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Digital Analytics Analyst Jobs (NOW HIRING)

Allied Solutions LLC

Digital Analytics Lead

Carmel, IN · On-site

The Digital Analytics Lead owns and advances the organization's Digital Analytics capability over the long term. This role defines the standards, frameworks, and governance that ensure user behavior ...

Smarty

Digital Analytics Specialist

Orem, UT · On-site

The Digital Analytics Specialist will manage analytics instrumentation, configure Google Tag Manager and GA4, and build reports to support marketing and product teams. Responsibilities : • Own and ...

Allied Solutions LLC

Digital Analytics Lead

Carmel, IN · On-site

The Digital Analytics Lead owns and advances the organization's Digital Analytics capability over the long term. This role defines the standards, frameworks, and governance that ensure user behavior ...

Asurion

Senior Analyst, Digital Analytics Location : Nashville, TN or Remote Overview: Asurion is seeking a curious, performance-driven Senior Analyst of Digital Analytics to join the team at our Nashville ...

New

LRS

Digital Analyst

Minneapolis, MN

$25 - $50/hr

Providing digital analytics support to several business stakeholders / teams - customer acquisition, product management, on-site user experience, website experimentation and optimization, project ...

Nuuly

Nuuly Digital Analyst, Acquisition

Philadelphia, PA · On-site

$90K - $107K/yr

The Analytics team brings data-driven insights to every function at Nuuly, including buying, logistics, finance, customer service, marketing, and user experience. The Product & Digital Analytics team ...

Catalyst Brands

Digital Analyst

Manhattan, NY · On-site

$57K/yr

The Digital Analytics team plays a critical role in helping cross functional partners understand the drivers of site performance while providing actionable insights to drive future strategy across ...

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Digital Analytics Analyst information

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How much do digital analytics analyst jobs pay per year?

As of Aug 23, 2026, the average yearly pay for digital analytics analyst in the United States is $105,950.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What does a digital analytics analyst do?

A Digital Analytics Analyst collects, analyzes, and interprets data from digital platforms such as websites, social media, and mobile apps to help organizations understand user behavior and improve their online presence. They use tools like Google Analytics, Adobe Analytics, and data visualization software to track key performance indicators, identify trends, and provide actionable insights. Their work helps businesses optimize marketing strategies, enhance user experiences, and make data-driven decisions.

What are some common challenges digital analytics analysts face when collaborating with cross-functional teams?

Digital Analytics Analysts often work closely with marketing, product, and IT teams to gather data, interpret results, and provide actionable insights. A common challenge in this collaboration is ensuring that data definitions and metrics are consistent across departments, as misalignment can lead to inaccurate reporting. Analysts also need to communicate complex technical findings in a clear, actionable way for non-technical stakeholders. Building strong relationships and maintaining open communication channels are key to overcoming these challenges and driving data-informed decision-making.

What are the key skills and qualifications needed to thrive as a digital analytics analyst, and why are they important?

To thrive as a Digital Analytics Analyst, you need strong analytical skills, a background in statistics or mathematics, and experience with data interpretation, often supported by a relevant degree. Familiarity with tools such as Google Analytics, Adobe Analytics, SQL, and data visualization platforms like Tableau or Power BI is typically required. Attention to detail, critical thinking, and effective communication help analysts translate complex data into actionable insights for diverse stakeholders. These skills and qualities are crucial for accurately measuring digital performance, driving business strategy, and supporting data-informed decision-making.

What is the difference between Digital Analytics Analyst vs Data Analyst?

AspectDigital Analytics AnalystData Analyst
Required CredentialsBachelor's in Marketing, Analytics, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data tools
Work EnvironmentDigital marketing teams, e-commerce, online platformsVarious industries including finance, healthcare, retail
Employer & Industry UsageMarketing agencies, e-commerce companies, digital firmsCorporations across multiple sectors
Common Search & ComparisonYesYes

The Digital Analytics Analyst focuses on analyzing online marketing data, user behavior, and digital campaign performance, often using tools like Google Analytics. In contrast, a Data Analyst may work across various data types and industries, handling broader data sets and analysis tasks. While both roles require analytical skills and familiarity with data tools, the Digital Analytics Analyst specializes in digital marketing metrics, making their roles distinct yet overlapping in data analysis expertise.

More about Digital Analytics Analyst jobs

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What job categories do people searching Digital Analytics Analyst jobs look for?

The top searched job categories for Digital Analytics Analyst jobs are:

Digital Analytics Analyst jobs near you
Infographic showing various Digital Analytics Analyst job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 11% Part Time, 1% Temporary, and 3% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $105,950 per year, or $50.9 per hour.

Digital Analytics Manager

Dollar General

Goodlettsville, TN

Full-time

Posted 12 days ago

Dollar General rating

4.0

Company rating: 4.0 out of 10

Based on 4,618 frontline employees who took The Breakroom Quiz

39th of 39 rated national retailers

Job description


Company Overview

General Summary:

Deliver analytics and insights to drive increased engagement, adoption, and retention across all digital platforms, digital tools and services to grow myDG Delivery. Help evaluate new/emerging digital engagement opportunities aimed at creating strategic advantages for Dollar General’s digital platforms. Be the advocate for digital data integrity, partnering closely with I.T./outside contractors. Also partners with the Digital Product team on Digital Coupons and Offers Gallery, Loyalty, Subscription and more to ensure digital engagement & ecommerce data integrity are a top priority.

Duties & Responsibilities:

  • Analyze ecommerce performance and delivery actionable insights – monitor KPI’s conversional funnel performance, customer behavior, revenue trends, and product/category performance to identify growth opportunities and revenue targets.
  • Develop reporting, dashboards, and measurement strategies – Build and maintain executive dashboards, KPI frameworks, recurring reporting, and analytics solutions that enable data driven decision-making across ecommerce, site merchandising, DGMN and marketing.
  • Drive conversion optimization and digital experience improvements – Partner with UX, product, and ecommerce teams to identify optimization opportunities, analyze A/B tests, and improve website/app performance.
  • Own analytics implementation and data quality – Manage tracking requirements, analytics tagging, event measurement, data validation, and reporting accuracy in partnership with technology teams.
  • Analyze site merchandising, marketing, and customer performance – Evaluate acquisition channels, digital shelves, landing pages, search conversion, campaigns, customer segments, retention trends, and lifecycle performance to improve customer growth and engagement.
  • Collaborate cross-functionally and communicate insights – Translate complex analytics into clear recommendations for leadership, merchandising, marketing, operations, and product teams.

Job Details

Knowledge, Skills, & Abilities:

  • Ecommerce analytics and business acumen
  • Data analysis and insight generation
  • Analytics tools and technical expertise
  • Conversion rate optimization and experimentation
  • Communication and cross-functional influence

Work Experience &/or Education:

  • 3–5 years of experience in digital analytics, ecommerce analytics, web analytics, product analytics, or marketing analytics
  • Experience supporting B2C ecommerce, retail, DTC, marketplace, or omnichannel businesses
  • Proven experience analyzing digital customer journeys, conversion funnels, site/app performance, and revenue-driving opportunities
  • Experience developing dashboards, reporting frameworks, and KPI measurement strategies
  • Experience partnering with ecommerce, marketing, product, UX, merchandising, and technology teams
  • Hands-on experience with analytics tools, data visualization platforms, and digital measurement implementations
  • Experience with A/B testing, CRO, customer segmentation, and performance optimization preferred
  • Bachelor’s degree required
Qualifications:UNAVAILABLEEducation:UNAVAILABLEEmployment Type: FULL_TIME

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About Dollar General

Sourced by ZipRecruiter

What started as a single store is now a 20+ billion dollar Fortune 119 company. With 140,000+ employees and counting, we’re growing fast and so can you. There are endless opportunities for you, including award-winning training programs and career paths in retail, distribution, transportation or corporate. The possibilities are endless!

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Goodlettsville, TN, US

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