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Web Analytics Jobs in California (NOW HIRING)

Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer Journey Analytics * Strong listening and communication skills with the ability to work collaboratively and ...

You'll partner with marketing, sales, and operations to implement analytics and enable ... You'll own Core Web Vitals, media and asset optimization, and the diagnosis of the subtle issues ...

You'll partner with marketing, sales, and operations to implement analytics and enable ... You'll own Core Web Vitals, media and asset optimization, and the diagnosis of the subtle issues ...

Establish our web analytics foundation with Data Science, ensuring we have the instrumentation, dashboards, and funnel reporting needed to make growth decisions quickly * Lead our international and ...

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Web Analytics information

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$22

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$73

How much do web analytics jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for web analytics in California is $50.71, according to ZipRecruiter salary data. Most workers in this role earn between $43.41 and $62.88 per hour, depending on experience, location, and employer.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What are the key skills and qualifications needed to thrive as a web analytics professional?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.

What are some common challenges faced by professionals in web analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

Is a web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The field offers opportunities across industries with steady demand for skilled analysts.

What does a Web Analytics do?

A Web Analytics professional analyzes website data to track user behavior, measure performance, and optimize digital marketing strategies. They use tools like Google Analytics and SQL to gather insights, identify trends, and improve user experience. Strong analytical skills and knowledge of data visualization are essential for this role.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from website traffic to understand user behavior, improve website performance, and support marketing strategies. Professionals in this field use tools like Google Analytics and require skills in data analysis and reporting. Their work helps organizations optimize user experience and achieve business goals.

What are the most commonly searched types of Web Analytics jobs in California?

The most popular types of Web Analytics jobs in California are:

What are popular job titles related to Web Analytics jobs in California?

For Web Analytics jobs in California, the most frequently searched job titles are:

What job categories do people searching Web Analytics jobs in California look for?

The top searched job categories for Web Analytics jobs in California are:

What cities in California are hiring for Web Analytics jobs?

Cities in California with the most Web Analytics job openings:

Infographic showing various Web Analytics job openings in California as of August 2026, with employment types broken down into 1% Internship, 91% Full Time, 6% Part Time, and 2% Contract. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $105,468 per year, or $50.7 per hour.

Web Marketing Specialist

Midland Credit Management

San Diego, CA • On-site

$70K - $73K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 5 days ago


Midland Credit Management rating

8.9

Company rating: 8.9 out of 10

Based on 10 frontline employees who took The Breakroom Quiz


Job description

We are looking for a Web Marketing Specialist to join MCM’s Digital Marketing team -  one of the most entrepreneurial teams within our company. We pride ourselves on moving fast, multitasking, continuous improvement, and hitting goals on our way to digitally transforming our company.


This is the ideal role for an aspiring professional with 1-3 years of digital product coordination experience. This position requires a high level of cross functional team collaboration and multitasking capabilities, ability to be curious about data and investigating it, and the drive to effectively connect and communicate with MCM consumers through our website.
 

RESPONSIBILITIES  (What you’ll do)

  • Project and product coordination:
    • Support business process improvements on the web self-service channel (“SSC”), planning out work, tracking timelines, and obtaining legal / compliance approvals
    • Document detailed business requirements to ensure proposed changes are captured correctly
    • Conduct UAT across different devices, browsers, and languages under guidance of product owner
    • Work cross functionally to deliver on expected project outcomes, partnering with technical teams to fix any bugs and issues identified
    • Create & update job aids, SOPs and other product documentation to ensure information is accurate and complete as product evolves.
  • Performance monitoring
    • Monitor digital engagement metrics and review session recordings to check for potential issues on the website (i.e. drop in logins, spike in error messages, etc...)
    • Research and respond to inquiries from legal, compliance, and QA teams regarding consumer complaints on the website
    • Inspect the production environment to understand actual behavior
  • Other duties as assigned


QUALIFICATIONS (What you’ll need)

  • Bachelor’s degree in marketing, Business, or related field
  • 1–3 years of user-interface B2C experience preferably within financial services or fintech.
  • Good understanding of website best practices based on experience
  • Experience with QA / UAT Testing
  • Experience with web analytics tools such as Full Story, Consumer Journey Analytics (Adobe), Google Analytics or similar
  • Strong problem solving and critical thinking skills with a logical thought process
  • Self-starter who thrives in a fast-paced environment which constantly evolves and presents new and exciting challenges everyday
  • Excellent attention to detail and ability to manage multiple tasks.
  • Ability to work effectively with a variety of different teams and personalities
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills

Company Description

Headquartered in the United States, Encore Capital Group (Encore) is a publicly traded international specialty finance company operating in various countries around the globe. Through our businesses - such as Midland Credit Management and Cabot Credit Management - we help consumers to restore their financial health as we further our Mission of creating pathways to economic freedom. Our commitment to building a positive workplace culture and a best-in-class employee experience have earned us accolades including Great Place to Work® certifications in many geographies where we operate. If you have a passion for helping others and thrive at a company that values innovation, inclusion and excellence, then Encore Capital Group is the right place for you.

Encore Capital Group and all of its subsidiaries are proud to be an equal opportunity employer and are committed to fostering an inclusive and welcoming environment where everyone feels they belong. We encourage candidates from all backgrounds to apply. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other status protected under applicable law.


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