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Web Analytics Manager Jobs in Franklin, MA (NOW HIRING)

Recorded Future

Manager of Web Experience

Boston, MA · On-site

As our Manager of Web Experience , you will approach the website with the exact mindset of a ... We are looking for a highly analytical builder who can establish a clear digital vision, diagnose ...

Recorded Future

Manager of Web Experience

Boston, MA · On-site

As our Manager of Web Experience , you will approach the website with the exact mindset of a ... We are looking for a highly analytical builder who can establish a clear digital vision, diagnose ...

Omnicom Media

Analyst, Growth Analytics

Boston, MA · Hybrid

Experience with web analytics tools such as Google Analytics and/or Adobe Analytics, and/or tag management tools such as DTM/Launch, GTM and Tealium also a plus Wage and Benefits We offer a Total ...

Omnicom Media

Analyst, Growth Analytics

Boston, MA · On-site

Experience with web analytics tools such as Google Analytics and/or Adobe Analytics, and/or tag management tools such as DTM/Launch, GTM and Tealium also a plus Wage and Benefits We offer a Total ...

CYNET SYSTEMS

Digital Marketing Manager

Boston, MA · On-site

$49 - $71/hr

Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Responsibilities: * Plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns.

BewellConnect

Web Manager

Boston, MA · On-site

The Web Manager will own all aspects of the website and reporting and be able to take on additional ... Strong analytical and problem solving skills * Passion for delivering a web presence that meets ...

CYNET SYSTEMS

Digital Marketing Manager

Boston, MA · On-site

$49 - $71.43/hr

Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Responsibilities: Plan, create ... Work with communicators, marketers or program managers to identify marketing goals, audiences and ...

BewellConnect

Web Manager

Boston, MA · On-site

The Web Manager will own all aspects of the website and reporting and be able to take on additional ... Strong analytical and problem solving skills * Passion for delivering a web presence that meets ...

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All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Franklin, MA

Web Analytics Manager information

See Franklin, MA salary details

$39.4K

$81.7K

$145.6K

How much do web analytics manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for web analytics manager in Franklin, MA is $81,723.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,600.00 and $95,500.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are popular job titles related to Web Analytics Manager jobs in Franklin, MA?

For Web Analytics Manager jobs in Franklin, MA, the most frequently searched job titles are:

What job categories do people searching Web Analytics Manager jobs in Franklin, MA look for?

The top searched job categories for Web Analytics Manager jobs in Franklin, MA are:

What cities near Franklin, MA are hiring for Web Analytics Manager jobs?

Cities near Franklin, MA with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you

Web Analyst Manager - Contract

krg technology inc

Woonsocket, RI

$79K - $79K/yr

Contractor

Re-posted 6 days ago

Job description

Job Description

Web Analyst Manager - Long Term Contract

Job Description:

v Have worked as a web analyst or data analyst

v Have good experience in handling resources who did different kind of web analytics tagging with Tealium or Web trend or Omniture

v Have worked as a team lead/manager in handling time critical projects.

Additional Information

All your information will be kept confidential according to EEO guidelines.

KRG Technologies logo

About KRG Technologies

Sourced by ZipRecruiter

KRG Technologies was founded with a simple motive of offering the clients exactly what they want, how they want and when they want. By leveraging for its clients its technological edge and right-sourcing advantage, KRG in a short period of time has grown to become one of the most trusted strategic technology partners. Treating every client as the top priority, we customize our solutions and services to align with the unique needs of each client. Headquartered in Valencia, California, KRG employs a unique global delivery platform to minister its offerings spanning from application development and maintenance to business process reengineering. With years of hands-on domain experience and international presence, we offer state-of-the-art solutions backed by our follow-the-sun service model in the most cost effective manner. We value our clientele for the trust reposed in us and our clientele admire us for our personalized approach and deep commitment to their success. Our biggest strength lies in technical expertise of our team and individual competency of our employees, which enables us to be the most befitting solution provider.

Industry

It services

Company size

201 - 500 Employees

Headquarters location

Valencia, CA, US

Year founded

2003

Social media

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