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Web Analytics Jobs (NOW HIRING)

National Wildlife Federation

Web Analytics and Optimization Specialist Job Category : Information Technology Requisition Number : WEBAN001681 * Posted : August 31, 2026 * Full-Time * Remote Locations Showing 1 location HQ RESTON ...

New

POP

WA · On-site

We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing Intelligence work, with a strong focus on web analytics using Google Analytics 4 (GA4). This role requires a ...

New

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer is responsible for instrumenting web data collection and leveraging that data to develop insights that drive data-informed decisions across AXS' web and mobile ...

Sallie Mae

Senior Manager, Web Analytics

Newark, DE · On-site

The candidate will be responsible for web performance analysis, customer journey analysis, reporting and dashboard development, stakeholder presentations, forecasting, conversion optimization, test ...

AEG

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection and leveraging that data to develop insights that drive decisions across AXS' platforms, collaborating ...

Sallie_mae

Senior Manager, Web Analytics

Newark, DE

The candidate will be responsible for web performance analysis, customer journey analysis, reporting and dashboard development, stakeholder presentations, forecasting, conversion optimization, test ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

SquareDomain

Web Analyst

Dallas, TX · On-site

$81K - $82K/yr

Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...

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How much do web analytics jobs pay per hour?

As of Sep 11, 2026, the average hourly pay for web analytics in the United States is $51.38, according to ZipRecruiter salary data. Most workers in this role earn between $43.99 and $63.70 per hour, depending on experience, location, and employer.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What are the key skills and qualifications needed to thrive as a web analytics professional?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.

What are some common challenges faced by professionals in web analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

Is a web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications. The field offers opportunities across industries with steady demand for skilled analysts.

What does a Web Analytics do?

A Web Analytics professional analyzes website data to track user behavior, measure performance, and optimize digital marketing strategies. They use tools like Google Analytics and SQL to gather insights, identify trends, and improve user experience. Strong analytical skills and knowledge of data visualization are essential for this role.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from website traffic to understand user behavior, improve website performance, and support marketing strategies. Professionals in this field use tools like Google Analytics and require skills in data analysis and reporting. Their work helps organizations optimize user experience and achieve business goals.
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Web Analytics jobs near you
Infographic showing various Web Analytics job openings in the United States as of September 2026, with employment types broken down into 86% Full Time, 7% Part Time, 5% Contract, and 2% Nights. Highlights an 83% In-person, 7% Hybrid, and 10% Remote job distribution, with an average salary of $106,868 per year, or $51.4 per hour.

Web Analytics Specialist

Bonita Springs, FL • On-site

Discovery Senior Living
Real Estate • 5 - 10K employees
Learn more about Discovery Senior Livingexternal

Full-time

Re-posted 23 hours ago

Discovery Senior Living rating

5.7

Company rating: 5.7 out of 10

Based on 76 frontline employees who took The Breakroom Quiz

Job description

Job Summary:
Discovery Senior Living is seeking a highly technical Digital Measurement & Tagging Specialist to lead the end-to-end implementation of their tracking ecosystem. The role involves managing Google Tag Manager, ensuring data flow between websites and advertising platforms, and driving Google Analytics 4 setups and migrations for accurate data reporting.
Responsibilities:
• Manage the full implementation of Google Tag Manager (GTM) containers, including complex Triggers & Variables to capture granular user data.
• Lead the transition to and maintenance of Server-Side Tag Manager, improving data privacy, security, and website performance.
• Execute rigorous Preview & Debugging processes to ensure tags fire correctly without impacting site speed or user experience.
• Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties.
• Configure Google Search Console and manage Search Console API integrations to sync organic performance data with GA4 reporting.
• Standardize UTM Tagging protocols across all paid and organic channels to ensure clean attribution.
• Define and setup conversion actions that align with business KPIs, including deep-funnel events and lead form tracking.
• Manage the importing of GA4 conversion actions into Google Ads to optimize bidding strategies and ROI.
• Oversee measurement for Google Ads and Microsoft Ads, ensuring pixels and conversion scripts are firing accurately for both platforms.
• Conduct comprehensive conversion tracking form testing to validate that leads are being captured in both the CRM and advertising platforms.
• Utilize Google Search Console API Management to automate data exports, custom reporting dashboards, user management and property activation.
• Create comprehensive dashboards utilizing data blending and real-time data access to visualize performance.
• Manage Google Search Console API connections for advanced SEO data extraction and reporting.
Qualifications:
Required:
• Advanced proficiency in GTM (Web & Server-Side) and GA4.
• Proven experience managing tracking for Google Ads, Microsoft Ads, and Google Search Console.
• Exceptional ability to troubleshoot broken tags and data discrepancies using browser developer tools and GTM debug mode.
• Strong understanding of UTM parameters and data layering to ensure high-quality reporting.
• Ability to translate complex technical tracking requirements into actionable insights for marketing stakeholders.
• Capacity to function in a fast-paced, high-pressure environment.
• Strong time management and multitasking skills with the ability to prioritize tasks.
• Ability to follow and take direction and feedback.
• Ability to build relationships and articulate ideas well with a keen attention to detail.
• Critical thinking and problem-solving skills.
• Ability to work with teams and collaborate.
• Above average communication skills.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving several concrete variables in standardized situations.
• Excellent writing, grammar, editing, copywriting and presentation skills required.
• Ability to multi-task in a fast-paced environment.
Preferred:
• Experience with a variety of Marketing Automation and CMS systems a plus.
Company:
Discovery Senior Living is a real estate company providing senior living, care, and resort lifestyle services. Founded in 1991, the company is headquartered in Bonita Springs, USA, with a team of 10001+ employees. The company is currently Late Stage.

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