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Web Analytics Manager Jobs (NOW HIRING)

AEG

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection ... day management of the data collection integrity, including evaluation, QA, and optimization • ...

AXS

Sr. Web Analytics Developer

Scottsdale, AZ

Provide day-to-day management of the data collection integrity, including evaluation, QA, and ... Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to ...

Beazer Homes

Marketing Analytics Mgr

Atlanta, GA · Remote

The Marketing Analytics Manager is responsible for owning performance measurement and insight ... Experience working with marketing technology and analytics platforms, including web analytics tools ...

Beazer Homes

Marketing Analytics Mgr

Atlanta, GA · On-site

The Marketing Analytics Manager is responsible for owning performance measurement and insight ... Experience working with marketing technology and analytics platforms, including web analytics tools ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

Provide day-to-day management of the data collection integrity, including evaluation, QA, and ... Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to ...

AXS

Sr. Web Analytics Developer

Scottsdale, AZ · On-site

Provide day-to-day management of the data collection integrity, including evaluation, QA, and ... Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA

Provide day-to-day management of the data collection integrity, including evaluation, QA, and ... Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to ...

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Web Analytics Manager information

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$80.9K

$144K

How much do web analytics manager jobs pay per year?

As of Jul 15, 2026, the average yearly pay for web analytics manager in the United States is $80,851.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
More about Web Analytics Manager jobs
What cities are hiring for Web Analytics Manager jobs? Cities with the most Web Analytics Manager job openings:
What are the most commonly searched types of Web Analytics jobs? The most popular types of Web Analytics jobs are:
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What job categories do people searching Web Analytics Manager jobs look for? The top searched job categories for Web Analytics Manager jobs are:
Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 94% Full Time, 3% Part Time, and 2% Contract. Highlights an 79% Physical, 5% Hybrid, and 16% Remote job distribution, with an average salary of $80,851 per year, or $38.9 per hour.
Web Analytics & Personalization Developer

Web Analytics & Personalization Developer

Colgate-Palmolive Company

Piscataway, NJ • On-site

$94K - $137K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago

Colgate-Palmolive rating

5.8

Company rating: 5.8 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

Job description

No Relocation Assistance Offered
Job Number #173257 - Piscataway, New Jersey, United States
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Global Information Technology's Global Application and America's Marketing group invite applicants for a web analytics & personalization developer. This role is integral to supporting our first-party data strategy within the marketing department through the generation, storage, reporting, and analysis of web traffic and user experiences to derive actionable insights.
This position is based out of the Piscataway, NJ location. Work visa sponsorship is not available for this position.
What you'll do
  • Analytics Implementation & Governance: Lead the end-to-end tagging process using Google Tag Manager, ensuring strict adherence to data layer standards and implementation best practices.
  • Tag Development & Maintenance: Act as the internal expert for GA4 and GTM, writing custom JavaScript when necessary to implement, debug, and troubleshoot complex site tags.
  • Quality Assurance & Compliance: Conduct regular tagging audits and data integrity checks to ensure accurate tracking and full alignment with user consent and privacy regulations.
  • Reporting & KPI Management: Design and maintain automated dashboards to track core website KPIs, providing critical performance data to Marketing, Creative, and Planning teams.
  • Testing & Personalization: Implement and support A/B testing and custom user experiences using Adobe Target, while reporting on the effectiveness of site optimizations.
  • Strategic Stakeholder Liaison: Collaborate with web optimization and development teams to translate business requirements into technical tracking strategies and actionable insights.

Required Qualifications:
  • Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience
  • Expert knowledge of Google Analytics and Google Tag Manager
  • 3+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required
  • 3+ years of experience with web analytics process design, implementation and documentation management experience

Preferred Qualifications:
  • 3+ years of experience in JavaScript, HTML, CSS, and jQuery, with specific expertise in Single Page Applications (SPA) and Google Apps Script.
  • 1-2 years of hands-on experience with Adobe Target, Adobe Experience Manager (AEM), and data manipulation using SAS/SQL.
  • Proven track record of implementing and managing complex tagging strategies across large, enterprise-level web properties.
  • Demonstrated ability to discover and analyze complex data sets and translate those findings into clear, actionable business insights.

Compensation and Benefits
Salary Range $94,000.00 - $137,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Our Commitment to Inclusion
Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
For additional Colgate terms and conditions, please click here.
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About Colgate-Palmolive

Sourced by ZipRecruiter

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

New York, NY, US

Year founded

1806

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