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Web Analytics Specialist Jobs (NOW HIRING)

Operation IT

WEB ANALYTICS SPECIALIST

Philadelphia, PA · On-site

Our client in Philadelphia has an urgent need for Web Analytics expert. Contract to hire. * A degree in Computer Science or Information Technology with at least five years of experience in user ...

Operation IT

WEB ANALYTICS SPECIALIST

Philadelphia, PA · On-site

Company Description Our client in Philadelphia has an urgent need for Web Analytics expert. Contract to hire. * A degree in Computer Science or Information Technology with at least five years of ...

We Vote

Google Analytics Specialist

Oakland, CA · On-site +1

The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the ...

Ethology

Analytics Specialist

Scottsdale, AZ · On-site

Digital Analytics Specialist - Scottsdale, AZ The Analytics Specialist is responsible for the ... Experience in one or more major analytics platforms, in all aspects of web analytics (planning ...

Ethology

Analytics Specialist

Scottsdale, AZ · On-site

Digital Analytics Specialist - Scottsdale, AZ The Analytics Specialist is responsible for the ... Experience in one or more major analytics platforms, in all aspects of web analytics (planning ...

Navtech, Inc.

Web Analytics Lead

Whitehouse Station, NJ · On-site

Web Analytics Lead Location : Whitehouse Station, NJ Duration : 6 months The Web Analytics Manager must be good at grasping business concepts, analytical and technically proficient in web analytics ...

Americaneagle.com

Analytics Specialist

Des Plaines, IL · On-site

$65K - $85K/yr

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a ... Americaneagle.com is seeking an Analytics Specialist to lead our clients with analytics ...

Expleo

Web & Digital Manager

Albemarle, NC · On-site

Manage and support: * a web publisher responsible for website publication activities and sprint coordination with IT teams, * a web analytics specialist responsible for GA4 implementation, reporting ...

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Web Analytics Specialist information

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How much do web analytics specialist jobs pay per hour?

As of Aug 4, 2026, the average hourly pay for web analytics specialist in the United States is $45.73, according to ZipRecruiter salary data. Most workers in this role earn between $34.13 and $51.68 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a web analytics specialist?

To thrive as a Web Analytics Specialist, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or computer science. Proficiency with tools like Google Analytics, Adobe Analytics, and data visualization platforms, as well as relevant certifications such as Google Analytics Individual Qualification (GAIQ), is typically required. Attention to detail, problem-solving abilities, and effective communication are standout soft skills for this role. These competencies are essential for accurately interpreting web data, providing actionable insights, and supporting data-driven business decisions.

What does a web analytics specialist do?

A Web Analytics Specialist is responsible for collecting, analyzing, and interpreting data from websites to help businesses understand user behavior and improve their online performance. They use tools like Google Analytics to track metrics such as traffic sources, user engagement, and conversions. Their insights help inform website design, marketing strategies, and overall business decisions. By identifying trends and opportunities, Web Analytics Specialists play a crucial role in optimizing digital campaigns and maximizing ROI.

How does a web analytics specialist typically collaborate with marketing and development teams?

Web Analytics Specialists work closely with both marketing and development teams to track website performance and user behavior. They regularly provide insights and data-driven recommendations to marketers for optimizing campaigns, content, and user journeys. Collaboration with developers often involves implementing and troubleshooting analytics tools, setting up tracking codes, and ensuring accurate data collection. Effective communication and cross-functional teamwork are essential, as analytics specialists bridge the gap between technical data and actionable business strategies.

What is the difference between Web Analytics Specialist vs Data Analyst?

AspectWeb Analytics SpecialistData Analyst
CredentialsCertifications like Google Analytics, Adobe AnalyticsCertifications like Microsoft Excel, SQL, Tableau
Work EnvironmentFocus on website data, digital marketing toolsBroader data sets, business insights across departments
Industry UsageCommon in marketing, e-commerce, digital agenciesUsed across finance, healthcare, retail, and more

While both roles analyze data to inform business decisions, a Web Analytics Specialist primarily focuses on website and digital marketing data, utilizing tools like Google Analytics. A Data Analyst has a broader scope, working with various data sources to generate insights across different business areas.

More about Web Analytics Specialist jobs
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What states have the most Web Analytics Specialist jobs? States with the most job openings for Web Analytics Specialist jobs include:
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What are popular job titles related to Web Analytics Specialist jobs? For Web Analytics Specialist jobs, the most frequently searched job titles are:
Web Analytics Specialist jobs near you
Infographic showing various Web Analytics Specialist job openings in the United States as of July 2026, with employment types broken down into 95% Full Time, 3% Part Time, and 2% Contract. Highlights an 80% Physical, 6% Hybrid, and 14% Remote job distribution, with an average salary of $95,120 per year, or $45.7 per hour.

Web Analytics Specialist

Discovery Senior Living

Bonita Springs, FL • On-site

Full-time

Re-posted 23 days ago

Discovery Senior Living rating

6.1

Company rating: 6.1 out of 10

Based on 74 frontline employees who took The Breakroom Quiz

118th of 239 rated social care providers

Job description

Job Summary:
Discovery Senior Living is seeking a highly technical Digital Measurement & Tagging Specialist to lead the end-to-end implementation of their tracking ecosystem. The role involves managing Google Tag Manager, ensuring data flow between websites and advertising platforms, and driving Google Analytics 4 setups and migrations for accurate data reporting.
Responsibilities:
• Manage the full implementation of Google Tag Manager (GTM) containers, including complex Triggers & Variables to capture granular user data.
• Lead the transition to and maintenance of Server-Side Tag Manager, improving data privacy, security, and website performance.
• Execute rigorous Preview & Debugging processes to ensure tags fire correctly without impacting site speed or user experience.
• Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties.
• Configure Google Search Console and manage Search Console API integrations to sync organic performance data with GA4 reporting.
• Standardize UTM Tagging protocols across all paid and organic channels to ensure clean attribution.
• Define and setup conversion actions that align with business KPIs, including deep-funnel events and lead form tracking.
• Manage the importing of GA4 conversion actions into Google Ads to optimize bidding strategies and ROI.
• Oversee measurement for Google Ads and Microsoft Ads, ensuring pixels and conversion scripts are firing accurately for both platforms.
• Conduct comprehensive conversion tracking form testing to validate that leads are being captured in both the CRM and advertising platforms.
• Utilize Google Search Console API Management to automate data exports, custom reporting dashboards, user management and property activation.
• Create comprehensive dashboards utilizing data blending and real-time data access to visualize performance.
• Manage Google Search Console API connections for advanced SEO data extraction and reporting.
Qualifications:
Required:
• Advanced proficiency in GTM (Web & Server-Side) and GA4.
• Proven experience managing tracking for Google Ads, Microsoft Ads, and Google Search Console.
• Exceptional ability to troubleshoot broken tags and data discrepancies using browser developer tools and GTM debug mode.
• Strong understanding of UTM parameters and data layering to ensure high-quality reporting.
• Ability to translate complex technical tracking requirements into actionable insights for marketing stakeholders.
• Capacity to function in a fast-paced, high-pressure environment.
• Strong time management and multitasking skills with the ability to prioritize tasks.
• Ability to follow and take direction and feedback.
• Ability to build relationships and articulate ideas well with a keen attention to detail.
• Critical thinking and problem-solving skills.
• Ability to work with teams and collaborate.
• Above average communication skills.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving several concrete variables in standardized situations.
• Excellent writing, grammar, editing, copywriting and presentation skills required.
• Ability to multi-task in a fast-paced environment.
Preferred:
• Experience with a variety of Marketing Automation and CMS systems a plus.
Company:
Discovery Senior Living is a real estate company providing senior living, care, and resort lifestyle services. Founded in 1991, the company is headquartered in Bonita Springs, USA, with a team of 10001+ employees. The company is currently Late Stage.

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