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Web Analytics Jobs in California (NOW HIRING)

Sr. Web Strategist, Digital Experience

Redlands, CA ยท On-site

$82K - $95K/yr

Collaborate closely with SEO, Conversion Rate Optimization, and Performance Analysis teams to ... Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer ...

Web Strategist - Snapdragon

San Diego, CA ยท On-site

$100K/yr

Utilize web analytics to measure and report on content performance across the Snapdragon web presence * Identify high-performing content patterns and replicate success across Mobile, Compute ...

Review Web analytics, development, debugging tools, and logs for performance, design improvements, or website issues. * Ability to consume social media feeds or integrate third-party APIs with ...

Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer Journey Analytics * Strong listening and communication skills with the ability to work collaboratively and ...

Establish our web analytics foundation with Data Science, ensuring we have the instrumentation, dashboards, and funnel reporting needed to make growth decisions quickly * Lead our international and ...

Web data reporting and analytics * UX/UI design * Website writing WHAT YOU WILL DO * Assist with building and updating web pages on Wordpress, and digital tools such as forms and data visualizations

Web data reporting and analytics * UX/UI design * Website writing WHAT YOU WILL DO * Assist with building and updating web pages on Wordpress, and digital tools such as forms and data visualizations

Showing results 21-40

Web Analytics information

See California salary details

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How much do web analytics jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for web analytics in California is $50.71, according to ZipRecruiter salary data. Most workers in this role earn between $43.41 and $62.88 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Web Analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

How much do web analysts make?

Web analysts typically earn a median annual salary ranging from $60,000 to $80,000, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in tools like Google Analytics or SQL can earn over $100,000 annually.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What does a Web Analyst do?

A Web Analyst is responsible for collecting, analyzing, and interpreting website data to improve user experience and business performance. They use tools like Google Analytics and SQL to track metrics, identify trends, and generate reports for decision-making. Strong analytical skills and knowledge of digital marketing are essential for this role.

Is web analytics a good career?

Web analytics is a growing field that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, tools like Google Analytics, and understanding of digital marketing. The role offers opportunities for advancement and specialization, making it a viable career choice for those interested in data-driven decision making.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from websites to understand user behavior, track performance, and improve online strategies. Professionals in this field use tools like Google Analytics to generate reports and inform decision-making. Skills in data analysis and familiarity with digital marketing are important for this role.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

What are the key skills and qualifications needed to thrive as a Web Analytics professional, and why are they important?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.
What are the most commonly searched types of Web Analytics jobs in California? The most popular types of Web Analytics jobs in California are:
What are popular job titles related to Web Analytics jobs in California? For Web Analytics jobs in California, the most frequently searched job titles are:
What job categories do people searching Web Analytics jobs in California look for? The top searched job categories for Web Analytics jobs in California are:
What cities in California are hiring for Web Analytics jobs? Cities in California with the most Web Analytics job openings:
Infographic showing various Web Analytics job openings in California as of July 2026, with employment types broken down into 83% Full Time, 10% Part Time, and 7% Temporary. Highlights an 81% In-person, and 19% Remote job distribution, with an average salary of $105,468 per year, or $50.7 per hour.
Web Project Mgr. (Marketing) - Japanese Bilingual

Web Project Mgr. (Marketing) - Japanese Bilingual

A-STAFFING, INC.

Torrance, CA โ€ข On-site, Remote

$50K/hr

Full-time

Medical, Dental, PTO

Posted 16 days ago


Job description

  • Title: Web Project Manager & Digital Marketer
  • Industry: IT Consulting Company
  • Location: Torrance, California (On-site only)
  • Working Hours: Monday to Friday, 9:00 AM - 6:00 PM (closed weekends and holidays)

ใ€Position Summaryใ€‘

We are seeking a versatile and strategic Web Project Manager & Digital Marketer to lead and execute web production and online marketing initiatives from end to end. In this hybrid role, you will bridge the gap between project leadership and data-driven marketing strategy. You will accompany the sales team to initial client consultations, craft digital marketing plans, oversee site construction timelines, manage advertising campaigns, perform web analytics, and deliver continuous post-launch optimizationโ€”driving the entire project lifecycle forward.

๏ผŠGrowth Opportunity๏ผŠ

One-Stop Strategic Impact: This position offers the unique opportunity to manage projects comprehensively from strategy formulation to site launch, advertising operation, analytics, and ongoing PDCA cycles. It is an ideal environment to expand both your project management leadership and digital marketing expertise!


ใ€Core Responsibilitiesใ€‘

  • Client Consulting & Requirements Gathering: Accompany the sales team to client meetings to conduct discovery hearings and clarify requirements.
  • Strategy Formulation: Design comprehensive web and digital marketing strategies tailored to client goals.
  • Proposal & Planning: Author high-quality business proposals, strategic marketing plans, and project blueprints.
  • Project Management: Direct project execution while monitoring timelines, tracking resource hours, and ensuring premium deliverable quality.
  • Ad Operations: Setup, monitor, and optimize paid digital media campaigns, including Google Ads and Social Media Ads.
  • Web Analytics: Conduct in-depth traffic and conversion analysis using Google Analytics and other analytical tools.
  • SEO & Content Marketing: Strategize, plan, and deploy Search Engine Optimization (SEO) campaigns and content marketing frameworks.
  • Social Media & Newsletter Management: Oversee social media account activities, analyze audience engagement, and design or write copy for email newsletters and web content.
  • Sales Enablement: Produce polished presentation decks and supportive documentation for client pitches.
  • Performance Optimization: Analyze post-launch data to establish a rigorous PDCA cycle, presenting strategic enhancement proposals to clients.

ใ€Qualifications & Skillsใ€‘

Required Qualifications:

  • Hands-on professional experience executing digital marketing strategies.
  • Proven track record managing paid search or social media ad campaigns (e.g., Google Ads, Meta Ads).
  • Practical experience leveraging web analytics tools such as Google Analytics to extract business insights.
  • Exceptional verbal and written communication skills.
  • Strong documentation skills with the ability to clearly structure requirements, build presentation plans, and draft proposals.
  • Must be legally authorized to work in the United States.
  • High proficiency and strong communication skills in both English and Japanese.
  • Valid US Driver's License required.

Preferred Qualifications:

  • Prior experience in web production direction or web project management.
  • Practical experience in SEO and technical content marketing.
  • Foundational knowledge of website production workflows and web system development architecture.
  • Basic technical skills in website development, including a foundational understanding of HTML and CSS.
  • Experience in a consultative client-facing role or sales support capacity.
  • Professional-grade English content writing and copywriting capabilities.
  • Proficiency in bilingual professional environments, specifically handling emails, meetings, and calls in Japanese and English.
  • Experience managing, guiding, or coordinating creative and marketing teams.


Target Industry Background (Preferred):

  • Web Production Agencies
  • Digital / Web Marketing Agencies
  • Advertising Agencies
  • Digital Agencies


ใ€Ideal Candidate Profileใ€‘

  • A professional driven to look beyond marketing data to step up and lead entire project lifecycles.
  • A data-oriented problem solver who naturally backs up strategic improvement proposals with firm numbers.
  • An individual who thrives on building strong relationships and enjoys close client communication.
  • An agile learner who eagerly explores and adopts cutting-edge marketing methodologies.
  • A self-starter capable of taking ownership, proactively making suggestions, and continuously innovating processes.

ใ€Salaryใ€‘

DOE $50,000.00 + benefits package such as: Insurance (Medical, Dental), PTO, Sick Leave, Holidays, etc.

The salary will be determined based on the candidate's experience level, with the provided range typically reflecting 1 year of prior experience.