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Web Analytics Jobs (NOW HIRING)

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

Pfizer

Senior Associate, Web Analytics

Cambridge, MA · Hybrid

$82.70K - $137.90K/yr

ROLE SUMMARY The Senior Associate, Web Analytics and Content Intelligence will play a critical role within Pfizer's Media Measurement department. They will be responsible for supporting the ...

AXS

Sr. Web Analytics Developer

Scottsdale, AZ · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

Pfizer

Senior Associate, Web Analytics

Bothell, WA · Hybrid

$82.70K - $137.90K/yr

ROLE SUMMARY The Senior Associate, Web Analytics and Content Intelligence will play a critical role within Pfizer's Media Measurement department. They will be responsible for supporting the ...

Pfizer, Inc.

Senior Associate, Web Analytics

New York, NY · On-site

$82.70K - $137.90K/yr

ROLE SUMMARY The Senior Associate, Web Analytics and Content Intelligence will play a critical role within Pfizer's Media Measurement department. They will be responsible for supporting the ...

Pfizer

Senior Associate, Web Analytics

Lake Forest, IL · Hybrid

$82.70K - $137.90K/yr

ROLE SUMMARY The Senior Associate, Web Analytics and Content Intelligence will play a critical role within Pfizer's Media Measurement department. They will be responsible for supporting the ...

Pfizer

Senior Associate, Web Analytics

Tampa, FL · Hybrid

$82.70K - $137.90K/yr

ROLE SUMMARY The Senior Associate, Web Analytics and Content Intelligence will play a critical role within Pfizer's Media Measurement department. They will be responsible for supporting the ...

Pfizer

Senior Associate, Web Analytics

New York, NY · Hybrid

$82.70K - $137.90K/yr

ROLE SUMMARY The Senior Associate, Web Analytics and Content Intelligence will play a critical role within Pfizer's Media Measurement department. They will be responsible for supporting the ...

Pfizer

Senior Associate, Web Analytics

Groton, CT · Hybrid

$82.70K - $137.90K/yr

ROLE SUMMARY The Senior Associate, Web Analytics and Content Intelligence will play a critical role within Pfizer's Media Measurement department. They will be responsible for supporting the ...

Pfizer

Senior Associate, Web Analytics

Memphis, TN · Hybrid

$82.70K - $137.90K/yr

ROLE SUMMARY The Senior Associate, Web Analytics and Content Intelligence will play a critical role within Pfizer's Media Measurement department. They will be responsible for supporting the ...

Pfizer

Senior Associate, Web Analytics

Collegeville, PA · Hybrid

$82.70K - $137.90K/yr

ROLE SUMMARY The Senior Associate, Web Analytics and Content Intelligence will play a critical role within Pfizer's Media Measurement department. They will be responsible for supporting the ...

Passion

Web Experience & Analytics Lead

Atlanta, GA · On-site

WEB EXPERIENCE + ANALYTICS LEAD Passion, Inc. OBJECTIVE The Web Experience & Analytics Lead oversees the performance, usability, and measurement of Passion's digital properties, ensuring every ...

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How much do web analytics jobs pay per hour?

As of May 30, 2026, the average hourly pay for web analytics in the United States is $51.38, according to ZipRecruiter salary data. Most workers in this role earn between $43.99 and $63.70 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Web Analytics professional, and why are they important?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.

What are some common challenges faced by professionals in Web Analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

More about Web Analytics jobs
What cities are hiring for Web Analytics jobs? Cities with the most Web Analytics job openings:
What are the most commonly searched types of Web Analytics jobs? The most popular types of Web Analytics jobs are:
What states have the most Web Analytics jobs? States with the most job openings for Web Analytics jobs include:
What job categories do people searching Web Analytics jobs look for? The top searched job categories for Web Analytics jobs are:
Web Analytics jobs near you
Infographic showing various Web Analytics job openings in the United States as of May 2026, with employment types broken down into 82% Full Time, 10% Part Time, and 8% Contract. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $106,868 per year, or $51.4 per hour.
Web Developer & Digital Analytics Specialist

Web Developer & Digital Analytics Specialist

Datamark, Inc.

El Paso, TX

$65K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

Job description

Web Developer & Digital Analytics Specialist

At DATAMARK, Inc., you will experience a dynamic and inclusive company culture that emphasizes collaboration, innovation and professional development. Our team is supportive, engaged and enjoys working together to achieve shared goals. We offer exceptional benefits and are committed to promoting your well-being both in and out of the workplace. Join DATAMARK as a Web Developer & Digital Analytics Specialist and contribute your expertise in a role where your impact truly matters!

The Web Developer & Digital Analytics Specialist is responsible for owning and maintaining the Company website and marketing technology, ensuring technical stability, accurate tracking, and actionable insights across all digital channels. This role supports campaign performance, demand generation, and data-driven decision-making through close collaboration with marketing, sales, and technology partners while ensuring reliable measurement and optimization of digital experiences.

Requirements

  • Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity.
  • Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed.
  • The Web Developer & Digital Analytics Specialist will own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks.
  • Analyze user behavior and conversion performance to identify friction points and recommend improvements.
  • Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring clean, reliable data.
  • The Web Developer & Digital Analytics Specialist will build email templates, schedule and deploy email campaigns, and maintain email marketing operations including QA, UTMs, segmentation inputs, and performance tracking.
  • Manage marketing technology integrations and automations across CMS, CRM, analytics, ad platforms, and marketing systems.
  • Working knowledge of front-end web technologies, including HTML, CSS, and JavaScript, with experience using web development tools such as Adobe Dreamweaver.
  • Strong proficiency in website management, including CMS updates, page builds site structure, and ongoing technical maintenance.
  • Hands-on expertise with web analytics and tracking systems, including GA4, Google
  • Tag Manager, dashboards, events, goals, UTMs, and attribution models.
  • Ability to monitor and maintain site health, including performance optimization mobile responsiveness, accessibility, redirects, and crawl issues.
  • Analytical skills to evaluate user behavior, identify conversion friction points, and recommend data-driven improvements.
  • Experience supporting paid media and email campaigns through accurate tracking validation, post-click analysis, and performance diagnostics.

Education Requirement: Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or a related technical field.

Field Experience: At least 5 years of experience in web analytics, website management, data analytics, or technical marketing environments.

Position Experience: At least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role.

Benefits

What We Offer:

  • Comprehensive Health Care: Medical, dental, and vision plans
  • Retirement Savings: 401k and IRA retirement plans
  • Life Insurance: Basic, voluntary, and AD&D coverage
  • Time Off: Paid time off, paid volunteer hours, and major holidays
  • Disability Coverage: Short-term and long-term disability plans
  • Professional Growth: Training and development to advance your career.
  • Wellness Resources: Support for your overall well-being.
  • Salary: $65,000.00 - $75,000.00 Annually

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