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Web Analyst Jobs in California (NOW HIRING)

Akraya Inc.

Web Analytics

San Jose, CA · On-site

Web Analytics Location: San Jose, CA, 95131 Duration: 6 - 12 Months plus * The role is "Instrumentation Manager" -- need someone with an Analytical back ground. * Need someone who is very proactive ...

Collabera

Web Analytics Manager

Foster City, CA

Web Analytics Manager Duration: 1 year with possible extensions Location: Foster City, CA The Web Analytics Manager reports the Director of Digital Marketing for Merchant Sales & Solutions, providing ...

Intellyk INC

Omniture - Elk Grove, CA

Elk Grove, CA · On-site

$86K - $87K/yr

Build, share, and maintain web analytics dashboards for key metrics monitoring Ad-hoc data consolidation and validation. Ensure the timely delivery of daily, weekly, monthly reports and insights.

Intellyk INC

Omniture - Elk Grove, CA

Elk Grove, CA

$86K - $87K/yr

Build, share, and maintain web analytics dashboards for key metrics monitoring Ad-hoc data consolidation and validation. Ensure the timely delivery of daily, weekly, monthly reports and insights.

Fresno Pacific University

Web Designer

Fresno, CA · On-site

The Web Designer works closely with the Director of Web Services, the Web Analytics & SEO Specialist, the University Communications and Marketing team, campus departments, and other stakeholders to ...

New

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

AEG

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.

Qualcomm

Web Strategist - Snapdragon

San Diego, CA · On-site

$100K/yr

Utilize web analytics to measure and report on content performance across the Snapdragon web presence * Identify high-performing content patterns and replicate success across Mobile, Compute ...

Staffingine LLC

Adobe Analytics

Torrance, CA · On-site

Collaborate with development team to oversee the implementation configuration and debugging of web analytics code both on the website and Tag Management System TMS Includes deployment activities in ...

We Vote

Google Analytics Specialist

Oakland, CA · On-site +1

The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the ...

New

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All JobsWeb Analyst JobsWeb Analyst Jobs in California

Web Analyst information

See California salary details

$63.2K

$83.2K

$92.8K

How much do web analyst jobs pay per year?

As of Jul 20, 2026, the average yearly pay for web analyst in California is $83,238.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,400.00 and $81,900.00 per year, depending on experience, location, and employer.

What Is a Web Analyst?

As a web analyst, you track website performance in terms of metric like unique visitors, click-though, and time spent on the site. Web analysts use a variety of tools to measure parameters like the average time of visit, the number of inbound vs. outbound links, and more. In this position, you most likely work as a part of a software development team, but you may also pursue freelance or independent consulting jobs.

How does a Web Analyst typically collaborate with marketing and development teams?

Web Analysts frequently work alongside marketing and development teams to translate data insights into actionable strategies. They provide marketing with performance reports on campaigns and user behavior, enabling data-driven decision-making. With development teams, they help implement tracking codes, troubleshoot analytics issues, and ensure accurate data collection. This cross-functional collaboration is essential for optimizing website performance and achieving business goals.

What are the key skills and qualifications needed to thrive as a Web Analyst, and why are they important?

To thrive as a Web Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or computer science. Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, tag management systems, and relevant certifications is often required. Attention to detail, critical thinking, and clear communication help translate complex data into actionable business insights. These skills ensure effective measurement of web performance, enabling data-driven decisions that optimize user experience and achieve business goals.

What does a Web Analyst do?

A Web Analyst is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use tools like Google Analytics to track metrics such as traffic, conversion rates, and user engagement, providing actionable insights to help improve websites and achieve business goals. Web Analysts often create reports, identify trends, and recommend strategies to optimize website content, design, and functionality. Their work helps organizations make informed decisions to enhance the online user experience and drive growth.

What is the difference between Web Analyst vs Data Analyst?

AspectWeb AnalystData Analyst
Required CredentialsBachelor's in Marketing, IT, or related fields; familiarity with web analytics toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis software
Work EnvironmentDigital marketing teams, e-commerce, media companiesVarious industries including finance, healthcare, retail
Employer & Industry UsagePrimarily in online-focused companies, marketing agenciesAcross multiple sectors analyzing large datasets
Common Search & Comparison IntentUnderstanding web traffic, user behavior, campaign performanceAnalyzing data trends, generating reports, supporting decision-making

Web Analysts focus on website performance, user behavior, and digital marketing metrics, often using web-specific tools. Data Analysts work with broader datasets across industries, providing insights for strategic decisions. While both roles require analytical skills, Web Analysts specialize in online data, whereas Data Analysts handle diverse data sources.

More about Web Analyst jobs
What are the most commonly searched types of Web Analyst jobs in California? The most popular types of Web Analyst jobs in California are:
What are popular job titles related to Web Analyst jobs in California? For Web Analyst jobs in California, the most frequently searched job titles are:
What job categories do people searching Web Analyst jobs in California look for? The top searched job categories for Web Analyst jobs in California are:
What cities in California are hiring for Web Analyst jobs? Cities in California with the most Web Analyst job openings:
What are popular job titles related to Web Analyst jobs in CA? For Web Analyst jobs in CA, the most frequently searched job titles are:
Web Analyst jobs near you
Infographic showing various Web Analyst job openings in California as of July 2026, with employment types broken down into 79% Full Time, 6% Part Time, 4% Temporary, 9% Contract, and 2% Nights. Highlights an 89% In-person, 2% Hybrid, and 9% Remote job distribution, with an average salary of $83,238 per year, or $40 per hour.
Web Analytics

Web Analytics

Akraya Inc.

San Jose, CA • On-site

Contractor

Re-posted 10 days ago

Job description

Job Description

Web Analytics

Location: San Jose, CA, 95131

Duration: 6 - 12 Months plus

  • The role is "Instrumentation Manager" -- need someone with an Analytical back ground.
  • Need someone who is very proactive, takes initiative and resourceful and can work cross functionally.
  • This resource would be working on one key project and be the centre point of contact for all behavioral tracking (web analytics) - working with analytics to understand the type of reports/data they need and translating that into what events (clicks, impressions, form abandonment) & variables (customer Id, device type, location) on web pages need to be tracked
  • Some exp with Web Analytics tools such as Omniture Site Catalyst or Google Analytics or Web Trends or any other analytics tools
  • Good in SQL for data validation purpose ---
  • Ability to converse with the product managers, technology and QA teams
  • Reporting piece is not mandatory (exposure to Tableau or Microstrategy is fine)
Qualifications

TOP 3 skills ---

  • ---- Web Analytics experience
  • ---- Technical background
  • ---- Communication skills with Product Managers
Additional Information
All your information will be kept confidential according to EEO guidelines.
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About Akraya

Sourced by ZipRecruiter

Akraya is an award-winning IT staffing firm and the staffing partner of choice for many leading companies across the US. Akraya was recently voted as a 2021 Best Staffing Firm to Temp for by Staffing Industry Analysts and voted by our employees and consultants as a 2022 Glassdoor Best Places to Work.

Industry

Recruiting and staffing services

Company size

11 - 50 Employees

Headquarters location

Santa Clara, CA, US

Year founded

2001

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