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Web Analytics Specialist Jobs (NOW HIRING)

Gen Digital Inc

Principal Web Data Specialist

New York, NY · On-site

$133K - $178K/yr

Principal Web Data Specialist About Gen: Gen is a global company dedicated to powering Digital ... This is a data analyst role, not a data engineering role and not an SEO role. We need a data person ...

QVC

The Senior eCommerce Analytics Specialist supports Cornerstone Brands (Ballard Designs, Frontgate ... Experience with web analytics tools such as Google Analytics, IBM, or Adobe * Knowledge of SQL or ...

University of Utah

Be Seen First

Digital/Web Data Analyst

Salt Lake City, UT

$60K - $68K/yr

Digital Analytics Specialist, II: Requires a bachelor's (or equivalency) + 4 years or a master ... Web Analytics Experience: Prior experience in web data analysis with a proven track record of ...

Amyx, Inc.

Analytics Specialist

Fort Belvoir, VA · On-site +1

Overview Amyx is seeking to hire a Analytics Specialist to our Defense Logistics Agency client remotely. Responsibilities * Independently designs and develops analytic solutions that investigate both ...

Georgia IT, Inc.

Web Analytics - Dallas, TX

Dallas, TX · On-site

Georgia IT, Inc. is seeking a Data Analyst to work on the Omnichannel Data Analytics Platform for a Retail Client. The role involves ensuring data integrity during extraction and analysis, producing ...

Amyx, Inc.

Analytics Specialist

Fort Belvoir, VA · Remote

Amyx is seeking to hire a Analytics Specialist to our Defense Logistics Agency client remotely. * Independently designs and develops analytic solutions that investigate both quantitative and ...

company826

Media Analytics Specialist

Southfield, MI · On-site

Experience working with digital or web analytics tools (e.g. Google Analytics) * Strong attention to detail with excellent organizational and time-management skills * Ability to manage multiple ...

New

Staffingine LLC

Adobe Analytics

Torrance, CA · On-site

Collaborate with development team to oversee the implementation configuration and debugging of web analytics code both on the website and Tag Management System TMS Includes deployment activities in ...

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Web Analytics Specialist information

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How much do web analytics specialist jobs pay per hour?

As of Sep 15, 2026, the average hourly pay for web analytics specialist in the United States is $45.73, according to ZipRecruiter salary data. Most workers in this role earn between $34.13 and $51.68 per hour, depending on experience, location, and employer.

What does a web analytics specialist do?

A Web Analytics Specialist is responsible for collecting, analyzing, and interpreting data from websites to help businesses understand user behavior and improve their online performance. They use tools like Google Analytics to track metrics such as traffic sources, user engagement, and conversions. Their insights help inform website design, marketing strategies, and overall business decisions. By identifying trends and opportunities, Web Analytics Specialists play a crucial role in optimizing digital campaigns and maximizing ROI.

What are the key skills and qualifications needed to thrive as a web analytics specialist?

To thrive as a Web Analytics Specialist, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or computer science. Proficiency with tools like Google Analytics, Adobe Analytics, and data visualization platforms, as well as relevant certifications such as Google Analytics Individual Qualification (GAIQ), is typically required. Attention to detail, problem-solving abilities, and effective communication are standout soft skills for this role. These competencies are essential for accurately interpreting web data, providing actionable insights, and supporting data-driven business decisions.

How does a web analytics specialist typically collaborate with marketing and development teams?

Web Analytics Specialists work closely with both marketing and development teams to track website performance and user behavior. They regularly provide insights and data-driven recommendations to marketers for optimizing campaigns, content, and user journeys. Collaboration with developers often involves implementing and troubleshooting analytics tools, setting up tracking codes, and ensuring accurate data collection. Effective communication and cross-functional teamwork are essential, as analytics specialists bridge the gap between technical data and actionable business strategies.

What is the difference between Web Analytics Specialist vs Data Analyst?

AspectWeb Analytics SpecialistData Analyst
CredentialsCertifications like Google Analytics, Adobe AnalyticsCertifications like Microsoft Excel, SQL, Tableau
Work EnvironmentFocus on website data, digital marketing toolsBroader data sets, business insights across departments
Industry UsageCommon in marketing, e-commerce, digital agenciesUsed across finance, healthcare, retail, and more

While both roles analyze data to inform business decisions, a Web Analytics Specialist primarily focuses on website and digital marketing data, utilizing tools like Google Analytics. A Data Analyst has a broader scope, working with various data sources to generate insights across different business areas.

What is a web analytics specialist?

A web analytics specialist is a professional who analyzes website data to measure performance, user behavior, and marketing effectiveness. They use tools like Google Analytics and SQL to generate reports, identify trends, and optimize digital strategies.
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Web Analytics Specialist jobs near you
Infographic showing various Web Analytics Specialist job openings in the United States as of September 2026, with employment types broken down into 78% Full Time, 20% Part Time, and 2% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $95,120 per year, or $45.7 per hour.

Digital Analytics Specialists

Campus, IL

University of Utah
Colleges, Universities, and Professional Schools • 10K+ employees
Learn more about University of Utahexternal

$60K - $68K/yr

Full-time

Retirement

Posted 11 days ago

University Of Utah rating

6.9

Company rating: 6.9 out of 10

Based on 161 frontline employees who took The Breakroom Quiz

Job description

Details
Open Date 09/04/2026 Requisition Number PRN46139B Job Title Digital Analytics Specialists Working Title Digital/Web Data Analyst Career Progression Track P00 Track Level P2 - Developing FLSA Code Computer Employee Patient Sensitive Job Code? No Standard Hours per Week 40 Full Time or Part Time? Full Time Shift Day Work Schedule Summary
Monday through Friday, 9:00 - 5:00 pm
VP Area President Department 00339 - Marketing & Communications Location Campus City Salt Lake City, UT Type of Recruitment External Posting Pay Rate Range $60,000 - $68,000 Close Date 11/26/2026 Priority Review Date (Note - Posting may close at any time) Job Summary
As a Web Data Analyst, you will be a key player on the University of Utah Marketing and Communication's Digital Team, reporting directly to the Associate Director of Digital Research and Operations. This role is instrumental in translating web traffic, conversion metrics, and conversational data into actionable insights for our university's digital community.
We are looking for a customer-service-oriented professional who brings a strong technical toolkit, excellent interpersonal skills, and a proven track record in web data analysis and reporting.
Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities
  • Strategic Collaboration: Partner closely with the Associate Director of Digital Research and Operations on all core initiatives, identifying product improvement opportunities and aligning analytics strategy with organizational goals.
  • Implementation & Data Integrity: Implement, configure, and manage web analytics platforms (GA4, BigQuery, Hotjar, Clarity, etc.) while running technical web debugging to ensure tracking accuracy, data hygiene, and privacy compliance.
  • Reporting & Visualization: Structure complex, multi-source datasets to develop and maintain intuitive dashboards using Looker Studio, Tableau, and SuperMetrics that highlight trends and KPIs for non-technical stakeholders.
  • Branded Data Visualization & Prototyping: Design and prototype custom, branded dashboards, interactive reports, and visual assets in Figma, ensuring all data visualizations align with university brand guidelines, visual hierarchy, and UI/UX best practices.
  • Optimization & Testing: Analyze user journeys, conversion funnels, and engagement metrics. Design and execute A/B and multivariate tests to continually elevate website performance and user experience.
  • Conversational Analytics: Apply expertise in conversational analytics to build and refine qualitative and quantitative interaction models.
  • Stakeholder Support & Training: Deliver exceptional customer service while training campus partners on analytics best practices and privacy standards.

Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).

Digital Analytics Specialist, II: Requires a bachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience.

Preferences
Qualifications & Experience
  • Education: Bachelor's degree in computer science, Data Analytics, Data Science, Information Systems, or a related field.
  • Web Analytics Experience: Prior experience in web data analysis with a proven track record of successful projects, plus work experience dedicated to analytics and reporting roles. Digital agency experience preferred; higher education experience strongly preferred.
  • Technical Stack:
    • Analytics & BI: Google Analytics (GA4), BigQuery, Looker Studio, Tableau, Clarity, Hotjar, Ahrefs, SuperMetrics, and web debugging tools.
    • Digital Tracking: Strong experience with custom event schema, multi-channel attribution tracking, and tag management.
    • Coding & Logic: Strong proficiency in JavaScript, complex formula syntax, and SQL/database queries.
    • CMS & Accessibility: Hands-on experience with Content Management Systems (WordPress strongly preferred) and foundational knowledge of digital accessibility (WCAG).
    • Design: Excellent eye for design and ability to create branded, visual reports in design tools such as Figma.
    • Operations: Experience with ticketing and project management systems.

Key Traits We're Looking For
  • Fast & Careful: You pay close attention to details while responding quickly to user needs.
  • Curious: You love to learn and are always looking for ways to refine your craft.
  • Proactive: You take charge. You don't wait for problems to happen; you actively hunt for solutions.
  • Resilient: You keep your cool and handle high-pressure situations with patience and a calm attitude.
  • Collaborative: You are a true team player who understands that we're stronger when we work together.
  • Humble: You're open to listening, receiving constructive feedback, and changing course with ease.

Type Benefited Staff Special Instructions Summary Additional Information
The University is a participating employer with Utah Retirement Systems ("URS"). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS' post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.
Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran's status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator's office address, electronic mail address, and telephone number can be located at the: University of Utah NonDiscrimination page.
Online reports may be submitted at https://oeo.utah.edu

https://publicsafety.utah.edu/safetyreport/ This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.

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About University of Utah

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The University of Utah is the state’s flagship institution of higher education, with 18 schools and colleges, more than 100 undergraduate majors and graduate programs, and an enrollment of more than 38,000 students. It is a member of the Association of American Universities—an invitation-only, prestigious group of 71 leading research institutions. The U is advancing a new national model for higher education that delivers societal impact through education, research, health care, and community service, while making social, economic, and cultural contributions that improve lives across Utah and around the world.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Salt Lake City, UT, US

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