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Web Analyst Jobs in California (NOW HIRING)

Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer Journey Analytics * Strong listening and communication skills with the ability to work collaboratively and ...

Job Title: Web Developer (Webflow & Shopify) ForgeWerks | Place Employment Type: Contractor ... Manage and configure third-party integrations, including marketing automation, ERPs, and analytics ...

Establish our web analytics foundation with Data Science, ensuring we have the instrumentation, dashboards, and funnel reporting needed to make growth decisions quickly * Lead our international and ...

The Web Designer will primarily work on pGX's network of job search brands. The Web Designer will ... Translate analytical data into infographics and design elements * Work closely with various ...

Application Development Project Management Quality Assurance Business/Systems Analysis ... Web Editor Job Details Manages content for internet or intranet sites. Responsible for migrating ...

The Web Designer will primarily work on pGX's network of job search brands. The Web Designer will ... Translate analytical data into infographics and design elements * Work closely with various ...

This is a mid-level role that involves working closely with a team of analysts and developers to ... Web and Database deployment activities such as server configuration, scripting and documentation ...

The Web Experience Specialist supports the performance, usability, and daily operation of the ... Analytics & Reporting Support * Monitor website analytics including traffic, engagement, and ...

Web Developer Location: Lisbon, Portugal (100% remote) Duration: Contractor Groundbreaking advances ... Strong communication, interpersonal, analytical and problem-solving skills * A customer focus, a ...

... web content. Responsibilities * Strategic Content Leadership. Implement and refine content ... Partner with analytics teams to evaluate metrics, analyze performance trends, and apply insights to ...

Application Development Project Management Quality Assurance Business/Systems Analysis ... Develops Web site, trains supervisor on basic document management upload, delete, etc. Designs ...

Showing results 41-60

Web Analyst information

See California salary details

$63.2K

$83.2K

$92.8K

How much do web analyst jobs pay per year?

As of Aug 10, 2026, the average yearly pay for web analyst in California is $83,238.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,400.00 and $81,900.00 per year, depending on experience, location, and employer.

Is a web analyst a good career?

A web analyst is a valuable role focused on analyzing website data to improve user experience and business performance. It typically requires skills in analytics tools like Google Analytics and data interpretation, with opportunities for career growth in digital marketing and data analysis fields. The role offers a stable career path with increasing demand as companies rely more on data-driven decisions.

What is a web analyst?

As a web analyst, you track website performance in terms of metric like unique visitors, click-though, and time spent on the site. Web analysts use a variety of tools to measure parameters like the average time of visit, the number of inbound vs. outbound links, and more. In this position, you most likely work as a part of a software development team, but you may also pursue freelance or independent consulting jobs.

How does a web analyst typically collaborate with marketing and development teams?

Web Analysts frequently work alongside marketing and development teams to translate data insights into actionable strategies. They provide marketing with performance reports on campaigns and user behavior, enabling data-driven decision-making. With development teams, they help implement tracking codes, troubleshoot analytics issues, and ensure accurate data collection. This cross-functional collaboration is essential for optimizing website performance and achieving business goals.

What are the key skills and qualifications needed to thrive as a web analyst, and why are they important?

To thrive as a Web Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or computer science. Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, tag management systems, and relevant certifications is often required. Attention to detail, critical thinking, and clear communication help translate complex data into actionable business insights. These skills ensure effective measurement of web performance, enabling data-driven decisions that optimize user experience and achieve business goals.

What does a web analyst do?

A Web Analyst is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use tools like Google Analytics to track metrics such as traffic, conversion rates, and user engagement, providing actionable insights to help improve websites and achieve business goals. Web Analysts often create reports, identify trends, and recommend strategies to optimize website content, design, and functionality. Their work helps organizations make informed decisions to enhance the online user experience and drive growth.

What is the difference between Web Analyst vs Data Analyst?

AspectWeb AnalystData Analyst
Required CredentialsBachelor's in Marketing, IT, or related fields; familiarity with web analytics toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis software
Work EnvironmentDigital marketing teams, e-commerce, media companiesVarious industries including finance, healthcare, retail
Employer & Industry UsagePrimarily in online-focused companies, marketing agenciesAcross multiple sectors analyzing large datasets
Common Search & Comparison IntentUnderstanding web traffic, user behavior, campaign performanceAnalyzing data trends, generating reports, supporting decision-making

Web Analysts focus on website performance, user behavior, and digital marketing metrics, often using web-specific tools. Data Analysts work with broader datasets across industries, providing insights for strategic decisions. While both roles require analytical skills, Web Analysts specialize in online data, whereas Data Analysts handle diverse data sources.

How much do web analysts make?

Web analysts typically earn a median annual salary ranging from $60,000 to $80,000, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in analytics tools and data interpretation can earn over $100,000 annually.
What are the most commonly searched types of Web Analyst jobs in California? The most popular types of Web Analyst jobs in California are:
What cities in California are hiring for Web Analyst jobs? Cities in California with the most Web Analyst job openings:
What are popular job titles related to Web Analyst jobs in CA? For Web Analyst jobs in CA, the most frequently searched job titles are:
Infographic showing various Web Analyst job openings in California as of August 2026, with employment types broken down into 82% Full Time, 5% Part Time, and 13% Contract. Highlights an 90% In-person, 4% Hybrid, and 6% Remote job distribution, with an average salary of $83,238 per year, or $40 per hour.

$70K - $73K/yr

Full-time

Medical, PTO

Re-posted 12 days ago


Midland Credit Management rating

8.9

Company rating: 8.9 out of 10

Based on 10 frontline employees who took The Breakroom Quiz


Job description

Applicants must have current authorization to work in the United States on a full-time basis.

We are looking for a Web Marketing Specialist to join MCM's Digital Marketing team - one of the most entrepreneurial teams within our company. We pride ourselves on moving fast, multitasking, continuous improvement, and hitting goals on our way to digitally transforming our company.

This is the ideal role for an aspiring professional with 1-3 years of digital product coordination experience. This position requires a high level of cross functional team collaboration and multitasking capabilities, ability to be curious about data and investigating it, and the drive to effectively connect and communicate with MCM consumers through our website.

RESPONSIBILITIES (What you'll do)

  • Project and product coordination:
    • Support business process improvements on the web self-service channel ("SSC"), planning out work, tracking timelines, and obtaining legal / compliance approvals
    • Document detailed business requirements to ensure proposed changes are captured correctly
    • Conduct UAT across different devices, browsers, and languages under guidance of product owner
    • Work cross functionally to deliver on expected project outcomes, partnering with technical teams to fix any bugs and issues identified
    • Create & update job aids, SOPs and other product documentation to ensure information is accurate and complete as product evolves.
  • Performance monitoring
    • Monitor digital engagement metrics and review session recordings to check for potential issues on the website (i.e. drop in logins, spike in error messages, etc...)
    • Research and respond to inquiries from legal, compliance, and QA teams regarding consumer complaints on the website
    • Inspect the production environment to understand actual behavior
  • Other duties as assigned

QUALIFICATIONS (What you'll need)

  • Bachelor's degree in marketing, Business, or related field
  • 1-3 years of user-interface B2C experience preferably within financial services or fintech.
  • Good understanding of website best practices based on experience
  • Experience with QA / UAT Testing
  • Experience with web analytics tools such as Full Story, Consumer Journey Analytics (Adobe), Google Analytics or similar
  • Strong problem solving and critical thinking skills with a logical thought process
  • Self-starter who thrives in a fast-paced environment which constantly evolves and presents new and exciting challenges everyday
  • Excellent attention to detail and ability to manage multiple tasks.
  • Ability to work effectively with a variety of different teams and personalities
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills

#LI-KL1

Starting Compensation

Annual Salary: $70,304.00 - $73,699.00 (Amount based on office location, relevant experience, skills, and competencies)

If you are wondering why you should work for us, here is something to help you decide:

  • Pay and Bonuses: Earn a competitive salary. All employees are eligible for monthly incentives or annual bonus.

  • Career Progression: Grow at MCM with paid training and development programs - including our very own MCM Academy - as well as a promote-from-within philosophy.

  • Reward and Recognition: We are committed to honoring great results - ranging from informal accolades to formal company-wide awards and prizes like all-inclusive vacations.

  • Tuition Assistance: Pursue a degree or coursework related to your current role, or the role you are striving for.

  • Healthcare Insurance: Take advantage of comprehensive healthcare plans and options to ensure your continued health, plus fitness membership reimbursements, weight watchers, our wellness rewards Program and more.

  • Volunteering Opportunities: Enjoy up to eight hours of paid time off each year to volunteer. We also offer volunteer grants and matching financial donations, up to US$ 2,500 per employee annually.

  • Retirement Savings: Build a strong financial foundation and reach your goals for the future. With all the effort you invest in us, we're proud to invest in you.

  • New Family Support: Celebrate your new arrival with company paid leave, new parent flex time, and child back-up care options.

  • Team-building: Enjoy experiences that inspire bonds with your colleagues through a wide range of company-sponsored team-building events, such as holiday celebrations and department outings.

  • Work-Life Balance: Enjoy paid and floating holidays, as well as generous paid-time-off.

Our compensation and benefits programs were created with an 'Employee-First Approach' focused on supporting, developing, and recognizing YOU. We offer a wide array of wellness and mental health initiatives, support volunteerism, and environmental efforts, encourage employee education through leadership training, skill-building, and tuition reimbursements, and always strive to provide promotion opportunities from within.

About Us

Headquartered in the United States, Encore Capital Group (Encore) is a publicly traded international specialty finance company operating in various countries around the globe. Through our businesses - such as Midland Credit Management and Cabot Credit Management - we help consumers to restore their financial health as we further our Mission of creating pathways to economic freedom. Our commitment to building a positive workplace culture and a best-in-class employee experience have earned us accolades including Great Place to Work certifications in many geographies where we operate. If you have a passion for helping others and thrive at a company that values innovation, inclusion and excellence, then Encore Capital Group is the right place for you.

Encore Capital Group and all of its subsidiaries are proudto be an equal opportunity employer and are committed to fostering an inclusive and welcoming environment where everyone feels they belong. We encourage candidates from all backgrounds to apply. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other status protected under applicable law. If you wish to discuss potential accommodations related to applying for employment, please contact Talent@mcmcg.com.


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