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Web Analytics Manager Jobs (NOW HIRING)

POP

WA · On-site

We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing ... Implement and manage GA4 via Google Tag Manager (GTM), including custom events, enhanced ...

AEG

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection ... day management of the data collection integrity, including evaluation, QA, and optimization • ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection and ... day management of the data collection integrity, including evaluation, QA, and optimization • ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

Provide day-to-day management of the data collection integrity, including evaluation, QA, and ... Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to ...

AXS

Sr. Web Analytics Developer

Scottsdale, AZ · On-site

Provide day-to-day management of the data collection integrity, including evaluation, QA, and ... Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to ...

AXS

Sr. Web Analytics Developer

Scottsdale, AZ · On-site

Provide day-to-day management of the data collection integrity, including evaluation, QA, and ... Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

Provide day-to-day management of the data collection integrity, including evaluation, QA, and ... Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to ...

AEG

Sr. Web Analytics Developer

Los Angeles, CA · On-site

Provide day-to-day management of the data collection integrity, including evaluation, QA, and ... Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to ...

Photon

Senior Web Analytics Analyst - Dallas, TX

Dallas, TX · On-site

$82K - $95K/yr

This role will be responsible for managing and enhancing Google Analytics tagging implementations ... Own and maintain web analytics implementations across digital platforms using Google Analytics (GA4 ...

Photon

Senior Web Analytics Analyst - Dallas, TX

Dallas, TX · On-site

$82K - $95K/yr

This role will be responsible for managing and enhancing Google Analytics tagging implementations ... Own and maintain web analytics implementations across digital platforms using Google Analytics (GA4 ...

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Web Analytics Manager information

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$39K

$80.9K

$144K

How much do web analytics manager jobs pay per year?

As of Sep 15, 2026, the average yearly pay for web analytics manager in the United States is $80,851.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

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What are the most commonly searched types of Web Analytics jobs?

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Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $80,851 per year, or $38.9 per hour.

GA4 Web Analytics - Contractor

WA • On-site

POP
See more jobs at POPexternal

Contractor

Posted 5 days ago

Job description

We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing Intelligence work, with a strong focus on web analytics using Google Analytics 4 (GA4). This role requires a background in marketing analytics and experience translating digital performance data into meaningful insights for stakeholders. The primary ask is data analytics vs tagging/implementation. This role is estimated at approximately 15-20 hours per week, based on business needs and mutual fit, beginning approximately October 26, 2026 through approximately December 4, 2026, with the potential for extension. Hours can be worked flexibly provided deadlines and collaboration needs are met. 
The ideal candidate, using the GA4 platform and manually extracting data via the GA4 native interface, has experience producing quarterly, ad hoc, and cross-channel reporting, and is comfortable analyzing performance trends QoQ and YoY. This includes evaluating traffic attribution, site performance, user behavior, and broader traffic trends to support business and stakeholder needs. 
We are seeking someone with foundational knowledge in digital marketing, demonstrated through relevant credentials or certifications, to clearly differentiate themselves as a marketing analyst rather than a general business analyst. 
What You’ll Do  
  • Design and document GA4 measurement plans using events, parameters, and user properties, with a modern, event-based approach (not pageview-centric or UA-style thinking) 
  • Implement and manage GA4 via Google Tag Manager (GTM), including custom events, enhanced measurement tuning, cross-domain tracking, and consent-aware tagging 
  • Perform ad hoc analysis and create quarterly reports across multiple accounts; data stream is not integrated with; GA4 data streams are not currently integrated, and integration is not planned for this project. As a result, all reporting/data pulls will continue to rely on manual extraction via the GA4 native interface.
  • Define, implement, and validate structured data layers (e.g., ecommerce and content interactions), and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser-based developer tools 
  • Configure GA4 custom definitions and build actionable analyses using GA4 Explorations, rather than relying solely on default dashboards 
  • Identify data discrepancies, validate event schemas, diagnose tracking issues, and clearly explain GA4 data behavior to both technical and non-technical stakeholders 

What We’re Looking For 
  • 2+ years of GA4 experience with a deep expertise in GA4’s event-based measurement model;
  • Comfortable working within GA4's native interface for data extraction, as this role does not involve building or managing data stream integrations
  • Hands-on experience implementing GA4 for web properties 
  • Strong understanding of GA4 conversions, attribution models, event deduplication, and how GA4 differs from UA in session logic and funnel analysis 
  • Experience designing and debugging data layers 
  • Proficiency with custom dimensions, custom metrics, and advanced reporting 
  • Working knowledge of conversion modeling and attribution 
  • High attention to detail, and strong personal QA process are essential.
  • Ability to connect data trends to business context and outside factors (market shifts, competitor moves, news events), not just what's in the analytics.
  • Anticipates follow-up questions and answers them before being asked.
  • Minimum of 3 years’ experience working at/for a Digital Marketing Agency   
  • Experience with Adobe Analytics or Adobe Customer Journey (CJA) is a plus 
  • Ability to work approximately 20 hours per week based on business needs and mutual fit 

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