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Web Analytics Implementation Jobs (NOW HIRING)

Navtech, Inc.

Web Analytics Lead

Whitehouse Station, NJ · On-site

... implementation, reporting, analysis & business strategy (optimization) for across all digital ... web tags and pixels in Google Tag Manager to collect and distribute data across digital marketing ...

Passion

Web Experience & Analytics Lead

Atlanta, GA · On-site

Own analytics implementation across all web properties, including GA4, Google Tag Manager, and related tools. * Design and maintain a scalable tracking framework for user behavior, conversions, and ...

Passion

Web Experience & Analytics Lead

Atlanta, GA · On-site

Own analytics implementation across all web properties, including GA4, Google Tag Manager, and related tools. * Design and maintain a scalable tracking framework for user behavior, conversions, and ...

Passion

Web Experience & Analytics Lead

Atlanta, GA · On-site

Own analytics implementation across all web properties, including GA4, Google Tag Manager, and related tools. * Design and maintain a scalable tracking framework for user behavior, conversions, and ...

Collabera

Web Analytics Manager

Foster City, CA

Duties will also include a key leadership role in the technical implementation and execution of a new web analytics system (GA Premium), in tight integration with related systems (Eloqua Marketing ...

idexcel

Senior Digital Analytics

Charlotte, NC

Consult with stakeholders on projects requiring web analytics implementation of Adobe Marketing Cloud tags among others, implementation, platform and process remediation, and reporting and dashboard ...

RICEFW Technologies,Inc

Web Developer

Washington, DC · On-site

Washington, DC has a 6+ month contract position WEB DEVELOPER (Web Analytics Implementation Developer) This position will be based in Washington D.C and will work with existing teams to develop ...

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Web Analytics Implementation information

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$31.5K

$91K

$139.5K

How much do web analytics implementation jobs pay per year?

As of Jun 11, 2026, the average yearly pay for web analytics implementation in the United States is $91,013.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $113,500.00 per year, depending on experience, location, and employer.

What is the 10-90 rule in web analytics?

The 10-90 rule in web analytics suggests that 10% of visitors generate 90% of the conversions or revenue, highlighting the importance of identifying and optimizing high-value user segments. Web analysts and digital marketers use this principle to focus efforts on the most valuable users and improve overall performance.

Is web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications or training in data or marketing analytics. The field offers opportunities across industries with a growing demand for data-driven decision making.

What are some typical challenges faced in a Web Analytics Implementation role?

One of the most common challenges in Web Analytics Implementation is ensuring accurate and consistent data collection across a variety of digital properties and platforms. You may frequently work with developers, marketers, and product teams to troubleshoot tagging issues or update analytics configurations, often under tight deadlines. Handling complex website structures, frequent site updates, and evolving business requirements can also make it necessary to rapidly adapt tracking strategies. Working through these challenges helps expand your technical expertise and reinforces the importance of clear communication and collaboration in this role.

What are the key skills and qualifications needed to thrive in the Web Analytics Implementation position, and why are they important?

Success in Web Analytics Implementation requires a strong understanding of digital analytics, data tracking methodologies, and web technologies, often backed by a relevant degree or equivalent experience. Familiarity with tools such as Google Analytics, Google Tag Manager, Adobe Analytics, and proficiency in implementing tags or pixels is essential, with certifications in these platforms viewed favorably. Analytical thinking, attention to detail, and strong problem-solving and communication skills help individuals excel when interpreting requirements and collaborating with cross-functional teams. These abilities ensure effective deployment of analytics solutions, enabling accurate data collection and actionable insights for organizations.

How much do web analysts make in the US?

Web analysts in the US typically earn between $50,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start around $45,000, while experienced analysts with skills in tools like Google Analytics and SQL can earn over $100,000. Certifications and advanced skills can also influence salary levels.

What is analytics implementation?

In web analytics implementation, the Web Analytics Implementation job involves setting up and configuring tools like Google Analytics to collect accurate data on website traffic and user behavior. This process includes adding tracking codes, defining goals, and ensuring data quality for analysis and reporting. Proficiency in tag management systems and understanding of data privacy standards are also important for effective implementation.

What is a Web Analytics Implementation job?

A Web Analytics Implementation job involves setting up and managing web tracking tools like Google Analytics, Adobe Analytics, or Tag Manager to collect and analyze user data. Professionals in this role ensure accurate data collection, create tracking strategies, and troubleshoot implementation issues. They work closely with developers, marketers, and data analysts to improve website performance and user experience. Strong technical skills in JavaScript, tag management systems, and data layer configuration are often required.

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Web Analytics Implementation jobs near you
Digital/Web Analyst

Digital/Web Analyst

PSG Global Solutions

Charlotte, NC • On-site

Contractor

Posted 7 days ago

Job description

Company Description

Fortune 100 financial services organization that is the leading retirement provider for people who work in the academic, research, medical and cultural fields.

Job Description

Role: Digital Analytics Implementation Specialist - SiteCatalyst / Adobe Analytics

Location: Charlotte, NC also open in Iselin, NJ

Duration: 9 Months, Could Extend



Job Description:

Our Digital Analytics team is looking for a seasoned Digital Analytics Implementation Specialist who is very strong in Adobe Analytics (previously Omniture SiteCatalyst). Key responsibilities will focus on understanding objectives, determining key metrics, developing the appropriate measurement plan and delivering insights to key stakeholders through your analysis. Exposure to tools like Test & Target and and other tools for Web/Mobile Analytics, A/B Testing, Tableau, SQL etc. will be a plus. You will have the opportunity to work with key stakeholders to help drive our Online Conversion and Optimization efforts and support customer journey improvement initiatives in our digital channels.

The Digital Analytics Implementation Specialist is responsible for developing measurement plans and tagging strategies for Web Analytics and work collaboratively with multiple stakeholders.

In this role, you will:

Develop measurement plans and tagging strategies; as well as have the ability to validate tags. Craft clear, user-friendly web analytics reports and dashboards

Audit current analytics implementations and provide recommendations for improvements

Partner with members of our technology team to implement advanced analytics implementations using tools such as Adobe Analytics (previously Omniture SiteCatalyst), Ensighten Tag Management System

Implement A/B and optimization tests;

Assist with the testing of these advanced implementations using Charles proxy and various debugging tools

Contribute to the improvement and optimization of analytics services to our partners.

Additional Responsibilities:

Specific experience in developing measurement plans and tagging strategies (as well as having the ability to QA tags) for Web Analytics is required.

Manage the production and distribution of recurring reporting and ad-hoc analysis

Translate findings in a clear and concise manner in order to present results to Executives

As the Web Analytics implementation is ever evolving you will be responsible for maintaining and improving the implementation acting as a liaison between Business Owners and our Web Development teams

As we create new websites you will work with key stakeholders to understand the business objectives in order to develop the appropriate measurement plan and tagging strategy for Adobe Analytics so that our Web Developers can tag the website appropriately

The ability to QA Web Analytics tags will be required in order to ensure the accuracy of our data

Practical problem solving and strategic thinking skills

Must be able to identify issues with the data and problem solve

Extremely strong written and verbal communication skills, collaboration skills; great attention to detail

Experience developing collaborative relationships and partnerships with the business and technology departments that drive business results, including the ability to translate between technical and non-technical people

Proven self-starter who thrives in a fast paced environment

Qualifications

Required Experience

3+ years of experience in an implementation role (web analytics, program measurement, test design); Ecommerce experience a plus

Hands-on expertise with Adobe Analytics implementations and customizations.

Advanced experience using Site Catalyst in Tagging, Instrumentation, and Reporting

Strong quantitative, analytical and problem solving skills;

Working knowledge of basic web technologies (SQL, JavaScript, HTML, web platforms and browsers, APIs, CMS and CRM systems);

Understanding of Ad Servers like DoubleClick and platforms like Facebook or Twitter;

A willingness to get into the weeds in all aspects of analysis and implementation;

Strong attention to detail and quality. We want someone who instinctively double checks their work before handing it off.

Comfortable working on small, dynamic teams across multiple, simultaneous projects in a fast paced environment.

Ability to communicate effectively with different groups of people, from developers to other stakeholders.

Experience in tracking end to end visitor behavior thru funnel tracking and other conversion metrics

Experience in building dashboards using tools like Tableau

Additional Information

All your information will be kept confidential.

Jairrah Mae Salazar

Technical Recruiter | TrueBridge Resources/North Highland

551-256-8662

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