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Web Analytics Manager Jobs in Missouri (NOW HIRING)

Zylker

Marketing Analyst

Hartshorn, MO · On-site

... CRM systems, web analytics platforms (e.g., Google Analytics, Adobe Analytics), and advertising dashboards (e.g., Google Ads, Meta Ads). * Develop and maintain KPIs and performance dashboards to ...

Jimmy Jazz

Web Services Manager

Springfield, MO · On-site

$110 - $140/hr

Employee Type FT Exempt The Web Services Manager is responsible for leading the development ... Excellent analytical, problem-solving, organizational, and decision-making skills. * Strong verbal ...

New

MERGE

Manager, Applied Intelligence

Kansas City, MO · Hybrid

As our Manager, Applied Intelligence you will... Lead the performance reporting and analysis for ... tailor viable web analytics solutions, visualizations, and analytics models * Proactive at ...

Photon

Front end Developer (Reactjs)

Springfield, MO · On-site

$94K - $110K/yr

... web applications at enterprise scale Strong knowledge of state management tools like Redux and ... analytics, performance monitoring, and logging tools Proficiency with Git for version control ...

Photon

Fronted Developer (React)

Springfield, MO · On-site

$94K - $110K/yr

Strong knowledge of state management tools like Redux and Redux Persist * Proficiency in testing ... Experience with web analytics, performance monitoring, and logging tools * Proficiency with Git for ...

Photon

Fronted Developer (React)

Springfield, MO · On-site

... web applications at enterprise scale Strong knowledge of state management tools like Redux and ... analytics, performance monitoring, and logging tools Proficiency with Git for version control ...

MERGE

Manager, Applied Intelligence

Kansas City, MO · On-site

As our Manager, Applied Intelligence you will... Lead the performance reporting and analysis for ... tailor viable web analytics solutions, visualizations, and analytics models * Proactive at ...

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All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Missouri

Web Analytics Manager information

See Missouri salary details

$36.6K

$75.8K

$135.1K

How much do web analytics manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for web analytics manager in Missouri is $75,839.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,600.00 and $88,600.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the most commonly searched types of Web Analytics jobs in Missouri?

The most popular types of Web Analytics jobs in Missouri are:

What are popular job titles related to Web Analytics Manager jobs in Missouri?

For Web Analytics Manager jobs in Missouri, the most frequently searched job titles are:

What job categories do people searching Web Analytics Manager jobs in Missouri look for?

The top searched job categories for Web Analytics Manager jobs in Missouri are:

What cities in Missouri are hiring for Web Analytics Manager jobs?

Cities in Missouri with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Missouri as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $75,839 per year, or $36.5 per hour.

Head of Web and Digital Experience

Jobtailor

California, MO • On-site

$90 - $130/hr

Other

Posted 17 days ago

Job description

Responsibilities
  • Define and own the website vision, roadmap, and prioritization framework aligned to company and go-to-market goals.
  • Translate business objectives into clear requirements and measurable outcomes for key site journeys.
  • Identify the highest-impact opportunities to improve navigation, messaging clarity, CTAs, and conversion paths.
  • Partner closely with UX/design, web developers, and engineering leadership to deliver improvements and releases.
  • Coordinate with content stakeholders to ensure pages and journeys are accurate, on-brand, and effective (this role is not expected to be the primary net-new writer).
  • Establish an operating cadence for intake → planning → build → QA → approvals → release → measurement.
  • Be meticulous about UX, brand consistency, accessibility, and performance across the site.
  • Drive continuous optimization through structured testing (e.g., A/B tests), experimentation, and iterative improvements.
  • Maintain site/platform stewardship in partnership with engineering: reliability, maintainability, performance, and scalable patterns.
  • Own web analytics instrumentation, dashboards, and reporting (what’s working, what isn’t, and what we’ll do next).
  • Define and track success metrics for top journeys and landing pages; use insights to inform roadmap decisions.
  • Partner with stakeholders to ensure conversion definitions and KPIs are clear, consistent, and actionable.
Requirements
  • Experience owning a website roadmap and driving cross‑functional delivery (design + development + content partners).
  • Strong instincts for UX, brand consistency, and high‑quality execution; able to set and enforce a quality bar.
  • Deep comfort with web analytics and using data to prioritize, diagnose issues, and drive improvements.
  • Brings sound judgment and a thoughtful point of view—comfortable asking hard questions, surfacing tradeoffs, and helping teams align on the best path forward.
  • Demonstrated ability to lead through influence and work effectively with senior stakeholders.
  • Familiarity with common web tooling (CMS, analytics, performance monitoring).
  • Ability to refine and improve existing content and page structure (without being the primary writer).
  • Strong engineering partnership instincts and technical curiosity (able to translate between business goals and technical constraints).
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