Web Analytics Manager Jobs in Ohio (NOW HIRING)

Job Title:

Senior Web Content Coordinator

Physical Location:

Kent Campus - Kent, OH

Salary:

$59,961 - $73,182

Basic Function:

Guide, build and optimize university websites and digital experiences that support Kent State University's institutional goals, brand standards and audience needs. Responsible for web content strategy, information architecture, webpage composition and content optimization across Kent State's digital ecosystem. Support the evolution of Kent State's digital experience through data-informed decision making, emerging AI technologies and modern search optimization. Reports to the Executive Director, Digital Communications.

Additional Basic Function – if applicable:

Not applicable.

Examples of Duties:

• Serve as the senior web/digital content strategist for assigned enterprise websites and university initiatives, planning, building and optimizing webpages and digital experiences that align with institutional priorities, audience needs and brand standards.
• Develop information architecture, navigation structures and webpage composition; build webpages that improve usability, accessibility and engagement utilizing existing enterprise web components and recommending new delivery options.
• Guide campus partners in organization, building and optimization of webpages and content across institutional websites, enterprise communication systems and student engagement platforms.
• Provide strategic consultation on webpage organization, content governance, digital storytelling and effective use of enterprise web components.
• Develop project plans and timelines for enterprise web initiatives; lead special projects by coordinating campus partners, managing deliverables and ensuring projects are completed on schedule and aligned with institutional priorities.
• Contribute to web content strategies supporting digital transformation initiatives, AI-assisted search, personalized digital experiences and evolving search practices.
• Write, edit and organize web content that is clear, accessible, engaging and visually cohesive.
• Analyze web analytics, search behavior and engagement data to identify opportunities for webpage and digital platform optimization.
• Establish performance goals and measurement frameworks using analytics tools to evaluate audience engagement, discoverability and content effectiveness.
• Guide optimization initiatives that improve discoverability across search engines, AI-powered search platforms, and emerging online discovery technologies.
• Participate in usability testing, audience research and continuous digital experience improvements.
• Analyze and/or prepare dashboards and reports summarizing digital performance and recommendations.
• Perform related duties as assigned.

Additional Examples of Duties – if applicable:

Not applicable.

Minimum Qualifications:

Bachelor’s degree in marketing, communications, digital media, business or related field and three years of relevant experience.

OR

Seven years of progressively responsible experience in web content strategy, digital experience, enterprise website management or digital communications.

License/Certification:

None.

Knowledge Of:

• Web content strategy, information architecture and digital storytelling
• Emerging search technologies (SEO, GEO, AEO)
• Web analytics and visualization tools
• Digital brand standards and content governance
• Audience engagement and digital experience best practices

Skill In:

• Webpage composition and enterprise publishing (CMS or DXP)
• Information architecture and digital platform optimization
• Analytics interpretation and performance analysis
• Writing, editing and organizing web content
• Cross-functional collaboration

Ability To:

• Translate institutional goals into effective web experiences
• Plan, build and optimize webpages and digital experiences
• Use analytics and AI to inform improvements
• Collaborate across a decentralized organization
• Manage multiple strategic initiatives

Preferred Qualifications – if applicable:

Not applicable.

Assessments:

Asterisk (*) indicates knowledge, skills, abilities which may require assessments. Assessments could take the form of interview questions, a request to provide work samples or a written or practical test to assess job related competencies.

Working Conditions / Physical Requirements:

None.

Working Schedule:

Monday - Friday 8 am - 5 pm or otherwise discussed by your supervisor.

Additional Information:

Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining a diverse staff. We strive to create and maintain working and learning environments that respect differences, and are inclusive, welcoming, respectful and kind.

Must pass a security check. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

For official job descriptions, visit www.kent.edu/hr.

Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free.

Disclaimer:

The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.