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Web Analytics Specialist Jobs (NOW HIRING)

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WEB ANALYTICS SPECIALIST

Philadelphia, PA · On-site

Company Description Our client in Philadelphia has an urgent need for Web Analytics expert. Contract to hire. * A degree in Computer Science or Information Technology with at least five years of ...

We Vote

Google Analytics Specialist

Oakland, CA · On-site +1

The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the ...

Ethology

Analytics Specialist

Scottsdale, AZ · On-site

Digital Analytics Specialist - Scottsdale, AZ The Analytics Specialist is responsible for the ... Experience in one or more major analytics platforms, in all aspects of web analytics (planning ...

Ethology

Analytics Specialist

Scottsdale, AZ · On-site

Digital Analytics Specialist - Scottsdale, AZ The Analytics Specialist is responsible for the ... Experience in one or more major analytics platforms, in all aspects of web analytics (planning ...

Navtech, Inc.

Web Analytics Lead

Whitehouse Station, NJ · On-site

Web Analytics Lead Location : Whitehouse Station, NJ Duration : 6 months The Web Analytics Manager must be good at grasping business concepts, analytical and technically proficient in web analytics ...

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Web Analytics Specialist information

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$45

$83

How much do web analytics specialist jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for web analytics specialist in the United States is $45.73, according to ZipRecruiter salary data. Most workers in this role earn between $34.13 and $51.68 per hour, depending on experience, location, and employer.

What does a web analytics specialist do?

A Web Analytics Specialist is responsible for collecting, analyzing, and interpreting data from websites to help businesses understand user behavior and improve their online performance. They use tools like Google Analytics to track metrics such as traffic sources, user engagement, and conversions. Their insights help inform website design, marketing strategies, and overall business decisions. By identifying trends and opportunities, Web Analytics Specialists play a crucial role in optimizing digital campaigns and maximizing ROI.

What are the key skills and qualifications needed to thrive as a web analytics specialist?

To thrive as a Web Analytics Specialist, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or computer science. Proficiency with tools like Google Analytics, Adobe Analytics, and data visualization platforms, as well as relevant certifications such as Google Analytics Individual Qualification (GAIQ), is typically required. Attention to detail, problem-solving abilities, and effective communication are standout soft skills for this role. These competencies are essential for accurately interpreting web data, providing actionable insights, and supporting data-driven business decisions.

How does a web analytics specialist typically collaborate with marketing and development teams?

Web Analytics Specialists work closely with both marketing and development teams to track website performance and user behavior. They regularly provide insights and data-driven recommendations to marketers for optimizing campaigns, content, and user journeys. Collaboration with developers often involves implementing and troubleshooting analytics tools, setting up tracking codes, and ensuring accurate data collection. Effective communication and cross-functional teamwork are essential, as analytics specialists bridge the gap between technical data and actionable business strategies.

What is the difference between Web Analytics Specialist vs Data Analyst?

AspectWeb Analytics SpecialistData Analyst
CredentialsCertifications like Google Analytics, Adobe AnalyticsCertifications like Microsoft Excel, SQL, Tableau
Work EnvironmentFocus on website data, digital marketing toolsBroader data sets, business insights across departments
Industry UsageCommon in marketing, e-commerce, digital agenciesUsed across finance, healthcare, retail, and more

While both roles analyze data to inform business decisions, a Web Analytics Specialist primarily focuses on website and digital marketing data, utilizing tools like Google Analytics. A Data Analyst has a broader scope, working with various data sources to generate insights across different business areas.

What is a web analytics specialist?

A web analytics specialist is a professional who analyzes website data to measure performance, user behavior, and marketing effectiveness. They use tools like Google Analytics and SQL to generate reports, identify trends, and optimize digital strategies.
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Web Analytics Specialist jobs near you
Infographic showing various Web Analytics Specialist job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 78% Physical, 2% Hybrid, and 20% Remote job distribution, with an average salary of $95,120 per year, or $45.7 per hour.

Web Developer & Digital Analytics Specialist

El Paso, TX • Remote

Datamark, Inc.
See more jobs at Datamark, Inc.external

$65K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 16 days ago

Job description

Web Developer & Digital Analytics Specialist

At DATAMARK, Inc., you will experience a dynamic and inclusive company culture that emphasizes collaboration, innovation and professional development. Our team is supportive, engaged and enjoys working together to achieve shared goals. We offer exceptional benefits and are committed to promoting your well-being both in and out of the workplace. Join DATAMARK as a Web Developer & Digital Analytics Specialist and contribute your expertise in a role where your impact truly matters!

The Web Developer & Digital Analytics Specialist is responsible for owning and maintaining the Company website and marketing technology, ensuring technical stability, accurate tracking, and actionable insights across all digital channels. This role supports campaign performance, demand generation, and data-driven decision-making through close collaboration with marketing, sales, and technology partners while ensuring reliable measurement and optimization of digital experiences.

Requirements

  • Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity.
  • Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed.
  • The Web Developer & Digital Analytics Specialist will own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks.
  • Analyze user behavior and conversion performance to identify friction points and recommend improvements.
  • Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring clean, reliable data.
  • The Web Developer & Digital Analytics Specialist will build email templates, schedule and deploy email campaigns, and maintain email marketing operations including QA, UTMs, segmentation inputs, and performance tracking.
  • Manage marketing technology integrations and automations across CMS, CRM, analytics, ad platforms, and marketing systems.
  • Working knowledge of front-end web technologies, including HTML, CSS, and JavaScript, with experience using web development tools such as Adobe Dreamweaver.
  • Strong proficiency in website management, including CMS updates, page builds site structure, and ongoing technical maintenance.
  • Hands-on expertise with web analytics and tracking systems, including GA4, Google
  • Tag Manager, dashboards, events, goals, UTMs, and attribution models.
  • Ability to monitor and maintain site health, including performance optimization mobile responsiveness, accessibility, redirects, and crawl issues.
  • Analytical skills to evaluate user behavior, identify conversion friction points, and recommend data-driven improvements.
  • Experience supporting paid media and email campaigns through accurate tracking validation, post-click analysis, and performance diagnostics.

Education Requirement: Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or a related technical field.

Field Experience: At least 5 years of experience in web analytics, website management, data analytics, or technical marketing environments.

Position Experience: At least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role.

Benefits

What We Offer:

  • If not local to El Paso area, this role may be remote, THIS ROLE IS ONLY AVAILABLE REMOTE IN FL, TX with occasional possible travel.
  • Comprehensive Health Care: Medical, dental, and vision plans
  • Retirement Savings: 401k and IRA retirement plans
  • Life Insurance: Basic, voluntary, and AD&D coverage
  • Time Off: Paid time off, paid volunteer hours, and major holidays
  • Disability Coverage: Short-term and long-term disability plans
  • Professional Growth: Training and development to advance your career.
  • Wellness Resources: Support for your overall well-being.
  • Salary: $65,000.00