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Web Analytics Jobs (NOW HIRING)

SquareDomain

Web Analyst

Dallas, TX · On-site

$81K - $82K/yr

Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...

SquareDomain

Web Analyst

Dallas, TX · On-site

$81K - $82K/yr

Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...

Passion

Web Experience & Analytics Lead

Atlanta, GA · On-site

WEB EXPERIENCE + ANALYTICS LEAD Passion, Inc. OBJECTIVE The Web Experience & Analytics Lead oversees the performance, usability, and measurement of Passion's digital properties, ensuring every ...

Passion

Web Experience & Analytics Lead

Atlanta, GA · On-site

WEB EXPERIENCE + ANALYTICS LEAD Passion, Inc. OBJECTIVE The Web Experience & Analytics Lead oversees the performance, usability, and measurement of Passion's digital properties, ensuring every ...

Tinuiti

Data Web Analytics Lead

As the Data Web Analytics Lead, you will: Data Strategy * Curate measurement of client websites from intention to technical execution. * Consult on the ecosystems that empower and participate in data ...

Asda

Senior Web Analyst

House, NM · On-site

$74K - $86K/yr

This is a rare opportunity to build our web analytics approach from the ground up, defining what great looks like, setting best in class ways of working, and influencing how we invest in our digital ...

Electrolux

Web Analyst

Charlotte, NC · Hybrid

$80K - $81K/yr

Bachelor's degree * 2+ years of experience in web analytics, e-commerce, or digital marketing analytics * Proficiency with GA4 and dashboarding tools (e.g., Looker Studio) and strong Excel/Google ...

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How much do web analytics jobs pay per hour?

As of Jun 22, 2026, the average hourly pay for web analytics in the United States is $51.38, according to ZipRecruiter salary data. Most workers in this role earn between $43.99 and $63.70 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Web Analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

How much do web analysts make?

Web analysts typically earn a median annual salary ranging from $60,000 to $80,000, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in tools like Google Analytics or SQL can earn over $100,000 annually.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What does a Web Analyst do?

A Web Analyst is responsible for collecting, analyzing, and interpreting website data to improve user experience and business performance. They use tools like Google Analytics and SQL to track metrics, identify trends, and generate reports for stakeholders. Strong analytical skills and knowledge of digital marketing are essential for this role.

Is web analytics a good career?

Web analytics is a growing field that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The role offers opportunities in various industries and can lead to advanced positions in data-driven marketing and strategy.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from website traffic to understand user behavior and website performance. Web analysts use tools like Google Analytics to track metrics such as page views, bounce rates, and conversions, helping organizations optimize their online presence and marketing strategies.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

What are the key skills and qualifications needed to thrive as a Web Analytics professional, and why are they important?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.
More about Web Analytics jobs
What cities are hiring for Web Analytics jobs? Cities with the most Web Analytics job openings:
What are the most commonly searched types of Web Analytics jobs? The most popular types of Web Analytics jobs are:
What states have the most Web Analytics jobs? States with the most job openings for Web Analytics jobs include:
What job categories do people searching Web Analytics jobs look for? The top searched job categories for Web Analytics jobs are:
Web Analytics jobs near you
Infographic showing various Web Analytics job openings in the United States as of June 2026, with employment types broken down into 89% Full Time, 8% Part Time, and 3% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $106,868 per year, or $51.4 per hour.
Web Analyst Manager - Contract

Web Analyst Manager - Contract

krg technology inc

Woonsocket, RI • On-site

$79K - $79K/yr

Contractor

Posted 4 days ago

Job description

Job Description

Web Analyst Manager - Long Term Contract

Job Description:

v Have worked as a web analyst or data analyst

v Have good experience in handling resources who did different kind of web analytics tagging with Tealium or Web trend or Omniture

v Have worked as a team lead/manager in handling time critical projects.

Additional Information

All your information will be kept confidential according to EEO guidelines.

KRG Technologies logo

About KRG Technologies

Sourced by ZipRecruiter

KRG Technologies was founded with a simple motive of offering the clients exactly what they want, how they want and when they want. By leveraging for its clients its technological edge and right-sourcing advantage, KRG in a short period of time has grown to become one of the most trusted strategic technology partners. Treating every client as the top priority, we customize our solutions and services to align with the unique needs of each client. Headquartered in Valencia, California, KRG employs a unique global delivery platform to minister its offerings spanning from application development and maintenance to business process reengineering. With years of hands-on domain experience and international presence, we offer state-of-the-art solutions backed by our follow-the-sun service model in the most cost effective manner. We value our clientele for the trust reposed in us and our clientele admire us for our personalized approach and deep commitment to their success. Our biggest strength lies in technical expertise of our team and individual competency of our employees, which enables us to be the most befitting solution provider.

Industry

It services

Company size

201 - 500 Employees

Headquarters location

Valencia, CA, US

Year founded

2003

Social media

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