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Web Analytics Manager Jobs in Boston, MA (NOW HIRING)

Eliassen Group

Senior Business Analyst

Boston, MA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Experience with web analytics tools such as Adobe Analytics, Google Analytics, and Google Tag Manager. * Strong understanding of web services and APIs; familiarity with SQL, XML, HTML, XSLT, and JSON ...

360 IT Professionals

Web Server Admin

Norwood, MA · On-site

Management of Individual Application configuration, patching coordination for IIS and the supported ... analysis; as well as perform as the SharePoint Subject Matter Expert (SME). Provide technical ...

Aclara

Web Applications Architect

Wellesley, MA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... analytics for use by utilities to increase data gathering that enables more refined control ... management and automation in efforts to improve efficiency, reliability and overall performance of ...

Aclara

Web Applications Architect

Wellesley, MA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... analytics for use by utilities to increase data gathering that enables more refined control ... management and automation in efforts to improve efficiency, reliability and overall performance of ...

Aristocrat Interactive

Product Solution Manager

Boston, MA · On-site +1

$110K - $204K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Experience developing standard methodologies for the implementation and maintenance of e-Commerce, CRM, web, social media, and web analytics assets. * Strong understanding of software build ...

VIA

Commercial Data Operations Specialist

Somerville, MA · On-site

$80K - $100K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

... CRM architecture) * Privacy-first expertise: Strong familiarity with cookie-less, privacy-preserving web analytics platforms like Plausible. You know how to build attribution structures without ...

VIA

Commercial Data Operations Specialist

Somerville, MA · On-site

$80K - $100K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

... CRM architecture) * Privacy-first expertise: Strong familiarity with cookie-less, privacy-preserving web analytics platforms like Plausible. You know how to build attribution structures without ...

Aciron Consulting

Marketing Associate

Cambridge, MA · On-site

... web-analytics tools * Conduct targeted marketing research to determine competitiveness, evaluate market trends, and analyze target markets * Plan, manage and execute social media initiatives and ...

7 News, WHDH-TV

Digital Journalist - Part Time

Boston, MA · On-site

$17 - $19/hr

Part-Time Digital Journalist WHDH is hiring a part-time digital journalist to help manage the ... Knowledge of Photoshop, basic HTML and web analytics is a plus. This position is 100% on-site at ...

New

7 News, WHDH-TV

Digital Journalist - Part Time

Boston, MA · On-site

$17 - $19/hr

Part-Time Digital Journalist WHDH is hiring a part-time digital journalist to help manage the ... Knowledge of Photoshop, basic HTML and web analytics is a plus. This position is 100% on-site at ...

New

WHDH-TV

Digital Journalist - Part Time

Boston, MA · On-site

$17 - $19/hr

WHDH is hiring a part-time digital journalist to help manage the station's news presence online ... Knowledge of Photoshop, basic HTML and web analytics is a plus. This position is 100% on-site at ...

Cooley

Senior Manager of Digital Experience - Web

Boston, MA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

Lead the analytics strategy for the web, utilizing heatmapping, user-flow analysis, and conversion ... Manage the governance framework for web updates, ensuring all digital content adheres to brand ...

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Showing results 41-60

All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Boston, MA

Web Analytics Manager information

See Boston, MA salary details

$42.4K

$87.8K

$156.4K

How much do web analytics manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for web analytics manager in Boston, MA is $87,832.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,700.00 and $102,700.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are the most commonly searched types of Web Analytics jobs in Boston, MA?

The most popular types of Web Analytics jobs in Boston, MA are:

What are popular job titles related to Web Analytics Manager jobs in Boston, MA?

For Web Analytics Manager jobs in Boston, MA, the most frequently searched job titles are:

What job categories do people searching Web Analytics Manager jobs in Boston, MA look for?

The top searched job categories for Web Analytics Manager jobs in Boston, MA are:

What cities near Boston, MA are hiring for Web Analytics Manager jobs?

Cities near Boston, MA with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Boston, MA as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $87,832 per year, or $42.2 per hour.

Senior Business Analyst

Eliassen Group

Boston, MA • On-site

Other

Medical, Dental, Vision, Life, Retirement

Re-posted 8 hours ago

Job description

Description:
On-site 4 days a week in Boston, MA
*** Must have P&C Insurance or auto insurance experience ***
Our client seeks a Senior Business Analyst who will establish and maintain standards for systems analysis, requirements gathering, and project artifact development. The role includes setting vendor management standards, analyzing new business system development, and improving existing business processes to maximize business value delivery through application development. The analyst will partner with senior business and IT leadership to assist in project prioritization and will participate across the full project lifecycle to ensure technical solutions meet business needs.
We can facilitate w2 and corp-to-corp consultants. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.
Rate: $57.00 to $52.00/hr. w2
Responsibilities:
  • Perform workflow analysis, create workflow diagrams, and recommend procedural improvements while articulating current state and future state of systems.
  • Prepare Impact Analysis documentation with project teams for new systems or enhancements to existing systems.
  • Establish and maintain approaches, methods, procedures, and standards for analyzing operational and enterprise applications, demonstrating methods that shorten development life cycles, reduce rework, and improve purchased and developed solutions.
  • Develop and guide team members in requirements elicitation, analysis, and functional specification activities for complex projects or programs, and maintain training materials for business analysts and programmers.
  • Engage across the project lifecycle from initiation to closing to ensure the technical solution meets business needs, advance business analysis competencies and standards, and act as SME for eCommerce applications.
  • Coordinate with Development, QA, UAT, and Infrastructure support to develop resource allocation plans for IT projects.
  • Ensure compliance with standards and practices to improve deliverable quality.
  • Collect and analyze metrics to lead continuous improvement of Business Analysis processes.

Experience Requirements:
  • 15 years of software development including Business Analysis experience on IT-centric projects.
  • 10 years of Business Analysis experience in Property and Casualty Insurance.
  • Detailed understanding of Policy Admin, eCommerce, Billing, Claims, and financial applications, including third-party integrations such as LexisNexis Prefill, CREDIT, MRV, and CLUE.
  • Experience with web analytics tools such as Adobe Analytics, Google Analytics, and Google Tag Manager.
  • Strong understanding of web services and APIs; familiarity with SQL, XML, HTML, XSLT, and JSON; experience with tools such as Postman, REST API, and SOAP UI.
  • Ability to apply disciplined analysis approaches including object and entity-relationship modeling and state-transition diagramming for custom applications.
  • Ability to support digital capabilities, including development of interactive web-based applications.
  • Effective communication, presentation, and interpersonal skills.
  • Strong analytical capability with strategic problem-solving and solution recommendation.
  • Data management experience with database knowledge preferred, including MS SQL.
  • Project Management or related certifications preferred.
  • Proficiency in Microsoft Office Suite with emphasis on Visio for wireframes and workflows.

Education Requirements:
  • Bachelor's degree in Business Administration, Computer Science, or Management Information Systems, or equivalent experience.
  • INS and CPCU certifications are highly desirable.
  • IIBA CBAP and AAC certifications are a plus.

Recruitment Transparency Notice

Eliassen Group values transparency in our recruitment practices. Please be advised that Eliassen Group utilizes artificial intelligence (AI) tools as part of its initial application screening and hiring process. You may receive email and SMS notifications from the Eliassen Virtual Recruiting Team (, ) inviting you to complete a brief voice screening as part of your application process. These tools assist our hiring teams in different ways, including but not limited to, assistance in reviewing application materials to help identify candidates whose qualifications most closely match the requirements of the position. All AI-assisted evaluations and responses are reviewed by human recruiters before any hiring decisions are made. The use of AI in our process is intended to support fairness, efficiency, and consistency, and Eliassen Group takes measures to prevent bias or discrimination in connection with its hiring practices. By proceeding, you acknowledge, agree, and consent to Eliassen Group's use of these tools, including AI tools, as part of the application and hiring process.
Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.
W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.
If anyone reaches out to you about an open position connected with Eliassen Group, please ensure that you are working directly with us by confirming the following:
When you work with Eliassen Group, all email communication will come from an Eliassen.com address, never Gmail, Yahoo, etc.
Eliassen Group will never ask you for personal information (home address, bank account, or check routing number) until you have worked with someone clearly associated with Eliassen Group.
If you have any indication of fraudulent activity, please contact .
About Eliassen Group:
Eliassen Group is a strategic consulting firm that helps organizations reach further and achieve more through our technology, business advisory, and life sciences solutions. For nearly 40 years, we have combined exceptional people, deep domain expertise, and intelligent capabilities to expand our clients' capacity and accelerate meaningful outcomes. We are driven by a purpose to positively impact the lives of our employees, clients, consultants, and the communities we serve.
Eliassen is committed to building a diverse and inclusive team from a variety of backgrounds, perspectives, and skills. We are an Equal Opportunity and Affirmative Action Employer and all employment decisions are based on merit, performance, and business needs. Eliassen does not discriminate on the basis of race, color, gender identity or expression, sexual preference or orientation, sex (including pregnancy, childbirth, and related medical conditions), marital status, creed, religion, physical or mental disability, genetic information, military or veteran status, age, ancestry, national origin, citizenship status, prohibited criminal record inquiries of applicants and employees, or any other category protected by federal, state, or local laws.
Don't miss out on our referral program! If we hire a candidate that you refer us to then you can be eligible for a $1,000 referral check!
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About Eliassen Group

Sourced by ZipRecruiter

Eliassen Group provides strategic consulting and talent solutions to drive our clients' innovation and business results. Our purpose is to positively impact the lives of our employees, clients, consultants, and the communities in which we operate. Leveraging over 30 years of success, our expertise in talent solutions, life sciences consulting, Agile consulting, cloud services, risk management, business optimization, and managed services enables us to partner with our clients to execute their business strategy and scale effectively. Headquartered in Reading, MA, and with offices from coast to coast, Eliassen Group offers local community presence and deep networks, as well as national reach.

Industry

It services

Company size

5,001 - 10,000 Employees

Headquarters location

Reading, MA, US

Year founded

1989

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