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General Freelance Application

Austin, TX · On-site +1

We find interesting problems for freelancers to solve, and you have the freedom to choose the ... Marketing Analytics, Marketing Operations, Influencer Marketing, and more! How to Apply * Please ...

Right Side Up

General Freelance Application

Austin, TX · Remote

We find interesting problems for freelancers to solve, and you have the freedom to choose the ... Marketing Analytics, Marketing Operations, Influencer Marketing, and more! How to Apply * Please ...

Right Side Up

General Freelance Application

Austin, TX · Remote

We find interesting problems for freelancers to solve, and you have the freedom to choose the ... Marketing Analytics, Marketing Operations, Influencer Marketing, and more! How to Apply * Please ...

Solomon Page

Senior Analyst (Paid Social)

Manhattan, NY · On-site

$40/hr

Understanding of media and marketing metrics/KPIs, branded content, commerce content, ad technology ... freelancers - which sets us apart in the industries we serve. About Solomon Page Founded in 1990 ...

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How much do freelance marketing analyst jobs pay per hour?

As of Sep 1, 2026, the average hourly pay for freelance marketing analyst in the United States is $37.30, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $43.99 per hour, depending on experience, location, and employer.

What is a freelance marketing analyst?

A Freelance Marketing Analyst is an independent professional who analyzes market trends, consumer behavior, and business data to help companies improve their marketing strategies. They typically work on a contract basis, providing insights through data analysis, competitor research, and performance tracking. Their role may also include making recommendations for campaign optimizations, pricing strategies, and customer targeting. Freelance analysts often work with multiple clients across different industries, allowing them to apply diverse market insights.

What are the key skills and qualifications needed to thrive as a freelance marketing analyst?

To thrive as a Freelance Marketing Analyst, you need strong analytical skills, expertise in market research, and a background in marketing or business, often demonstrated by a relevant degree or proven experience. Familiarity with tools like Google Analytics, Excel, data visualization software, and certifications such as Google Analytics Individual Qualification (GAIQ) are highly valued. Excellent communication, time management, and client relationship skills help you stand out in this role. These skills and qualities are crucial for delivering actionable insights, maintaining client satisfaction, and managing multiple projects independently in a dynamic freelance environment.

What are some common challenges faced by freelance marketing analysts, and how can I overcome them?

Freelance Marketing Analysts often encounter challenges such as managing multiple client projects simultaneously, staying current with rapidly changing marketing trends, and ensuring clear communication with remote clients. To overcome these obstacles, it's important to develop strong organizational systems, maintain regular professional development, and set clear expectations with clients from the outset. Leveraging project management tools and effective reporting processes can also streamline your workflow. Being proactive and adaptable enables you to provide consistent value to your clients and maintain long-term professional relationships.

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Freelance Marketing Analyst jobs near you
Infographic showing various Freelance Marketing Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $77,589 per year, or $37.3 per hour.

Analyst, Search Marketing

Publicis Groupe Holdings B.V

San Francisco, CA

$59K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 3 days ago

Publicis Groupe rating

6.1

Company rating: 6.1 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

38th of 52 rated marketing agency

Job description

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."

Overview

As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you'll assist with the strategy, planning and reporting for our clients.

Responsibilities
  • Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
  • Actively participating in meetings and proactively documenting takeaways and next steps
  • Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
  • Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
  • Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy
  • Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
  • Monitoring emerging industry trends and summarizing them for internal and external stakeholders
  • Leveraging and developing proficiencies with SEM platforms, tools and resources
  • Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
  • Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
  • Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
  • Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients
Qualifications
  • A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus
  • Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
  • A detail-oriented approach and a desire to achieve objectives accurately
  • Solid quantitative and research skills, and proven data interpretation capability
  • Familiarity with the digital advertising space and a passion for growing that interest into a career
  • Strong communication skills - you're clear and thorough, yet concise
  • A passion for building relationships and a desire to contribute to team building and event planning
  • Exudes confidence and won't hesitate to connect with folks throughout the organization to get the job done right
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALLE, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Additional InformationOur Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.  Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range: $59,850 - $90,620. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/24. All your information will be kept confidential according to EEO guidelines.  Compensation Range: USD $59,850.00 - USD $90,620.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2025.Employment Type: OTHER

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