ZipRecruiter

Log In

1

Web Analytics Manager Jobs in Pennsylvania (NOW HIRING)

Operation IT

WEB ANALYTICS SPECIALIST

Philadelphia, PA · On-site

Our client in Philadelphia has an urgent need for Web Analytics expert. Contract to hire. * A ... Specific expertise in advanced Google Analytics configuration and reporting, Google Tag Manager ...

BRODART CO

MARKETING MANAGER

Williamsport, PA

$65K/yr

Manage, mentor, and coach the day-to-day operations of internal marketing staff, including hiring ... Leverage modern marketing tools, CRMs, and web analytics to deliver, measure, and optimize campaign ...

BRODART CO

MARKETING MANAGER

Williamsport, PA · On-site

$65K/yr

Manage, mentor, and coach the day-to-day operations of internal marketing staff, including hiring ... Leverage modern marketing tools, CRMs, and web analytics to deliver, measure, and optimize campaign ...

next page

Showing results 1-20

All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Pennsylvania

Web Analytics Manager information

See Pennsylvania salary details

$39.1K

$81K

$144.3K

How much do web analytics manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for web analytics manager in Pennsylvania is $81,045.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,100.00 and $94,700.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the most commonly searched types of Web Analytics jobs in Pennsylvania?

The most popular types of Web Analytics jobs in Pennsylvania are:

What are popular job titles related to Web Analytics Manager jobs in Pennsylvania?

For Web Analytics Manager jobs in Pennsylvania, the most frequently searched job titles are:

What job categories do people searching Web Analytics Manager jobs in Pennsylvania look for?

The top searched job categories for Web Analytics Manager jobs in Pennsylvania are:

What cities in Pennsylvania are hiring for Web Analytics Manager jobs?

Cities in Pennsylvania with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Pennsylvania as of August 2026, with employment types broken down into 82% Full Time, 17% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $81,045 per year, or $39 per hour.

WEB ANALYTICS SPECIALIST

Philadelphia, PA • On-site

Operation IT
IT Services • 51 - 200 employees
Learn more about Operation ITexternal

Full-time

Re-posted 13 days ago

Job description

Company Description
Job Description
Our client in Philadelphia has an urgent need for Web Analytics expert.
Contract to hire.
  • A degree in Computer Science or Information Technology with at least five years of experience in user behavior data collection, analysis, and reporting
  • Specific expertise in advanced Google Analytics configuration and reporting, Google Tag Manager platforms, and related GA-based tools and platforms
  • Knowledge of R (programming language) for customized analysis and reporting as well as extensive experience with at least one standard visualization package, e.g., Google Data Studio, Tableau, Qlik Sense
  • Demonstrated skills in working with a wide range of roles, from technology and product development teams to marketing, to elevate functional knowledge of the application of analytics techniques to solve business challenges
  • Experience aggregating data across multiple data sources, including e-commerce systems and marketing automation platforms; specific experience with Drupal-based site analytics is a plus

If interested please reach out to me at your earliest.
Qualifications
Additional Information
All your information will be kept confidential according to EEO guidelines.

Apply