Data Scientist
San Francisco, CA · On-site
... analytic techniques. The role involves using machine learning models for web content categorization and fraud detection. Responsibilities : • Developing predictive models in the area of marketing ...
Data Scientist
San Francisco, CA · On-site
... analytic techniques. The role involves using machine learning models for web content categorization and fraud detection. Responsibilities : • Developing predictive models in the area of marketing ...
Required : • Hands-on experience with Adobe Analytics & Adobe Launch • Strong understanding of dataLayer, event tracking, and web analytics concepts • Proficiency in debugging tools (DevTools ...
Required : • Hands-on experience with Adobe Analytics & Adobe Launch • Strong understanding of dataLayer, event tracking, and web analytics concepts • Proficiency in debugging tools (DevTools ...
Data Scientist
San Francisco, CA · On-site
... Web analytics, Data mining techniques application for large data. • The key personnel shall also demonstrate experience using advanced analytic techniques such as modern econometric methods ...
Data Scientist
San Francisco, CA · On-site
... Web analytics, Data mining techniques application for large data. • The key personnel shall also demonstrate experience using advanced analytic techniques such as modern econometric methods ...
Manager, Analytics
Culver City, CA · On-site
$100K - $130K/yr
Develop and maintain web and marketing analytics, including customer lifecycle marketing, customer lifetime value, customer segmentation, marketing channel attribution and performance, funnel ...
Manager, Analytics
Culver City, CA · On-site
$100K - $130K/yr
Develop and maintain web and marketing analytics, including customer lifecycle marketing, customer lifetime value, customer segmentation, marketing channel attribution and performance, funnel ...
Analyze page performance and user behavior to generate data-driven hypotheses, optimizing onsite ... Lead web design and deployment team members in developing wireframes, concept design mockups, and ...
Analyze page performance and user behavior to generate data-driven hypotheses, optimizing onsite ... Lead web design and deployment team members in developing wireframes, concept design mockups, and ...
Director, Insights & Analytics
San Francisco, CA · Hybrid
$110K - $150K/yr
Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends, opportunities, and actionable recommendations. * Conduct secondary research and ...
Director, Insights & Analytics
San Francisco, CA · Hybrid
$110K - $150K/yr
Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends, opportunities, and actionable recommendations. * Conduct secondary research and ...
Decision Analytics Associate Consultant - Digital Customer Experience
South San Francisco, CA · On-site
$120K - $137K/yr
Analyze data from a variety of marketing tactics - web, banner ads, search etc. * Lead a team to drive the implementation of digital capability including Campaign Management, Marketing Data Hub ...
Decision Analytics Associate Consultant - Digital Customer Experience
South San Francisco, CA · On-site
$120K - $137K/yr
Analyze data from a variety of marketing tactics - web, banner ads, search etc. * Lead a team to drive the implementation of digital capability including Campaign Management, Marketing Data Hub ...
Bring rigorous analysis to web performance. You'll own ongoing performance across the core areas of the web function, including site speed, reliability, technical SEO, development quality ...
Bring rigorous analysis to web performance. You'll own ongoing performance across the core areas of the web function, including site speed, reliability, technical SEO, development quality ...
Bring rigorous analysis to web performance. You'll own ongoing performance across the core areas of the web function, including site speed, reliability, technical SEO, development quality ...
Bring rigorous analysis to web performance. You'll own ongoing performance across the core areas of the web function, including site speed, reliability, technical SEO, development quality ...
... web analytics (e.g., GA4). • Fluency with the modern web marketing stack--CMS platforms, A/B testing tools, SEO/AEO tooling (Semrush, Ahrefs, Screaming Frog), and tag/analytics management. • ...
... web analytics (e.g., GA4). • Fluency with the modern web marketing stack--CMS platforms, A/B testing tools, SEO/AEO tooling (Semrush, Ahrefs, Screaming Frog), and tag/analytics management. • ...
PMC: Principal Analytic Engineer
Los Angeles, CA · On-site
$150K - $170K/yr
Help define how data is sourced and integrated from key systems, including CMS platforms, web analytics tools, ad tech platforms, and business applications * Support the identification and ...
PMC: Principal Analytic Engineer
Los Angeles, CA · On-site
$150K - $170K/yr
Help define how data is sourced and integrated from key systems, including CMS platforms, web analytics tools, ad tech platforms, and business applications * Support the identification and ...
Marketing Coordinator
Hayward, CA · On-site
$23 - $27/hr
Collect and analyze consumer behavior data (e.g. web traffic and rankings) * Conduct market research and identify new opportunities. * Coordinate with the marketing design and content teams to ...
Quick apply
Marketing Coordinator
Hayward, CA · On-site
$23 - $27/hr
Collect and analyze consumer behavior data (e.g. web traffic and rankings) * Conduct market research and identify new opportunities. * Coordinate with the marketing design and content teams to ...
PMC: Principal Analytic Engineer
Los Angeles, CA · On-site
$150 - $170/hr
Help define how data is sourced and integrated from key systems, including CMS platforms, web analytics tools, ad tech platforms, and business applications * Support the identification and ...
New
PMC: Principal Analytic Engineer
Los Angeles, CA · On-site
$150 - $170/hr
Help define how data is sourced and integrated from key systems, including CMS platforms, web analytics tools, ad tech platforms, and business applications * Support the identification and ...
New
Drupal Developer
San Ramon, CA · On-site
... with web analytics applications (Google Analytics, Omniture, etc.) and identifying KPIs Proficiency with Photoshop and Illustrator, a plus, but not required General understanding of web ...
Drupal Developer
San Ramon, CA · On-site
... with web analytics applications (Google Analytics, Omniture, etc.) and identifying KPIs Proficiency with Photoshop and Illustrator, a plus, but not required General understanding of web ...
Marketing Coordinator
Hayward, CA · On-site
Collect and analyze consumer behavior data (e.g. web traffic and rankings) * Conduct market research and identify new opportunities. * Coordinate with the marketing design and content teams to ...
Quick apply
Marketing Coordinator
Hayward, CA · On-site
Collect and analyze consumer behavior data (e.g. web traffic and rankings) * Conduct market research and identify new opportunities. * Coordinate with the marketing design and content teams to ...
Lead UX Web Designer
$140K - $200K/yr
Conduct UX audits, user behavior tracking, and analytics to identify friction points and ... Ability to interpret web analytics and engagement metrics (GA4, funnels, CTR, scroll depth ...
Lead UX Web Designer
$140K - $200K/yr
Conduct UX audits, user behavior tracking, and analytics to identify friction points and ... Ability to interpret web analytics and engagement metrics (GA4, funnels, CTR, scroll depth ...
Lead UX Web Designer
Irvine, CA · On-site
$140K - $200K/yr
Conduct UX audits, user behavior tracking, and analytics to identify friction points and ... Ability to interpret web analytics and engagement metrics (GA4, funnels, CTR, scroll depth ...
Quick apply
Lead UX Web Designer
Irvine, CA · On-site
$140K - $200K/yr
Conduct UX audits, user behavior tracking, and analytics to identify friction points and ... Ability to interpret web analytics and engagement metrics (GA4, funnels, CTR, scroll depth ...
Director, Insights & Analytics
San Francisco, CA · On-site
$110K - $150K/yr
Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends, opportunities, and actionable recommendations. * Conduct secondary research and ...
Director, Insights & Analytics
San Francisco, CA · On-site
$110K - $150K/yr
Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends, opportunities, and actionable recommendations. * Conduct secondary research and ...
Lead UX Web Designer
Irvine, CA · On-site
$140K - $200K/yr
Conduct UX audits, user behavior tracking, and analytics to identify friction points and ... Ability to interpret web analytics and engagement metrics (GA4, funnels, CTR, scroll depth ...
Lead UX Web Designer
Irvine, CA · On-site
$140K - $200K/yr
Conduct UX audits, user behavior tracking, and analytics to identify friction points and ... Ability to interpret web analytics and engagement metrics (GA4, funnels, CTR, scroll depth ...
Web Developer
Lancaster, CA · On-site
$6.9K/mo
REPRESENTATIVE DUTIES Design; develop, analyze, modify, support and debug web-based applications written in a variety of programming languages. Integrate various systems with existing business ...
Web Developer
Lancaster, CA · On-site
$6.9K/mo
REPRESENTATIVE DUTIES Design; develop, analyze, modify, support and debug web-based applications written in a variety of programming languages. Integrate various systems with existing business ...
Web Analytics information
See California salary details
$22.30 - $26.94
6% of jobs
$26.94 - $31.57
3% of jobs
$31.57 - $36.21
3% of jobs
$36.21 - $40.85
4% of jobs
$42.96 is the 25th percentile. Wages below this are outliers.
$40.85 - $45.48
18% of jobs
The median wage is $49.02 / hr.
$45.48 - $50.12
20% of jobs
$50.12 - $54.76
15% of jobs
$54.76 - $59.40
3% of jobs
$60.34 is the 75th percentile. Wages above this are outliers.
$59.40 - $64.03
12% of jobs
$64.03 - $68.67
11% of jobs
$68.67 - $73.31
5% of jobs
$22
$50
$73
How much do web analytics jobs pay per hour?
As of Aug 10, 2026, the average hourly pay for web analytics in California is $50.71, according to ZipRecruiter salary data. Most workers in this role earn between $43.41 and $62.88 per hour, depending on experience, location, and employer.
What are some common challenges faced by professionals in web analytics roles, and how can they be addressed?
Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.
What does a Web Analytics do?
A Web Analytics professional analyzes website data to track user behavior, measure performance, and optimize digital marketing strategies. They use tools like Google Analytics and SQL to gather insights, identify trends, and improve user experience. Strong analytical skills and knowledge of data visualization are essential for this role.
What is web analytics?
Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.
Is a web analytics a good career?
Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The field offers opportunities across industries with steady demand for skilled analysts.
What is the difference between Web Analytics vs Data Analyst?
| Aspect | Web Analytics | Data Analyst |
|---|---|---|
| Primary Focus | Analyzing website data to improve user experience and marketing | Analyzing various data sets to support business decisions |
| Tools & Skills | Google Analytics, Adobe Analytics, SQL, Excel | Excel, SQL, Tableau, Python, R |
| Work Environment | Digital marketing teams, e-commerce, media companies | Business units across industries, finance, healthcare, retail |
| Certifications | Google Analytics Certification, Adobe Analytics Certification | Certified Analytics Professional, Microsoft Data Analyst Associate |
Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.
What are the key skills and qualifications needed to thrive as a web analytics professional?
To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.
What are the most commonly searched types of Web Analytics jobs in California? The most popular types of Web Analytics jobs in California are:
What are popular job titles related to Web Analytics jobs in California? For Web Analytics jobs in California, the most frequently searched job titles are:
What job categories do people searching Web Analytics jobs in California look for? The top searched job categories for Web Analytics jobs in California are:
What cities in California are hiring for Web Analytics jobs? Cities in California with the most Web Analytics job openings:
Job description
Job Summary:
Mindlance is a national recruiting company which partners with many of the leading employers across the country. They are seeking a Data Scientist to develop predictive models in marketing, understand business problems, and apply advanced analytic techniques. The role involves using machine learning models for web content categorization and fraud detection.
Responsibilities:
• Developing predictive models in the area of marketing
• Understanding business problems and translating it into data mining problems
• Applying techniques such as clustering, classification and association
• Web analytics, Data mining techniques application for large data
• The key personnel shall also demonstrate experience using advanced analytic techniques such as modern econometric methods, multivariate statistical analysis, clustering and segmentation, experimental design, optimization and text analytics
• Predictive models to improve advertiser campaign performance
• Machine learning models for categorizing web pages and content
• Fraud detection & automated ranking content quality
Qualifications:
Required:
• Gurobi Optimization
• Developing predictive models in the area of marketing
• Understanding business problems and translating it into data mining problems
• Applying techniques such as clustering, classification and association
• Web analytics, Data mining techniques application for large data
• Experience using advanced analytic techniques such as modern econometric methods, multivariate statistical analysis, clustering and segmentation, experimental design, optimization and text analytics
• Predictive models to improve advertiser campaign performance
• Machine learning models for categorizing web pages and content
• Fraud detection & automated ranking content quality
Company:
Mindlance is a Staffing and Recruiting company which provides multi-vertical staffing services Founded in 1999, the company is headquartered in Union, USA, with a team of 1001-5000 employees. The company is currently Late Stage.
Mindlance is a national recruiting company which partners with many of the leading employers across the country. They are seeking a Data Scientist to develop predictive models in marketing, understand business problems, and apply advanced analytic techniques. The role involves using machine learning models for web content categorization and fraud detection.
Responsibilities:
• Developing predictive models in the area of marketing
• Understanding business problems and translating it into data mining problems
• Applying techniques such as clustering, classification and association
• Web analytics, Data mining techniques application for large data
• The key personnel shall also demonstrate experience using advanced analytic techniques such as modern econometric methods, multivariate statistical analysis, clustering and segmentation, experimental design, optimization and text analytics
• Predictive models to improve advertiser campaign performance
• Machine learning models for categorizing web pages and content
• Fraud detection & automated ranking content quality
Qualifications:
Required:
• Gurobi Optimization
• Developing predictive models in the area of marketing
• Understanding business problems and translating it into data mining problems
• Applying techniques such as clustering, classification and association
• Web analytics, Data mining techniques application for large data
• Experience using advanced analytic techniques such as modern econometric methods, multivariate statistical analysis, clustering and segmentation, experimental design, optimization and text analytics
• Predictive models to improve advertiser campaign performance
• Machine learning models for categorizing web pages and content
• Fraud detection & automated ranking content quality
Company:
Mindlance is a Staffing and Recruiting company which provides multi-vertical staffing services Founded in 1999, the company is headquartered in Union, USA, with a team of 1001-5000 employees. The company is currently Late Stage.
About Mindlance
Sourced by ZipRecruiter
Mindlance is a multinational staffing and services firm based in the Greater NYC area. We have 14 offices across the United States, Canada, and India. We match talented people to Fortune 500 and Fortune 1000 companies across industries. We have been in business since 1999 and are recognized by Staffing Industry Analysts (SIA) as one of the fastest-growing U.S. staffing firms. Our rapid growth means more jobs, more projects, and more opportunities for you. Our core philosophy means that you work with an organization that truly values and recognizes you.
Industry
Recruiting and staffing services
Company size
1,001 - 5,000 Employees
Headquarters location
Union, NJ, US
Year founded
1999