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What Is a Web Analyst and How to Become One

What Is a Web Analyst?

As a web analyst, you track website performance in terms of metric like unique visitors, click-though, and time spent on the site. Web analysts use a variety of tools to measure parameters like the average time of visit, the number of inbound vs. outbound links, and more. In this position, you most likely work as a part of a software development team, but you may also pursue freelance or independent consulting jobs.

How to Become a Web Analyst

Most organizations require you have at least an associate degree in web analytics, statistics, web design, or a similar area of expertise, though most employers prefer candidates with at least a bachelor’s degree. You should have a comprehensive understanding of tools like Google Analytics, and be aware of SEO trends affecting web traffic and performance. Ideal performance on the web can be something of a moving target, so you should pursue voluntary certification and ongoing education opportunities to ensure you remain at the top of your field.