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Web Analytics Jobs in Boston, MA (NOW HIRING)

Omnicom Media

Analyst, Growth Analytics

Boston, MA · Hybrid

Why This Role Stands Out This hybrid position blends media analytics with web analytics , offering exposure to multiple specialties across the analytics landscape. You'll have access to mentorship ...

Omnicom Media

Analyst, Growth Analytics

Boston, MA · On-site

Why This Role Stands Out This hybrid position blends media analytics with web analytics , offering exposure to multiple specialties across the analytics landscape. You'll have access to mentorship ...

Citizens

Web Strategy Manager

Westwood, MA

$130K - $160K/yr

The Web Strategy Manager oversees the team responsible for defining and executing Citizens' web ... Use analytics to interpret traffic trends, channel shifts, and funnel performance, and translate ...

Citizens

Web Strategy Manager

Westwood, MA

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Use analytics to interpret traffic trends, channel shifts, and funnel performance, and translate ...

Citizens

Web Strategy Manager

Westwood, MA

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Use analytics to interpret traffic trends, channel shifts, and funnel performance, and translate ...

Citizens

Web Strategy Manager

Boston, MA

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Use analytics to interpret traffic trends, channel shifts, and funnel performance, and translate ...

Citizens

Web Strategy Manager

Boston, MA

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Use analytics to interpret traffic trends, channel shifts, and funnel performance, and translate ...

Citizens Bank

Web Strategy Manager

Westwood, MA · On-site

$130K - $160K/yr

The Web Strategy Manager oversees the team responsible for defining and executing Citizens' web ... Use analytics to interpret traffic trends, channel shifts, and funnel performance, and translate ...

Apex Systems

Web Developer

Norwood, MA

Primarily, the Web Developer works on web-based employee benefits communications and education ... JavaScript, jQuery, XML, Flash, CMS (Autonomy/Interwoven TeamSite), Google Analytics, Marketo ...

BewellConnect

Web Manager

Boston, MA · On-site

Strong analytical and problem solving skills * Passion for delivering a web presence that meets quality, product and project requirements * Portfolio of past web experience required * Fluent in ...

BewellConnect

Web Manager

Boston, MA · On-site

Strong analytical and problem solving skills * Passion for delivering a web presence that meets quality, product and project requirements * Portfolio of past web experience required * Fluent in ...

Adharmonics

Quantitative Analyst

Cambridge, MA · On-site

We use truly cutting edge web analytics software built by MIT PhDs to manage the business. We are not looking for someone to generate reports and PowerPoint presentations. We need smart, quantitative ...

AdHarmonics

Quantitative Analyst

Cambridge, MA

We use truly cutting edge web analytics software built by MIT PhDs to manage the business. We are not looking for someone to generate reports and PowerPoint presentations. We need smart, quantitative ...

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All JobsWeb Analytics JobsWeb Analytics Jobs in Boston, MA

Web Analytics information

See Boston, MA salary details

$24

$55

$80

How much do web analytics jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for web analytics in Boston, MA is $55.82, according to ZipRecruiter salary data. Most workers in this role earn between $47.79 and $69.18 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Web Analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

How much do web analysts make?

Web analysts typically earn a median annual salary ranging from $60,000 to $80,000, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in tools like Google Analytics or SQL can earn over $100,000 annually.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What does a Web Analyst do?

A Web Analyst is responsible for collecting, analyzing, and interpreting website data to improve user experience and business performance. They use tools like Google Analytics and SQL to track metrics, identify trends, and generate reports for decision-making. Strong analytical skills and knowledge of digital marketing are essential for this role.

Is web analytics a good career?

Web analytics is a growing field that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, tools like Google Analytics, and understanding of digital marketing. The role offers opportunities for advancement and specialization, making it a viable career choice for those interested in data-driven decision making.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from websites to understand user behavior, track performance, and improve online strategies. Professionals in this field use tools like Google Analytics to generate reports and inform decision-making. Skills in data analysis and familiarity with digital marketing are important for this role.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

What are the key skills and qualifications needed to thrive as a Web Analytics professional, and why are they important?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.
What are the most commonly searched types of Web Analytics jobs in Boston, MA? The most popular types of Web Analytics jobs in Boston, MA are:
What are popular job titles related to Web Analytics jobs in Boston, MA? For Web Analytics jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Web Analytics jobs in Boston, MA look for? The top searched job categories for Web Analytics jobs in Boston, MA are:
What cities near Boston, MA are hiring for Web Analytics jobs? Cities near Boston, MA with the most Web Analytics job openings:
Web Analytics jobs near you
Infographic showing various Web Analytics job openings in Boston, MA as of July 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $116,101 per year, or $55.8 per hour.
Director of Marketing Analytics

Director of Marketing Analytics

Ascensus, LLC.

Newton, MA • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 5 days ago

Ascensus rating

8.2

Company rating: 8.2 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

45th of 150 rated financial services

Job description

Ascensus is the leading independent technology and service platform powering savings plans across America, providing products and expertise that help nearly 16 million people save for a better today and tomorrow.
Section 1: Position Summary
The Director of Marketing Analytics will lead marketing measurement and performance insight generation across lines of business. This role is responsible for evaluating the effectiveness and efficiency of marketing activity across paid, earned, and owned channels, and for translating data into actionable recommendations that improve business outcomes.
This role is intentionally both strategic and hands-on. The Director will provide leadership on marketing measurement strategy, advise senior stakeholders, and shape how analytics supports decision-making across the organization. At the same time, this role will be expected to personally lead complex analyses, refine measurement frameworks, improve dashboards and reporting, interpret performance trends, and generate clear recommendations on what is working, what is not, and where Ascensus should adjust.
The ideal candidate brings deep expertise in offline and brand analytics, web analytics, attribution, experimentation, and performance reporting. This individual will champion innovation in insight generation, expand analytics enablement through self-service reporting, apply AI to improve the speed and quality of analytics work, and serve as a trusted thought partner to Marketing Leadership in support of Ascensus OKRs and growth priorities.
Section 2: Job Functions, Essential Duties and Responsibilities
  • Lead the overall approach to marketing measurement across paid, earned, and owned channels, ensuring Ascensus has a clear and practical framework for understanding performance, efficiency, and business impact.
  • Establish and strengthen web analytics as a core capability for the marketing organization, including measurement planning, tagging and taxonomy standards, event and conversion tracking, and reporting that connects website activity to lead generation, funnel progression, and commercial impact.
  • Personally conduct and lead high-value analysis on campaign performance, channel effectiveness, audience behavior, brand visibility, and marketing contribution to business outcomes.
  • Serve as the subject matter expert on offline and brand analytics, bringing a strong point of view on how brand, PR, media visibility, organic discovery, and broader awareness efforts should be measured and interpreted.
  • Build, improve, and govern self-service dashboards and reporting that enable marketers and leaders to monitor performance, identify trends, and act more quickly.
  • Lead the continued development of attribution, experimentation, and advanced measurement approaches that improve decision quality and marketing investment allocation.
  • Use AI to improve analytics workflows and insight generation, including applications that accelerate data preparation, dashboard creation, pattern detection, summarization, and interpretation of results.
  • Provide clear interpretation of performance and translate data into concise, decision-ready recommendations for Marketing Leadership and other senior stakeholders.
  • Partner closely with Marketing Technology, Data, IT, Finance, Sales-related stakeholders, and line-of-business marketing partners to improve data quality, reporting consistency, KPI alignment, and closed-loop visibility into marketing performance.
  • At Ascensus we are guided by our Core Values of People Matter, Quality First and Integrity Always®. These values should be visible in day-to-day actions and decision making.

Supervision
  • N/A

Section 3: Experience, Skills, Knowledge Requirements
  • 8-12+ years of experience in marketing analytics, marketing science, digital analytics, insights, or a closely related field, with significant responsibility for both strategic direction and direct analytical execution.
  • Deep expertise in cross-channel marketing measurement across paid, earned, and owned channels, with strong experience in performance analysis, attribution, experimentation, and ROI evaluation.
  • Strong hands-on experience with web analytics, dashboarding, and performance reporting, including tools such as Google Analytics, Adobe Analytics, Power BI, Looker, Tableau, or comparable platforms.
  • Strong technical fluency in analytics tools and methods, including SQL and experience with Python, R, or similar analytical tools.
  • Demonstrated ability to interpret complex data, identify business implications, and communicate recommendations clearly to senior stakeholders.
  • Experience working in a complex, matrixed, or multi-line-of-business environment preferred.
  • Experience in financial services or another regulated industry preferred. Knowledge of marketing data governance, privacy expectations, and related controls is also preferred.
  • Bachelor's degree required; advanced degree preferred.

The national average salary range for this role is $140K-200k in base pay, exclusive of any bonuses and benefits. This base salary range represents the low and high end of the salary range for this position. Actual salary offered will vary and may be above or below the range based on various factors including but not limited to location, experience, performance, and internal pay alignment. We do not anticipate that candidates hired will begin at the top of the range however, from time to time, it may occur on a case-by-case basis. Other rewards and benefits may include: 401(k) match, Medical, Dental, Vision, Paid-Time-Off, etc. For more information, please visit careers.ascensus.com/#Benefits.
For all virtual remote positions, in order to ensure associates can effectively perform their job duties with no distractions, we require an uninterrupted virtual workspace and there is also an expectation of family care being in place during business hours. Additionally, there is an internet work speed requirement of 25 Mbps or better for individual use. If more than one person is utilizing the same internet connection in the same household or building, then a stronger connection is required. If you are unsure of your internet speed, please check with your service provider. Note: For call center roles specifically, it is a requirement to either hardwire your equipment directly to the internet router or ensure your workstation is in close proximity to the router. Please ensure that you are able to meet these expectations before applying.
We are proud to be an Equal Opportunity Employer
Be aware of employment fraud. All email communications from Ascensus or its hiring managers originate from @ascensus.com or @futureplan.com email addresses. We will never ask you for payment or require you to purchase any equipment. If you are suspicious or unsure about validity of a job posting, we strongly encourage you to apply directly through our website.

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