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Senior Marketing Analyst Jobs (NOW HIRING)

Kohler Co.

Senior Marketing Analyst, Hospitality

Kohler, WI · On-site

$104K - $128K/yr

Lead the tracking, cross-channel attribution, and deep-dive analysis of KPIs across all marketing channels, including Digital Ads (Search/Social), Web (Adobe Analytics), Organic Social, PR, Email ...

Net Conversion LLC

Senior Analyst, Marketing

Charlotte, NC · Hybrid

$100K - $123K/yr

Senior Analyst, Marketing DEPARTMENT: Marketing REPORTS TO: Manager, Marketing MAJOR PURPOSE: The Senior Marketing Analyst will assist in the development and execution of Net Conversion's partner ...

Net Conversion LLC

Senior Analyst, Marketing

Orlando, FL · Hybrid

$95K - $118K/yr

Senior Analyst, Marketing DEPARTMENT: Marketing REPORTS TO: Manager, Marketing MAJOR PURPOSE: The Senior Marketing Analyst will assist in the development and execution of Net Conversion's partner ...

Net Conversion LLC

Senior Analyst, Marketing

Orlando, FL · On-site

$95K - $118K/yr

Senior Analyst, Marketing DEPARTMENT: Marketing REPORTS TO: Manager, Marketing MAJOR PURPOSE: The Senior Marketing Analyst will assist in the development and execution of Net Conversion's partner ...

Net Conversion LLC

Senior Analyst, Marketing

Charlotte, NC · On-site

$100K - $123K/yr

Senior Analyst, Marketing DEPARTMENT: Marketing REPORTS TO: Manager, Marketing MAJOR PURPOSE: The Senior Marketing Analyst will assist in the development and execution of Net Conversion's partner ...

Net Conversion LLC

Senior Analyst, Marketing

Chicago, IL · Hybrid

$105K - $130K/yr

Senior Analyst, Marketing DEPARTMENT: Marketing REPORTS TO: Manager, Marketing MAJOR PURPOSE: The Senior Marketing Analyst will assist in the development and execution of Net Conversion's partner ...

Net Conversion LLC

Senior Analyst, Marketing

Orlando, FL · On-site

$95K - $118K/yr

Senior Analyst, Marketing DEPARTMENT: Marketing REPORTS TO: Manager, Marketing MAJOR PURPOSE: The Senior Marketing Analyst will assist in the development and execution of Net Conversion's partner ...

Net Conversion LLC

Senior Analyst, Marketing

Chicago, IL · On-site

$105K - $130K/yr

Senior Analyst, Marketing DEPARTMENT: Marketing REPORTS TO: Manager, Marketing MAJOR PURPOSE: The Senior Marketing Analyst will assist in the development and execution of Net Conversion's partner ...

Net Conversion LLC

Senior Analyst, Marketing

Charlotte, NC · On-site

$100K - $123K/yr

Senior Analyst, Marketing DEPARTMENT: Marketing REPORTS TO: Manager, Marketing MAJOR PURPOSE: The Senior Marketing Analyst will assist in the development and execution of Net Conversion's partner ...

Earnest

Staff Marketing Analyst

San Francisco, CA · On-site +1

$164K - $205K/yr

The Staff Marketing Analyst will report to the Senior Analytics Manager. As the Staff Marketing Analyst, you will: * Partner directly with Marketing leadership to architect budget allocation, channel ...

Net Conversion LLC

Senior Analyst, Marketing

Chicago, IL · On-site

$105K - $130K/yr

Senior Analyst, Marketing DEPARTMENT: Marketing REPORTS TO: Manager, Marketing MAJOR PURPOSE: The Senior Marketing Analyst will assist in the development and execution of Net Conversion's partner ...

Analytic Partners

Senior Marketing Science Analyst

Miami, FL · Hybrid

$98K - $121K/yr

We are always open to talking to folks with the relevant skills that match the profile for our Senior Marketing Science Analyst. Please express your interest in connecting by submitting your resume ...

Analytic Partners

Senior Marketing Science Analyst

Miami, FL · On-site

$98K - $121K/yr

We are always open to talking to folks with the relevant skills that match the profile for our Senior Marketing Science Analyst. Please express your interest in connecting by submitting your resume ...

BOK Financial

Senior Marketing Data Analyst

Tulsa, OK

$75K - $94K/yr

As a Senior Marketing Data Analyst , you'll serve as the primary analytics partner for marketing initiatives across BOK Financial. You'll leverage customer, campaign, performance, and bank product ...

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Senior Marketing Analyst information

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$66K

$114.9K

$136.5K

How much do senior marketing analyst jobs pay per year?

As of Aug 17, 2026, the average yearly pay for senior marketing analyst in the United States is $114,870.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $126,500.00 per year, depending on experience, location, and employer.

What does a senior marketing analyst do?

A Senior Marketing Analyst is responsible for analyzing market trends, consumer behavior, and competitors to inform marketing strategies and business decisions. They use data analytics tools to interpret data, create reports, and make recommendations to improve campaign performance and drive business growth. Additionally, Senior Marketing Analysts often collaborate with other departments, such as sales and product development, to ensure marketing initiatives align with overall business goals. Their expertise helps organizations maximize the effectiveness of their marketing efforts.

What are the key skills and qualifications needed to thrive as a senior marketing analyst?

To thrive as a Senior Marketing Analyst, you need strong analytical skills, expertise in data interpretation, and a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms such as Google Analytics, Tableau, SQL, and advanced Excel, as well as experience with CRM and campaign management tools, is typically required. Exceptional communication, critical thinking, and problem-solving abilities help you translate data insights into actionable marketing strategies and collaborate effectively with cross-functional teams. These skills are crucial for driving data-informed decisions that optimize marketing performance and support business growth.

How does a senior marketing analyst typically collaborate with other departments to drive campaign success?

A Senior Marketing Analyst frequently works cross-functionally with teams such as product development, sales, and creative to ensure marketing strategies are data-driven and aligned with business goals. They often provide actionable insights from market research and campaign performance metrics, helping other departments refine messaging, target audiences, and product offerings. Regular meetings and collaborative planning sessions are common, making strong communication skills essential in this role.
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Senior Marketing Analyst jobs near you
Infographic showing various Senior Marketing Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $114,870 per year, or $55.2 per hour.

ANALYST - SENIOR MARKETING - IRVINE

Pathway Capital Management

Irvine, CA • Remote

$85K - $100K/yr

Full-time

Medical, Retirement, PTO

Posted 18 days ago

Job description

Job Title: Senior Marketing Analyst

Location: Irvine, CA

Proposed Annual Base Salary: $85,000–$100,000

Overview

Pathway is seeking a highly motivated Senior Marketing Analyst to join its Marketing Operations team. This role supports business development and client service efforts through the coordination of bespoke RFPs, high-quality marketing materials, and institutional investor requests.

A significant portion of this role—up to 50%—will be dedicated to supporting the RFP/RFI/DDQ process. The ideal candidate will have 2+ years of experience working on RFPs in financial services, possess strong project management skills, exceptional attention to detail, and experience developing responses for institutional investors and consultants.

Pathway is a leading private markets solutions provider with ~250 professionals globally and more than $95 billion in assets under management. The firm provides customized investment solutions across the private market spectrum on behalf of institutional investors worldwide.

Key ResponsibilitiesRFP, RFI, and DDQ Management
  • Work with RFP manager to lead and coordinate responses to RFPs, RFIs, DDQs, consultant questionnaires, and other due diligence requests from institutional investors and consultants.
  • Liaise with investment, client service, legal, compliance, operations, and business development teams to gather information and develop accurate, compelling, and timely responses.
  • Manage multiple concurrent projects and deadlines while ensuring a high level of accuracy and attention to detail.
  • Maintain and enhance the firm’s repository of approved RFP content, standard responses, and supporting materials.
  • Identify opportunities to incorporate AI and automation into RFP, RFI, and DDQ workflows, improving content management, response generation, process efficiency, and overall quality.
Marketing Operations & Client Services
  • Produce presentations, data packages, fact sheets, and other marketing materials in response to requests from consultants, prospects, clients, and internal stakeholders.
  • Help manage the client services workflow, ensuring timely responses to inquiries, triaging requests, and coordinating with internal teams to facilitate efficient resolution and follow-through.
  • Maintain and update marketing collateral, including presentations, handouts, newsletters, digital assets, and other client-facing materials.
  • Manage industry databases, consultant platforms, and company profiles to ensure information remains current and accurate.
  • Assist with streamlining internal workflows and processes to improve consistency and efficiency of marketing deliverables.
  • Collaborate with colleagues across departments and global offices on strategic marketing initiatives and other ad hoc projects.
Qualifications
  • Bachelor’s degree in business, marketing, communications, finance, or a related field.
  • Minimum of two years of experience in RFPs, marketing, communications, business development, investor relations, or a related function; financial services experience strongly preferred. Strong preference for candidates with direct RFP, RFI, DDQ, or institutional due diligence experience.
  • Demonstrated technical and business writing skills.
  • Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
  • Exceptional attention to detail, organizational skills, and commitment to producing high-quality work.
  • Ability to work independently while collaborating effectively across global teams and functional groups.
  • Strong critical thinking, analytical, and problem-solving capabilities.
  • Proficiency in Microsoft Office Suite, particularly PowerPoint, Excel, and Word.
  • Experience with CRM platforms, marketing systems, consultant databases, and/or RFP management software is preferred.
What We Offer

Pathway offers a comprehensive benefits package and a collaborative, high-performing work environment, including:

  • Competitive base salary and opportunity for annual bonus.
  • Generous healthcare, retirement, and paid time-off benefits.
  • Exposure to senior professionals across investment, client service, and business development teams.
  • The opportunity to contribute to a leading global private markets investment firm serving sophisticated institutional investors worldwide.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. We are committed to maintaining a workplace free from harassment and discrimination.

Pathway Capital Management logo

About Pathway Capital Management

Sourced by ZipRecruiter

Pathway is a private market specialist targeting attractive risk-adjusted returns across the private market spectrum. With more than 30 years of experience as a leading global investor in private equity, Pathway is dedicated to identifying and investing in the highest-quality opportunities. Pathway is a global investor in private credit, focused on outperforming public credit indices by investing selectively across the private credit spectrum.

Industry

Finance and insurance

Company size

51 - 200 Employees

Headquarters location

Irvine, CA, US

Year founded

1991

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