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Marketing Data Manager Jobs (NOW HIRING)

Mondo

Marketing Data Enablement Manager

Charlotte, NC

$155K - $160K/yr

Marketing Data Enablement Manager Location-Type: Onsite, multiple locations available: Memphis, TN; Charlotte, NC; Raleigh, NC; New Orleans, LA; Birmingham, AL; Nashville, TN; or Miami, FL Start Date:

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How much do marketing data manager jobs pay per year?

As of Jun 8, 2026, the average yearly pay for marketing data manager in the United States is $82,094.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Data Manager vs Marketing Analyst?

AspectMarketing Data ManagerMarketing Analyst
CredentialsBachelor's degree in Marketing, Data Science, or related field; experience with data management toolsBachelor's degree in Marketing, Business, or related field; proficiency in data analysis software
Work EnvironmentOversees data systems, collaborates with marketing teams, manages data qualityAnalyzes marketing data, prepares reports, supports campaign strategies
Industry UsageUsed across marketing departments to manage large datasets and ensure data integrityCommonly employed to interpret data insights and optimize marketing efforts

The Marketing Data Manager focuses on managing and maintaining marketing data systems, ensuring data quality, and supporting strategic decision-making. In contrast, the Marketing Analyst primarily interprets data, generates reports, and provides insights to guide marketing campaigns. Both roles require strong analytical skills and familiarity with data tools, but their core responsibilities differ in scope and focus.

How does a Marketing Data Manager typically collaborate with cross-functional teams to drive campaign success?

As a Marketing Data Manager, you'll regularly partner with marketing strategists, creative teams, and sales departments to ensure that data insights inform every stage of campaign development. This collaboration often involves translating complex analytics into actionable recommendations, aligning on key performance indicators, and providing real-time reporting during active campaigns. Effective communication and the ability to tailor data presentations for different audiences are essential, as your input helps guide budget decisions, audience targeting, and content strategies to maximize ROI.

What does a Marketing Data Manager do?

A Marketing Data Manager oversees the collection, analysis, and interpretation of data related to marketing campaigns and customer behaviors. They ensure data quality, manage databases, and use analytical tools to provide insights that help optimize marketing strategies. Their role often involves collaborating with marketing teams, IT staff, and decision-makers to translate data findings into actionable recommendations. By leveraging data, Marketing Data Managers help organizations make informed decisions to increase ROI and improve customer engagement.

What are the key skills and qualifications needed to thrive as a Marketing Data Manager, and why are they important?

To thrive as a Marketing Data Manager, you need expertise in data analysis, statistics, and marketing principles, often supported by a degree in marketing, business analytics, or a related field. Familiarity with data management platforms, analytics tools like Google Analytics, SQL, and CRM systems, as well as certifications such as Google Analytics or Tableau, are commonly required. Strong problem-solving, communication, and leadership skills help you translate complex data into actionable marketing strategies and collaborate across teams. These skills ensure that marketing efforts are data-driven, effective, and aligned with business objectives.
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What cities are hiring for Marketing Data Manager jobs? Cities with the most Marketing Data Manager job openings:
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Marketing Data Manager jobs near you
Infographic showing various Marketing Data Manager job openings in the United States as of May 2026, with employment types broken down into 96% Full Time, 3% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $82,094 per year, or $39.5 per hour.

Marketing Data Scientist

B2E Marketing

Des Moines, IA • On-site

Full-time

Posted 10 days ago

Job description

About Us

B2E Data Marketing is a data-driven marketing and analytics firm focused on helping clients leverage data to drive smarter decisions, better targeting, and measurable growth. As a small, collaborative team, we value flexibility, shared ownership, and innovation.

The Role

We're looking for a Marketing Data Scientist who brings strong technical foundation while also contributing to client strategy, innovation, and product development. This role will help extend and scale the data and analytics capabilities B2E has built, while supporting our continued evolution into AI, machine learning, and predictive marketing solutions.

Note: Candidates must be authorized to work in the U.S. (no visa sponsorship). B2E also does not pay for relocation.

Key Responsibilities

  • Develop predictive models for targeting, segmentation, and campaign performance.
  • Apply statistical and machine learning techniques to optimize marketing outcomes.
  • Explore and implement emerging AI/ML capabilities to enhance product offerings.
  • Conduct A/B and multivariate testing to improvement marketing effectiveness.
  • Design and maintain data pipelines across CRM, digital platforms, and third-party data sources.
  • Ensure data quality, consistency and scalability across projects.
  • Leverage tools such as Alteryx, Python and R to automate workflows.
  • Develop dashboards and reporting to translate data into actionable insights.
  • Support audience development, data enrichment, and marketing execution across channels.
  • Collaborate on product innovation and roadmap development for new data-driven solutions.
  • Translate complex data into clear, actionable insights to clients and internal stakeholders.
  • Manage multiple projects in a fast-paced, collaborative environment.

Core Skills & Qualifications

  • Bachelor's degree in Data Analytics or a related field.
  • 25 years of experience in data science, analytics, or marketing data.
  • Experience with marketing data, audience targeting, or campaign analytics preferred.
  • Experience with SQL, Python or R (Alteryx strongly preferred); predictive modeling; statistical analysis; and data integration.
  • Familiarity with cloud-based data environments, AI/ML concepts, and data visualization tools (Tableau, Power BI).
  • Ability to translate data into clear business insights and communicate effectively with technical and non-technical audiences.
  • Strategic, problem-solving mindset with interest in product development.

*Credit and criminal background verification required on all applicants.

B2E Data Marketing is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.