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Web Analytics Jobs in Boston, MA (NOW HIRING)

Aciron Consulting

Marketing Associate

Cambridge, MA · On-site

Monitor, measure, and analyze website traffic and success of marketing campaigns through use of web-analytics tools * Conduct targeted marketing research to determine competitiveness, evaluate market ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · Remote

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · On-site +1

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

MIT Human Resources

Web Production Specialist

Cambridge, MA

$102K - $103K/yr

WEB PRODUCTION SPECIALIST , Vice President for Research (OVPR) , to maintain and enhance OVPR's public-facing websites and intranet using Drupal; manage website content, functionality, accessibility ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · Remote

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · Remote

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · Remote

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · On-site

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

Wit

Manager, Digital Content & Web Production

Boston, MA · Hybrid

$90K - $113K/yr

Oversee the intake of web requests from the broader university, prioritizing tasks based on ... Analytics & Reporting: Monitor and share regular reports on site health, traffic trends, and user ...

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Web Analytics information

See Boston, MA salary details

$24

$55

$80

How much do web analytics jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for web analytics in Boston, MA is $55.82, according to ZipRecruiter salary data. Most workers in this role earn between $47.79 and $69.18 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in web analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

What does a Web Analytics do?

A Web Analytics professional analyzes website data to track user behavior, measure performance, and optimize digital marketing strategies. They use tools like Google Analytics and SQL to gather insights, identify trends, and improve user experience. Strong analytical skills and knowledge of data visualization are essential for this role.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

Is a web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The field offers opportunities across industries with steady demand for skilled analysts.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

What are the key skills and qualifications needed to thrive as a web analytics professional?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.
What are the most commonly searched types of Web Analytics jobs in Boston, MA? The most popular types of Web Analytics jobs in Boston, MA are:
What are popular job titles related to Web Analytics jobs in Boston, MA? For Web Analytics jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Web Analytics jobs in Boston, MA look for? The top searched job categories for Web Analytics jobs in Boston, MA are:
What cities near Boston, MA are hiring for Web Analytics jobs? Cities near Boston, MA with the most Web Analytics job openings:
Web Analytics jobs near you
Infographic showing various Web Analytics job openings in Boston, MA as of August 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $116,101 per year, or $55.8 per hour.

Marketing Associate

Aciron Consulting

Cambridge, MA • On-site

Full-time

Re-posted 29 days ago

Job description

Company Description

Aciron Consulting, LLC is a business management and technology consulting firm based in Cambridge, Massachusetts. At Aciron, we are dedicated to improving the value and impact of our clients' unique business and IT initiatives. In addition to a variety of custom client projects, we also leverage our technical and business expertise to deliver a comprehensive suite of web applications-from emergency preparedness applications to condo association applications, online journals, and more.

Job Description

JOB DESCRIPTION

Aciron Consulting is seeking a bright, motivated Marketing Associate to join our Marketing team. This person will work closely with cross-functional teams to create innovative inbound and outbound marketing strategies, collaborate with Marketing team members to execute those strategies, and manage other projects and initiatives. The Marketing Associate role provides tremendous room for growth within the company and grants the individual a high level of autonomy and freedom to pursue his/her marketing interests and ideas.


Responsibilities:

  •  Develop and execute inbound and outbound marketing strategies for Aciron Consulting services and firm's portfolio of advanced SaaS web applications
  • Assist in process of responding to RFPs/RFIs/RFQs (including analyzing requirements, writing proposals, developing charts and graphics, and engaging consulting and technical teams)
  • Develop, manage, and distribute marketing copy and content for websites, email campaigns, sales brochures, newsletters, press releases, sales presentations, client communications, promotional materials, and other marketing-related collateral
  • Develop and execute search engine optimization (SEO) strategies
  • Assist in managing pay-per-click (PPC) advertising campaigns utilizing Google AdWords
  • Monitor, measure, and analyze website traffic and success of marketing campaigns through use of web-analytics tools
  • Conduct targeted marketing research to determine competitiveness, evaluate market trends, and analyze target markets
  • Plan, manage and execute social media initiatives and deliver engaging content regularly across brands' social media platforms
  • Assist in developing and publishing engaging blog posts
  • Manage team of high-energy team of marketing, social media, and user experience interns
  • Increase brand awareness, expand network, and cultivate business relationships by regularly attending networking events
Qualifications
  • 0-2+ years of relevant experience
  • An undergraduate or graduate degree
  • Excellent written and verbal communication skills
  • Strong attention to detail
  • Strong negotiation skills with the ability to win commitment and follow-through
  • Team player with a positive attitude and proactive approach
  • Expert knowledge in MS Office Suite (Photoshop is a plus)
  • Social media skills and experience (Twitter, Facebook, LinkedIn, and more)
Additional Information

All your information will be kept confidential according to EEO guidelines.

Please apply with a resume and a cover letter.  In addition, please note that we will be reviewing applications as they arrive, so please apply at your convenience.

Apply