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Marketing Data Manager Jobs (NOW HIRING)

Improvado

Middle+ Marketing Data Analyst

OH · Remote

$70K - $110K/yr

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We ... This role also involves managing data transformations in dbt and working with complex, multi-source ...

Improvado

$70K - $110K/yr

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We ... This role also involves managing data transformations in dbt and working with complex, multi-source ...

Essity

Marketing Data Analyst

Philadelphia, PA · On-site

Manage partners by working with media agencies and external providers to optimize marketing ... Data and Analytics Skills: Strong understanding of marketing metrics, ROI analysis, and predictive ...

WebstaurantStore

Sr. Marketing Data Analyst

Lititz, PA · Remote

$80K - $99K/yr

Job Summary As a Senior Marketing Data Analyst at WebstaurantStore, you will play a critical role ... Build and manage advanced SQL queries, data marts, and pipelines for analysis and measurement

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Marketing Data Manager information

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$42.5K

$82.1K

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How much do marketing data manager jobs pay per year?

As of Jun 8, 2026, the average yearly pay for marketing data manager in the United States is $82,094.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Data Manager vs Marketing Analyst?

AspectMarketing Data ManagerMarketing Analyst
CredentialsBachelor's degree in Marketing, Data Science, or related field; experience with data management toolsBachelor's degree in Marketing, Business, or related field; proficiency in data analysis software
Work EnvironmentOversees data systems, collaborates with marketing teams, manages data qualityAnalyzes marketing data, prepares reports, supports campaign strategies
Industry UsageUsed across marketing departments to manage large datasets and ensure data integrityCommonly employed to interpret data insights and optimize marketing efforts

The Marketing Data Manager focuses on managing and maintaining marketing data systems, ensuring data quality, and supporting strategic decision-making. In contrast, the Marketing Analyst primarily interprets data, generates reports, and provides insights to guide marketing campaigns. Both roles require strong analytical skills and familiarity with data tools, but their core responsibilities differ in scope and focus.

How does a Marketing Data Manager typically collaborate with cross-functional teams to drive campaign success?

As a Marketing Data Manager, you'll regularly partner with marketing strategists, creative teams, and sales departments to ensure that data insights inform every stage of campaign development. This collaboration often involves translating complex analytics into actionable recommendations, aligning on key performance indicators, and providing real-time reporting during active campaigns. Effective communication and the ability to tailor data presentations for different audiences are essential, as your input helps guide budget decisions, audience targeting, and content strategies to maximize ROI.

What does a Marketing Data Manager do?

A Marketing Data Manager oversees the collection, analysis, and interpretation of data related to marketing campaigns and customer behaviors. They ensure data quality, manage databases, and use analytical tools to provide insights that help optimize marketing strategies. Their role often involves collaborating with marketing teams, IT staff, and decision-makers to translate data findings into actionable recommendations. By leveraging data, Marketing Data Managers help organizations make informed decisions to increase ROI and improve customer engagement.

What are the key skills and qualifications needed to thrive as a Marketing Data Manager, and why are they important?

To thrive as a Marketing Data Manager, you need expertise in data analysis, statistics, and marketing principles, often supported by a degree in marketing, business analytics, or a related field. Familiarity with data management platforms, analytics tools like Google Analytics, SQL, and CRM systems, as well as certifications such as Google Analytics or Tableau, are commonly required. Strong problem-solving, communication, and leadership skills help you translate complex data into actionable marketing strategies and collaborate across teams. These skills ensure that marketing efforts are data-driven, effective, and aligned with business objectives.
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What cities are hiring for Marketing Data Manager jobs? Cities with the most Marketing Data Manager job openings:
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What job categories do people searching Marketing Data Manager jobs look for? The top searched job categories for Marketing Data Manager jobs are:
Marketing Data Manager jobs near you
Infographic showing various Marketing Data Manager job openings in the United States as of May 2026, with employment types broken down into 96% Full Time, 3% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $82,094 per year, or $39.5 per hour.
Marketing Data Analyst - Shelton, CT

Marketing Data Analyst - Shelton, CT

Hubbell Incorporated

Shelton, CT

Other

Posted 16 days ago

Hubbell rating

7.2

Company rating: 7.2 out of 10

Based on 40 frontline employees who took The Breakroom Quiz

104th of 139 rated electronics manufacturers

Job description

Job Overview

The Marketing Data Analyst is responsible for driving the accuracy, quality, and strategic use of product and marketing data across the organization. This role partners closely and coordinates with Marketing Operations, Product Marketing, Enterprise Marketing, and other operational teams to develop processes, optimize data flows, enhance digital product representation, and support marketing communications. The ideal candidate brings strong analytical skills, expertise in data extraction, manipulation, and evaluation, and the ability to translate data insights into actionable business improvements.

A Day In The Life

Key Responsibilities

 Product Marketing Data Coordination

  • Develop and maintain business processes for marketing data development.
  • Develop and implement enterprise strategies for digital marketing to achieve the evolving corporate vision
  • Coordinate expanding requirements within the Marketing Data Development (MDD) process.
  • Oversee resources responsible for data population, quality control, and accuracy, including direct responsibility for enhancing data health.
  • Define and structure the role of marketing data within the product line addition and product launch processes.

 Marketing Data Analysis

  • Benchmark internal and external data sources to support targeted data delivery (Hubbell, Partners, Competitors), identifying data gaps, opportunities, improvements, and tactical actions.
  • Analyze channel partner data to identify influence points, enhance collaboration, and improve business processes.
  • Serve as an expert in data extraction from internal systems (STEP/PIM) and external partner portals, recommending enhancements that support sales growth.
  • Identify root causes of data issues and develop corrective strategies and longterm, sustainable solutions.
  • Establish key performance measures to evaluate and guide data management activities.

Marketing Data Enhancement & Optimization

  • Conduct analytical reviews to strengthen marketing content, digital assets, and product data quality.
  • Develop solutions that improve the creation, management, and governance of product attributes.
  • Enhance product representation across all channels (OHW, eStore, Channel Partners, STEP, IDEA).
  • Support the development of tactics aimed at product promotion, digital visibility, and sales enablement.

Marketing Data Product Development

  • Lead spec sheet development, updates, and execution across product lines.
  • Coordinate pricing alignment with business partners and the eStore to ensure accuracy and consistency.
  • Coordinate process for development of 3D digital marketing assets

Marketing Communication Support

  • Act as the business owner for marketing development fund program (co-op) and coordinate future transitions of elements to shared services.
  • Administer Marketing Licensed Services/Applications including contracts, purchase requests, invoices, and claims.
  • Provide marketing communication support by preparing content for shared services and business web sites with enterprise marketing.

Key CrossFunctional Partnerships

This role collaborates closely with:

  • Director, Marketing - Operations, Digital, eCommerce
  • Directors of Product Marketing
  • Product Managers
  • Hubbell Enterprise Marketing
  • Material Master Data Administration

Training & Development Skills

The role requires or will support training in:

  • Business fundamentals
  • Product Information Management (PIM) Systems
  • Understanding of product information management platforms
  • Data analysis tools & techniques; Advanced Excel; PowerBI basics
  • Product knowledge; digital product content & asset management
What will help you thrive in this role?

Qualifications

  • Bachelor's Degree in Marketing, Business, or relevant field of study
  • 3-5+ years of experience in marketing, product information management (PIM), digital marketing, product marketing, data analytics or related fields.
  • Proven experience working with product data ecosystems, including data governance, data quality, and data enrichment processes.
  • Handson experience with PIM/MDM systems such as STEP, Salsify, or similar platforms (STEP experience strongly preferred).
  • Experience extracting, transforming, and analyzing data from both internal systems (PIM, ERP, product databases) and external partner portals.
  • Background collaborating with crossfunctional partners such as Product Marketing, eCommerce, Enterprise Marketing, and Master Data teams.
  • Proven experience with Microsoft Suite of Products.

#LI-EC1

Hubbell Incorporated

Hubbell creates critical infrastructure solutions that power our customers, communities, people and the planet. Our company is strategically aligned around enabling grid modernization and electrification. As more products plug in to an aging grid, Hubbell solutions enable the transition to a more reliable, resilient and efficient energy infrastructure. Founded in 1888 our innovation has made us a leading global manufacturer of high quality electrical and utility solutions enabling customers to operate critical infrastructure reliably and efficiently.

The company operates in two segments. Hubbell Utility Solutions (HUS) enable the grid to conduct, communicate and control energy across utility applications and Hubbell Electrical Solutions (HES) are essential to managing power across a wide range of industries and applications. Our vertical market solutions can be applied to markets including Data Centers, Renewables, Commercial Buildings, Industrial, Telecom and Transportation. Supporting both of our business segments is our corporate and Hubbell Unified Business Solutions teams that provide consistent process, tools technologies across our businesses.

We are committed to operating sustainably and ethically while promoting an inclusive and supportive culture for our people to grow and develop in their careers. Our employees proudly work and serve our communities from our headquarters in Shelton, CT, across the United States and around the globe.

Hubbell Electrical Solutions

Hubbell Electrical Solutions (HES) are essential to managing power across a wide range of industries and applications. HES provides the critical components that allow operators of buildings, factories and other industrial infrastructure to connect, protect, wire and manage power.

Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.

The above summary of position responsibilities and requirements is not intended, and should not be construed, to be an exhaustive list of duties, skills, efforts, physical requirements, or working conditions associated with the position. It is intended to be an accurate reflection of those principal position elements essential for making decisions related to position performance, employee development, and compensation.

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About Hubbell

Sourced by ZipRecruiter

Hubbell Incorporated was founded in 1888 and has grown into an international manufacturer of quality electrical, lighting and power solutions with more than 75 brands used and recognized around the world. Our founder, Harvey Hubbell, developed tooling and equipment to serve the growing demand for new assembly and manufacturing machinery during the industrial revolution. An early, and one of many patents awarded, came for the creation of the first practical method to control electricity through the pull chain socket that remains unchanged today. As a market leader in reliable, electrical solutions, we provide more than half a million products delivered through our various business groups. Hubbell is committed to continually innovating solutions that work, transforming old products with new ideas, and ensuring that we Energize, Enlighten and Empower the communities that support us.

Industry

Electrical equipment, appliance, and component manufacturing

Company size

10,000+ Employees

Headquarters location

Shelton, CT, US

Year founded

1888

Social media

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