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Web Analytics Manager Jobs in Boston, MA (NOW HIRING)

CYNET SYSTEMS

Digital Marketing Manager

Boston, MA · On-site

$49 - $71/hr

Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Responsibilities: * Plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns.

Apex Systems

Web Developer

Norwood, MA · On-site

... and other managers), the Web Developer works closely with the Account Management and Creative ... JavaScript, jQuery, XML, Flash, CMS (Autonomy/Interwoven TeamSite), Google Analytics, Marketo ...

Ra

Online Chat Marketing

Dedham, MA

$85K - $120K/yr

Ability to manage multiple workstreams, build cross-functional relationships, and manage risk * Experience in customer experience design, web analytics, and A/B split * Bachelors degree, BA in e ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · On-site +1

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

Tiugo

Senior Marketing Operations Manager

Boston, MA · On-site

Web analytics and tagging (GA4, Google Tag Manager) and the reporting built on that data, in partnership with established analytics contractor * Supporting campaign ops and marketing teammates with ...

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Showing results 21-40

All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Boston, MA

Web Analytics Manager information

See Boston, MA salary details

$42.4K

$87.8K

$156.4K

How much do web analytics manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for web analytics manager in Boston, MA is $87,837.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,800.00 and $102,700.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the most commonly searched types of Web Analytics jobs in Boston, MA?

The most popular types of Web Analytics jobs in Boston, MA are:

What are popular job titles related to Web Analytics Manager jobs in Boston, MA?

For Web Analytics Manager jobs in Boston, MA, the most frequently searched job titles are:

What job categories do people searching Web Analytics Manager jobs in Boston, MA look for?

The top searched job categories for Web Analytics Manager jobs in Boston, MA are:

What cities near Boston, MA are hiring for Web Analytics Manager jobs?

Cities near Boston, MA with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Boston, MA as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $87,837 per year, or $42.2 per hour.

Digital Marketing Manager

CYNET SYSTEMS

Boston, MA • On-site

$49 - $71/hr

Contractor

Medical, Dental, Vision, Life, Retirement

Posted 16 days ago

Job description

Job Overview:

Pay Range: $49.00hr - $71.43hr

Requirement/Must Have:

  • Experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising.
  • Experience and expertise in paid search, search engine optimization and web analytics.
  • Intermediate or better proficiency in typical Microsoft Office products.
  • Basic knowledge of HTML, CSS and Photoshop as well as web analytics.

Responsibilities:

  • Plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns.
  • Work with communicators, marketers or program managers to identify marketing goals, audiences and messaging.
  • Research available markets and channels and recommend the best ones for the initiative.
  • Develop digital marketing plans and relevant, compelling creative deliverables in conjunction with managers, agencies, and third party designers.
  • Produce digital marketing copy and content as needed.
  • Ensure deliverables are consistent with the brand and quality standards as well as the global reputation for excellence.
  • Provide regular reporting and analysis (trends, key metrics, and results) for digital campaigns to the client.
  • Educate and consult with team members on advertising efforts, digital marketing product capabilities and digital media trends.
  • Liaise with and represent the organization’s interests, needs and requirements with publishers, advertising agencies, suppliers and creative resources.
  • Conduct periodic audits of invoices, budgets, and media plans to optimize media investment.
  • Strengthen how the Office of the CIO (OCIO) communicates, engages, and connects with the IT organization and campus community.
  • Increase awareness and adoption of IT capabilities through marketing campaigns, storytelling, and events.
  • Foster collaboration and knowledge sharing across IT.
  • Develop and support new communication channels and organize engagement activities such as technology showcases and staff events.
  • Coordinate small- to medium-sized initiatives by supporting project planning, stakeholder communications, meeting coordination, and progress tracking.
  • Establish repeatable engagement practices, communication assets, and event processes.

Nice to Have:

  • Skills with products like Salesforce CRM.

Skills:

  • Digital Marketing.
  • Social Media Advertising.
  • Podcast Sponsorship.
  • Digital Display.
  • Email Marketing.
  • Paid Search.
  • SEO.
  • Web Analytics.
  • Microsoft Office.
  • HTML.
  • CSS.
  • Photoshop.
  • Salesforce CRM.
  • Project Coordination.
  • Stakeholder Communication.

Qualification And Education:

  • Strong verbal and written communication skills.
  • Excellent communication and presentation skills.
  • Ability to communicate effectively with stakeholders.

Benefits:

Our Benefits Include:

  • Medical, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • Health Savings Account (HSA)
  • Disability Insurance (Short-Term and Long-Term)
  • Life and AD&D Insurance
  • Paid Sick Leave (where required by applicable state or local law)
  • Supplemental Insurance Plans
  • Identity Theft Protection
  • Pet Insurance
  • Employee Wellness Programs
  • Employee Assistance Program (EAP)
  • Career Growth and Professional Development Opportunities

Disclaimer: Benefits eligibility, accrual rates, and usage limits may vary based on employment status, length of service, and work location. Paid Sick Leave is provided in strict accordance with applicable state and municipal mandates. Cynet Systems Inc. reserves the right to modify, amend, or terminate any benefit plans at any time in accordance with applicable laws.


About Cynet Systems


Founded in 2010 and headquartered in the Washington, DC metro area, Cynet Systems Inc. is a leading technology staffing and workforce solutions company serving Fortune 500 companies, government agencies, and enterprise organizations across the United States and Canada. We deliver agile, scalable talent solutions across IT, engineering, life sciences, clinical, and professional staffing, powered by a high-performing recruitment engine operating across North America and Asia.

As a nationally and locally certified Minority Business Enterprise (MBE), Cynet Systems is committed to helping organizations build high-performing teams while empowering professionals to grow rewarding careers. Our organization is certified to ISO 9001, ISO 14001, ISO 27001, and SOC 2 Type II standards, reflecting our commitment to quality, security, operational excellence, and customer success.

Cynet Systems logo

About Cynet Systems

Sourced by ZipRecruiter

Cynet Systems Inc is a staffing and recruiting corporation nestled in Ashburn, VA, USA. Established in 2010, the company operates within the Information Technology and Services sector, specializing in providing effective workforce solutions to different business needs, including IT consulting, direct hire, and contract staffing services. Through the years, Cynet Systems has built an impressive portfolio, going beyond borders and expanding its operations internationally in Canada and India. Rooted in its core values of teamwork, leadership, and commitment, Cynet Systems helps businesses unlock their full potential by providing versatile and competent professionals that perfectly align with their needs. Fueled by their unwavering mission to deliver top-tier talent to businesses worldwide, Cynet Systems garnered various recognitions including SIA's fastest-growing staffing firms and Best Place to Work in Virginia for 2019.

Industry

It services

Company size

501 - 1,000 Employees

Headquarters location

Sterling, VA, US

Year founded

2010

Social media

Twitter

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