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Web Analytics Specialist Jobs (NOW HIRING)

Americaneagle.com

Analytics Specialist

Des Plaines, IL · On-site

$65K - $85K/yr

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a ... Americaneagle.com is seeking an Analytics Specialist to lead our clients with analytics ...

QVC

The eCommerce Analytics Specialist supports Cornerstone Brands (Ballard Designs, Frontgate, Grandin ... Use additional web vendors outside of Google Analytics for further analysis * Help with ad-hoc ...

Ecruit

Digital Marketing & Analytics Specialist

Plano, TX · On-site

$65K - $75K/yr

Digital Marketing & Analytics Specialist Wasp Barcode Technologies is a turnkey provider of ... Familiarity with Google Analytics or other web analytics platforms. * Experience using or exposure ...

Expleo

Web & Digital Manager

Albemarle, NC

Manage and support: * a web publisher responsible for website publication activities and sprint coordination with IT teams, * a web analytics specialist responsible for GA4 implementation, reporting ...

QVC

The Senior eCommerce Analytics Specialist supports Cornerstone Brands (Ballard Designs, Frontgate ... Experience with web analytics tools such as Google Analytics, IBM, or Adobe * Knowledge of SQL or ...

Children's Healthcare of Atlanta

Web Specialist

Atlanta, GA · On-site

$92K - $92K/yr

The Web Specialist will also be skilled in analyzing the effectiveness of communications and campaigns, seek opportunities to enhance the donor experience across mediums and be open to supporting ...

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Web Analytics Specialist information

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How much do web analytics specialist jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for web analytics specialist in the United States is $45.73, according to ZipRecruiter salary data. Most workers in this role earn between $34.13 and $51.68 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a web analytics specialist?

To thrive as a Web Analytics Specialist, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or computer science. Proficiency with tools like Google Analytics, Adobe Analytics, and data visualization platforms, as well as relevant certifications such as Google Analytics Individual Qualification (GAIQ), is typically required. Attention to detail, problem-solving abilities, and effective communication are standout soft skills for this role. These competencies are essential for accurately interpreting web data, providing actionable insights, and supporting data-driven business decisions.

What does a web analytics specialist do?

A Web Analytics Specialist is responsible for collecting, analyzing, and interpreting data from websites to help businesses understand user behavior and improve their online performance. They use tools like Google Analytics to track metrics such as traffic sources, user engagement, and conversions. Their insights help inform website design, marketing strategies, and overall business decisions. By identifying trends and opportunities, Web Analytics Specialists play a crucial role in optimizing digital campaigns and maximizing ROI.

How does a web analytics specialist typically collaborate with marketing and development teams?

Web Analytics Specialists work closely with both marketing and development teams to track website performance and user behavior. They regularly provide insights and data-driven recommendations to marketers for optimizing campaigns, content, and user journeys. Collaboration with developers often involves implementing and troubleshooting analytics tools, setting up tracking codes, and ensuring accurate data collection. Effective communication and cross-functional teamwork are essential, as analytics specialists bridge the gap between technical data and actionable business strategies.

What is the difference between Web Analytics Specialist vs Data Analyst?

AspectWeb Analytics SpecialistData Analyst
CredentialsCertifications like Google Analytics, Adobe AnalyticsCertifications like Microsoft Excel, SQL, Tableau
Work EnvironmentFocus on website data, digital marketing toolsBroader data sets, business insights across departments
Industry UsageCommon in marketing, e-commerce, digital agenciesUsed across finance, healthcare, retail, and more

While both roles analyze data to inform business decisions, a Web Analytics Specialist primarily focuses on website and digital marketing data, utilizing tools like Google Analytics. A Data Analyst has a broader scope, working with various data sources to generate insights across different business areas.

More about Web Analytics Specialist jobs
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What states have the most Web Analytics Specialist jobs? States with the most job openings for Web Analytics Specialist jobs include:
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What are popular job titles related to Web Analytics Specialist jobs? For Web Analytics Specialist jobs, the most frequently searched job titles are:
Web Analytics Specialist jobs near you
Infographic showing various Web Analytics Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $95,120 per year, or $45.7 per hour.

Analytics Specialist

Americaneagle.com

Des Plaines, IL • On-site

$65K - $85K/yr

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is on helping customers grow and achieve success in the digital space.
We cover a variety of different industries, including eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation, and more.
The company was recently named by Built In Chicago as one of the best places to work and to Inc.com's list of 5000 fastest-growing private companies for the past eight years.
Americaneagle.com is seeking an Analytics Specialist to lead our clients with analytics implementation and reporting efforts. This role is critical in helping clients measure success and make data-driven decisions through robust analytics setups and insightful dashboards.
Role Overview
  • Set up and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM) for accurate data collection
  • Set up and maintain additional advertising platforms and tracking pixels, including Meta, LinkedIn, and Bing
  • Design and implement Looker Studio (formerly Data Studio) dashboards that provide clear, actionable reporting
  • Advise clients on data strategy, compliance, and optimization opportunities that align with their business goals
Responsibilities
  • Configure and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM) for multiple client websites and campaigns
  • Develop and manage Looker Studio (formerly Data Studio) dashboards to visualize KPIs and performance metrics
  • Implement and maintain tracking pixels across platforms including Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other advertising platforms
  • Participate in strategy sessions to understand client objectives and translate them into measurable analytics solutions
  • Audit existing tracking implementations and recommend enhancements to improve data accuracy
  • Implement cookie consent solutions to ensure compliance with privacy regulations
  • Document analytics configurations and implementation processes for client transparency
  • Stay current with analytics trends, tools, and industry best practices to provide innovative client solutions
  • Collaborate with business analysts, developers, and other team members to ensure seamless implementation of tracking requirements
  • Support reporting and analytics needs across platforms including Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other marketing channels
Requirements
  • Bachelor's degree in Marketing, Business/Marketing Analytics, Data Science, Computer Science, Economics/Finance, or a related field
  • 3+ years of hands-on experience with Google Analytics and Google Tag Manager, including expertise with GA4
  • Experience creating dashboards in Looker Studio (formerly Data Studio) or similar business intelligence tools
  • Experience creating and maintaining tracking pixels in Meta Ads Manager, LinkedIn Ads Manager, Bing Ads Manager, and similar advertising platforms
  • Strong understanding of data visualization principles and calculated metrics
  • Familiarity with SQL, Microsoft Excel, and other data manipulation tools preferred
  • Knowledge of web content management systems and digital marketing platforms preferred
  • Experience working in Agile project environments preferred
  • Excellent communication and presentation skills
  • Exposure to additional analytics platforms such as Microsoft Power BI, Tableau, HubSpot, or Adobe Analytics preferred
  • Understanding of data privacy regulations and compliance best practices

Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. The US-based salary range for this full-time position is $65,000-$85,000 per year. Within this range, individual pay is determined by job-related skills, experience, and relevant education or training. At Americaneagle.com, we are committed to providing a comprehensive benefits package, a positive work environment, company activities and more. To see our benefits and what we've been up to, click here !

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