What does a web analyst do?

Career: Web Analyst

A Web Analyst is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use tools like Google Analytics to track metrics such as traffic, conversion rates, and user engagement, providing actionable insights to help improve websites and achieve business goals. Web Analysts often create reports, identify trends, and recommend strategies to optimize website content, design, and functionality. Their work helps organizations make informed decisions to enhance the online user experience and drive growth.