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Web Analytics Jobs in California (NOW HIRING)

Akraya Inc.

Web Analytics

San Jose, CA · On-site

Web Analytics Location: San Jose, CA, 95131 Duration: 6 - 12 Months plus * The role is "Instrumentation Manager" -- need someone with an Analytical back ground. * Need someone who is very proactive ...

Collabera

Web Analytics Manager

Foster City, CA · On-site

Web Analytics Manager Duration: 1 year with possible extensions Location: Foster City, CA The Web Analytics Manager reports the Director of Digital Marketing for Merchant Sales & Solutions, providing ...

AEG

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection and leveraging that data to develop insights that drive decisions across AXS' platforms, collaborating ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer is responsible for instrumenting web data collection and leveraging that data to develop insights that drive data-informed decisions across AXS' web and mobile ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for implementing web data collection strategies, ensuring data quality, and providing insights to enhance customer experience and optimize ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

Staffingine LLC

Adobe Analytics

Torrance, CA · On-site

Collaborate with development team to oversee the implementation configuration and debugging of web analytics code both on the website and Tag Management System TMS Includes deployment activities in ...

We Vote

Google Analytics Specialist

Oakland, CA · On-site +1

The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the ...

Intellyk INC

Omniture - Elk Grove, CA

Elk Grove, CA · On-site

$86K - $87K/yr

Build, share, and maintain web analytics dashboards for key metrics monitoring Ad-hoc data consolidation and validation. Ensure the timely delivery of daily, weekly, monthly reports and insights.

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Web Analytics information

See California salary details

$22

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$73

How much do web analytics jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for web analytics in California is $50.71, according to ZipRecruiter salary data. Most workers in this role earn between $43.41 and $62.88 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in web analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

What does a Web Analytics do?

A Web Analytics professional analyzes website data to track user behavior, measure performance, and optimize digital marketing strategies. They use tools like Google Analytics and SQL to gather insights, identify trends, and improve user experience. Strong analytical skills and knowledge of data visualization are essential for this role.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

Is a web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The field offers opportunities across industries with steady demand for skilled analysts.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

What are the key skills and qualifications needed to thrive as a web analytics professional?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.
What are the most commonly searched types of Web Analytics jobs in California? The most popular types of Web Analytics jobs in California are:
What are popular job titles related to Web Analytics jobs in California? For Web Analytics jobs in California, the most frequently searched job titles are:
What job categories do people searching Web Analytics jobs in California look for? The top searched job categories for Web Analytics jobs in California are:
What cities in California are hiring for Web Analytics jobs? Cities in California with the most Web Analytics job openings:
Web Analytics jobs near you
Infographic showing various Web Analytics job openings in California as of August 2026, with employment types broken down into 81% Full Time, 10% Part Time, and 9% Temporary. Highlights an 86% In-person, and 14% Remote job distribution, with an average salary of $105,468 per year, or $50.7 per hour.

Web Analytics

Akraya Inc.

San Jose, CA • On-site

Contractor

Re-posted 2 days ago

Job description

Job Description

Web Analytics

Location: San Jose, CA, 95131

Duration: 6 - 12 Months plus

  • The role is "Instrumentation Manager" -- need someone with an Analytical back ground.
  • Need someone who is very proactive, takes initiative and resourceful and can work cross functionally.
  • This resource would be working on one key project and be the centre point of contact for all behavioral tracking (web analytics) - working with analytics to understand the type of reports/data they need and translating that into what events (clicks, impressions, form abandonment) & variables (customer Id, device type, location) on web pages need to be tracked
  • Some exp with Web Analytics tools such as Omniture Site Catalyst or Google Analytics or Web Trends or any other analytics tools
  • Good in SQL for data validation purpose ---
  • Ability to converse with the product managers, technology and QA teams
  • Reporting piece is not mandatory (exposure to Tableau or Microstrategy is fine)
Qualifications

TOP 3 skills ---

  • ---- Web Analytics experience
  • ---- Technical background
  • ---- Communication skills with Product Managers
Additional Information
All your information will be kept confidential according to EEO guidelines.
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About Akraya

Sourced by ZipRecruiter

Akraya is an award-winning IT staffing firm and the staffing partner of choice for many leading companies across the US. Akraya was recently voted as a 2021 Best Staffing Firm to Temp for by Staffing Industry Analysts and voted by our employees and consultants as a 2022 Glassdoor Best Places to Work.

Industry

Recruiting and staffing services

Company size

11 - 50 Employees

Headquarters location

Santa Clara, CA, US

Year founded

2001

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