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Director Web Analytics Jobs in Missouri (NOW HIRING)

Asynchrony

Interactive Art Director

Saint Louis, MO · On-site

More information is available on the Web at www.asynchrony.com. Asynchrony has an opportunity for ... flow analysis, wireframing, prototyping, and usability analysis. IADs are responsible for ...

SOLARITY

Director of Marketing

Clayton, MO · Remote

The Director of Marketing leads Solarity's marketing function with a primary focus on demand ... web/CMS, and marketing analytics. * Experience applying AI-enabled marketing tools to improve ...

ESP Enterprises Inc

Programmer Analyst III

Saint Louis, MO · Hybrid

$97K - $129K/yr

Direct Hire 💰 Salary: $97,130 - $129,500 (Firm) 🏢 Schedule: Hybrid - 3 days onsite / 2 days ... Build and maintain web applications using Microsoft's .NET technologies. * Develop and support APIs ...

DatamanUSA, LLC

Programmer Analyst III

Saint Louis, MO · On-site

DatamanUSA is looking for a Programmer Analyst III for our direct client based in MO. This is a ... NET MVC. *) Experience developing and supporting web-based solutions, including Progressive Web ...

OLS HOTELS

MAINTENANCE ENGINEER FT

Saint Louis, MO · On-site

Reports to Director of Engineering/Chief Engineer * Supports Engineering department ... Advanced knowledge of computer software (including Microsoft Office, outlook) and web analytics ...

OLS HOTELS

MAINTENANCE ENGINEER FT

Branson, MO · On-site

Reports to Director of Engineering/Chief Engineer * Supports Engineering department ... Advanced knowledge of computer software (including Microsoft Office, outlook) and web analytics ...

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Director Web Analytics information

What are the key skills and qualifications needed to thrive as a director of web analytics?

To thrive as a Director of Web Analytics, you need advanced analytical skills, deep knowledge of digital marketing, and a strong background in statistics, often supported by a relevant degree and substantial experience in web analytics. Expertise in tools like Google Analytics, Adobe Analytics, data visualization platforms, and familiarity with tag management systems and SQL are typically required. Exceptional leadership, strategic thinking, and communication skills help you translate data insights into actionable business strategies and effectively lead analytics teams. These skills ensure data-driven decision-making, optimize user experiences, and drive measurable business growth.

How does a director of web analytics typically collaborate with marketing and product teams to drive business results?

As a Director of Web Analytics, you'll work closely with marketing and product teams to translate data insights into actionable strategies. This often involves leading cross-functional meetings, aligning on key performance indicators (KPIs), and providing guidance on campaign or product optimizations based on analytic findings. You may also be responsible for helping teams interpret complex data, ensuring analytical tools are integrated with marketing and product platforms, and fostering a data-driven culture across departments. Regular collaboration is essential to ensure that data insights directly contribute to business growth and improved user experiences.

What is the difference between Director Web Analytics vs Web Analytics Manager?

AspectDirector Web AnalyticsWeb Analytics Manager
ResponsibilitiesOversees entire web analytics strategy, leads teams, and aligns analytics with business goalsManages daily analytics operations, implements tracking, and reports on web data
Required SkillsAdvanced analytics, leadership, strategic planning, and stakeholder communicationTechnical skills in analytics tools, data collection, and reporting
CertificationsGoogle Analytics, data analysis, and leadership certificationsGoogle Analytics, Adobe Analytics, and technical certifications
Work EnvironmentSenior management, cross-departmental collaboration, strategic planningOperational, technical team management, hands-on analytics work

In summary, the Director Web Analytics focuses on strategic leadership and aligning analytics with business objectives, while the Web Analytics Manager handles daily operations and technical implementation. Both roles require strong analytical skills and relevant certifications, but differ in scope and seniority.

What does a director of web analytics do?

A Director of Web Analytics oversees the strategy, implementation, and management of web analytics for an organization. They lead teams that collect, analyze, and interpret website data to guide business decisions, optimize user experience, and improve digital marketing effectiveness. This role often collaborates with marketing, IT, and executive teams to align analytics efforts with business goals and ensure accurate data tracking and reporting.
What are the most commonly searched types of Web Analytics jobs in Missouri? The most popular types of Web Analytics jobs in Missouri are:
What are popular job titles related to Director Web Analytics jobs in Missouri? For Director Web Analytics jobs in Missouri, the most frequently searched job titles are:
What job categories do people searching Director Web Analytics jobs in Missouri look for? The top searched job categories for Director Web Analytics jobs in Missouri are:
What cities in Missouri are hiring for Director Web Analytics jobs? Cities in Missouri with the most Director Web Analytics job openings:
Director Web Analytics jobs near you

Analyst, Customer Marketing Analytics

caleres

Saint Louis, MO • On-site

Full-time

Medical, Retirement, PTO

Re-posted 20 days ago

Caleres rating

6.9

Company rating: 6.9 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

Job description

Join our dynamic and thriving footwear company as an Analyst, Customer Marketing Analytics in St Louis where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, and enjoy working in a fast-paced environment, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing? 

  • Produce: Produce regular reporting on business performance and customer behavior, including customer type, loyalty/rewards participation, purchasing behavior and email engagement
  • Build: Build and maintain automated reports and dashboards that surface campaign performance and audience insights; support stakeholder adoption of self-service tools and continued advocacy around a data-driven culture
  • Partner cross-functionally: Partner with marketing, product, sales, finance to present findings and recommend optimizations across revenue, spend, and product strategy
  • Collaborate: Collaborate with CRM and loyalty teams on campaign execution and analysis across email, direct mail, and SMS
  • Measure: Conduct test analysis to improve segmentation, targeting, and engagement
  • Assist: Assist in campaign design and analysis: Including KPIs, sample sizing, performance readouts
  • Support the evolution of loyalty programs: Analyze performance and identify opportunities to improve engagement and incremental revenue

Perks you will enjoy!

  • Our Shoe Discounts. No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
  • Career Development and Learning Opportunities. Sharpen your skills with our Learning Database of 12,000+ courses, LinkedIn Learning, and upfront education assistance. 
  • Benefits that Start Day One. To learn more details about our total rewards including 401k, health benefits and PTO, visit www.yourcaleres.com  
  • Mental Wellness. Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
  • Relaxed Dress Code. At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

 

Qualifications that make you the perfect fit!  

  • Bachelor’s degree in Finance, Analytics, Statistics, Computer Science, or a related field
  • 3–5 years of experience in customer analytics, CRM/CDP, web analytics, or digital/direct marketing
  • Experience working with customer and marketing data, including extraction, analysis, and visualization
  • Strong analytical and problem-solving skills with high attention to detail
  • Proficiency in SQL and working knowledge of Python or R
  • Experience with BI tools such as Power BI or Tableau
  • Excellent communication skills with the ability to translate complex insights for non-technical audiences

#LI-AP1

What Caleres employees say

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About Caleres

Sourced by ZipRecruiter

The name Caleres comes from the Latin word calēre meaning to glow with passion or intensity. It’s that passion that helped our founder, George Warren Brown, forever change the way the world felt about fit. Before our company was born, shoemakers typically made the same shoe for both the right and left foot and it was difficult to distinguish shoes made for men and women. As a global footwear company, home to a diverse portfolio of loved and admired brands, Caleres has been ferocious about fit since 1878. The Caleres story is most simply defined by the company's mission: Inspire people to feel great...feet first. This includes creating sustainable value for all our stakeholders. We offer retailers and consumers a carefully cultivated portfolio of leading brands. Outfitted in our brands, customers can step confidently into every aspect of their life.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

Year founded

1878

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