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WEB ANALYTICS SPECIALIST

Philadelphia, PA · On-site

Company Description Our client in Philadelphia has an urgent need for Web Analytics expert. Contract to hire. * A degree in Computer Science or Information Technology with at least five years of ...

Sallie_mae

Senior Manager, Web Analytics

Newark, DE · On-site

The candidate will be responsible for web performance analysis, customer journey analysis, reporting and dashboard development, stakeholder presentations, forecasting, conversion optimization, test ...

AXS

Sr. Web Analytics Developer

Scottsdale, AZ · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and leveraging insights to drive data-informed decisions across AXS' web and ...

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How much do web analytics jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for web analytics in the United States is $51.38, according to ZipRecruiter salary data. Most workers in this role earn between $43.99 and $63.70 per hour, depending on experience, location, and employer.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What are the key skills and qualifications needed to thrive as a web analytics professional?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.

What are some common challenges faced by professionals in web analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

Is a web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The field offers opportunities across industries with steady demand for skilled analysts.

What does a Web Analytics do?

A Web Analytics professional analyzes website data to track user behavior, measure performance, and optimize digital marketing strategies. They use tools like Google Analytics and SQL to gather insights, identify trends, and improve user experience. Strong analytical skills and knowledge of data visualization are essential for this role.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from website traffic to understand user behavior, improve website performance, and support marketing strategies. Professionals in this field use tools like Google Analytics and require skills in data analysis and reporting. Their work helps organizations optimize user experience and achieve business goals.
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Web Analytics jobs near you
Infographic showing various Web Analytics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 93% Full Time, 3% Part Time, and 3% Contract. Highlights an 78% Physical, 7% Hybrid, and 15% Remote job distribution, with an average salary of $106,868 per year, or $51.4 per hour.

ECommerce Web Analytics Analyst

Techvilla Solutions

Miami, FL • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Key Responsibilities
  • Analyze website and eCommerce performance using Adobe Analytics or Google Analytics.
  • Develop and maintain dashboards, reports, and data visualizations to track key business metrics.
  • Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities.
  • Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital performance.
  • Partner with business, product, and marketing teams to provide data-driven recommendations.
  • Write and optimize SQL queries to extract, analyze, and validate data from multiple sources.
  • Ensure data accuracy and support ongoing web analytics implementation and reporting enhancements.
  • Present insights and recommendations to stakeholders to improve customer experience and business outcomes.
Required Skills
  • 4+ years of experience in Web Analytics or Digital Analytics.
  • Hands-on experience with Adobe Analytics (preferred) or Google Analytics.
  • Strong experience creating dashboards, reports, and analytical insights.
  • Solid understanding of Web Analytics KPIs, website optimization, and eCommerce/product performance metrics.
  • Strong SQL skills for data analysis and reporting.
  • Excellent analytical, problem-solving, and communication skills.
Preferred Skills
  • Experience with data visualization tools such as Power BI or Tableau.
  • Knowledge of A/B testing, conversion rate optimization (CRO), and customer journey analytics.
  • Experience working in Agile environments.

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