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Web Analytics Jobs in Massachusetts (NOW HIRING)

Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Responsibilities: * Plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns.

New

Digital Marketing Manager

Boston, MA · On-site

$49 - $71.43/hr

Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Responsibilities: Plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns.

We use truly cutting edge web analytics software built by MIT PhDs to manage the business. We are not looking for someone to generate reports and PowerPoint presentations. We need smart, quantitative ...

Strong analytical and problem solving skills * Passion for delivering a web presence that meets quality, product and project requirements * Portfolio of past web experience required * Fluent in ...

We use truly cutting edge web analytics software built by MIT PhDs to manage the business. We are not looking for someone to generate reports and PowerPoint presentations. We need smart, quantitative ...

Strong analytical and problem solving skills * Passion for delivering a web presence that meets quality, product and project requirements * Portfolio of past web experience required * Fluent in ...

Experience in customer experience design, web analytics, and A/B split * Bachelors degree, BA in eCommerce or Web Marketing preferred, MBA is an added advantage * Like to travel (25%) Additional ...

Job Title: Web Server Admin Duration: 3 months with potential for extension Primary ... analysis; as well as perform as the SharePoint Subject Matter Expert (SME). Provide technical ...

Job Title: Web Server Admin Duration: 3 months with potential for extension Primary ... analysis; as well as perform as the SharePoint Subject Matter Expert (SME). Provide technical ...

Experience and expertise in paid search, search engine optimization and web analytics. Provide regular reporting and analysis (trends, key metrics, and results) for digital campaigns to the client.

Showing results 21-40

Web Analytics information

See Massachusetts salary details

$24

$56

$81

How much do web analytics jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for web analytics in Massachusetts is $56.11, according to ZipRecruiter salary data. Most workers in this role earn between $48.03 and $69.57 per hour, depending on experience, location, and employer.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What are the key skills and qualifications needed to thrive as a web analytics professional?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.

What are some common challenges faced by professionals in web analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

Is a web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The field offers opportunities across industries with steady demand for skilled analysts.

What does a Web Analytics do?

A Web Analytics professional analyzes website data to track user behavior, measure performance, and optimize digital marketing strategies. They use tools like Google Analytics and SQL to gather insights, identify trends, and improve user experience. Strong analytical skills and knowledge of data visualization are essential for this role.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from website traffic to understand user behavior, improve website performance, and support marketing strategies. Professionals in this field use tools like Google Analytics and require skills in data analysis and reporting. Their work helps organizations optimize user experience and achieve business goals.

What are the most commonly searched types of Web Analytics jobs in Massachusetts?

The most popular types of Web Analytics jobs in Massachusetts are:

What are popular job titles related to Web Analytics jobs in Massachusetts?

For Web Analytics jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Web Analytics jobs in Massachusetts look for?

The top searched job categories for Web Analytics jobs in Massachusetts are:

What cities in Massachusetts are hiring for Web Analytics jobs?

Cities in Massachusetts with the most Web Analytics job openings:

Infographic showing various Web Analytics job openings in Massachusetts as of August 2026, with employment types broken down into 1% Internship, 95% Full Time, 2% Part Time, and 2% Contract. Highlights an 77% Physical, 8% Hybrid, and 15% Remote job distribution, with an average salary of $116,713 per year, or $56.1 per hour.

Senior Manager, Digital Content Strategy

Danaher

Marlborough, MA • On-site

$135K - $145K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago


Danaher rating

7.7

Company rating: 7.7 out of 10

Based on 31 frontline employees who took The Breakroom Quiz

200th of 544 rated manufacturers


Job description

Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Cytiva, one of Danaher's 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System which makes everything possible.
The Senior Manager, Digital Content Strategy plays a key role in shaping and executing the digital content strategy for Cytiva's flagship website, cytiva.com. This role focuses on developing customer-centric, digital-first content that enhances the user experience, supports business objectives, and reflects the brand's voice. As a strategic contributor, you will collaborate across teams to deliver content that drives engagement, conversion, and long-term value.
Reporting to the Director, Digital Content Strategy, this on-site role on the Brand Marketing team in Marlborough, MA is an exciting opportunity for a digital content professional who thrives on continuous improvement and innovation. You'll use web analytics and user insights to identify opportunities, optimize content performance, and translate data into strategic recommendations.
Success in this role requires curiosity, a growth mindset, and the ability to establish and evolve content governance and best practices that enhance the customer experience and strengthen brand consistency.
What you will do:
  • From ideation to implementation, you will develop content strategies that align with brand identity, customer needs, and business goals, while ensuring brand consistency and compliance with legal and regulatory standards across all digital content assets and channels.
  • Create and optimize digital content to improve user experience, drive traffic, and support lead generation.
  • Collaborate with marketing, product, sales, UI/UX experts, writers, and customer service teams to ensure cohesive messaging and content alignment.
  • Analyze content performance using web analytics tools and apply insights to refine strategy, improve outcomes, and inform governance best practices.
  • Stay informed on industry trends, SEO best practices, and emerging technologies to enhance content effectiveness.

Who you are:
  • Deep Digital Content Expertise: Extensive experience developing and executing content strategy, digital marketing initiatives, and B2B web content programs that align customer needs with business objectives and drive measurable engagement.
  • Strong Leadership & Operational Excellence: Proven ability to lead people, processes, and cross-functional projects while continuously improving workflows, establishing best practices, and managing complex content initiatives from strategy through execution.
  • Global & Matrixed Environment Experience: Demonstrated success working across international teams and highly matrixed, regulated B2B organizations, effectively navigating multiple stakeholders, priorities, and compliance requirements.
  • Data-Driven Decision Maker: Strong analytical skills with experience leveraging web analytics, performance metrics, and customer insights to identify trends, optimize content strategies, improve user experience, and influence business outcomes.
  • Exceptional Communicator & Storyteller: Excellent written and verbal communication skills with the ability to create compelling customer-centric narratives, simplify complex concepts, engage diverse audiences, and clearly articulate business value. Bachelor's degree in digital marketing, Communications, or a related field required.

It would be a plus if you also possess previous experience in:
  • Familiarity with CMS platforms, SEO, and basic web technologies (HTML, CSS).
  • Familiarity with the Agile framework for project execution.

Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
The annual salary range for this role is $135,000 - $145,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
#LI-MH3
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
The U.S. EEO posters are available here.
For candidates who are based outside of New York City or who are applying for roles outside of New York City, for more information about conditions of any job offer please click here.
We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or applyassistance@danaher.com.

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About Danaher

Sourced by ZipRecruiter

We are a science and technology innovator committed to helping our customers solve complex challenges, and improving quality of life around the world. A global family of more than 20 operating companies, we drive meaningful innovation in some of today's most dynamic, growing industries.

Industry

Medical equipment and supplies manufacturing

Company size

10,000+ Employees

Headquarters location

Washington, DC, US

Year founded

1984