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Bader Rutter

Freelance Marketing Analyst

Milwaukee, WI · On-site

FREELANCE MARKETING ANALYST Bader Rutter is a leading B2B full-service marketing and advertising agency. We do more than measure marketing. We unlock insights that drive better, smarter and braver ...

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How much do freelance marketing analyst jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for freelance marketing analyst in the United States is $37.30, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $43.99 per hour, depending on experience, location, and employer.

What is a freelance marketing analyst?

A Freelance Marketing Analyst is an independent professional who analyzes market trends, consumer behavior, and business data to help companies improve their marketing strategies. They typically work on a contract basis, providing insights through data analysis, competitor research, and performance tracking. Their role may also include making recommendations for campaign optimizations, pricing strategies, and customer targeting. Freelance analysts often work with multiple clients across different industries, allowing them to apply diverse market insights.

What are the key skills and qualifications needed to thrive as a freelance marketing analyst?

To thrive as a Freelance Marketing Analyst, you need strong analytical skills, expertise in market research, and a background in marketing or business, often demonstrated by a relevant degree or proven experience. Familiarity with tools like Google Analytics, Excel, data visualization software, and certifications such as Google Analytics Individual Qualification (GAIQ) are highly valued. Excellent communication, time management, and client relationship skills help you stand out in this role. These skills and qualities are crucial for delivering actionable insights, maintaining client satisfaction, and managing multiple projects independently in a dynamic freelance environment.

What are some common challenges faced by freelance marketing analysts, and how can I overcome them?

Freelance Marketing Analysts often encounter challenges such as managing multiple client projects simultaneously, staying current with rapidly changing marketing trends, and ensuring clear communication with remote clients. To overcome these obstacles, it's important to develop strong organizational systems, maintain regular professional development, and set clear expectations with clients from the outset. Leveraging project management tools and effective reporting processes can also streamline your workflow. Being proactive and adaptable enables you to provide consistent value to your clients and maintain long-term professional relationships.

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Freelance Marketing Analyst jobs near you
Infographic showing various Freelance Marketing Analyst job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $77,589 per year, or $37.3 per hour.

Freelance Marketing Analyst

Milwaukee, WI

Bader Rutter
Marketing • 201 - 500 employees
Learn more about Bader Rutterexternal

Full-time

Posted 7 days ago

Job description

FREELANCE MARKETING ANALYST
Bader Rutter is a leading B2B full-service marketing and advertising agency. We do more than measure marketing. We unlock insights that drive better, smarter and braver decisions. If you’re a data storyteller who loves turning numbers into action, this freelance marketing analyst opportunity is for you. Support a collaborative, curious team for which data and creativity work hand in hand to shape meaningful outcomes for our clients.
Who You Are
You’re a strategic thinker with a passion for digging in to data and finding the story. You enjoy using your analytics skills to solve real-world marketing challenges and can translate complex findings into insights anyone can understand. You thrive in fast-moving environments and are comfortable balancing multiple clients and projects at once. You’re skilled in both the science (SQL, Python) and the art of analytics (data storytelling, business impact), and you’re always eager to learn more.
What You’ll Do
  • Analyze multichannel marketing performance — across paid media, search, social, email and web — to drive optimization and uncover meaningful insights.
  • Partner with media, creative, account and strategy teams to create smart measurement strategies rooted in business outcomes.
  • Provide thought leadership through strategic point of views and performance analytics best practices.
  • Present and provide counsel to clients and internal stakeholders with confidence and leadership presence.
  • Coach fellow analysts and collaborate across teams to elevate our work.
  • Work hands-on with databases and tools to run custom analyses using SQL and Python and visualization platforms like Tableau.
  • Translate data into compelling, digestible recommendations for clients and internal teams alike.
  • Stay current with client-specific martech stacks, AI tools, and digital analytics platforms like Google Analytics or Adobe Analytics.
What You Bring
  • 3-4 years of experience in marketing analytics
  • Bachelor’s degree in math, statistics, marketing, computer science, economics or a related field (or equivalent experience)
  • Proficiency in Tableau, SQL and Python a must
  • Strong consulting and communication skills — you’re confident presenting to technical and nontechnical audiences
  • Experience working with relational databases and navigating marketing performance across digital ecosystems
  • Passion for experimentation, optimization and continuous learning
What We Offer
  • Freelance engagement of 20-30 hours per week, ongoing, based on needs
  • Opportunity to work across a wide range of industries and marketing challenges
  • Supportive and inclusive culture where analytics plays a critical role in shaping our work
Location: Ideal candidates will be based in Milwaukee and could come into the office on occasion as needed.

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