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Web Analytics Jobs in California (NOW HIRING)

ClifyX

Adobe DTM Consultant

Torrance, CA · On-site

Web log file Analysis Assist partners in project implementation, mainly in product expertise but also in Project management when necessary, development, testing and training, Contribute to product ...

Qualcomm

Web Strategist - Snapdragon

San Diego, CA · On-site

$100K/yr

Utilize web analytics to measure and report on content performance across the Snapdragon web presence * Identify high-performing content patterns and replicate success across Mobile, Compute ...

Internet Brands

Analytics Director

El Segundo, CA · On-site

AI) to increase and automate business insights. • Web analytics experience (Google Analytics, Adobe). • Experience with digital marketing analytics. • Highly Proficient (3+ years) with creating ...

Snowflake

Senior Web Engineer

Menlo Park, CA · On-site

They are seeking a Senior Web Engineer to contribute to their corporate website, focusing on ... analytics platforms, CDN layers (Cloudflare, Fastly), third-party APIs, and Snowflake's own AI ...

Esri

Sr. Content Marketing Strategist, Web

Redlands, CA · On-site

... web content. Responsibilities * Strategic Content Leadership. Implement and refine content ... Partner with analytics teams to evaluate metrics, analyze performance trends, and apply insights to ...

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How much do web analytics jobs pay per hour?

As of Jun 26, 2026, the average hourly pay for web analytics in California is $50.71, according to ZipRecruiter salary data. Most workers in this role earn between $43.41 and $62.88 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Web Analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

How much do web analysts make?

Web analysts typically earn a median annual salary ranging from $60,000 to $80,000, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in tools like Google Analytics or SQL can earn over $100,000 annually.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What does a Web Analyst do?

A Web Analyst is responsible for collecting, analyzing, and interpreting website data to improve user experience and business performance. They use tools like Google Analytics and SQL to track metrics, identify trends, and generate reports for stakeholders. Strong analytical skills and knowledge of digital marketing are essential for this role.

Is web analytics a good career?

Web analytics is a growing field that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The role offers opportunities in various industries and can lead to advanced positions in data-driven marketing and strategy.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from website traffic to understand user behavior and website performance. Web analysts use tools like Google Analytics to track metrics such as page views, bounce rates, and conversions, helping organizations optimize their online presence and marketing strategies.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

What are the key skills and qualifications needed to thrive as a Web Analytics professional, and why are they important?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.
What are the most commonly searched types of Web Analytics jobs in California? The most popular types of Web Analytics jobs in California are:
What are popular job titles related to Web Analytics jobs in California? For Web Analytics jobs in California, the most frequently searched job titles are:
What job categories do people searching Web Analytics jobs in California look for? The top searched job categories for Web Analytics jobs in California are:
What cities in California are hiring for Web Analytics jobs? Cities in California with the most Web Analytics job openings:
Web Analytics jobs near you
Web Producer

Web Producer

San Francisco Conservatory of Music

San Francisco, CA • On-site

$110K - $120K/yr

Full-time

Posted 19 days ago

Job description

Job Type
Full-time
Description
San Francisco Conservatory of Music (SFCM) seeks a Web Producer to lead the day-to-day management, optimization, and evolution of SFCM.edu and related digital platforms. This role is responsible for the hands-on development, implementation, and maintenance of web solutions, including information architecture, user experience (UX), accessibility, performance optimization, and content governance.
Working in close collaboration with SFCM's Marketing, Communications, and Advancement teams, the Web Producer manages the Drupal CMS, serves as the primary liaison to SFCM's external web agency, and ensures the website is on brand, secure, WCAG-compliant, fully responsive, and optimized for search and conversion. The role leverages analytics, user testing, and digital best practices to support institutional goals related to recruitment, engagement, revenue generation, and visibility, while also overseeing web data privacy, digital signage integrations, and the technical foundations that enable effective digital marketing.
Principal Duties and Responsibilities
  • Develop, implement, and maintain high-quality web solutions for SFCM.edu, including information architecture, user experience (UX), and performance optimization, to support institutional goals related to recruitment, engagement, and visibility.
  • Manage Content Management System (Drupal) including content publishing workflows, template usage, permissions, and updates; serve as the primary point of contact and project manager for SFCM's external web agency.
  • Define and maintain the overall look, feel, and functionality of the website, ensuring it is visually impactful, on brand, fast-loading, accessible (WCAG-compliant), secure, and fully responsive across devices.
  • Analyze website performance using Google Analytics and other tracking tools, monitoring traffic, user behavior, conversions, and technical health; produce regular reports and data-informed recommendations to improve usability, engagement, and goal completion.
  • Optimize the website for Search Engine Optimization (SEO) and Search Engine Marketing (SEM), including keyword strategy, on-page optimization, metadata, content structure, and performance monitoring in collaboration with SFCM's Content team.
  • Provide technical support for digital advertising platforms, including tracking setup, tag management, conversion tracking, and integration with web analytics tools to ensure accurate measurement and campaign performance.
  • Implement and maintain templates and integrations for digital signage systems, ensuring consistency with web and brand standards and reliable content delivery across campus displays.
  • Oversee website content quality control, ensuring accuracy, relevance, accessibility, and timely review of content; establish and enforce content standards and review cycles.
  • Ensure consistency with SFCM's brand and style guidelines across all web content, templates, and interactive elements.
  • Research, test, and implement new web-based tools and applications, serving as a liaison between Marketing & Communications and the Information Technology department to ensure technical feasibility, security, and alignment with institutional needs.
  • Acts as institutional lead for web data protection and privacy processes.
  • Conducts and analyzes user testing on various segments of organization's audiences.
  • Supervise and support student assistants, including training, task assignment, and quality review of work.
  • Perform additional web and digital duties as assigned in support of institutional priorities.

Requirements
  • Experience using Drupal as a Content Management System
  • Google Analytics knowledge required
  • Familiarity with SEO techniques and Web Content Accessibility Guidelines (WCAG)
  • Knowledge of current and emerging technologies, including proficiency in front-end web development (HTML, CSS, and JavaScript)
  • Knowledge of classical music preferred
  • Possesses critical thinking, analytical, and creative talent to develop a concept or idea
  • Strong project management, diplomacy and decision-making skills
  • Minimum of 5 years relevant web experience
  • Possesses a bachelor's degree
  • Excellent written and verbal communication skills
  • Working knowledge of Photoshop and other Adobe Creative Suite programs

How to Apply
We prefer to receive applications through our website. This position will be open until filled.
About Us
SFCM's mission is to transform our students: artistically, intellectually, professionally and individually. Through the study of music at the highest level, our students learn to seek achievement in every endeavor. Located in the heart of one of the world's most innovative and diverse cities, SFCM is home to a vibrant academic community of students and faculty who excel in their fields and contribute meaningfully to the cultural life of San Francisco and beyond.
Salary Description
$110,000 - $120,000 Annual, DOE

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