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Website Specialist Jobs (NOW HIRING)

Website Specialist

Falls Church, VA ยท On-site

$100K - $100K/yr

The Website Specialist will lead the development, management, and execution of the website presence of the Chapters Health System and some of its affiliates. The Website Specialist will also play a ...

Website Specialist

Falls Church, VA ยท On-site

$100K - $100K/yr

The Website Specialist will lead the development, management, and execution of the website presence of the Chapters Health System and some of its affiliates. The Website Specialist will also play a ...

Website Specialist

Falls Church, VA

$100K - $100K/yr

The Website Specialist will lead the development, management, and execution of the website presence of the Chapters Health System and some of its affiliates. The Website Specialist will also play a ...

Accessibility Website Specialist

Nashville, TN ยท On-site

$90K - $91K/yr

Accessibility Website Specialist (12+ Years) Location: Nashville, Tennessee Type: Contract Job ID: 66130 Visa: or -EAD Summary The Accessibility Website Specialist (Contractor) supports the Tennessee ...

Part-Time Accessibility Website Specialist Organization Tennessee State Government - Department of Human Resources (HR), Strategic Communications Division Summary The Accessibility Website Specialist ...

Website Content Specialist Job Category: Academic Staff Employment Type: Terminal (Fixed Term) Job Profile: Marketing Specialist Job Duties: The Website Content Specialist researches, develops, and ...

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Website Specialist information

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$37.5K

$95K

How much do website specialist jobs pay per year?

As of Aug 22, 2026, the average yearly pay for website specialist in the United States is $91,584.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What is a website specialist?

A Website Specialist is a professional responsible for managing, maintaining, and optimizing websites to ensure they function smoothly and effectively. Their duties often include updating content, troubleshooting technical issues, improving user experience, and implementing search engine optimization (SEO) strategies. Website Specialists may also coordinate with designers, developers, and marketing teams to enhance site performance and meet business goals. They play a crucial role in keeping websites secure, up-to-date, and user-friendly.

What are the key skills and qualifications needed to thrive as a website specialist?

To thrive as a Website Specialist, you need expertise in web design, HTML/CSS, content management systems (CMS), and a solid understanding of UX/UI principles, often supported by a relevant degree or certifications. Familiarity with tools like WordPress, Google Analytics, and Adobe Creative Suite is typically expected. Strong problem-solving, attention to detail, and effective communication skills help you collaborate with stakeholders and address user needs. These competencies ensure websites are visually appealing, functional, and optimized for both users and business objectives.

How does a website specialist typically collaborate with other teams within an organization?

A Website Specialist often works closely with marketing, design, and IT teams to ensure the website aligns with business goals and technical requirements. Collaboration can involve gathering content from the marketing team, coordinating with designers for visual updates, and working alongside developers to implement new features or troubleshoot issues. Regular meetings and project management tools are commonly used to keep everyone synchronized. This cross-functional teamwork is essential for maintaining an effective, user-friendly website that meets organizational objectives.

What is the difference between Website Specialist vs Web Developer?

AspectWebsite SpecialistWeb Developer
Primary RoleFocuses on website management, optimization, and user experienceBuilds, codes, and develops websites and web applications
Skills & CertificationsSEO, content management, basic HTML/CSS, analytics toolsProgramming languages (HTML, CSS, JavaScript), frameworks, coding skills
Work EnvironmentMarketing teams, digital agencies, in-house teamsDevelopment teams, IT departments, freelance projects

While both roles involve working with websites, a Website Specialist primarily manages and optimizes existing sites, focusing on user experience and content. In contrast, a Web Developer is responsible for creating and coding websites from scratch or adding complex functionalities. Understanding these differences helps employers and job seekers find the right fit for their needs.

More about Website Specialist jobs

What cities are hiring for Website Specialist jobs?

Cities with the most Website Specialist job openings:

What states have the most Website Specialist jobs?

States with the most job openings for Website Specialist jobs include:

What job categories do people searching Website Specialist jobs look for?

The top searched job categories for Website Specialist jobs are:

Infographic showing various Website Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $91,584 per year, or $44 per hour.

Website Specialist

Chapters Health

Falls Church, VA โ€ข On-site

$100K - $100K/yr

Full-time

Re-posted 26 days ago


Job description

It's inspiring to work with a company where people truly BELIEVE in what they're doing!

When you become part of the Chapters Health Team, you'll realize it's more than a job. It's a mission. We're committed to providing outstanding patient care and a high level of customer service in our communities every day. Our employees make all the difference in our success!

The Website Specialist will lead the development, management, and execution of the website presence of the Chapters Health System and some of its affiliates. The Website Specialist will also play a major role in enhancing brand awareness and visibility online including management of location pages as well as driving website traffic and supporting search engine optimization. The Website Specialist must be data-driven, creative, and experience with WordPress.

Essential Duties & Responsibilities - carries out the following essential functions:

Quality Provision of Services:

Lead development and execution of organizational websites and multiple affiliate sites. Manage daily updates to the website and location pages as needed for all the physical locations for the Chapters Health System Develop and edit content throughout the year in alignment with organizational initiatives and marketing themes. Stay up-to-date on new digital marketing and website management tools and implement best practices within the company. Develop a global plan for website optimization to increase web traffic. Generate monthly reports with key metrics on website performance, including Google Analytics, paid search, SEO, SEM, etc. Monitor Google, Facebook, and other appropriate reviews sites and organizational responses. Manage and respond to inquiries on the website contact us form. Lead the development, management, and ongoing content updates on the organization's internal website, Lifelines.

People/Communications:

Collaborate with the corporate communications team and other program leaders to understand business needs, recommend and apply new digital marketing initiatives and report results

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Supervisory Responsibilities:

N/A

Experience Requirements

The Website Specialist must have at least 2 years of experience in digital marketing or website management, including search engine optimization and content development. Experience with WordPress is and basic HTML knowledge is required.

Education Requirements:

The Website Specialist must have at least a Bachelor's degree in Communication or Marketing, or a related field.

Required Certificates and/or Licenses:

N/A

Overall Skills:

The ability to demonstrate oral and written communication skills as well as ability to organize and manage projects within defined timeframe and budget; work both independently and as part of a team; demonstrate excellent interpersonal and collaborative; demonstrate organizational skills with ability to delegate and follow up; manage multiple tasks and stressful situations with a positive attitude; demonstrate a strong work ethic and attention to detail; understand general marketing, emerging trends, and marketplace changes; demonstrate a working knowledge of multi-channel attribution analysis, campaign/analytics tools such as Google Analytics, or similar platforms.

Physical/Mental/Emotional Skills:

The ability to demonstrate personal maturity, emotional stability, and physical energy is appropriate to Chapters Health System. The ability to see, hear, grasp, lift, speak, sit and walk or otherwise perform essential functions with or without reasonable accommodation; Work in a fast paced and quickly changing environment; Work under pressure and deadlines; Effectively recognize and appreciate the diversity in the workplace.

Technological Skills:

The ability to demonstrate skills with advertising in digital platforms, including Google and Facebook. Google Ad Word and Facebook Ad Certifications; demonstrate strong computer skills with a working knowledge of word processing, spreadsheet and database management applications; use Microsoft Office Software, Wordpress, Canva, and more. UX knowledge is a plus.

Reasoning Ability:

The ability to apply common sense understanding to carry out instructions furnished in written or oral form and deal with problems involving several concrete variables in standardized situations.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; taste or smell and push, pull, lift/carry 35 lbs. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Must be able to drive distances including freeways and mountains when necessary.

Work Environment:

The work environmental characteristics are representative of those an employee would normally encounter in a hybrid work model but may include performing the essential functions of this job in an office. Reasonable accommodation may be made to enable individuals with disabilities.

Compensation Pay Range:

$66,064.10 - $99,096.71

This position requires consent to drug and/or alcohol testing after a conditional offer of employment is made, as well as on-going compliance with the Drug-Free Workplace Policy.

All Chapters Health System employees performing services for Florida affiliates are submitted through the Florida Care Provider Background Screening Clearinghouse to verify eligibility after a conditional offer of employment is made as well as ongoing eligibility. For more information, please visit https://info.flclearinghouse.com/.