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Digital Analytics Analyst Jobs (NOW HIRING)

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Digital Analytics Manager

New York, NY · On-site

Manager, Digital Analyst Must Have: * Strategic ecommerce analytics (ties insights to revenue/growth) * Experience in or ability to build analytics roadmaps (what to analyze & why) * Strong ...

Reingold Inc

Digital Analytics Manager

Alexandria, VA · On-site

We're looking for a digital analyst with strong analytical and technical skills to help lead the delivery of data-driven marketing strategies and digital analytics solutions for clients' websites and ...

Reingold Inc

Digital Analytics Manager

Alexandria, VA · On-site

We're looking for a digital analyst with strong analytical and technical skills to help lead the delivery of data-driven marketing strategies and digital analytics solutions for clients' websites and ...

Darden

Sr. Analyst, Digital Analytics

Orlando, FL · On-site

$91K - $108K/yr

Job Summary : Darden Restaurants is seeking a Senior Analyst, Digital Analytics to support and implement digital measurement requirements and tracking solutions for their websites and mobile ...

ADT

Sr. Manager, Digital Analytics

Boca Raton, FL · On-site

ADT is seeking a Senior Manager, Digital Analytics to lead the evolution from reporting to actionable marketing intelligence that helps drive lead generation and customer acquisition. This role will ...

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Digital Analytics Analyst information

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How much do digital analytics analyst jobs pay per year?

As of Jul 13, 2026, the average yearly pay for digital analytics analyst in the United States is $105,950.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Analytics Analyst, and why are they important?

To thrive as a Digital Analytics Analyst, you need strong analytical skills, a background in statistics or mathematics, and experience with data interpretation, often supported by a relevant degree. Familiarity with tools such as Google Analytics, Adobe Analytics, SQL, and data visualization platforms like Tableau or Power BI is typically required. Attention to detail, critical thinking, and effective communication help analysts translate complex data into actionable insights for diverse stakeholders. These skills and qualities are crucial for accurately measuring digital performance, driving business strategy, and supporting data-informed decision-making.

What does a Digital Analytics Analyst do?

A Digital Analytics Analyst collects, analyzes, and interprets data from digital platforms such as websites, social media, and mobile apps to help organizations understand user behavior and improve their online presence. They use tools like Google Analytics, Adobe Analytics, and data visualization software to track key performance indicators, identify trends, and provide actionable insights. Their work helps businesses optimize marketing strategies, enhance user experiences, and make data-driven decisions.

Is 40 too old to become a data analyst?

Age is not a barrier to becoming a data analyst, and many professionals transition into this role later in their careers. Success depends on acquiring relevant skills such as data visualization, SQL, and statistical analysis, often through online courses or certifications, regardless of age.

How much does a digital analyst earn?

The average salary for a digital analytics analyst typically ranges from $60,000 to $90,000 annually, depending on experience, location, and industry. Entry-level positions may start lower, while experienced analysts with skills in tools like Google Analytics and data visualization can earn higher salaries.

Will AI replace a data analyst?

AI can automate routine data processing and basic analysis tasks, but the role of a digital analytics analyst involves interpreting complex data, providing strategic insights, and communicating findings, which require human judgment and domain expertise. AI tools like machine learning models support analysts but do not fully replace the need for skilled professionals who understand business context and can adapt to new challenges.

What are top 3 skills for a data analyst?

A Digital Analytics Analyst should have strong analytical skills to interpret data accurately, proficiency in tools like Excel, SQL, and data visualization software, and a solid understanding of statistics and data modeling. Additionally, good communication skills are essential to present insights effectively and support decision-making.

What is the difference between Digital Analytics Analyst vs Data Analyst?

AspectDigital Analytics AnalystData Analyst
Required CredentialsBachelor's in Marketing, Analytics, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data tools
Work EnvironmentDigital marketing teams, e-commerce, online platformsVarious industries including finance, healthcare, retail
Employer & Industry UsageMarketing agencies, e-commerce companies, digital firmsCorporations across multiple sectors
Common Search & ComparisonYesYes

The Digital Analytics Analyst focuses on analyzing online marketing data, user behavior, and digital campaign performance, often using tools like Google Analytics. In contrast, a Data Analyst may work across various data types and industries, handling broader data sets and analysis tasks. While both roles require analytical skills and familiarity with data tools, the Digital Analytics Analyst specializes in digital marketing metrics, making their roles distinct yet overlapping in data analysis expertise.

What are some common challenges Digital Analytics Analysts face when collaborating with cross-functional teams?

Digital Analytics Analysts often work closely with marketing, product, and IT teams to gather data, interpret results, and provide actionable insights. A common challenge in this collaboration is ensuring that data definitions and metrics are consistent across departments, as misalignment can lead to inaccurate reporting. Analysts also need to communicate complex technical findings in a clear, actionable way for non-technical stakeholders. Building strong relationships and maintaining open communication channels are key to overcoming these challenges and driving data-informed decision-making.
More about Digital Analytics Analyst jobs
What cities are hiring for Digital Analytics Analyst jobs? Cities with the most Digital Analytics Analyst job openings:
What job categories do people searching Digital Analytics Analyst jobs look for? The top searched job categories for Digital Analytics Analyst jobs are:
Digital Analytics Analyst jobs near you
Infographic showing various Digital Analytics Analyst job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 1% Internship, 86% Full Time, 6% Part Time, 1% Temporary, and 5% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $105,950 per year, or $50.9 per hour.
Digital Analytics Analyst

Digital Analytics Analyst

Great American Insurance Group

Remote

$75K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago

Great American Insurance Group rating

8.8

Company rating: 8.8 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

53rd of 281 rated insurance

Job description

Be Here. Be Great. Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group's member companies are subsidiaries of American Financial Group. We combine a "small company" culture where your ideas will be heard with "big company" expertise to help you succeed. With over 30 specialty and property and casualty operations, there are always opportunities here to learn and grow.
At Great American, we value and recognize the benefits derived when people with different backgrounds and experiences work together to achieve business results. Our goal is to create a workplace where all employees feel included, empowered, and enabled to perform at their best.
The Customer Insights & Analytics team is seeking a Digital Analytics Analyst to support customer-focused initiatives across the organization. This is a mid-level role requiring both hands-on technical skills and strategic thinking. The position is responsible for implementing digital analytics tools, contributing to measurement strategy development, and translating complex data into clear, actionable insights.
You will partner with cross-functional teams to ensure data quality, develop meaningful dashboards, and influence decision-making through structured analysis and data storytelling. This role is ideal for someone who is both technically skilled and strategically minded, with a focus on driving measurable business impact.
Key Responsibilities
  • Develop and implement data analysis strategies aligned to business objectives
  • Define, implement, and validate key performance metrics and KPIs
  • Configure and maintain digital tracking across platforms and analytics tools
  • Perform complex analysis across large and disparate datasets
  • Build dashboards and reports that clearly communicate insights and trends
  • Identify actionable insights that improve customer experience and inform strategic decisions
  • Translate data into clear, compelling narratives for stakeholders
  • Partner with business and product stakeholders to translate objectives into measurement strategies and requirements
  • Write user requirements, use cases, and documentation to support analytics implementation and reporting

Core Technical Skills (Required)
Demonstrated hands-on skills with the following:
  • SQL
  • JavaScript
  • Google Tag Manager
  • Google Analytics 4 (GA4)
  • Power BI or Tableau

Preferred Qualifications
  • 3+ years of experience in digital analytics, product analytics, or data science
  • Background working with behavioral analytics tools (Quantum Metric a plus, or similar platforms)
  • Working knowledge of Snowflake, including querying and data exploration
  • Hands-on expertise implementing and managing analytics through Google Tag Manager, including dataLayer design and governance
  • Familiarity with consent management platforms (e.g., TrustArc or similar) and privacy regulations (e.g., CCPA and GDPR)
  • Proficiency working with cloud data platforms such as Snowflake or BigQuery
  • Skilled in building dashboards and visualizations in Power BI or Tableau
  • Exposure to A/B testing, experimentation frameworks, or optimization methodologies
  • Track record supporting cross-functional teams including Product, UX, IT, and Marketing and Branding

What You'll Bring
  • Proactive ownership mindset with the initiative to drive work forward and see tasks through to completion
  • Forward-thinking approach, anticipating downstream impacts and planning accordingly
  • Strong analytical thinking with a structured, methodical approach to problem-solving and root cause analysis
  • Skill in synthesizing stakeholder questions, requirements, and ideas into meaningful, measurable metrics
  • Capability to distill complex data into clear, actionable insights that drive business and customer impact, with a disciplined focus on meaningful metrics over surface-level reporting
  • Comfort working in a fast-paced, multi-stakeholder environment within a small, high-impact team
  • Curiosity and persistence to explore data beyond immediate requests, investigate patterns, and uncover underlying drivers of behavior, contributing to the advancement of an enterprise behavioral analytics practice
  • Ability to learn complex concepts and tools quickly, take initiative, and apply guidance effectively

Business Unit:
Business Data and Analytics
Salary Range:
$75,000.00 -$90,000.00
Benefits:
We offer competitive benefits packages for full-time and part-time employees*. Full-time employees have access to medical, dental, and vision coverage, wellness plans, parental leave, adoption assistance, and tuition reimbursement. Full-time and eligible part-time employees also enjoy Paid Time Off and paid holidays, a 401(k) plan with company match, an employee stock purchase plan, and commuter benefits.
Compensation varies by role, level, and location and is influenced by skills, experience, and business needs. Your recruiter will provide details about benefits and specific compensation ranges during the hiring process. Learn more at http://www.gaig.com/careers.
*Excludes seasonal employees and interns.

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