... implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables. • Proven experience and/or certification in Adobe Analytics ...
... implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables. • Proven experience and/or certification in Adobe Analytics ...
Web Analytics Specialist
Bonita Springs, FL · On-site
$52K - $65K/yr
Server-Side Implementation: Lead the transition to and maintenance of Server-Side Tag Manager ... Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web ...
Quick apply
Web Analytics Specialist
Bonita Springs, FL · On-site
$52K - $65K/yr
Server-Side Implementation: Lead the transition to and maintenance of Server-Side Tag Manager ... Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web ...
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
Web & Digital Manager
Albemarle, NC · On-site
Ensure proper analytics implementation and data consistency across campaigns and digital platforms ... Previous experience in digital operations, digital platforms management, or web project management ...
Web & Digital Manager
Albemarle, NC · On-site
Ensure proper analytics implementation and data consistency across campaigns and digital platforms ... Previous experience in digital operations, digital platforms management, or web project management ...
Web & Digital Manager
Albemarle, NC · On-site
Ensure proper analytics implementation and data consistency across campaigns and digital platforms ... Previous experience in digital operations, digital platforms management, or web project management ...
Web & Digital Manager
Albemarle, NC · On-site
Ensure proper analytics implementation and data consistency across campaigns and digital platforms ... Previous experience in digital operations, digital platforms management, or web project management ...
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
Web Analyst
$81K - $82K/yr
Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...
Web Analyst
$81K - $82K/yr
Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...
Web Analyst
Dallas, TX · On-site
$81K - $82K/yr
Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...
Web Analyst
Dallas, TX · On-site
$81K - $82K/yr
Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?
Experience working with web analytics data and implementing digital analytics tracking (Google Analytics, Google Tag Manager) * Hands-on experience with at least one BI tool (Power BI, Tableau, etc.
Experience working with web analytics data and implementing digital analytics tracking (Google Analytics, Google Tag Manager) * Hands-on experience with at least one BI tool (Power BI, Tableau, etc.
Web Developer & Digital Analytics Specialist
El Paso, TX · On-site
$65K - $75K/yr
Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed. * The Web Developer & Digital Analytics Specialist will own analytics ...
Web Developer & Digital Analytics Specialist
El Paso, TX · On-site
$65K - $75K/yr
Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed. * The Web Developer & Digital Analytics Specialist will own analytics ...
Web Developer & Digital Analytics Specialist
El Paso, TX · On-site
$65K - $75K/yr
Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed. * The Web Developer & Digital Analytics Specialist will own analytics ...
Quick apply
Web Developer & Digital Analytics Specialist
El Paso, TX · On-site
$65K - $75K/yr
Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed. * The Web Developer & Digital Analytics Specialist will own analytics ...
Web Developer & Digital Analytics Specialist
$65K - $75K/yr
Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed. * The Web Developer & Digital Analytics Specialist will own analytics ...
Web Developer & Digital Analytics Specialist
$65K - $75K/yr
Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed. * The Web Developer & Digital Analytics Specialist will own analytics ...
Product Manager, Analytics (Adobe Analytics Implementation) San Francisco, CA (Hybrid) 6-8 months Must haves • 3-5+ years of experience in analytics implementation (web + app) with Adobe Analytics ...
Product Manager, Analytics (Adobe Analytics Implementation) San Francisco, CA (Hybrid) 6-8 months Must haves • 3-5+ years of experience in analytics implementation (web + app) with Adobe Analytics ...
Own the web analytics roadmap across Mattel DTC properties. * Define and maintain tracking ... Partner with Engineering to implement front-end event tracking and data layer updates. * Lead QA ...
Own the web analytics roadmap across Mattel DTC properties. * Define and maintain tracking ... Partner with Engineering to implement front-end event tracking and data layer updates. * Lead QA ...
Own the web analytics roadmap across Mattel DTC properties. * Define and maintain tracking ... Partner with Engineering to implement front-end event tracking and data layer updates. * Lead QA ...
Own the web analytics roadmap across Mattel DTC properties. * Define and maintain tracking ... Partner with Engineering to implement front-end event tracking and data layer updates. * Lead QA ...
Web Analytics Implementation information
See salary details
$31.5K - $41.3K
5% of jobs
$41.3K - $51.1K
1% of jobs
$51.1K - $61K
14% of jobs
$64.6K is the 25th percentile. Wages below this are outliers.
$61K - $70.8K
13% of jobs
$70.8K - $80.6K
13% of jobs
The median wage is $88.4K / yr.
$80.6K - $90.4K
5% of jobs
$90.4K - $100.2K
11% of jobs
$100.2K - $110K
12% of jobs
$111.1K is the 75th percentile. Wages above this are outliers.
$110K - $119.9K
15% of jobs
$119.9K - $129.7K
4% of jobs
$129.7K - $139.5K
7% of jobs
$31.5K
$91K
$139.5K
How much do web analytics implementation jobs pay per year?
As of Jun 12, 2026, the average yearly pay for web analytics implementation in the United States is $91,013.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $113,500.00 per year, depending on experience, location, and employer.
What is the 10-90 rule in web analytics?
The 10-90 rule in web analytics suggests that 10% of visitors generate 90% of the conversions or revenue, highlighting the importance of identifying and optimizing high-value user segments. Web analysts and digital marketers use this principle to focus efforts on the most valuable users and improve overall performance.
Is web analytics a good career?
Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications or training in data or marketing analytics. The field offers opportunities across industries with a growing demand for data-driven decision making.
What are some typical challenges faced in a Web Analytics Implementation role?
One of the most common challenges in Web Analytics Implementation is ensuring accurate and consistent data collection across a variety of digital properties and platforms. You may frequently work with developers, marketers, and product teams to troubleshoot tagging issues or update analytics configurations, often under tight deadlines. Handling complex website structures, frequent site updates, and evolving business requirements can also make it necessary to rapidly adapt tracking strategies. Working through these challenges helps expand your technical expertise and reinforces the importance of clear communication and collaboration in this role.
What are the key skills and qualifications needed to thrive in the Web Analytics Implementation position, and why are they important?
Success in Web Analytics Implementation requires a strong understanding of digital analytics, data tracking methodologies, and web technologies, often backed by a relevant degree or equivalent experience. Familiarity with tools such as Google Analytics, Google Tag Manager, Adobe Analytics, and proficiency in implementing tags or pixels is essential, with certifications in these platforms viewed favorably. Analytical thinking, attention to detail, and strong problem-solving and communication skills help individuals excel when interpreting requirements and collaborating with cross-functional teams. These abilities ensure effective deployment of analytics solutions, enabling accurate data collection and actionable insights for organizations.
How much do web analysts make in the US?
Web analysts in the US typically earn between $50,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start around $45,000, while experienced analysts with skills in tools like Google Analytics and SQL can earn over $100,000. Certifications and advanced skills can also influence salary levels.
What is analytics implementation?
In web analytics implementation, the Web Analytics Implementation job involves setting up and configuring tools like Google Analytics to collect accurate data on website traffic and user behavior. This process includes adding tracking codes, defining goals, and ensuring data quality for analysis and reporting. Proficiency in tag management systems and understanding of data privacy standards are also important for effective implementation.
What is a Web Analytics Implementation job?
A Web Analytics Implementation job involves setting up and managing web tracking tools like Google Analytics, Adobe Analytics, or Tag Manager to collect and analyze user data. Professionals in this role ensure accurate data collection, create tracking strategies, and troubleshoot implementation issues. They work closely with developers, marketers, and data analysts to improve website performance and user experience. Strong technical skills in JavaScript, tag management systems, and data layer configuration are often required.
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What states have the most Web Analytics Implementation jobs? States with the most job openings for Web Analytics Implementation jobs include:
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Full-time
Posted 14 days ago
Job description
Job Summary:
AXS connects fans with the artists and teams they love, selling millions of tickets to various events each year. The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.
Responsibilities:
• Architect and lead end to end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection.
• Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimization
• Serve as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness.
• Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems.
• Own the day-today technical aata Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments.
• Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion.
• Design and Build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence.
Qualifications:
Required:
• 4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment.
• Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables.
• Proven experience and/or certification in Adobe Analytics; experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus.
• Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues.
• Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.).
• Experience tracking mobile app KPIs for iOS and Android environments.
• Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI.
• Intermediate to advanced SQL proficiency preferred.
• Deep technical understanding of web and app analytics, site tagging, and data capture frameworks.
• Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys.
• Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences.
• Strong written and verbal communication skills with internal stakeholders and external clients.
• Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player with a 'hack, test, and learn' mentality and a passion for continuous improvement.
Preferred:
• Music, live entertainment, or ticketing industry experience highly desirable.
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud a plus.
Company:
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns, Founded in 1994, the company is headquartered in Los Angeles, USA, with a team of 10001+ employees. The company is currently Late Stage.
AXS connects fans with the artists and teams they love, selling millions of tickets to various events each year. The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.
Responsibilities:
• Architect and lead end to end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection.
• Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimization
• Serve as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness.
• Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems.
• Own the day-today technical aata Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments.
• Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion.
• Design and Build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence.
Qualifications:
Required:
• 4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment.
• Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables.
• Proven experience and/or certification in Adobe Analytics; experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus.
• Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues.
• Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.).
• Experience tracking mobile app KPIs for iOS and Android environments.
• Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI.
• Intermediate to advanced SQL proficiency preferred.
• Deep technical understanding of web and app analytics, site tagging, and data capture frameworks.
• Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys.
• Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences.
• Strong written and verbal communication skills with internal stakeholders and external clients.
• Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player with a 'hack, test, and learn' mentality and a passion for continuous improvement.
Preferred:
• Music, live entertainment, or ticketing industry experience highly desirable.
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud a plus.
Company:
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns, Founded in 1994, the company is headquartered in Los Angeles, USA, with a team of 10001+ employees. The company is currently Late Stage.
About AEG
Sourced by ZipRecruiter
Industry
Recruiting and staffing services
Company size
51 - 200 Employees
Headquarters location
Saint Louis, MO, US
Year founded
1992