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Remote Web Analytics Jobs in Massachusetts (NOW HIRING)

RSA Conference LLC

Email & Web Specialist

Boston, MA · On-site +1

$90K - $110K/yr

Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings ... We are a fully remote team operating across the United States, giving our employees the flexibility ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · On-site +1

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in ... Fully remote work environment * Access to a mental health and wellbeing platform with 24/7 ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · Remote

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in ... Fully remote work environment * Access to a mental health and wellbeing platform with 24/7 ...

Knitwellgroup

Marketing Analytics Developer

Hingham, MA · On-site +1

$100K - $130K/yr

Experience with web monitoring tools * Salesforce and Tealium experience is a plus but not required ... Hybrid or Remote: Ideally, this position will work in a hybrid model, with required days worked in ...

ITW Instron

Website Developer

Norwood, MA · On-site +1

... web infrastructure best practices and requirements On-Page SEO, Analytics & Performance • ... remote development teams and agency partners • Strong working knowledge of WP Engine hosting ...

WEX

Staff Software Development Engineer, Web

Boston, MA · On-site +1

This is a remote position; however, the candidate must reside within 30 miles of one of the ... Conduct objective and comparative analyses of competing technologies to advise the team of pros and ...

Takeda

Senior Manager, Digital Marketer

Cambridge, MA · On-site +1

$137K - $215K/yr

... using web analytics tools such as Google Analytics to interpret data, generate insights, and ... This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote ...

Ssg

Senior Software Engineer

Needham, MA · On-site +1

$178K - $183K/yr

... web applications using Java, Object Oriented Analysis, reusable Design patterns, and other web ... Position is fully remote, with ability to work from anywhere in the U.S. Salary range is $178,131 ...

Delaware North

Performance Marketing Analyst

Boston, MA · Remote

$66K - $84K/yr

Location in Buffalo, NY is preferred, however, we may consider remote candidates in NYC or Boston ... Strong knowledge of Microsoft Office Suite and analyzing customer, marketing, and web behavioral ...

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Remote Web Analytics information

What are the key skills and qualifications needed to thrive as a Remote Web Analytics professional, and why are they important?

To thrive as a Remote Web Analytics professional, you need strong analytical skills, experience with data interpretation, and a background in marketing or statistics, often supported by a relevant degree. Proficiency with web analytics tools like Google Analytics, Tag Manager, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification (GAIQ), is typically required. Attention to detail, problem-solving ability, and clear communication are vital soft skills for translating complex data into actionable business insights. These skills are crucial for driving data-informed decisions and optimizing digital strategies in a remote work environment.

How does a Remote Web Analytics professional typically collaborate with marketing and development teams?

As a Remote Web Analytics professional, you will regularly collaborate with both marketing and development teams to ensure data-driven decision making. This often involves translating business objectives into measurable KPIs, setting up tracking implementations, and providing actionable insights through regular reports and presentations. You may participate in virtual meetings to align on campaign goals, troubleshoot tracking issues with developers, and recommend optimization strategies to marketers. Strong communication and project management skills are essential for effective cross-functional collaboration in a remote environment.

What Are Remote Web Analytics Jobs?

Some remote web analytics jobs include titles such as digital marketing analyst, digital analyst, and Agile analyst. The responsibilities of a work from home digital marketing analyst include creating digital marketing campaigns, advising marketing teams, performing data analysis, managing pay-per-click accounts, and writing marketing reports. A digital analyst’s duties include executing and designing paid media campaigns and search engine marketing, isolating and identifying key performance indicators, and developing metrics to track website visitors and clicks and report analysis findings. An Agile analyst thoroughly evaluates client needs; develops, supports, and identifies business process changes; creates detailed acceptance criteria and user stories; and acts as the primary for customer products by working on stand-ups, retrospectives, and demos.

What is remote web analytics?

Remote web analytics refers to the process of collecting, measuring, and analyzing website data from a remote location, rather than working onsite. Professionals in this field use specialized tools to track user behavior, traffic sources, and website performance metrics to help organizations optimize their online presence. They typically work for companies or as freelancers, collaborating with teams through digital communication tools. This setup offers flexibility and allows businesses to access a broader talent pool.

What is the difference between Remote Web Analytics vs Remote Data Analyst?

AspectRemote Web AnalyticsRemote Data Analyst
Required CredentialsBachelor's in Marketing, Analytics, or related field; familiarity with web analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentPrimarily digital, focused on website data and online marketing platformsVaried, including business, finance, healthcare, analyzing diverse datasets
Employer & Industry UsageMarketing agencies, e-commerce, tech companiesFinancial institutions, consulting firms, healthcare organizations
Common Search & Comparison IntentUnderstanding roles related to web data and online marketingComparing data analysis roles across industries

Remote Web Analytics focuses on analyzing website data to optimize online performance, often within marketing teams. Remote Data Analysts handle broader datasets across various industries, providing insights for strategic decisions. While both roles require analytical skills and familiarity with data tools, their focus areas and typical environments differ.

More about Remote Web Analytics jobs
What are popular job titles related to Remote Web Analytics jobs in Massachusetts? For Remote Web Analytics jobs in Massachusetts, the most frequently searched job titles are:
What job categories do people searching Remote Web Analytics jobs in Massachusetts look for? The top searched job categories for Remote Web Analytics jobs in Massachusetts are:
What cities in Massachusetts are hiring for Remote Web Analytics jobs? Cities in Massachusetts with the most Remote Web Analytics job openings:
Remote Web Analytics jobs near you
Email & Web Specialist

Email & Web Specialist

RSA Conference LLC

Boston, MA • On-site, Remote

$90K - $110K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

RSAC is the premier series of global events and year-round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and gain access to experts, unbiased content, and ideas that help individuals and companies advance their cybersecurity posture and build stronger, smarter teams.
Both in-person and online, RSAC brings the cybersecurity industry together and empowers the collective "we" to stand against cyberthreats around the world. RSAC is the ultimate marketplace for the latest technologies and hands-on educational opportunities, helping industry professionals discover how to make their organizations more secure while showcasing the most enterprising, influential, and thought-provoking thinkers and leaders in cybersecurity today.
We're looking for a skilled Email & Web Specialistto own the technical execution of our digital marketing presence. You'll split your time between building and deploying email programs in HubSpot and developing website pages-making sure every touchpoint is polished, on-brand, and performing. This is a hands-on role for someone who loves living at the intersection of marketing and technology. You'll work closely with the Email Marketing Manager and Website Marketing Manager.
What You'll Do
Email Development (HubSpot)
  • Build emails in HubSpot using established templates while ensuring content, links, and formatting are accurate before deployment
  • Schedule and deploy email campaigns, including managing send times and audience lists/segmentation within HubSpot
  • Implement personalization tokens, smart content, and dynamic fields to improve relevance and engagement
  • Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings
  • Maintain list segmentation and ensure compliance with CAN-SPAM and GDPR best practices
  • QA emails thoroughly before deployment across devices and email clients
Website Development
  • Build and maintain landing pages, website pages, and content components within the CMS (expertise in Sitecore and/or Liferay strongly preferred but willingness to learn is a must)
  • Collaborate with designers to translate mockups and brand guidelines into polished, responsive web pages using HTML, CSS, and JavaScript
  • Work within CMS platform component system to create and update page templates and renderings
  • Partner with back-end developers or a development team as needed to implement new functionality
  • Optimize pages for performance, SEO, and conversion
  • Support campaign launches by building dedicated landing pages and thank you pages
General
  • Assist Website Marketing Manager in monitoring and reporting on email and web performance metrics; surface insights and recommendations
  • Stay current on HubSpot platform updates, CMS best practices, and web standards

Application Requirements
Core Requirements
  • 3-5 years of experience in a marketing development, email development, and/or web development role
  • Hands-on proficiency with HubSpot Marketing Hub (HubSpot certifications a plus)
  • Experience building and managing pages in Sitecore and/or Liferay CMS
  • Solid command of HTML and CSS for email; familiarity with email rendering quirks across clients
  • Working knowledge of front-end web technologies: HTML, CSS, JavaScript
  • Experience building responsive, accessible web pages and emails
  • Familiarity with marketing automation concepts: workflows, lifecycle stages, lead scoring is a plus
Bonus Experience
  • Experience with Litmus for email testing
  • Familiarity with Sitecore's personalization or analytics features
  • Familiarity with SEO best practices and tools (SEMrush, Google Search Console, etc.)
  • Basic understanding of HubSpot CRM and contact/list management
  • Experience working with a design system or component library
  • Knowledge of accessibility standards (WCAG 2.1)
Location & Eligibility
Please be aware that although this is a remote position, to be considered for the vacancy you must have residency in one of the following states:
California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, Washington
Benefits
RSAC believes in investing in our people. We offer:
  • Salary range: $90,000 - $110,000
  • Employer-subsidised medical, dental, and vision insurance
  • 401K retirement employer match
  • Home office equipment stipend and monthly technology stipend
  • Thirteen paid holidays per calendar year
  • Flexible personal time off
  • Annual employee bonus dependent on company and personal performance
  • Annual company-wide offsite
Hiring Process
Our interview process includes an initial screening conversation, followed by a series of conversations with the hiring manager and team. We aim to keep things efficient and give you a clear understanding of the role, team, and how we work.
Our Culture
We believe that our differences make us stronger, and we are committed to fostering a culture of respect, empathy, and understanding.
  • We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.
  • Our team is passionate and results-oriented, striving to achieve excellence in everything we do.
  • We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives.
  • We recognize that by collaborating and working together, we can achieve our goals faster and more effectively.
Why RSAC?
The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community. We're always looking for imaginative and visionary individuals who share our passion for providing cutting-edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organizations against cyberthreats.
Our Values
  • Adaptability: In our ever-changing world, we innovate through determination, creativity, and resourcefulness.
  • Community: We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect.
  • Excellence: Because we are where the world talks security, we have the highest expectations of ourselves and our partners.
Equal Opportunity Statement
RSAC is an equal opportunity employer committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.

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