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Web Analytics Jobs in California (NOW HIRING)

Intellyk INC

Omniture - Elk Grove, CA

Elk Grove, CA

$86K - $87K/yr

Build, share, and maintain web analytics dashboards for key metrics monitoring Ad-hoc data consolidation and validation. Ensure the timely delivery of daily, weekly, monthly reports and insights.

Intellyk INC

Omniture - Elk Grove, CA

Elk Grove, CA · On-site

$86K - $87K/yr

Build, share, and maintain web analytics dashboards for key metrics monitoring Ad-hoc data consolidation and validation. Ensure the timely delivery of daily, weekly, monthly reports and insights.

Esri

Sr. Web Strategist, Digital Experience

Redlands, CA · On-site

$82K - $95K/yr

Collaborate closely with SEO, Conversion Rate Optimization, and Performance Analysis teams to ... Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer ...

Socket.dev

Web Strategy Manager

Los Angeles, CA · On-site

$72 - $98/hr

The Web Strategy Manager combines expertise in UX, content strategy, copywriting, analytics, design, and continuous improvement to deliver a high-performing, cohesive, and consistent web presence ...

Rivian

Web Content Specialist

El Segundo, CA

$69K - $86K/yr

Exposure to web analytics platforms like GA4 or Adobe Analytics and A/B testing configuration workflows preferred. * Familiarity with search tools, Google Search Console, or web crawlers preferred.

Stanfordlivetickets

Web Project Manager

Palo Alto, CA · On-site

$90 - $150/hr

Reporting to the team lead who drives the web product roadmap, you'll work with guidance and ... Analyze and document user needs and business requirements for new features and functionality from ...

New

Rivian

Web Content Specialist

El Segundo, CA · On-site

$69 - $87/hr

Role Summary As Rivian's Ecommerce Web Content Specialist, you will power the web touchpoints ... Configure and deploy A/B test variants in the CMS to evaluate user engagement, analyzing ...

Rivian

Web Content Specialist

El Segundo, CA · On-site

$69K - $86K/yr

Exposure to web analytics platforms like GA4 or Adobe Analytics and A/B testing configuration workflows preferred. * Familiarity with search tools, Google Search Console, or web crawlers preferred.

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How much do web analytics jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for web analytics in California is $50.71, according to ZipRecruiter salary data. Most workers in this role earn between $43.41 and $62.88 per hour, depending on experience, location, and employer.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What are the key skills and qualifications needed to thrive as a web analytics professional?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.

What are some common challenges faced by professionals in web analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

Is a web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The field offers opportunities across industries with steady demand for skilled analysts.

What does a Web Analytics do?

A Web Analytics professional analyzes website data to track user behavior, measure performance, and optimize digital marketing strategies. They use tools like Google Analytics and SQL to gather insights, identify trends, and improve user experience. Strong analytical skills and knowledge of data visualization are essential for this role.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from website traffic to understand user behavior, improve website performance, and support marketing strategies. Professionals in this field use tools like Google Analytics and require skills in data analysis and reporting. Their work helps organizations optimize user experience and achieve business goals.

What are the most commonly searched types of Web Analytics jobs in California?

The most popular types of Web Analytics jobs in California are:

What are popular job titles related to Web Analytics jobs in California?

For Web Analytics jobs in California, the most frequently searched job titles are:

What job categories do people searching Web Analytics jobs in California look for?

The top searched job categories for Web Analytics jobs in California are:

What cities in California are hiring for Web Analytics jobs?

Cities in California with the most Web Analytics job openings:

Web Analytics jobs near you
Infographic showing various Web Analytics job openings in California as of August 2026, with employment types broken down into 1% Internship, 91% Full Time, 6% Part Time, and 2% Contract. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $105,468 per year, or $50.7 per hour.

Product Analyst /Data Analytics / Web Analytics in San Jose CA

talentmovers inc

San Jose, CA • On-site

Full-time

Re-posted 22 days ago

Job description

We are Hiring for Analytics Developer (Lead) / Senior Product Analyst / Product Analytics Lead / Data Analytics / Web Analytics / Product Insights

Location : San Jose, CA and Salary $100K/year+ Benefits.

FTE ONLY Onsite Only [NO REMOTE OPTION]

What we are not looking for –     Data visualization or pure data engineering profiles

JD :

  1. Should have very strong knowledge of product analytics; Should understand how to map out user journeys based on clickstream data and be able to form and validate hypothesis based on user behavior
  2. The ideal candidate would have qualities of both a Product Manager as well as a strong analyst, can work independently and drive projects end-to-end with stakeholders
  3. Is a self-starter and is very hands-on with SQL (pref. Databricks)
  4. Relevant Experience: 7-10 Yrs
  • Excellent communication and presentation skills required, as this will be a business-facing role.

Thanks!

Mudassir Khan

Recruitment Delivery Lead – Talent Movers Inc

Mudassir.Khan@Talentmoversinc.com  

Desk : +1 732-517-6658

Talentmovers, Inc.

8200 Greensboro Drive, Mclean, VA 22102