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Web Analytics Jobs in Massachusetts (NOW HIRING)

Saviance

Director Web Analytics

Boston, MA · On-site

Saviance is seeking a hands-on Director of Web Analytics who will oversee the administration of Adobe Analytics and manage the flow of web data to the company's Data Warehouse. This role involves ...

Recorded Future

Manager of Web Experience

Boston, MA · On-site

We are looking for a highly analytical builder who can establish a clear digital vision, diagnose hidden performance bottlenecks, and rapidly prototype web upgrades using a modern stack of front-end ...

Recorded Future

Manager of Web Experience

Boston, MA · On-site

We are looking for a highly analytical builder who can establish a clear digital vision, diagnose hidden performance bottlenecks, and rapidly prototype web upgrades using a modern stack of front-end ...

Omnicom Media

Analyst, Growth Analytics

Boston, MA · Hybrid

Why This Role Stands Out This hybrid position blends media analytics with web analytics , offering exposure to multiple specialties across the analytics landscape. You'll have access to mentorship ...

Omnicom Media

Analyst, Growth Analytics

Boston, MA · On-site

Why This Role Stands Out This hybrid position blends media analytics with web analytics , offering exposure to multiple specialties across the analytics landscape. You'll have access to mentorship ...

Grand Circle LLC

Director of Analytics

Boston, MA · On-site

$140K - $160K/yr

Analyze customer, web, marketing, and operational data to identify actionable insights and opportunities across the traveler journey. * Analyze performance and provide insights using dashboards and ...

Apex Systems

Web Developer

Norwood, MA · On-site

Primarily, the Web Developer works on web-based employee benefits communications and education ... JavaScript, jQuery, XML, Flash, CMS (Autonomy/Interwoven TeamSite), Google Analytics, Marketo ...

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$24

$56

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How much do web analytics jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for web analytics in Massachusetts is $56.11, according to ZipRecruiter salary data. Most workers in this role earn between $48.03 and $69.57 per hour, depending on experience, location, and employer.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What are the key skills and qualifications needed to thrive as a web analytics professional?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.

What are some common challenges faced by professionals in web analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

Is a web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The field offers opportunities across industries with steady demand for skilled analysts.

What does a Web Analytics do?

A Web Analytics professional analyzes website data to track user behavior, measure performance, and optimize digital marketing strategies. They use tools like Google Analytics and SQL to gather insights, identify trends, and improve user experience. Strong analytical skills and knowledge of data visualization are essential for this role.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from website traffic to understand user behavior, improve website performance, and support marketing strategies. Professionals in this field use tools like Google Analytics and require skills in data analysis and reporting. Their work helps organizations optimize user experience and achieve business goals.

What are the most commonly searched types of Web Analytics jobs in Massachusetts?

The most popular types of Web Analytics jobs in Massachusetts are:

What are popular job titles related to Web Analytics jobs in Massachusetts?

For Web Analytics jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Web Analytics jobs in Massachusetts look for?

The top searched job categories for Web Analytics jobs in Massachusetts are:

What cities in Massachusetts are hiring for Web Analytics jobs?

Cities in Massachusetts with the most Web Analytics job openings:

Web Analytics jobs near you
Infographic showing various Web Analytics job openings in Massachusetts as of August 2026, with employment types broken down into 1% Internship, 86% Full Time, 8% Part Time, 1% Temporary, 3% Contract, and 1% Nights. Highlights an 77% Physical, 7% Hybrid, and 16% Remote job distribution, with an average salary of $116,713 per year, or $56.1 per hour.

Director Web Analytics

Saviance

Boston, MA • On-site

Full-time

Re-posted 9 days ago

Job description

Job Summary:
Saviance is seeking a hands-on Director of Web Analytics who will oversee the administration of Adobe Analytics and manage the flow of web data to the company's Data Warehouse. This role involves collaborating with various teams to ensure quality assurance and effective reporting of web data.
Responsibilities:
• Comprehend Web Data Collection requirements to perform Quality Assurance checks, especially during Web Site Release cycle
• Develop understanding of web data flow to GCC Data Warehouse to interpret use of web data, in support of current business requests
• Adobe Analytics / Site Catalyst Administration including maintenance of User accounts, Inventory of Web Variables, Reports, and Alerts within Site Catalyst console and documentation repository
Qualifications:
Required:
• 3+ years of experience with Adobe Analytics/DTM/Adobe Launch
• 3+ years of experience with SQL
• Understanding of Web Site behavior – website personalization
• Strong use and knowledge of Excel (vlookups, pivots, calculations, etc.)
• Excellent quantitative and analytical skills
• Excellent verbal/written communication skills
• Proven ability to work in a fast paced, multi-tasked environment
Preferred:
• Experience with Tableau
• Use of relational database
• Knowledge/experience working with Data Warehouse team
Company:
Saviance is a modern consulting firm providing a variety of professional services to its clients in the US. Founded in 1999, the company is headquartered in Metuchen, USA, with a team of 201-500 employees. The company is currently Growth Stage.
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About Saviance

Sourced by ZipRecruiter

Saviance is a modern consulting firm providing a variety of professional services to its clients in the US. We bring twenty three years of experience to the table. Our consultants are qualified experts and extremely talented. We understand the business behind the technology, and work with many of the top Fortune 100 companies and provide innovative, scalable, robust and secure solutions. At the forefront of the Staffing and IT Solutions industry, Saviance is certified by NMSDC as a Tier 1, Minority Business Enterprise (MBE) . We are a self- certified Small Business and self- certified Woman Owned Business committed to maximizing global workforce solutions on behalf of our clients, empowering businesses and talent through applied human intelligence. We are a Diversity Supplier with global reach specializing in a business services blend of talent, technology, and a relentless commitment to customer success. It’s our diversity that’s acts as a core component of our culture, our approach to business, and the opportunities we provide to our clients and our employees.

Industry

It services

Company size

201 - 500 Employees

Headquarters location

East Rutherford, NJ, US

Year founded

1999

Social media

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