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Web Analyst Jobs in California (NOW HIRING)

We Vote

Google Analytics Specialist

Oakland, CA · On-site +1

The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the ...

Esri

Sr. Web Strategist, Digital Experience

Redlands, CA

$82K - $95K/yr

Collaborate closely with SEO, Conversion Rate Optimization, and Performance Analysis teams to ... Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer ...

Midland Credit Management

Be Seen First

Web Marketing Specialist

San Diego, CA · On-site

$70K - $73K/yr

Experience with web analytics tools such as Full Story, Consumer Journey Analytics (Adobe), Google Analytics or similar * Strong problem solving and critical thinking skills with a logical thought ...

Antelope Valley College

Web Developer

Lancaster, CA · On-site

$6.9K/mo

REPRESENTATIVE DUTIES Design; develop, analyze, modify, support and debug web-based applications written in a variety of programming languages. Integrate various systems with existing business ...

Antelope Valley College

Web Developer

Lancaster, CA · On-site

$6.9K/mo

Design; develop, analyze, modify, support and debug web-based applications written in a variety of programming languages. * Integrate various systems with existing business applications including ...

PTP

Web Designer

Sacramento, CA · On-site +1

Web Designer PTP is a fast-growing system integrator that offers strategic Customer Experience (CX ... Proactively communicate and collaborate with clients to analyze information needs and functional ...

Midland Credit Management

Web Developer

San Diego, CA

$84K - $90K/yr

The Web Developer will actively participate in web development efforts, driving continuous ... Experience in supporting tactical campaigns (analytics, A/B testing, SEO) * Proficient in version ...

FWD.us

Web Intern (Fall 2026)

Oakland, CA

$21/hr

Web data reporting and analytics * UX/UI design * Website writing WHAT YOU WILL DO * Assist with building and updating web pages on Wordpress, and digital tools such as forms and data visualizations

FWD.us

Web Intern (Fall 2026)

Oakland, CA · On-site

$21/hr

Web data reporting and analytics * UX/UI design * Website writing WHAT YOU WILL DO * Assist with building and updating web pages on Wordpress, and digital tools such as forms and data visualizations

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Showing results 21-40

All JobsWeb Analyst JobsWeb Analyst Jobs in California

Web Analyst information

See California salary details

$63.2K

$83.2K

$92.8K

How much do web analyst jobs pay per year?

As of Aug 7, 2026, the average yearly pay for web analyst in California is $83,238.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,400.00 and $81,900.00 per year, depending on experience, location, and employer.

Is a web analyst a good career?

A web analyst is a valuable role focused on analyzing website data to improve user experience and business performance. It typically requires skills in analytics tools like Google Analytics and data interpretation, with opportunities for career growth in digital marketing and data analysis fields. The role offers a stable career path with increasing demand as companies rely more on data-driven decisions.

What is a web analyst?

As a web analyst, you track website performance in terms of metric like unique visitors, click-though, and time spent on the site. Web analysts use a variety of tools to measure parameters like the average time of visit, the number of inbound vs. outbound links, and more. In this position, you most likely work as a part of a software development team, but you may also pursue freelance or independent consulting jobs.

How does a web analyst typically collaborate with marketing and development teams?

Web Analysts frequently work alongside marketing and development teams to translate data insights into actionable strategies. They provide marketing with performance reports on campaigns and user behavior, enabling data-driven decision-making. With development teams, they help implement tracking codes, troubleshoot analytics issues, and ensure accurate data collection. This cross-functional collaboration is essential for optimizing website performance and achieving business goals.

What are the key skills and qualifications needed to thrive as a web analyst, and why are they important?

To thrive as a Web Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or computer science. Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, tag management systems, and relevant certifications is often required. Attention to detail, critical thinking, and clear communication help translate complex data into actionable business insights. These skills ensure effective measurement of web performance, enabling data-driven decisions that optimize user experience and achieve business goals.

What does a web analyst do?

A Web Analyst is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use tools like Google Analytics to track metrics such as traffic, conversion rates, and user engagement, providing actionable insights to help improve websites and achieve business goals. Web Analysts often create reports, identify trends, and recommend strategies to optimize website content, design, and functionality. Their work helps organizations make informed decisions to enhance the online user experience and drive growth.

What is the difference between Web Analyst vs Data Analyst?

AspectWeb AnalystData Analyst
Required CredentialsBachelor's in Marketing, IT, or related fields; familiarity with web analytics toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis software
Work EnvironmentDigital marketing teams, e-commerce, media companiesVarious industries including finance, healthcare, retail
Employer & Industry UsagePrimarily in online-focused companies, marketing agenciesAcross multiple sectors analyzing large datasets
Common Search & Comparison IntentUnderstanding web traffic, user behavior, campaign performanceAnalyzing data trends, generating reports, supporting decision-making

Web Analysts focus on website performance, user behavior, and digital marketing metrics, often using web-specific tools. Data Analysts work with broader datasets across industries, providing insights for strategic decisions. While both roles require analytical skills, Web Analysts specialize in online data, whereas Data Analysts handle diverse data sources.

How much do web analysts make?

Web analysts typically earn a median annual salary ranging from $60,000 to $80,000, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in analytics tools and data interpretation can earn over $100,000 annually.
More about Web Analyst jobs
What are the most commonly searched types of Web Analyst jobs in California? The most popular types of Web Analyst jobs in California are:
What are popular job titles related to Web Analyst jobs in California? For Web Analyst jobs in California, the most frequently searched job titles are:
What job categories do people searching Web Analyst jobs in California look for? The top searched job categories for Web Analyst jobs in California are:
What cities in California are hiring for Web Analyst jobs? Cities in California with the most Web Analyst job openings:
What are popular job titles related to Web Analyst jobs in CA? For Web Analyst jobs in CA, the most frequently searched job titles are:
Web Analyst jobs near you
Infographic showing various Web Analyst job openings in California as of August 2026, with employment types broken down into 79% Full Time, 3% Part Time, and 18% Contract. Highlights an 85% In-person, 6% Hybrid, and 9% Remote job distribution, with an average salary of $83,238 per year, or $40 per hour.

Google Analytics Specialist

We Vote

Oakland, CA • On-site, Remote

Full-time, Part-time

Posted 24 days ago

Job description

* Fraud and Phishing Warning *
If you are reading this away from the WeVote site, please apply directly via our volunteering portal/ATS at https://wevote.applytojob.com/apply. Do not apply via any other job portals, aggregators, or sites, as your information may not be secure, or the role may no longer be accepting applications. Thank you!
⚠ This is a 100% unpaid volunteer position.
There is no salary, stipend, benefits, or promise of future paid employment.
About WeVote
WeVote is a nonpartisan, volunteer-powered nonprofit using technology to help voters make informed decisions and participate in democracy more easily. We are a Fast Forward nonprofit technology grantee and a fully remote organization made up of 120+ volunteers across the U.S.
We build open-source tools used by millions of voters, and we do it with a distributed team of people who care deeply about impact, collaboration, and sustainable volunteering.
About This Volunteer Role
WeVote has an open volunteer position for a Google Analytics Specialist (volunteer), for 3+ hours or more per week. You are an experienced professional with a passion for helping America navigate our current political environment. This is an opportunity to work remotely with our active team to help us get ready for multiple upcoming elections. Our ideal volunteer is passionate about politics and excited to use technology to educate voters and increase voter turnout. You'll also gain valuable technical skills, have opportunities for leadership development, and expand your personal and professional network.
About Us
WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated Fast Forward nonprofit technology grantee. WeVote is a movement of over 120 active passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day. We believe that many voters are busy, distracted, and impatient. We have a goal of providing a positive voting experience that helps people decide how to vote. More information at https://WeVote.US or @WeVote on X.
Main Functional Role: This role requires 1-2 years of hands-on experience with Google Analytics and a deep understanding of web analytics and data interpretation. The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the customer journey.
Key Interactions:
  • Collaborate with marketing, product management, and development teams.
  • Work closely with stakeholders to understand business requirements and translate them into technical specifications for web analytics.

Main Responsibilities:
  • Implement and manage Google Analytics tracking across various digital platforms.
  • Analyze website traffic and user behavior to identify trends, insights, and opportunities for optimization.
  • Create custom reports and dashboards to monitor key performance indicators (KPIs).
  • Conduct A/B testing and conversion rate optimization (CRO) to improve website performance.
  • Provide actionable recommendations based on data analysis to inform marketing strategies and product development.
  • Ensure data accuracy and integrity by performing regular audits and troubleshooting tracking issues.

Technical/Experience Requirements:
  • Bachelor's degree in Marketing, Data Science, Computer Science, or a related field.
  • 1-2 years of experience with Google Analytics, including implementation, management, and analysis.
  • Proficiency in Google Tag Manager for managing tracking codes and tags.
  • Experience with data visualization tools such as Looker, Tableau, or similar.
  • Strong understanding of web analytics concepts, including segmentation, funnel analysis, and attribution modeling.
  • Google Analytics certification is preferred
  • Familiarity with HTML, JavaScript, SQL, and Looker / Tableau Reports is a plus.
  • Excellent analytical and problem-solving skills with a keen attention to detail.
  • Strong communication skills to present insights and recommendations to non-technical stakeholders.

Mindset and Character:
  • Analytical thinker with a data-driven approach to decision-making.
  • Proactive and self-motivated with a strong sense of ownership and accountability.
  • Ability to work collaboratively in a team environment.
  • Detail-oriented with a commitment to maintaining data integrity and accuracy.
  • A willingness to work with and support other volunteers.
  • 3+ hours per week during our core team hours M-F 8 a.m. - 6 p.m. PT

How to apply:
Submit your resume (at https://wevote.applytojob.com/apply/) and include a brief note/cover letter to why you are interested in WeVote and helping our mission.

Apply