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Web Analytics Manager Jobs in Arkansas (NOW HIRING)

The Web Manager is responsible for developing, implementing, and managing all of the Law School ... Analyze effectiveness of web communications and adapt strategies as needed. Knowledge, Skills, and ...

... web analytics, graphic design, SEO, and SEM • Participate in other corporate marketing initiatives on an as needed basi • Evaluate data integrity of the DRH division CRM databases and recommend ...

Proficiency in reporting tools and web analytics to measure site performance and campaign effectiveness. * Experience managing partnerships and driving strategic initiatives through stakeholder ...

Proficiency in reporting tools and web analytics to measure site performance and campaign effectiveness. * Experience managing partnerships and driving strategic initiatives through stakeholder ...

Proficiency in reporting tools and web analytics to measure site performance and campaign effectiveness. * Experience managing partnerships and driving strategic initiatives through stakeholder ...

Proficiency in reporting tools and web analytics to measure site performance and campaign effectiveness. * Experience managing partnerships and driving strategic initiatives through stakeholder ...

Proficiency in reporting tools and web analytics to measure site performance and campaign effectiveness. * Experience managing partnerships and driving strategic initiatives through stakeholder ...

Proficiency in reporting tools and web analytics to measure site performance and campaign effectiveness. * Experience managing partnerships and driving strategic initiatives through stakeholder ...

Proficiency in reporting tools and web analytics to measure site performance and campaign effectiveness. * Experience managing partnerships and driving strategic initiatives through stakeholder ...

Proficiency in reporting tools and web analytics to measure site performance and campaign effectiveness. * Experience managing partnerships and driving strategic initiatives through stakeholder ...

Proficiency in reporting tools and web analytics to measure site performance and campaign effectiveness. * Experience managing partnerships and driving strategic initiatives through stakeholder ...

Proficiency in reporting tools and web analytics to measure site performance and campaign effectiveness. * Experience managing partnerships and driving strategic initiatives through stakeholder ...

Proficiency in reporting tools and web analytics to measure site performance and campaign effectiveness. * Experience managing partnerships and driving strategic initiatives through stakeholder ...

Proficiency in reporting tools and web analytics to measure site performance and campaign effectiveness. * Experience managing partnerships and driving strategic initiatives through stakeholder ...

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Web Analytics Manager information

See Arkansas salary details

$32.2K

$66.9K

$119.1K

How much do web analytics manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for web analytics manager in Arkansas is $66,856.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,500.00 and $78,100.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are popular job titles related to Web Analytics Manager jobs in Arkansas?

For Web Analytics Manager jobs in Arkansas, the most frequently searched job titles are:

What job categories do people searching Web Analytics Manager jobs in Arkansas look for?

The top searched job categories for Web Analytics Manager jobs in Arkansas are:

Infographic showing various Web Analytics Manager job openings in Arkansas as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $66,856 per year, or $32.1 per hour.

Web Manager - Law School

University of Arkansas System

Fayetteville, AR • On-site

Full-time

Medical, Dental, Life, Retirement

Posted 13 days ago


University Of Arkansas System rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

412th of 627 rated colleges and universities


Job description

Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions.
Students at all University of Arkansas institutions will view open positions and apply within Workday by searching for "Find Jobs for Students."
University of Arkansas, Fayetteville students will view open positions and apply within Workday by searching for "Find Student Jobs at UAF."
All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated).
If you close the browser or exit your application prior to submitting, the application process will be saved as a draft. You will be able to access and complete the application through "My Draft Applications" located on your Candidate Home page.
Closing Date:
08/28/2026
Type of Position:
IT Applications
Workstudy Position:
No
Job Type:
Regular
Work Shift:
Sponsorship Available:
No
Institution Name:
University of Arkansas, Fayetteville
Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation's top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.
The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation's strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.
As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.
Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.
If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Applicants are required to submit a request for each position of which they have applied.
For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.
Department:
Law Library IT
Department's Website:
Summary of Job Duties:
The Web Manager is responsible for developing, implementing, and managing all of the Law School's web presence. Working closely with the web team at University Relations on the main campus, the Webmaster will create and develop Law School web technologies and infrastructure to facilitate and enhance the communication goals of the Law School. The Webmaster will design and implement database driven application solutions to meet the end-user requirements of all Law School affiliated personnel and will design metrics and analyze the communication effectiveness of the Law School's web presence. The Webmaster will manage all Law School web projects from initiation to completion.
Duties include:
• Manage and maintain all Law School web pages.
• Manage all Law School web projects from initiation to completion.
• Work with University Relations web team to coordinate strategies.
• Design metrics and analyze communication effectiveness.
• Develop, implement, and manage web presence and digital content.
• Collaborate with stakeholders and team members to enhance web strategies.
• Ensure compliance with accessibility, privacy, and institutional guidelines.
• Analyze effectiveness of web communications and adapt strategies as needed.
Knowledge, Skills, and Abilities:
• Fluency with digital accessibility and WCAG standards.
• Strong written and verbal communication skills.
• Ability to work collaboratively and provide customer service.
• Ability to manage multiple projects and prioritize tasks in a deadline-driven environment.
• Commitment to high-quality service and collegial, team-oriented attitude.
• Web development and application software proficiency
• Organizational and prioritization skills
• Creative problem-solving skills and attention to detail
This position will occasionally require the following physical activities: vision; manipulating items with fingers, including keyboarding; sitting and talking.
This is an in-person position, not a remote position. Extensive in-person engagement in both supervisory activities and formal and informal interactions with colleagues contributes to successful leadership, coordination, and collaboration and is essential to the expectations for this position.
Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.
Qualifications:
Minimum Qualifications:
  • Bachelor's degree in web design, computer science, communications or a related field from an accredited institution of higher education
  • At least four years of full-time professional experience in web management and design including form development and development of web applications
  • Documented experience with current web technologies (e.g., HTML, CSS, Javascript, content management systems, building and troubleshooting web applications, and digital content management)
  • Experience maintaining branding, editorial, content, and design standards

Applicable equivalencies may be considered on the above qualifications.
Preferred Qualifications:
  • Relevant Experience working for a higher education institution
  • Master's degree in a related field from an accredited institution of higher education
  • Experience with Google analytics, Sharepoint, and Modern Campus CMS
  • Experience with photo and image editing
  • Experience with search engine optimization and content strategy

Additional Information:
Salary Information:
Commensurate with education and experience
Required Documents to Apply:
Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume
Optional Documents:
Proof of Veteran Status
Recruitment Contact Information:
Rachel Whitman
Leslie Pounds
All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS
Please do not send to listed recruitment contact.
Special Instructions to Applicants:
Note to candidates: A live completion of a project will be conducted upon Interview.
Pre-employment Screening Requirements:
Criminal Background Check, Sex Offender Registry
The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all.
The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University's Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.
Persons must have proof of legal authority to work in the United States on the first day of employment.
All Application information is subject to public disclosure under the Arkansas Freedom of Information Act.
Constant Physical Activity:
Manipulate items with fingers, including keyboarding, Sitting, Talking
Frequent Physical Activity:
N/A
Occasional Physical Activity:
N/A
Benefits Eligible:
Yes

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About University of Arkansas System

Sourced by ZipRecruiter

The University of Arkansas System is a prominent player in the education industry, based out of Little Rock, AR, in the United States. Serving as the governing body of various public universities, two-year community colleges, and other educational institutions throughout Arkansas, the System plays an integral role in shaping the state's educational landscape. Established in 1871, the University of Arkansas System is characterized by its commitment to education and its deep-seated values of academic freedom, shared governance, and equal opportunity. Through relentless pursuit of its mission - to improve the mind, body, and keep the quality and accessibility of education services at the forefront of its operations, the system has achieved significant milestones, such as being accredited by the Higher Learning Commission.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Little Rock, AR, US

Year founded

1871

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