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Google Analytics 4 Ga4 Jobs (NOW HIRING)

Hearst Newspapers

Paid Social Strategist

Houston, TX · On-site

Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform ...

Hearst

Paid Social Strategist

Houston, TX · On-site

Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform ...

Hearst Newspapers

Paid Social Strategist

Houston, TX · On-site

Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform ...

Hearst Newspapers

Paid Social Strategist

Houston, TX · On-site

Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform ...

Hearst Newspapers

Paid Social Strategist

Houston, TX · On-site

Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform ...

Hearst

Paid Social Strategist

Houston, TX · On-site

Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform ...

Hearst

Paid Social Strategist

Houston, TX · On-site

Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform ...

Enfint

NY · On-site

$90 - $140/hr

Solid experience managing the end-to-end ecosystem of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for web and mobile; * Advanced proficiency in SQL and BigQuery for granular data analysis;

Workwave

$110 - $120/hr

Google Analytics 4 (GA4) & Tag Management Systems * 6sense (or comparable ABM/intent data platforms) * ZoomInfo (or comparable data enrichment tools and their integration with CRM/MAP systems.

American Equity Investment Life Insurance Company

$90 - $120/hr

This role is responsible for the end-to-end implementation, governance, and optimization of Google Analytics 4 (GA4), Google Tag Manager (GTM), and data layer architecture to ensure accurate ...

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Google Analytics 4 Ga4 information

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How much do google analytics 4 ga4 jobs pay per year?

As of Sep 5, 2026, the average yearly pay for google analytics 4 ga4 in the United States is $114,320.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,500.00 and $134,500.00 per year, depending on experience, location, and employer.

What is a Google Analytics 4 GA4?

A Google Analytics 4 (GA4) job involves managing, analyzing, and interpreting website and app data using GA4. Professionals in this role set up tracking, create reports, and provide insights to optimize user experience and marketing strategies. They work with event-based data models, configure conversions, and integrate GA4 with tools like Google Tag Manager and Google Ads. Strong analytical skills and knowledge of GA4's features are essential for success in this role.

What are the main responsibilities of a Google Analytics 4 GA4 specialist on a marketing or analytics team?

A Google Analytics 4 (GA4) specialist is primarily responsible for implementing and maintaining GA4 tracking on websites or apps, configuring events and conversions, and ensuring the quality of collected data. They analyze user behavior, create custom reports, and translate data into actionable insights for marketing and product teams. Collaboration is usually required with web developers, UX designers, and digital marketers to ensure that analytics goals align with business objectives. Regularly troubleshooting tracking issues and staying current with GA4 updates are also important aspects of the job. This dynamic role is integral to optimizing digital strategies and demonstrating the ROI of marketing efforts.

What are the key skills and qualifications needed to thrive in the Google Analytics 4 GA4 position, and why are they important?

To excel as a Google Analytics 4 (GA4) specialist, you need a solid grasp of web analytics, data interpretation, tag management, and experience with digital marketing or e-commerce platforms. Familiarity with the GA4 interface, Google Tag Manager, data layer configurations, and often a Google Analytics certification are typically expected. Excellent problem-solving, attention to detail, and the ability to communicate insights to both technical and non-technical stakeholders are crucial soft skills for this role. These qualifications enable effective measurement, reporting, and optimization of digital performance, driving better business decisions and outcomes.

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Google Analytics 4 Ga4 jobs near you
Infographic showing various Google Analytics 4 Ga4 job openings in the United States as of August 2026, with employment types broken down into 67% Full Time, and 33% Contract. Highlights an 100% Remote job distribution, with an average salary of $114,320 per year, or $55 per hour.

Paid Social Strategist

Hearst Newspapers

Houston, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago

Job description


Paid Media Strategist
The Paid Media Strategist is responsible for planning, executing, optimizing, and measuring digital advertising campaigns across social, search, and video platforms, including Meta, YouTube, TikTok, and LinkedIn. This role combines paid media strategy with technical expertise in analytics, tracking, attribution, and reporting to ensure campaigns are accurately measured and continuously optimized for performance. The ideal candidate is both data-driven and client-focused, with experience leveraging tools such as GA4, Google Tag Manager, Looker Studio, Agency Analytics, CRM Automations/Connections, Zapier, Meta Pixel, and Conversion API to deliver actionable insights and business results.
Core Responsibilities:
  • Plan, build, execute, and optimize paid media campaigns across Meta, YouTube, Tiktok, LinkedIn, and other digital advertising platforms.
  • Develop and manage direct response and brand campaigns designed to drive customer acquisition, engagement, lead generation, and retention.
  • Execute A/B testing strategies to improve campaign performance through optimization of creative, audience targeting, bidding strategies, placements, and conversion objectives.
  • Create paid acquisition plans and provide regular reporting on campaign performance, pacing, risks, and optimization opportunities.
  • Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions.
  • Configure, deploy, and troubleshoot tags using Google Tag Manager to ensure accurate tracking, measurement, and attribution across campaigns.
  • Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform optimization strategies.
  • Build, maintain, and troubleshoot reporting dashboards within Looker Studio, PowerBI, and Agency Analytics, ensuring data accuracy and delivering actionable performance insights.
  • Partner with clients, sales teams, and internal stakeholders on campaign strategy, reporting, optimization recommendations, and performance reviews.
  • Assist with ad operations functions including campaign setup, trafficking, QA, tracking validation, platform integrations, and troubleshooting across advertising platforms.

Qualifications:
  • 3+ years of experience managing paid media campaigns across social and digital advertising platforms.
  • Hands-on experience with Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads, LinkedIn Campaign Manager, and other paid media platforms.
  • Experience implementing and troubleshooting Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution technologies.
  • Proficiency with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and Agency Analytics.
  • Understanding of ad operations processes including campaign setup, trafficking, QA, tagging, and measurement validation.
  • Experience building reports and dashboards that translate performance data into actionable business insights.
  • Strong analytical skills with the ability to interpret performance metrics across multiple reporting systems and platforms.
  • Experience with audience development, conversion optimization, attribution modeling, and performance measurement.
  • Bachelor's degree in Marketing, Analytics, Business, Communications, Advertising, Data Analytics, or a related field preferred.
  • Strong oral and written communication skills with the ability to present data and recommendations to clients and stakeholders.
  • Ability to manage multiple campaigns, priorities, and stakeholders in a fast-paced environment.

Our Benefits:
At Hearst we not only support our employees through personal and professional development, but we also believe in promoting each individual's physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:
  • Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
  • Invest for the Future: Competitive retirement plan with matching program in most markets.
  • Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
  • Paid Parental Leave: Support for growing families, with paid leave for new parents.
  • Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
  • Emotional Wellbeing: Be your best self with our mental wellness benefits.
  • LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs.
  • Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
  • Pet Wellness Reimbursement & Rover Credits: We care about your pets, too - helping you keep them happy and healthy.

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