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Web Analytics Jobs in Boston, MA (NOW HIRING)

Adharmonics

Quantitative Analyst

Cambridge, MA · On-site

We use truly cutting edge web analytics software built by MIT PhDs to manage the business. We are not looking for someone to generate reports and PowerPoint presentations. We need smart, quantitative ...

AdHarmonics

Quantitative Analyst

Cambridge, MA

We use truly cutting edge web analytics software built by MIT PhDs to manage the business. We are not looking for someone to generate reports and PowerPoint presentations. We need smart, quantitative ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Boston, MA · Remote

$18 - $22/hr

The ideal candidate brings strong analytical skills, attention to detail, and hands-on experience ... Qualifications * Bachelor's degree in Web Design, Digital Media, Communications, Marketing ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Boston, MA · Remote

$18 - $22/hr

The ideal candidate brings strong analytical skills, attention to detail, and hands-on experience ... Qualifications * Bachelor's degree in Web Design, Digital Media, Communications, Marketing ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Boston, MA · Remote

$18 - $22/hr

The ideal candidate brings strong analytical skills, attention to detail, and hands-on experience ... Qualifications * Bachelor's degree in Web Design, Digital Media, Communications, Marketing ...

Ra

Online Chat Marketing

Dedham, MA · On-site

$85K - $120K/yr

Experience in customer experience design, web analytics, and A/B split * Bachelors degree, BA in eCommerce or Web Marketing preferred, MBA is an added advantage * Like to travel (25%) Additional ...

RSA Conference

Email & Web Specialist

Boston, MA · Remote

Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings ... Working knowledge of front-end web technologies: HTML, CSS, JavaScript * Experience building ...

RSA Conference LLC

Email & Web Specialist

Boston, MA · On-site +1

$90K - $110K/yr

Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings ... Working knowledge of front-end web technologies: HTML, CSS, JavaScript * Experience building ...

Aclara

Web Applications Architect

Wellesley, MA

... analytics for use by utilities to increase data gathering that enables more refined control ... The Software Architect - Web Applications is a hands-on technology strategist for Adaptive Consumer ...

Aclara

Web Applications Architect

Wellesley, MA · On-site

... analytics for use by utilities to increase data gathering that enables more refined control ... The Software Architect - Web Applications is a hands-on technology strategist for Adaptive Consumer ...

Eliassen Group

Senior Business Analyst

Boston, MA · On-site

Experience with web analytics tools such as Adobe Analytics, Google Analytics, and Google Tag Manager. * Strong understanding of web services and APIs; familiarity with SQL, XML, HTML, XSLT, and JSON ...

Eliassen Group

Senior Business Analyst

Boston, MA · On-site

Experience with web analytics tools such as Adobe Analytics, Google Analytics, and Google Tag Manager. * Strong understanding of web services and APIs; familiarity with SQL, XML, HTML, XSLT, and JSON ...

360 IT Professionals

Web Server Admin

Norwood, MA

Web Server Admin Duration: 3 months with potential for extension Work Location: Norwood, MA (on ... analysis; as well as perform as the SharePoint Subject Matter Expert (SME). Provide technical ...

Waters Corporation

Sr Digital & Marketing Analyst

Milford, MA · On-site

$112K - $138K/yr

... web analytics, conversion rates, attribution, marketing effectiveness, and ROI. * Experience working with large datasets and translating analysis into actionable business insights. * Hands-on ...

VIA

Commercial Data Operations Specialist

Somerville, MA

$80K - $100K/yr

Strong familiarity with cookie-less, privacy-preserving web analytics platforms like Plausible. You know how to build attribution structures without relying on invasive tracking scripts * Multi-touch ...

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All JobsWeb Analytics JobsWeb Analytics Jobs in Boston, MA

Web Analytics information

See Boston, MA salary details

$24

$55

$80

How much do web analytics jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for web analytics in Boston, MA is $55.82, according to ZipRecruiter salary data. Most workers in this role earn between $47.79 and $69.18 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in web analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

What does a Web Analytics do?

A Web Analytics professional analyzes website data to track user behavior, measure performance, and optimize digital marketing strategies. They use tools like Google Analytics and SQL to gather insights, identify trends, and improve user experience. Strong analytical skills and knowledge of data visualization are essential for this role.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

Is a web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The field offers opportunities across industries with steady demand for skilled analysts.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

What are the key skills and qualifications needed to thrive as a web analytics professional?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.
What are the most commonly searched types of Web Analytics jobs in Boston, MA? The most popular types of Web Analytics jobs in Boston, MA are:
What are popular job titles related to Web Analytics jobs in Boston, MA? For Web Analytics jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Web Analytics jobs in Boston, MA look for? The top searched job categories for Web Analytics jobs in Boston, MA are:
What cities near Boston, MA are hiring for Web Analytics jobs? Cities near Boston, MA with the most Web Analytics job openings:
Web Analytics jobs near you
Infographic showing various Web Analytics job openings in Boston, MA as of August 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $116,101 per year, or $55.8 per hour.

Quantitative Analyst

Adharmonics

Cambridge, MA • On-site

Full-time

Medical, Dental, Life, Retirement

Re-posted 28 days ago

Job description

Quantitative Analyst
The role, quantitative analyst, is ideal for someone who enjoys finding trends in large datasets. You will be able to take action on your findings to see immediate results, adding revenue to the business right away. You will be an integral part of a fast-growing, entrepreneurial company, and you'll have the influence and tools available to rapidly grow our business. We are looking for someone with analytical ability, an interest in modeling consumer behavior, and the enthusiasm to push us forward.
Much of the repetitive campaign management and reporting work involved in SEM/online advertising campaigns is automated with our innovative system. We use truly cutting edge web analytics software built by MIT PhDs to manage the business. We are not looking for someone to generate reports and PowerPoint presentations. We need smart, quantitative people to rip through data and find trends and nuggets of insight that will help us grow.
Responsibilities
  • Leverage powerful search engine marketing (SEM) management technology to aggressively expand existing business
  • Execute on SEM activities, including designing experiments for ad text and landing page optimization, finding bid management improvements in the Google auction, and expanding our onsite lead routing rules based on analysis of consumer search behavior
  • Help drive the strategic thinking about how to evolve the online marketing opportunities available to us.

Compensation
  • Commensurate with experience
  • Stock options
  • 401K
  • Fully paid company health, dental, life and disability insurance
  • Commute subsidy

Background Experience
  • BS/BA in Statistics, Mathematics, Economics, Finance, Computer Science,
    or another technical major, or demonstrated analytical and technical ability
  • Strong Excel and data analysis skills required
  • Understanding of statistics
  • MySQL experience and knowledge of database structure strongly preferred
  • Interest in online business and learning how to make money online
  • Entrepreneurial mindset & sense of urgency and accountability.
  • Great teamwork skills essential

For more information, visit adharmonics.com

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