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Web Analytics Jobs (NOW HIRING)

AEG

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.

AXS

Sr. Web Analytics Developer

Scottsdale, AZ

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

SquareDomain

Web Analyst

Dallas, TX · On-site

$81K - $82K/yr

Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

AXS

Sr. Web Analytics Developer

Scottsdale, AZ · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

SquareDomain

Web Analyst

Dallas, TX · On-site

$81K - $82K/yr

Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...

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How much do web analytics jobs pay per hour?

As of Jul 12, 2026, the average hourly pay for web analytics in the United States is $51.38, according to ZipRecruiter salary data. Most workers in this role earn between $43.99 and $63.70 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Web Analytics roles, and how can they be addressed?

Web Analytics professionals often encounter challenges such as integrating data from multiple sources, ensuring data accuracy, and translating complex findings into actionable insights for non-technical stakeholders. To address these, it's important to stay updated on analytics tools and platforms, collaborate closely with IT and marketing teams, and develop strong communication skills. Regularly validating data and creating standardized reporting processes can also help maintain data integrity and drive better decision-making across the organization.

How much do web analysts make?

Web analysts typically earn a median annual salary ranging from $60,000 to $80,000, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in tools like Google Analytics or SQL can earn over $100,000 annually.

What is web analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data from websites to understand and optimize their performance. It involves tracking user behavior, such as page views, clicks, and conversions, to gain insights into how visitors interact with a site. Businesses use web analytics to improve user experience, increase engagement, and achieve their online goals by making data-driven decisions.

What does a Web Analyst do?

A Web Analyst is responsible for collecting, analyzing, and interpreting website data to improve user experience and business performance. They use tools like Google Analytics and SQL to track metrics, identify trends, and generate reports for decision-making. Strong analytical skills and knowledge of digital marketing are essential for this role.

Is web analytics a good career?

Web analytics is a growing field that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, tools like Google Analytics, and understanding of digital marketing. The role offers opportunities for advancement and specialization, making it a viable career choice for those interested in data-driven decision making.

What does web analytics do?

Web analytics involves collecting, measuring, and analyzing data from websites to understand user behavior, track performance, and improve online strategies. Professionals in this field use tools like Google Analytics to generate reports and inform decision-making. Skills in data analysis and familiarity with digital marketing are important for this role.

What is the difference between Web Analytics vs Data Analyst?

AspectWeb AnalyticsData Analyst
Primary FocusAnalyzing website data to improve user experience and marketingAnalyzing various data sets to support business decisions
Tools & SkillsGoogle Analytics, Adobe Analytics, SQL, ExcelExcel, SQL, Tableau, Python, R
Work EnvironmentDigital marketing teams, e-commerce, media companiesBusiness units across industries, finance, healthcare, retail
CertificationsGoogle Analytics Certification, Adobe Analytics CertificationCertified Analytics Professional, Microsoft Data Analyst Associate

Web Analytics specialists focus on website-specific data to optimize online performance, while Data Analysts work across various data types to support broader business insights. Both roles require analytical skills and familiarity with data tools, but Web Analytics is more specialized in digital marketing metrics.

What are the key skills and qualifications needed to thrive as a Web Analytics professional, and why are they important?

To thrive as a Web Analytics professional, you need a strong background in data analysis, digital marketing concepts, and a relevant degree such as marketing, statistics, or computer science. Proficiency with analytics tools like Google Analytics, Adobe Analytics, and experience with tag management systems and data visualization platforms are essential. Attention to detail, problem-solving skills, and effective communication help translate complex data into actionable business insights. These abilities are crucial for optimizing website performance, enhancing user experience, and driving data-informed decision-making.
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Web Analytics jobs near you
Web Analytics & Personalization Developer

Web Analytics & Personalization Developer

Colgate-Palmolive Company

Piscataway, NJ • On-site

$94K - $137K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 15 hours ago

Colgate-Palmolive rating

5.8

Company rating: 5.8 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

Job description

No Relocation Assistance Offered
Job Number #173257 - Piscataway, New Jersey, United States
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Global Information Technology's Global Application and America's Marketing group invite applicants for a web analytics & personalization developer. This role is integral to supporting our first-party data strategy within the marketing department through the generation, storage, reporting, and analysis of web traffic and user experiences to derive actionable insights.
This position is based out of the Piscataway, NJ location. Work visa sponsorship is not available for this position.
What you'll do
  • Analytics Implementation & Governance: Lead the end-to-end tagging process using Google Tag Manager, ensuring strict adherence to data layer standards and implementation best practices.
  • Tag Development & Maintenance: Act as the internal expert for GA4 and GTM, writing custom JavaScript when necessary to implement, debug, and troubleshoot complex site tags.
  • Quality Assurance & Compliance: Conduct regular tagging audits and data integrity checks to ensure accurate tracking and full alignment with user consent and privacy regulations.
  • Reporting & KPI Management: Design and maintain automated dashboards to track core website KPIs, providing critical performance data to Marketing, Creative, and Planning teams.
  • Testing & Personalization: Implement and support A/B testing and custom user experiences using Adobe Target, while reporting on the effectiveness of site optimizations.
  • Strategic Stakeholder Liaison: Collaborate with web optimization and development teams to translate business requirements into technical tracking strategies and actionable insights.

Required Qualifications:
  • Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience
  • Expert knowledge of Google Analytics and Google Tag Manager
  • 3+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required
  • 3+ years of experience with web analytics process design, implementation and documentation management experience

Preferred Qualifications:
  • 3+ years of experience in JavaScript, HTML, CSS, and jQuery, with specific expertise in Single Page Applications (SPA) and Google Apps Script.
  • 1-2 years of hands-on experience with Adobe Target, Adobe Experience Manager (AEM), and data manipulation using SAS/SQL.
  • Proven track record of implementing and managing complex tagging strategies across large, enterprise-level web properties.
  • Demonstrated ability to discover and analyze complex data sets and translate those findings into clear, actionable business insights.

Compensation and Benefits
Salary Range $94,000.00 - $137,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Our Commitment to Inclusion
Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
For additional Colgate terms and conditions, please click here.
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About Colgate-Palmolive

Sourced by ZipRecruiter

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

New York, NY, US

Year founded

1806

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