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Marketing Data Manager Jobs (NOW HIRING)

Adecco

Marketing Data Analyst

Spring, TX

$28.53/hr

Its core offerings include laptops, desktops, enterprise hardware, printing systems, and managed ... If Marketing Data Analyst sounds like something you would be interested in, and you meet the ...

Improvado

$70K - $110K/yr

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We ... This role also involves managing data transformations in dbt and working with complex, multi-source ...

Improvado

Middle+ Marketing Data Analyst

OH · Remote

$70K - $110K/yr

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We ... This role also involves managing data transformations in dbt and working with complex, multi-source ...

Improvado

$70K - $110K/yr

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We ... This role also involves managing data transformations in dbt and working with complex, multi-source ...

WebstaurantStore

Sr. Marketing Data Analyst

Lititz, PA · Remote

$80K - $99K/yr

Job Summary As a Senior Marketing Data Analyst at WebstaurantStore, you will play a critical role ... Build and manage advanced SQL queries, data marts, and pipelines for analysis and measurement

Parkview Health

Senior Marketing Data Analyst

Fort Wayne, IN · On-site

$85K - $106K/yr

Reporting to the Marketing Technology Director , is responsible for managing daily marketing intelligence activities, ensuring data accuracy, and uncovering insights that optimize marketing ...

New

Esri

Sr. Marketing Data Strategist

Redlands, CA

Overview Are you a strategic, data driven professional who excels at bringing clarity to complex ... Advanced experience working across CRM, marketing automation platforms, CDPs, and BI tools

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How much do marketing data manager jobs pay per year?

As of Jul 24, 2026, the average yearly pay for marketing data manager in the United States is $82,094.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What does a market data manager do?

A marketing data manager oversees the collection, analysis, and interpretation of market data to support marketing strategies and decision-making. They often use tools like Excel, SQL, or data visualization software and require strong analytical skills and knowledge of market research methods. Their role ensures that marketing efforts are data-driven and aligned with market trends.

What is marketing data management?

Marketing data management involves collecting, organizing, and maintaining data related to marketing activities, customer interactions, and campaign performance. It enables marketing teams to analyze data accurately, improve targeting, and make informed decisions using tools like customer relationship management (CRM) systems and data analytics platforms.

What is the difference between Marketing Data Manager vs Marketing Analyst?

AspectMarketing Data ManagerMarketing Analyst
CredentialsBachelor's degree in Marketing, Data Science, or related field; experience with data management toolsBachelor's degree in Marketing, Business, or related field; proficiency in data analysis software
Work EnvironmentOversees data systems, collaborates with marketing teams, manages data qualityAnalyzes marketing data, prepares reports, supports campaign strategies
Industry UsageUsed across marketing departments to manage large datasets and ensure data integrityCommonly employed to interpret data insights and optimize marketing efforts

The Marketing Data Manager focuses on managing and maintaining marketing data systems, ensuring data quality, and supporting strategic decision-making. In contrast, the Marketing Analyst primarily interprets data, generates reports, and provides insights to guide marketing campaigns. Both roles require strong analytical skills and familiarity with data tools, but their core responsibilities differ in scope and focus.

How does a Marketing Data Manager typically collaborate with cross-functional teams to drive campaign success?

As a Marketing Data Manager, you'll regularly partner with marketing strategists, creative teams, and sales departments to ensure that data insights inform every stage of campaign development. This collaboration often involves translating complex analytics into actionable recommendations, aligning on key performance indicators, and providing real-time reporting during active campaigns. Effective communication and the ability to tailor data presentations for different audiences are essential, as your input helps guide budget decisions, audience targeting, and content strategies to maximize ROI.

What does a Marketing Data Manager do?

A Marketing Data Manager oversees the collection, analysis, and interpretation of data related to marketing campaigns and customer behaviors. They ensure data quality, manage databases, and use analytical tools to provide insights that help optimize marketing strategies. Their role often involves collaborating with marketing teams, IT staff, and decision-makers to translate data findings into actionable recommendations. By leveraging data, Marketing Data Managers help organizations make informed decisions to increase ROI and improve customer engagement.

What are the key skills and qualifications needed to thrive as a Marketing Data Manager, and why are they important?

To thrive as a Marketing Data Manager, you need expertise in data analysis, statistics, and marketing principles, often supported by a degree in marketing, business analytics, or a related field. Familiarity with data management platforms, analytics tools like Google Analytics, SQL, and CRM systems, as well as certifications such as Google Analytics or Tableau, are commonly required. Strong problem-solving, communication, and leadership skills help you translate complex data into actionable marketing strategies and collaborate across teams. These skills ensure that marketing efforts are data-driven, effective, and aligned with business objectives.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically Chief Marketing Officers (CMOs) and senior marketing executives, with salaries often exceeding six figures and reaching into the high hundreds of thousands or more for experienced professionals in large organizations. These positions require strategic leadership, extensive experience, and often advanced degrees or certifications in marketing or business.
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What cities are hiring for Marketing Data Manager jobs? Cities with the most Marketing Data Manager job openings:
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Marketing Data Manager jobs near you
Infographic showing various Marketing Data Manager job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 10% Part Time, and 9% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution, with an average salary of $82,094 per year, or $39.5 per hour.
Marketing Data Enablement Manager

Marketing Data Enablement Manager

First Horizon Bank

Memphis, TN

Full-time

Medical, Dental, Vision, Retirement

Posted 20 hours ago

First Horizon Bank rating

8.3

Company rating: 8.3 out of 10

Based on 31 frontline employees who took The Breakroom Quiz

36th of 150 rated banks

Job description

Location: On site at location listed in job posting. 

Summary of Position:

The Marketing Data Enablement Manager is a member of the Marketing team, reporting to the VP, Marketing Data Enablement and Production Support. This position is responsible for leading a team of data analysts. Partnering with key stakeholders, the Marketing Data Enablement Manager shapes and delivers data driven, integrated customer and banker experiences within the Marketing technology stack and enables data pipelines necessary to launch and successfully manage Marketing campaigns and events. The person in this role will focus heavily on retail, small business, and commercial banking-related enablement and will serve as the main steward to advance the campaign and data delivery capabilities in the Marketing and Data Enablement space. This candidate possesses a demonstrated knowledge of industry leading platforms and tools related to banking core systems, CDPs, marketing automation, digital, sales and service, CX, CRM, Data Cloud, and personalization. The candidate can effectively analyze requirements and manage tasks to a deadline. This role will involve designing Alteryx workflows, ETL processes, connecting with data in Salesforce, Data Cloud, and Databricks, ensuring data and process quality, implementing consistent patterns and reusable components.

Roles and Responsibilities:

  • Lead a small team of data analysts focused on launching and supporting Marketing campaigns and projects in a fast-paced environment.
  • Partner with the Analytics, Integrated Marketing and/or Brand Strategy teams to define audience, segmentation, and measurement requirements for program and campaign delivery across multiple channels.
  • Work with cross-functional teammates to follow standard operating procedures to test and validate data processes for quality and accuracy.
  • Ensure data accuracy and integrity across multiple sources and systems.
  • Identify gaps and opportunities in process, quality, and efficiency, and recommend targeted adjustments.
  • Adhere to regulatory and compliance requirements for industry privacy and consent.

Related Qualities:

  • Must have strong oral and written communication skills, communicating complex findings in a clear and understandable manner.
  • Be customer focused on understanding and appropriately drive innovative solutions.
  • The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities.
  • Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions.
  • Provides a high level of accuracy on deliverables and communication, even under pressure.
  • Demonstrated ability to work independently while take initiative and accountability for achieving results.
  • Reads, researches, and remains up to speed on emerging technologies and practices.

      Important Knowledge and Skills:

      • Data Platforms & Tools: CDPs, core data platforms such as MS SQL, Oracle, IBM DB2, Alteryx, and Salesforce Data Cloud, Databricks/Dataiku.
      • CRM, Marketing Automation and Operations: Salesforce CRM, Salesforce Marketing Cloud, Salesforce Privacy Center, and Salesforce Loyalty Cloud.
      • Banking and Financial Services: Domain knowledge related to retail banking, digital banking, commercial / wholesale banking, business banking / small business, treasury management, wealth management, contact center.

      Qualifications:

      • 5+ years of experience in managing a data engineering team within a Marketing and production environment.
      • 2+ years working with Data Cloud and querying data using Salesforce APIs.

      About Us 

      First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com. 

      Benefit Highlights 

      • Medical with wellness incentives, dental, and vision
      • HSA with company match
      • Maternity and parental leave
      • Tuition reimbursement
      • Mentor program
      • 401(k) with 6% match
      • More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

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