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Digital Analytics Analyst Jobs (NOW HIRING)

Nuuly

Nuuly Digital Analyst, Acquisition

Philadelphia, PA · On-site

$90K - $107K/yr

The Analytics team brings data-driven insights to every function at Nuuly, including buying, logistics, finance, customer service, marketing, and user experience. The Product & Digital Analytics team ...

Yum Brands

Customer & Digital Analytics Lead

Irvine, CA · Hybrid

$121K - $150K/yr

Role Summary Habit Burger & Grill is seeking a Customer & Digital Analytics Lead to define how we understand, measure, and grow our customer base. This role will own customer insight and digital ...

New

Catalyst Brands

Digital Analyst

Manhattan, NY · On-site +1

$57K - $95K/yr

The Digital Analytics team plays a critical role in helping cross functional partners understand the drivers of site performance while providing actionable insights to drive future strategy across ...

Outbox

Manager of Digital Analytics

Los Angeles, CA · On-site

The Outbox AXS group is looking for a Manager of Digital Analytics to develop and evolve the process and reporting for web/mobile tracking and reporting. Additionally, this position will work with ...

Outbox

Manager of Digital Analytics

Los Angeles, CA

The Outbox AXS group is looking for a Manager of Digital Analytics to develop and evolve the process and reporting for web/mobile tracking and reporting. Additionally, this position will work with ...

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Digital Analytics Analyst information

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How much do digital analytics analyst jobs pay per year?

As of Aug 23, 2026, the average yearly pay for digital analytics analyst in the United States is $105,950.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What does a digital analytics analyst do?

A Digital Analytics Analyst collects, analyzes, and interprets data from digital platforms such as websites, social media, and mobile apps to help organizations understand user behavior and improve their online presence. They use tools like Google Analytics, Adobe Analytics, and data visualization software to track key performance indicators, identify trends, and provide actionable insights. Their work helps businesses optimize marketing strategies, enhance user experiences, and make data-driven decisions.

What are some common challenges digital analytics analysts face when collaborating with cross-functional teams?

Digital Analytics Analysts often work closely with marketing, product, and IT teams to gather data, interpret results, and provide actionable insights. A common challenge in this collaboration is ensuring that data definitions and metrics are consistent across departments, as misalignment can lead to inaccurate reporting. Analysts also need to communicate complex technical findings in a clear, actionable way for non-technical stakeholders. Building strong relationships and maintaining open communication channels are key to overcoming these challenges and driving data-informed decision-making.

What are the key skills and qualifications needed to thrive as a digital analytics analyst, and why are they important?

To thrive as a Digital Analytics Analyst, you need strong analytical skills, a background in statistics or mathematics, and experience with data interpretation, often supported by a relevant degree. Familiarity with tools such as Google Analytics, Adobe Analytics, SQL, and data visualization platforms like Tableau or Power BI is typically required. Attention to detail, critical thinking, and effective communication help analysts translate complex data into actionable insights for diverse stakeholders. These skills and qualities are crucial for accurately measuring digital performance, driving business strategy, and supporting data-informed decision-making.

What is the difference between Digital Analytics Analyst vs Data Analyst?

AspectDigital Analytics AnalystData Analyst
Required CredentialsBachelor's in Marketing, Analytics, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data tools
Work EnvironmentDigital marketing teams, e-commerce, online platformsVarious industries including finance, healthcare, retail
Employer & Industry UsageMarketing agencies, e-commerce companies, digital firmsCorporations across multiple sectors
Common Search & ComparisonYesYes

The Digital Analytics Analyst focuses on analyzing online marketing data, user behavior, and digital campaign performance, often using tools like Google Analytics. In contrast, a Data Analyst may work across various data types and industries, handling broader data sets and analysis tasks. While both roles require analytical skills and familiarity with data tools, the Digital Analytics Analyst specializes in digital marketing metrics, making their roles distinct yet overlapping in data analysis expertise.

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What job categories do people searching Digital Analytics Analyst jobs look for?

The top searched job categories for Digital Analytics Analyst jobs are:

Digital Analytics Analyst jobs near you
Infographic showing various Digital Analytics Analyst job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 11% Part Time, 1% Temporary, and 3% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $105,950 per year, or $50.9 per hour.

Nuuly Digital Analyst, Acquisition

Nuuly

Philadelphia, PA • On-site

$90K - $107K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 18 days ago

Job description

Role Summary
Nuuly is seeking a Digital Analyst, Acquisition to join the Digital Analytics team! This role will focus on the intersection of marketing performance and on-site behavior. This role is specifically designed to bridge the gap between upstream marketing activity, paid channels, email, SEO, organic, etc., and what happens on-site. You will dig into how different audiences find Nuuly, how they browse and convert, and what the data tells us about optimal acquisition paths. You'll work closely with the Nuuly Marketing team and report to our Senior Analytics Manager, while collaborating with the broader Digital Analytics team on shared measurement infrastructure.
The Analytics team brings data-driven insights to every function at Nuuly, including buying, logistics, finance, customer service, marketing, and user experience. The Product & Digital Analytics team specifically measures on-site and in-app behavior, partners with engineering and product management to govern GA4 tagging, and provides the measurement infrastructure needed to evaluate new features and experiences.
Role Responsibilities
  • Analyze how paid and organic marketing channels drive on-site behavior, connecting upstream channel performance to funnel outcomes and subscriber acquisition
  • Build and own conversion path and user journey analyses - identifying which entry points, audiences, and content paths lead to the highest-quality subscribers
  • Develop persona-level behavioral analysis to help marketing and merchandising teams understand how different customer segments browse, engage, and convert
  • Support landing page and campaign performance analysis, evaluating how traffic sources, creative, and messaging influence funnel progression
  • Partner with the Marketing Analytics team on channel attribution, incrementality, and cross-channel measurement questions that require on-site behavioral data
  • Collaborate with the Digital Analytics Manager to ensure marketing-relevant events and conversion touchpoints are properly tracked
  • Document analyses and data definitions clearly for use across the team

Role Qualifications
  • Bachelor's degree in a quantitative, marketing, business, or related field
  • 2-4 years of experience in digital analytics, marketing analytics, or a closely related role
  • Strong SQL skills - able to write, read, and QA complex queries
  • Familiarity with Google Analytics (GA4 experience is a strong plus)
  • Experience with data visualization tools such as Looker
  • Comfort working with paid media data and understanding marketing channel metrics (Meta, Google, TikTok, etc.)
  • Familiarity with basic statistical concepts
  • Strong communication skills with both technical and non-technical stakeholders
  • Experience in e-commerce, subscription services, or retail is a plus
  • Exposure to attribution concepts, A/B testing, or incrementality measurement is a plus
  • Practical experience using AI/LLM tools (ChatGPT, Claude, etc.) for analytical work is a plus

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The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

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