conversions, audiences, and custom reports. * Experience with Google Tag Manager to deploy and manage tracking tags without ...

Community Transit

Digital Engineer Analytics 1

Everett, WA · On-site +1

$101K/yr

Demonstrated proficiency in implementing, configuring, and administering Google Analytics 4 (GA4) and Google Tag Manager (GTM), including digital tagging, event tracking, and data validation. * Three ...

Synergy Direct LLC

Be Seen First

Associate Director of Digital Marketing Analytics

San Diego, CA · On-site

$130K - $160K/yr

Strong expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM). * BI Tools: Expertise in at least one dashboard tool (Looker/Data Studio, Tableau, PowerBI). * Communication: Demonstrated ...

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All JobsGoogle Analytics 4 Ga4 Jobs

Google Analytics 4 Ga4 information

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$39K

$114.3K

$150K

How much do google analytics 4 ga4 jobs pay per year?

As of Aug 15, 2026, the average yearly pay for google analytics 4 ga4 in the United States is $114,320.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,500.00 and $134,500.00 per year, depending on experience, location, and employer.

What is a Google Analytics 4 GA4?

A Google Analytics 4 (GA4) job involves managing, analyzing, and interpreting website and app data using GA4. Professionals in this role set up tracking, create reports, and provide insights to optimize user experience and marketing strategies. They work with event-based data models, configure conversions, and integrate GA4 with tools like Google Tag Manager and Google Ads. Strong analytical skills and knowledge of GA4's features are essential for success in this role.

What are the main responsibilities of a Google Analytics 4 GA4 specialist on a marketing or analytics team?

A Google Analytics 4 (GA4) specialist is primarily responsible for implementing and maintaining GA4 tracking on websites or apps, configuring events and conversions, and ensuring the quality of collected data. They analyze user behavior, create custom reports, and translate data into actionable insights for marketing and product teams. Collaboration is usually required with web developers, UX designers, and digital marketers to ensure that analytics goals align with business objectives. Regularly troubleshooting tracking issues and staying current with GA4 updates are also important aspects of the job. This dynamic role is integral to optimizing digital strategies and demonstrating the ROI of marketing efforts.

What are the key skills and qualifications needed to thrive in the Google Analytics 4 GA4 position, and why are they important?

To excel as a Google Analytics 4 (GA4) specialist, you need a solid grasp of web analytics, data interpretation, tag management, and experience with digital marketing or e-commerce platforms. Familiarity with the GA4 interface, Google Tag Manager, data layer configurations, and often a Google Analytics certification are typically expected. Excellent problem-solving, attention to detail, and the ability to communicate insights to both technical and non-technical stakeholders are crucial soft skills for this role. These qualifications enable effective measurement, reporting, and optimization of digital performance, driving better business decisions and outcomes.

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Google Analytics 4 Ga4 jobs near you
Infographic showing various Google Analytics 4 Ga4 job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 92% Full Time, 3% Part Time, and 4% Contract. Highlights an 78% Physical, 7% Hybrid, and 15% Remote job distribution, with an average salary of $114,320 per year, or $55 per hour.

Sr. DTC Web Marketing Manager

Nordic Naturals

Watsonville, CA • On-site

Full-time

Posted 10 days ago

Job description

Sr. DTC Web Marketing Manager
Location: Remote
Salary: 125K - 156K
At Nordic Naturals, we respect each individual for their uniqueness and the value they bring to our organization. We place an emphasis on self-empowerment and positive inner development. Our practices instill values that are integral to functioning as individuals and as a collective whole. We work interactively as an organization to encourage goal-setting and excellence in both our personal and professional lives. Our team embodies a culture of integrity and we encourage everyone to live longer, healthier lives.
POSITION SUMARY
We are seeking an analytical, data-driven, and collaborative Sr. DTC Web Marketing Manager to facilitate the optimization, growth, and day-to-day operations of our direct-to-consumer (D2C) storefronts. In this role, you will be a vital member of our internal digital team, working alongside design, marketing, and outside agencies to continuously elevate the customer journey and maximize digital revenue.
The ideal candidate bridges the gap between creative B2C content management, rigorous data analytics, and technical web infrastructure. You will manage our Shopify platform consumer-facing content, integrating growth-focused applications, administrating sophisticated tracking systems via Google Tag Manager (GTM) and Google Analytics 4 (GA4), and executing structured A/B testing to drive conversion rate optimization (CRO). The person in this role should have experience with DTC web strategy, email/CRM strategy, and an understanding of consumer purchase behavior.
To ensure success as the DTC E-commerce Manager, you should remain knowledgeable about relevant trends and innovations in direct-to-consumer web sales. Ultimately, you will endeavor to enhance your skillset by continually learning about adjacent techniques that might improve collaboration between departments.
ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform essential functions.
Essential Function Statement
  • Contribute to the holistic DTC strategy for Nordic Naturals, via building strategic web & CRM plans, preparing competitive analysis, leveraging analytics to recommend next steps for optimizing campaigns, and assisting in the development of materials to communicate strategy to both internal and external partners.

B2C Shopify Storefront & Content Management
  • Oversee day-to-day storefront operations, managing the digital product catalog, promotional calendars, and product collection structures.
  • Partner with internal teams to build, update, and optimize highly engaging consumer landing pages, homepages, and product description pages (PDPs).
  • Optimize on-site search, filtering, and navigation to create a friction-free shopping journey tailored to the B2C buyer's behavior.

App Integration & Consumer Web Management
  • Research, vet, recommend, and organize native and third-party Shopify Apps designed to scale B2C growth (e.g., loyalty rewards programs, customer reviews, upselling engines, subscription models).
  • Ensure technical synergy between the storefront, internal and external development teams, and CRM/email marketing tools (e.g., Klaviyo).
  • Utilize Google Search Console and other web management tools to monitor technical site health, indexing errors, and mobile responsiveness.

Data Analytics, GA4, & Tagging Infrastructure
  • Administer website tags, marketing pixels, and triggers via Google Tag Manager (GTM) to ensure accurate cross-channel data attribution.
  • Configure custom consumer event tracking, audience segments, and checkout conversion funnels directly inside Google Analytics 4 (GA4).
  • Review, interpret, and share weekly/monthly dashboards tracking core B2C retail metrics: Traffic, Conversion Rate (CVR), Average Order Value (AOV), Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV), among others.

A/B Testing & Conversion Rate Optimization (CRO)
  • Formulate and execute a data-backed conversion rate optimization roadmap utilizing modern testing suites (e.g., VWO, Optimizely, or Shopify-native tools).
  • Deploy, run, and report on systematic A/B and multivariate tests focused on checkout flows, high-impact CTA placement, landing pages, and consumer pricing strategies.
  • Leverage behavioral insight tools (e.g., Hotjar heatmaps, session recordings) to identify and remove drop-off bottlenecks in the consumer purchase funnel.

Internal Project Management & Collaboration
  • Act as a key member that oversees cross-functional tasks within the internal team (marketing, creative, and external development partners).
  • Utilize project management frameworks and tools (e.g., Asana, Jira, Monday.com) to track site updates, bug fixes, and feature launches from discovery to final QA.
  • Coordinate storefront updates seamlessly to align with active paid advertising campaigns and inventory cycles.

POSITION QUALIFICATIONS
Competency Statements
  • Positive - Ability to view all situations with a positive attitude.
  • Accountable - takes ownership of responsibilities, acknowledges and learns from mistakes
  • Innovative - Ability to look beyond the standard solutions and "think outside the box".
  • Independent - Must be self-motivated and able to manage obligations without direct supervision
  • Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
  • Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely.
  • Customer Oriented - Ability to take care of the customers' needs while following company procedures.
  • Conceptual Thinking - Ability to think in terms of abstract ideas
  • Initiative - Ability to make decisions or take actions to solve a problem or reach a goal
  • Project management - Ability to organize and direct a project to completion.
  • Enthusiastic - Ability to bring energy to the performance of a task.
  • Self-Motivated - Ability to be internally inspired to perform a task to the best of one's ability using his or her own drive or initiative.

SKILLS & ABILITIES
  • Education: Bachelor's degree in business Analytics, Information Technology, or a related field.
  • Platform Experience: 3+ years of hands-on experience managing and scaling high-volume Shopify or Shopify Plus B2C/D2C environments.
  • Google Web Tools Expertise: Proficiency over GA4 reporting and configuration, coupled with an advanced understanding of custom tracking setups using Google Tag Manager.
  • CRO Capabilities: Documented portfolio demonstrating success in running A/B tests that resulted in statistically significant increases in consumer conversion rates or cart values.
  • Project Management & Teamwork: Proven ability to manage technical workflows, work together in sprints, and collaborate effectively inside an internal, multi-disciplinary team environment.
  • Technical Literacy: Knowledgeable in fundamental web languages (HTML, CSS, basic JavaScript/Liquid syntax) to communicate seamlessly with technical teams.
  • Intellectual curiosity and rigorous analytical experience, ability to use data to build a business case & e-commerce marketing plan.
  • Experience developing marketing strategy in a subscription business
  • Experience with Google Ads, and Social Media marketing platforms.
  • Experience with: Klaviyo, Shopify, etc

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