Web Analytics Salary
$47K - $57K
7% of jobs
$57K - $67K
4% of jobs
$67K - $77K
4% of jobs
$77K - $87K
5% of jobs
$90.6K is the 25th percentile. Wages below this are outliers.
$87K - $97K
17% of jobs
The median wage is $104.3K / yr.
$97K - $107K
19% of jobs
$107K - $117K
15% of jobs
$117K - $127K
4% of jobs
$128.2K is the 75th percentile. Wages above this are outliers.
$127K - $137K
11% of jobs
$137K - $147K
10% of jobs
$147K - $157K
5% of jobs
$47K
$104.5K
$155K
$106,868
/year
$51.38
/hour
Web Analytics Salary Comparison by Location
Nationwide
United States
$106,868
Columbus
Ohio
$103,224
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How much does a Web Analytics make?
As of Jul 26, 2026, the average annual pay for a Web Analytics in the United States is $106,868 a year.
Just in case you need a simple salary calculator, that works out to be approximately $51.38 an hour. This is the equivalent of $2,055/week or $8,905/month.
While ZipRecruiter is seeing annual salaries as high as $155,000 and as low as $47,000, the majority of Web Analytics salaries currently range between $91,500 (25th percentile) to $132,500 (75th percentile) with top earners (90th percentile) making $140,000 annually across the United States. The average pay range for a Web Analytics varies greatly (by as much as 41000), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.
A Web Analytics in your area makes on average $103,224 per year, or $3,644 (3.410%) less than the national average annual salary of $106,868. Ohio ranks number 30 out of 50 states nationwide for Web Analytics salaries.
To estimate the most accurate annual salary range for Web Analytics jobs, ZipRecruiter continuously scans its database of millions of active jobs published locally throughout America.
Find your next high paying job as a Web Analytics on ZipRecruiter today.
What are Top 10 Highest Paying Cities for Web Analytics Jobs
We've identified 10 cities where the typical salary for a Web Analytics job is above the national average. Topping the list is Sonoma, CA, , with Fremont, CA, and Berkeley, CA, close behind in the second and third positions. Berkeley, CA, beats the national average by $23,985 (22.4%), and Sonoma, CA, furthers that trend with another $27,528 (25.8%) above the $106,868 average.
With these 10 cities having average salaries higher than the national average, the opportunities for economic advancement by changing locations as a Web Analytics appears to be exceedingly fruitful.
Finally, another factor to consider is the average salary for these top 10 cities varies very little at 7% between Sonoma, CA, and San Jose, CA, , reinforcing the limited potential for much wage advancement. The possibility of a lower cost of living may be the best factor to use when considering location and salary for a Web Analytics role.
City | Annual Salary | Hourly Wage |
|---|---|---|
Sonoma, CA | $134,396 | $64.61 |
Fremont, CA | $131,877 | $63.40 |
Berkeley, CA | $130,853 | $62.91 |
Sitka, AK | $128,742 | $61.90 |
Sunnyvale, CA | $127,142 | $61.13 |
San Francisco, CA | $125,916 | $60.54 |
Burleigh County, ND | $125,496 | $60.33 |
Oakland, CA | $125,314 | $60.25 |
Mountain View, CA | $125,134 | $60.16 |
San Jose, CA | $125,097 | $60.14 |
What are Top 5 Best Paying Related Web Analytics Jobs in the U.S.
Analyzing some similar jobs related to the Web Analytics job category, we found that Analytical Lead Google Analytics 360 jobs have average salaries similar than Web Analytics jobs.
Job Title | Annual Salary | Hourly Wage |
|---|---|---|
Analytical Lead Google Analytics 360 | $100,673 | $48.40 |
Growth Marketing Analyst | $77,589 | $37.30 |
Paid Search Marketing Analyst | $68,999 | $33.17 |
Insurance Marketing | $58,432 | $28.09 |
Sales Forecast Analyst | $56,999 | $27.40 |
About Our Data
ZipRecruiter salary estimates, histograms, trends and comparisons are derived from both employer job postings and third party data sources.
