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Web Analytics Manager Jobs in Missouri (NOW HIRING)

Digital Strike, LLC

Web Operations Manager

Saint Louis, MO · On-site

$85K - $95K/yr

The Web Operations Manager will serve as the bridge between strategy, creative, and technical ... Experience in Google Analytics (GA4) and Google Tag Manager (GTM). * Ability to translate complex ...

MERGE

Manager, Applied Intelligence

Kansas City, MO · Hybrid

As our Manager, Applied Intelligence you will... Lead the performance reporting and analysis for ... tailor viable web analytics solutions, visualizations, and analytics models * Proactive at ...

Unity School of Christianity

Web Designer

Lees Summit, MO · On-site +1

$60K - $75K/yr

Manage, organize and prioritize multiple jobs by ensuring all assigned projects are produced on ... Use Google Analytics to improve site performance. * Assist team members of the department on other ...

NCM Associates

Product Analyst

Kansas City, MO

... CRM, web analytics, or client portal usage data is a plus. · Familiarity with product management, product ownership, roadmap prioritization, or opportunity validation concepts is a plus. · ...

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Web Analytics Manager information

See Missouri salary details

$36.6K

$75.8K

$135.1K

How much do web analytics manager jobs pay per year?

As of Jul 19, 2026, the average yearly pay for web analytics manager in Missouri is $75,839.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,600.00 and $88,600.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What are the most commonly searched types of Web Analytics jobs in Missouri? The most popular types of Web Analytics jobs in Missouri are:
What are popular job titles related to Web Analytics Manager jobs in Missouri? For Web Analytics Manager jobs in Missouri, the most frequently searched job titles are:
What job categories do people searching Web Analytics Manager jobs in Missouri look for? The top searched job categories for Web Analytics Manager jobs in Missouri are:
What cities in Missouri are hiring for Web Analytics Manager jobs? Cities in Missouri with the most Web Analytics Manager job openings:
Web Analytics Manager jobs near you
Analyst, Customer Marketing Analytics

Analyst, Customer Marketing Analytics

caleres

Saint Louis, MO

Other

Medical, Retirement, PTO

Posted 27 days ago

Caleres rating

6.8

Company rating: 6.8 out of 10

Based on 26 frontline employees who took The Breakroom Quiz

Job description

Join our dynamic and thriving footwear company as an Analyst, Customer Marketing Analytics in St Louis where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, and enjoy working in a fast-paced environment, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing? 

  • Produce: Produce regular reporting on business performance and customer behavior, including customer type, loyalty/rewards participation, purchasing behavior and email engagement
  • Build: Build and maintain automated reports and dashboards that surface campaign performance and audience insights; support stakeholder adoption of self-service tools and continued advocacy around a data-driven culture
  • Partner cross-functionally: Partner with marketing, product, sales, finance to present findings and recommend optimizations across revenue, spend, and product strategy
  • Collaborate: Collaborate with CRM and loyalty teams on campaign execution and analysis across email, direct mail, and SMS
  • Measure: Conduct test analysis to improve segmentation, targeting, and engagement
  • Assist: Assist in campaign design and analysis: Including KPIs, sample sizing, performance readouts
  • Support the evolution of loyalty programs: Analyze performance and identify opportunities to improve engagement and incremental revenue

Perks you will enjoy!

  • Our Shoe Discounts. No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
  • Career Development and Learning Opportunities. Sharpen your skills with our Learning Database of 12,000+ courses, LinkedIn Learning, and upfront education assistance. 
  • Benefits that Start Day One. To learn more details about our total rewards including 401k, health benefits and PTO, visit www.yourcaleres.com  
  • Mental Wellness. Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
  • Relaxed Dress Code. At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

 

Qualifications that make you the perfect fit!  

  • Bachelor’s degree in Finance, Analytics, Statistics, Computer Science, or a related field
  • 3–5 years of experience in customer analytics, CRM/CDP, web analytics, or digital/direct marketing
  • Experience working with customer and marketing data, including extraction, analysis, and visualization
  • Strong analytical and problem-solving skills with high attention to detail
  • Proficiency in SQL and working knowledge of Python or R
  • Experience with BI tools such as Power BI or Tableau
  • Excellent communication skills with the ability to translate complex insights for non-technical audiences

#LI-AP1

What Caleres employees say

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Get the full story on Breakroom

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About Caleres

Sourced by ZipRecruiter

The name Caleres comes from the Latin word calēre meaning to glow with passion or intensity. It’s that passion that helped our founder, George Warren Brown, forever change the way the world felt about fit. Before our company was born, shoemakers typically made the same shoe for both the right and left foot and it was difficult to distinguish shoes made for men and women. As a global footwear company, home to a diverse portfolio of loved and admired brands, Caleres has been ferocious about fit since 1878. The Caleres story is most simply defined by the company's mission: Inspire people to feel great...feet first. This includes creating sustainable value for all our stakeholders. We offer retailers and consumers a carefully cultivated portfolio of leading brands. Outfitted in our brands, customers can step confidently into every aspect of their life.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

Year founded

1878

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