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Digital Analytics Analyst Jobs (NOW HIRING)

Samprasoft

Digital Analytics Analyst

Woonsocket, RI

$94K - $111K/yr

Digital Analytics Senior Analyst Primary Job Duties & Responsibilities: Deliver analytics to support projects and product development Work with the business team to formulate success metrics and ...

1 point system

Digital Analytics Manager

New York, NY · On-site

Manager, Digital Analyst Must Have: * Strategic ecommerce analytics (ties insights to revenue/growth) * Experience in or ability to build analytics roadmaps (what to analyze & why) * Strong ...

NVA

Digital Analytics Manager

$108K - $130K/yr

Digital Analytics Manager Reports to: Sr. Director, Client Digital Experience Department: Client Digital Experience Location: Remote (with occasional travel) Employment Type: Full-time About the Role ...

Reingold Inc

Digital Analytics Manager

Alexandria, VA · On-site

We're looking for a digital analyst with strong analytical and technical skills to help lead the delivery of data-driven marketing strategies and digital analytics solutions for clients' websites and ...

Pampered Chef LTD

Digital Insights Analyst

Addison, IL · On-site

$98K - $116K/yr

Digital Analytics Support: Work with Google Analytics (GA4) data to support digital product analytics and digital marketing analytics, analyzing user behavior, traffic patterns, and engagement across ...

Sproutward

Digital Analyst

Columbus, OH

$92K - $108K/yr

Conduct digital analytics audits * Implement/enhance analytics and marketing automation tools * Manage, deploy, and validate 3rd party pixels and tags (Facebook, Google Ads/Floodlight, etc.

ADT

Sr. Manager, Digital Analytics

Boca Raton, FL · On-site

ADT is seeking a Senior Manager, Digital Analytics to lead the evolution from reporting to actionable marketing intelligence that helps drive lead generation and customer acquisition. This role will ...

GPC - Genuine Parts Company

$81K - $108K/yr

The Senior Analyst, Digital Analytics & Insights has ownership over eCommerce performance analytics including foundational reporting infrastructure, report building and analysis ...

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Digital Analytics Analyst information

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$42K

$106K

$118.5K

How much do digital analytics analyst jobs pay per year?

As of Jun 19, 2026, the average yearly pay for digital analytics analyst in the United States is $105,950.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Analytics Analyst, and why are they important?

To thrive as a Digital Analytics Analyst, you need strong analytical skills, a background in statistics or mathematics, and experience with data interpretation, often supported by a relevant degree. Familiarity with tools such as Google Analytics, Adobe Analytics, SQL, and data visualization platforms like Tableau or Power BI is typically required. Attention to detail, critical thinking, and effective communication help analysts translate complex data into actionable insights for diverse stakeholders. These skills and qualities are crucial for accurately measuring digital performance, driving business strategy, and supporting data-informed decision-making.

What does a Digital Analytics Analyst do?

A Digital Analytics Analyst collects, analyzes, and interprets data from digital platforms such as websites, social media, and mobile apps to help organizations understand user behavior and improve their online presence. They use tools like Google Analytics, Adobe Analytics, and data visualization software to track key performance indicators, identify trends, and provide actionable insights. Their work helps businesses optimize marketing strategies, enhance user experiences, and make data-driven decisions.

What is the difference between Digital Analytics Analyst vs Data Analyst?

AspectDigital Analytics AnalystData Analyst
Required CredentialsBachelor's in Marketing, Analytics, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data tools
Work EnvironmentDigital marketing teams, e-commerce, online platformsVarious industries including finance, healthcare, retail
Employer & Industry UsageMarketing agencies, e-commerce companies, digital firmsCorporations across multiple sectors
Common Search & ComparisonYesYes

The Digital Analytics Analyst focuses on analyzing online marketing data, user behavior, and digital campaign performance, often using tools like Google Analytics. In contrast, a Data Analyst may work across various data types and industries, handling broader data sets and analysis tasks. While both roles require analytical skills and familiarity with data tools, the Digital Analytics Analyst specializes in digital marketing metrics, making their roles distinct yet overlapping in data analysis expertise.

What are some common challenges Digital Analytics Analysts face when collaborating with cross-functional teams?

Digital Analytics Analysts often work closely with marketing, product, and IT teams to gather data, interpret results, and provide actionable insights. A common challenge in this collaboration is ensuring that data definitions and metrics are consistent across departments, as misalignment can lead to inaccurate reporting. Analysts also need to communicate complex technical findings in a clear, actionable way for non-technical stakeholders. Building strong relationships and maintaining open communication channels are key to overcoming these challenges and driving data-informed decision-making.
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Digital Analytics Analyst jobs near you
Infographic showing various Digital Analytics Analyst job openings in the United States as of June 2026, with employment types broken down into 90% Full Time, 5% Part Time, and 5% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $105,950 per year, or $50.9 per hour.
Digital Analytics Analyst

Digital Analytics Analyst

Software Technology Inc

Cupertino, CA

$121K - $143K/yr

Other

Posted 13 days ago

Job description

Digital Analytics Analyst

As a Digital Analytics Analyst on the Digital Web Analytics & Tagging team, this individual will support digital analytics tagging from beginning to end from identifying KPIs, validating tags to developing reports and dashboards within Adobe Analytics. The analyst will sit at the intersection of our partners in the Digital Organization, our Technology partners, and our Reporting & Analytics teams. The Digital Data Analyst is responsible for:

  • Understanding customer features and guide Digital product owners in thinking through the reporting that will be needed and then translate into necessary tagging implications across our digital platforms and interfaces
  • Ensuring a consistent tagging approach that enables desired reporting
  • Validating tagging and usability within both Adobe Analytics UI as well as raw clickstream data – during feature releases as well as any necessary regression testing
  • Building reports within Adobe Analytics to enable the Digital Organization with initial insights surrounding platform or interface performance
  • Liaising with the Reporting teams to ensure smooth delivery of ongoing/customer level reporting, analytics and insights
  • Defining business requirements for evaluation and selection of analytics technologies and integration of new data assets
  • Playing an active role with TOS engineers to ensure critical data is available, with quality in the proper platforms with clear SLAs
  • Working effectively with, Data Governance, IT and risk partners to drive initiatives to completion
  • Being a key member of agile team to identify and manage tagging issues or roadblocks through to resolution

The ideal candidate will have a strong understanding and experience with implementation and usage of web analytics and tagging tools – primarily Adobe Analytics, Google Analytics, Tealium, Launch and others.

The Digital Enterprise Analytics team sits at the intersection of digital and data – a huge area of growth and importance at U.S. Bank. Come join a team whose mission is to run world-class targeted experiences and analytics to drive digital across the enterprise and to have fun doing it!

Preferred Skills/Experience:

  • 5+ years of hands-on JavaScript development experience.
  • Experience with one or more Web/Digital Analytics Tools (e.g. Adobe SiteCatalyst, Google Analytics etc.) and Tag Management System (e.g. Tealium, Ensighten, Adobe Launch, Google Tag Manager etc.).
  • Good understanding of the characteristics of web/mobile clickstream data, such as customer identification, timestamp management, tracking beacon design, event serialization, variable scope etc., is a plus but not required.
  • Mobile Programming background (iOS or Android) is a plus but not required.
  • Fit into a team that has embraced continuous delivery
  • Experience using modern and functional programming styles

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