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Digital Analytics Analyst Jobs (NOW HIRING)

Smarty

Digital Analytics Specialist

Orem, UT · On-site

The Digital Analytics Specialist will manage analytics instrumentation, configure Google Tag Manager and GA4, and build reports to support marketing and product teams. Responsibilities : • Own and ...

New

Nuuly

Nuuly Digital Analyst, Acquisition

Philadelphia, PA

$90.40K - $107K/yr

The Analytics team brings data-driven insights to every function at Nuuly, including buying, logistics, finance, customer service, marketing, and user experience. The Product & Digital Analytics team ...

Nuuly

Nuuly Digital Analyst, Acquisition

Philadelphia, PA · On-site

$90.40K - $107K/yr

The Analytics team brings data-driven insights to every function at Nuuly, including buying, logistics, finance, customer service, marketing, and user experience. The Product & Digital Analytics team ...

CosmoProf

Director, Digital Analytics

Plano, TX · On-site

Unlock and Harvest Digital Growth, Understand and Activate Customer. We are looking for a seasoned analytics leader who can establish repeatable frameworks, playbooks that drive the Hypothesize à ...

Nuuly

Nuuly Digital Analyst, Acquisition

Philadelphia, PA · On-site

$94.10K - $111.30K/yr

... the Digital Analytics team. This role focuses on analyzing marketing performance and on-site behavior to optimize acquisition paths and improve subscriber conversion rates. Responsibilities : • ...

Flamingo

Manager, Digital Analytics - Amazon

New York, NY · On-site +1

$120.40K - $150K/yr

About the Role As Manager, Digital Analytics - Amazon supporting Harry's and Flamingo, you will serve as the embedded, day-to-day analytics partner for our Amazon 1P (Vendor Central) business ...

Harry's

Manager, Digital Analytics - Amazon

New York, NY · On-site +1

$120.40K - $150K/yr

About the Role As Manager, Digital Analytics - Amazon supporting Harry's and Flamingo, you will serve as the embedded, day-to-day analytics partner for our Amazon 1P (Vendor Central) business ...

Outbox

Manager of Digital Analytics

Los Angeles, CA

The Outbox AXS group is looking for a Manager of Digital Analytics to develop and evolve the process and reporting for web/mobile tracking and reporting. Additionally, this position will work with ...

Outbox

Manager of Digital Analytics

Los Angeles, CA · On-site

The Outbox AXS group is looking for a Manager of Digital Analytics to develop and evolve the process and reporting for web/mobile tracking and reporting. Additionally, this position will work with ...

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Digital Analytics Analyst information

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$42K

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$118.5K

How much do digital analytics analyst jobs pay per year?

As of May 31, 2026, the average yearly pay for digital analytics analyst in the United States is $105,950.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Analytics Analyst, and why are they important?

To thrive as a Digital Analytics Analyst, you need strong analytical skills, a background in statistics or mathematics, and experience with data interpretation, often supported by a relevant degree. Familiarity with tools such as Google Analytics, Adobe Analytics, SQL, and data visualization platforms like Tableau or Power BI is typically required. Attention to detail, critical thinking, and effective communication help analysts translate complex data into actionable insights for diverse stakeholders. These skills and qualities are crucial for accurately measuring digital performance, driving business strategy, and supporting data-informed decision-making.

What are some common challenges Digital Analytics Analysts face when collaborating with cross-functional teams?

Digital Analytics Analysts often work closely with marketing, product, and IT teams to gather data, interpret results, and provide actionable insights. A common challenge in this collaboration is ensuring that data definitions and metrics are consistent across departments, as misalignment can lead to inaccurate reporting. Analysts also need to communicate complex technical findings in a clear, actionable way for non-technical stakeholders. Building strong relationships and maintaining open communication channels are key to overcoming these challenges and driving data-informed decision-making.

What does a Digital Analytics Analyst do?

A Digital Analytics Analyst collects, analyzes, and interprets data from digital platforms such as websites, social media, and mobile apps to help organizations understand user behavior and improve their online presence. They use tools like Google Analytics, Adobe Analytics, and data visualization software to track key performance indicators, identify trends, and provide actionable insights. Their work helps businesses optimize marketing strategies, enhance user experiences, and make data-driven decisions.

What is the difference between Digital Analytics Analyst vs Data Analyst?

AspectDigital Analytics AnalystData Analyst
Required CredentialsBachelor's in Marketing, Analytics, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data tools
Work EnvironmentDigital marketing teams, e-commerce, online platformsVarious industries including finance, healthcare, retail
Employer & Industry UsageMarketing agencies, e-commerce companies, digital firmsCorporations across multiple sectors
Common Search & ComparisonYesYes

The Digital Analytics Analyst focuses on analyzing online marketing data, user behavior, and digital campaign performance, often using tools like Google Analytics. In contrast, a Data Analyst may work across various data types and industries, handling broader data sets and analysis tasks. While both roles require analytical skills and familiarity with data tools, the Digital Analytics Analyst specializes in digital marketing metrics, making their roles distinct yet overlapping in data analysis expertise.

More about Digital Analytics Analyst jobs
What cities are hiring for Digital Analytics Analyst jobs? Cities with the most Digital Analytics Analyst job openings:
What job categories do people searching Digital Analytics Analyst jobs look for? The top searched job categories for Digital Analytics Analyst jobs are:
Digital Analytics Analyst jobs near you
Infographic showing various Digital Analytics Analyst job openings in the United States as of May 2026, with employment types broken down into 63% Full Time, 30% Part Time, 2% Temporary, and 5% Contract. Highlights an 70% Physical, 6% Hybrid, and 24% Remote job distribution, with an average salary of $105,950 per year, or $50.9 per hour.
Digital Analytics Specialist

Digital Analytics Specialist

Smarty

Orem, UT • On-site

Full-time

Posted 2 days ago

Job description

Job Summary:
Smarty is a recognized industry leader in address data intelligence, providing enterprise-grade SaaS solutions for address validation, geocoding, and data enrichment. The Digital Analytics Specialist will manage analytics instrumentation, configure Google Tag Manager and GA4, and build reports to support marketing and product teams.
Responsibilities:
• Own and manage Google Tag Manager and analytics instrumentation across our website and applications
• Configure, maintain, and document GA4 events, parameters, and conversions
• Design and maintain a scalable, consistent data layer in partnership with frontend teams
• Debug and validate tracking across browsers, devices, and environments
• Build and maintain core dashboards and reports used by marketing, product, and leadership
• Help stakeholders understand what the data means and how to use it
• Identify gaps in tracking and proactively recommend improvements
• Establish analytics standards, naming conventions, and documentation
• Continue developing your analytics, technical, and communication skills
• Maximize your growth through company-sponsored training, including Arbinger methodologies, and apply what you learn in your work and interactions with others
Qualifications:
Required:
• Hands-on experience with Google Tag Manager (custom triggers, variables, event-based tracking)
• Strong working knowledge of GA4, including event modeling, parameters, and conversions
• Experience designing or working with a JavaScript dataLayer
• Comfort collaborating with frontend engineers and reading JavaScript/DOM code
• Experience building and maintaining dashboards and reports (GA4, Looker, or similar tools)
• Strong analytical and problem-solving skills
• Ability to translate business questions into measurable analytics solutions
• Solid organizational skills and attention to detail
• Strong communication skills and ability to work cross-functionally
• Ability to take ownership of projects and see them through to completion
Preferred:
• Server-side GTM or GA4 Measurement Protocol experience
• Experience with BigQuery or data warehouses
• Familiarity with marketing platforms (Google Ads, HubSpot, LinkedIn, etc.)
• Experience with consent management, GDPR, or CCPA consideration
Company:
The leader in location data intelligence. Smarty's APIs verify, validate, enrich, standardize, geocode, and auto-complete addresses. Founded in 2011, the company is headquartered in Provo, USA, with a team of 51-200 employees. The company is currently Growth Stage.

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