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Marketing Data Manager Jobs (NOW HIRING)

Mondo

Marketing Data Enablement Manager

Charlotte, NC · On-site

$155K - $160K/yr

Marketing Data Enablement Manager Location-Type: Onsite, multiple locations available: Memphis, TN; Charlotte, NC; Raleigh, NC; New Orleans, LA; Birmingham, AL; Nashville, TN; or Miami, FL Start Date:

Learning Care Group

Marketing Data Domain Lead

Novi, MI · On-site

$81K - $101K/yr

The Marketing Data Domain Lead owns Learning Care's Marketing Data Domain end-to-end, serving as ... Experience developing and managing semantic models, certified datasets, and self-service analytics ...

Fannie Mae

Marketing Data Strategist

Washington, DC · Hybrid

Prior experience managing Marketing related datasets such as Salesforce Marketing Cloud, SEO, and Google Suite (GA4, Campaign Manager, Search Console) data. * Experience with customer data platforms ...

Learning Care Group

Marketing Data Domain Lead

Novi, MI

$81K - $101K/yr

The Marketing Data Domain Lead owns Learning Care's Marketing Data Domain end-to-end, serving as ... Experience developing and managing semantic models, certified datasets, and self-service analytics ...

Amgen, Inc.

Data Management, Manager

Thousand Oaks, CA · On-site

Career Category Sales & Marketing Operations Join Amgen's Mission of Serving Patients At Amgen, if ... the Manager Data Management, Commercial Patient Data reports into the Director, Patient Data ...

Amgen

Data Management, Manager

Thousand Oaks, CA · On-site

Career Category Sales & Marketing Operations Join Amgen's Mission of Serving Patients At Amgen, if ... the Manager Data Management, Commercial Patient Data reports into the Director, Patient Data ...

Improvado

$88K - $110K/yr

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We ... This role also involves managing data transformations in dbt and working with complex, multi-source ...

Advisors Excel

Marketing Data Analyst

Topeka, KS · On-site

Manage and maintain marketing data within our data lake, ensuring accuracy and data quality. * Partner with Strategic Marketing & Performance Coaches to develop reporting that measures marketing ...

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Marketing Data Manager information

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$42.5K

$82.1K

$97.5K

How much do marketing data manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for marketing data manager in the United States is $82,094.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What does a marketing data manager do?

A Marketing Data Manager oversees the collection, analysis, and interpretation of data related to marketing campaigns and customer behaviors. They ensure data quality, manage databases, and use analytical tools to provide insights that help optimize marketing strategies. Their role often involves collaborating with marketing teams, IT staff, and decision-makers to translate data findings into actionable recommendations. By leveraging data, Marketing Data Managers help organizations make informed decisions to increase ROI and improve customer engagement.

What are the key skills and qualifications needed to thrive as a marketing data manager?

To thrive as a Marketing Data Manager, you need expertise in data analysis, statistics, and marketing principles, often supported by a degree in marketing, business analytics, or a related field. Familiarity with data management platforms, analytics tools like Google Analytics, SQL, and CRM systems, as well as certifications such as Google Analytics or Tableau, are commonly required. Strong problem-solving, communication, and leadership skills help you translate complex data into actionable marketing strategies and collaborate across teams. These skills ensure that marketing efforts are data-driven, effective, and aligned with business objectives.

How does a marketing data manager typically collaborate with cross-functional teams to drive campaign success?

As a Marketing Data Manager, you'll regularly partner with marketing strategists, creative teams, and sales departments to ensure that data insights inform every stage of campaign development. This collaboration often involves translating complex analytics into actionable recommendations, aligning on key performance indicators, and providing real-time reporting during active campaigns. Effective communication and the ability to tailor data presentations for different audiences are essential, as your input helps guide budget decisions, audience targeting, and content strategies to maximize ROI.

What is the difference between Marketing Data Manager vs Marketing Analyst?

AspectMarketing Data ManagerMarketing Analyst
CredentialsBachelor's degree in Marketing, Data Science, or related field; experience with data management toolsBachelor's degree in Marketing, Business, or related field; proficiency in data analysis software
Work EnvironmentOversees data systems, collaborates with marketing teams, manages data qualityAnalyzes marketing data, prepares reports, supports campaign strategies
Industry UsageUsed across marketing departments to manage large datasets and ensure data integrityCommonly employed to interpret data insights and optimize marketing efforts

The Marketing Data Manager focuses on managing and maintaining marketing data systems, ensuring data quality, and supporting strategic decision-making. In contrast, the Marketing Analyst primarily interprets data, generates reports, and provides insights to guide marketing campaigns. Both roles require strong analytical skills and familiarity with data tools, but their core responsibilities differ in scope and focus.

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What are the most commonly searched types of Marketing Data jobs?

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Marketing Data Manager jobs near you
Infographic showing various Marketing Data Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $82,094 per year, or $39.5 per hour.

Marketing Data & Analytics Specialist

Champaign, IL • On-site

Experience Champaign Urbana
See more jobs at Experience Champaign Urbanaexternal

$73.40 - $91.75/hr

Other

Medical, Retirement, PTO

Posted 11 days ago

Job description

Position: Marketing Data & Analytics Specialist

Location: Champaign, IL

Job Id: 4506

# of Openings: 0

Pay Range: $73,400 - $91,750 per year

At First Mid, base salary is one component of our Total Rewards program. Exact compensation is determined by factors such as (but not limited to) education, skills, internal equity, and experience. This position offers additional compensation in the form of discretionary short-term incentives (i.e. bonus, incentives, and/or commission). Benefits for this role include comprehensive healthcare, well‑being benefits, paid family leave as well as generous paid time off. Total Rewards also include banking perks, tuition reimbursement, an Employee Stock Purchase Plan, and a 401K plan with company match. Incentives and benefits are subject to eligibility requirements.

This is a key member of the marketing team's business strategy and works closely with CMO and Marketing Strategy roles. Entrusted with deriving actionable insights and recommendations from multiple data sources, supports strategic goals through data management, reporting, analysis, customer intelligence, segmentation, targeting, demographics and other business analytics. Owns reporting and analysis for defined business areas. Translates data into insights, identifies performance trends, and partners with Strategy and CRM to support planning and optimization. Preferably leads enterprise‑level analytics, performance measurement, and insight generation. Shapes KPI frameworks, partners with senior leaders, and drives data‑informed decision‑making across Marketing and the business.

Responsibilities
  • Lead analytics strategy for major segments or enterprise initiatives
  • Own reporting and analysis for assigned segments or campaigns
  • Build dashboards, performance summaries, and KPI tracking
  • Develop KPI frameworks, measurement plans, and insight models
  • Translate data into insights and recommendations
  • Improve reporting processes and data visualization
  • Partner with CRM, Strategy, and business lines to support planning and improve data maturity
  • Position data (knowledge of our customers, products, employees, vendors, and the market at large) as a driver of messaging, budgetary spending, and tactics
  • Ensure data quality and governance across assigned domains
  • Serve as quality assurance guide for reporting functions within the department
  • Champions data integrity and literacy required for customer‑centric efforts
  • Works with marketing leadership to define standards and parameters of business rules for accuracy, cross‑functional alignment, and structural integrity of data, including the creation of process documentation, templates, and systems required for effective data management
Qualifications
  • Bachelor's or advanced degree in marketing, data administration, information systems or equivalent experience.
  • Minimum of 5+ years' experience in Analytics, Business Intelligence, or Marketing Insights roles.
  • Financial services or regulated industry experience preferred.
Skills
  • Advanced data analytics, strategic insight development, data storytelling, KPI design and development, enterprise influence, segmentation, and cross‑functional collaboration.
  • Has a working understanding of marketing functions and, in particular, the role that data and technology play in powering those functions.
  • Experience with a CRM system, preferable Microsoft Dynamics, and tools comprising the marketing stack.
  • Experience creating and delivering marketing metrics related to reports, including ROI.
  • Experience in market trends and consumer behavior research.
  • Strong analytical, critical thinking and problem‑solving skills.
  • High attention to detail and ability to meet deadlines.
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