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Web Analytics Specialist Jobs (NOW HIRING)

Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital performance. * Partner with business, product, and marketing teams to provide data-driven recommendations.

Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital performance. * Partner with business, product, and marketing teams to provide data-driven recommendations.

Analytics Specialist

Des Plaines, IL ยท On-site

$65K - $85K/yr

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a ... Americaneagle.com is seeking an Analytics Specialist to lead our clients with analytics ...

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Web Analytics Specialist information

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$83

How much do web analytics specialist jobs pay per hour?

As of Aug 28, 2026, the average hourly pay for web analytics specialist in the United States is $45.73, according to ZipRecruiter salary data. Most workers in this role earn between $34.13 and $51.68 per hour, depending on experience, location, and employer.

What does a web analytics specialist do?

A Web Analytics Specialist is responsible for collecting, analyzing, and interpreting data from websites to help businesses understand user behavior and improve their online performance. They use tools like Google Analytics to track metrics such as traffic sources, user engagement, and conversions. Their insights help inform website design, marketing strategies, and overall business decisions. By identifying trends and opportunities, Web Analytics Specialists play a crucial role in optimizing digital campaigns and maximizing ROI.

What are the key skills and qualifications needed to thrive as a web analytics specialist?

To thrive as a Web Analytics Specialist, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or computer science. Proficiency with tools like Google Analytics, Adobe Analytics, and data visualization platforms, as well as relevant certifications such as Google Analytics Individual Qualification (GAIQ), is typically required. Attention to detail, problem-solving abilities, and effective communication are standout soft skills for this role. These competencies are essential for accurately interpreting web data, providing actionable insights, and supporting data-driven business decisions.

How does a web analytics specialist typically collaborate with marketing and development teams?

Web Analytics Specialists work closely with both marketing and development teams to track website performance and user behavior. They regularly provide insights and data-driven recommendations to marketers for optimizing campaigns, content, and user journeys. Collaboration with developers often involves implementing and troubleshooting analytics tools, setting up tracking codes, and ensuring accurate data collection. Effective communication and cross-functional teamwork are essential, as analytics specialists bridge the gap between technical data and actionable business strategies.

What is the difference between Web Analytics Specialist vs Data Analyst?

AspectWeb Analytics SpecialistData Analyst
CredentialsCertifications like Google Analytics, Adobe AnalyticsCertifications like Microsoft Excel, SQL, Tableau
Work EnvironmentFocus on website data, digital marketing toolsBroader data sets, business insights across departments
Industry UsageCommon in marketing, e-commerce, digital agenciesUsed across finance, healthcare, retail, and more

While both roles analyze data to inform business decisions, a Web Analytics Specialist primarily focuses on website and digital marketing data, utilizing tools like Google Analytics. A Data Analyst has a broader scope, working with various data sources to generate insights across different business areas.

What is a web analytics specialist?

A web analytics specialist is a professional who analyzes website data to measure performance, user behavior, and marketing effectiveness. They use tools like Google Analytics and SQL to generate reports, identify trends, and optimize digital strategies.
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Who are the top companies hiring for Web Analytics Specialist jobs?

The top employers for Web Analytics Specialist jobs are:

What states have the most Web Analytics Specialist jobs?

States with the most job openings for Web Analytics Specialist jobs include:

What are popular job titles related to Web Analytics Specialist jobs?

For Web Analytics Specialist jobs, the most frequently searched job titles are:

Infographic showing various Web Analytics Specialist job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 78% Physical, 2% Hybrid, and 20% Remote job distribution, with an average salary of $95,120 per year, or $45.7 per hour.

ECommerce Web Analytics Analyst

Techvilla Solutions

Miami Springs, FL โ€ข On-site

Full-time

This job post hasย expired 2 days ago.ย Applications are no longer accepted.


Job description

Key Responsibilities
  • Analyze website and eCommerce performance using Adobe Analytics or Google Analytics.
  • Develop and maintain dashboards, reports, and data visualizations to track key business metrics.
  • Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities.
  • Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital performance.
  • Partner with business, product, and marketing teams to provide data-driven recommendations.
  • Write and optimize SQL queries to extract, analyze, and validate data from multiple sources.
  • Ensure data accuracy and support ongoing web analytics implementation and reporting enhancements.
  • Present insights and recommendations to stakeholders to improve customer experience and business outcomes.
Required Skills
  • 4+ years of experience in Web Analytics or Digital Analytics.
  • Hands-on experience with Adobe Analytics (preferred) or Google Analytics.
  • Strong experience creating dashboards, reports, and analytical insights.
  • Solid understanding of Web Analytics KPIs, website optimization, and eCommerce/product performance metrics.
  • Strong SQL skills for data analysis and reporting.
  • Excellent analytical, problem-solving, and communication skills.
Preferred Skills
  • Experience with data visualization tools such as Power BI or Tableau.
  • Knowledge of A/B testing, conversion rate optimization (CRO), and customer journey analytics.
  • Experience working in Agile environments.