Web Analytics Manager Jobs in Boston, MA (NOW HIRING)

The Role

Tiugo Technologies is a profitable, growing portfolio of four developer-focused SaaS brands: TinyMCE, CKEditor, Uploadcare, and ButterCMS. This role owns marketing operations across all four.

This is a platform operations role, not a campaign execution role. You will architect, build, maintain, and optimize the marketing technology foundation that powers our GTM engine: marketing automation, lead capture and lifecycle, scoring and grading, attribution and segmentation, enrichment, and web analytics implementations. Your end users are marketers, campaign ops specialists, sales teams, and any consumers of Marketing data in the business. When you do your job well, they move faster to achieve their goals.

You will own the lead lifecycle domain end to end, from first website touch to sales-ready pipeline, and drive the four brands toward shared standards, shared definitions, and shared infrastructure. We care more about your command of the concepts (lifecycle design, scoring models, attribution, deliverability, data flow) than your tool certifications. Strong operators can apply those concepts in any platform and work productively within a platform's limitations.

What You Will Own

Marketing automation platforms

• Administration and optimization of our marketing automation instances across all four brands (Pardot)
• Scoring and grading models, MQL thresholds, and the automation programs that move prospects through the lifecycle
• Platform health: Email deliverability, database capacity strategy, CRM sync integrity, form infrastructure, etc

Lead lifecycle and attribution

• Funnel definitions and lifecycle consistency across brands
• Lead routing and assignment, in partnership with our Salesforce admin team
• Attribution and campaign influence integrity, so marketing impact is measurable and trusted
• Diagnosing and fixing lifecycle automation issues quickly and at the root

Data, analytics, and campaign enablement

• Enrichment and data quality tooling (ZoomInfo, RingLead), in partnership with Data Operations
• Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor
• Supporting campaign ops and marketing teammates with segmentation, list strategy, usage-data-driven campaigns, and automation design. They build the campaigns; you make the platform and data work for them
• Managing one Campaign Ops Specialist (email and campaign execution); setting direction, unblocking, and growing the role

AI, tooling, and vendor relationships

• Effective use of AI tools (Claude Code, Cursor, or similar) for analysis, automation, monitoring, and documentation
• Ownership of Spara, our AI qualification agent, and evaluation of new AI-driven GTM capabilities
• Vendor relationship management: serving as the go-to contact, internally and externally, for Pardot, ZoomInfo, GA4, and the rest of the martech stack
• Building business cases and advocating for new tools and platform investment 

What We Are Looking For

Required

• 5+ years in marketing or GTM operations, including experience operating across multiple business units, instances, or orgs
• Deep marketing automation expertise; Pardot (Account Engagement) experience strongly preferred, but comparable experience in other tools is acceptable
• Strong working knowledge of Salesforce as it relates to marketing: standard/custom objects, campaigns and attribution, flows, sync behavior, reporting
• Concept-level mastery of scoring, lifecycle design, attribution, and deliverability, independent of any one tool
  
• Comfort managing direct report(s); this is an IC-weighted role where most impact is your own technical contribution, but you will lead and develop a Campaign Ops Specialist
• Hands-on use of AI tools in your daily operations work. Claude Code, Cowork, or similar
• Self-directed prioritization in a multi-stakeholder environment, with clear written communication and ability to generate effective documentation and enablement content

Strongly Preferred

• GA4 / Google Tag Manager administration, including server-side tagging
• Enrichment platform administration (ZoomInfo or comparable)
• Experience in M&A, multi-brand, PE-backed, or post-acquisition environments

Why This Role

This is a rare amount of scope and autonomy: full ownership of the marketing technology domain at a profitable, fast-moving company, with direct exposure to senior revenue leadership and real budget to invest in tooling and AI. The systems you build feed every funnel metric the business runs on, and the standardization work ahead means your fingerprints will be on how this company scales.

Why Join Tiugo

Our people are a huge part of what makes Tiugo a great place to work! Aside from a great team, some of our benefits include:

• Extra paid leave and dedicated funds to pursue personal development (up to 5 days and $1500 a year based on tenure)
• Competitive medical, retirement and PTO benefits
• Fully remote work environment
  
• Access to a mental health and wellbeing platform with 24/7 dedicated psychological support, and targeted programs to promote wellness