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Marketing Data Manager Jobs (NOW HIRING)

National University

Marketing Data Analyst

$55K - $75K/yr

Consultative skills : work with marketing team to translate marketing data needs into reports and ... Demonstrated ability to manage multiple projects simultaneously, set and reach goals, self ...

Amgen

Data Management, Manager

Thousand Oaks, CA

Career Category Sales & Marketing Operations Join Amgen's Mission of Serving Patients At Amgen, if ... the Manager Data Management, Commercial Patient Data reports into the Director, Patient Data ...

AAA Mid Atlantic

Marketing Data Specialist

Columbus, OH

$65K - $94K/yr

Enhance existing campaign management business processes to support efficient campaign management ... relational data. * 2+ years of direct marketing experience. * 2+ years of experience using SAS ...

Essity

Marketing Data Analyst

Philadelphia, PA · On-site

Manage partners by working with media agencies and external providers to optimize marketing ... Data and Analytics Skills: Strong understanding of marketing metrics, ROI analysis, and predictive ...

Improvado

$70K - $110K/yr

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We ... This role also involves managing data transformations in dbt and working with complex, multi-source ...

Improvado

Middle+ Marketing Data Analyst

OH · Remote

$70K - $110K/yr

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We ... This role also involves managing data transformations in dbt and working with complex, multi-source ...

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Marketing Data Manager information

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$42.5K

$82.1K

$97.5K

How much do marketing data manager jobs pay per year?

As of Jun 30, 2026, the average yearly pay for marketing data manager in the United States is $82,094.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Data Manager vs Marketing Analyst?

AspectMarketing Data ManagerMarketing Analyst
CredentialsBachelor's degree in Marketing, Data Science, or related field; experience with data management toolsBachelor's degree in Marketing, Business, or related field; proficiency in data analysis software
Work EnvironmentOversees data systems, collaborates with marketing teams, manages data qualityAnalyzes marketing data, prepares reports, supports campaign strategies
Industry UsageUsed across marketing departments to manage large datasets and ensure data integrityCommonly employed to interpret data insights and optimize marketing efforts

The Marketing Data Manager focuses on managing and maintaining marketing data systems, ensuring data quality, and supporting strategic decision-making. In contrast, the Marketing Analyst primarily interprets data, generates reports, and provides insights to guide marketing campaigns. Both roles require strong analytical skills and familiarity with data tools, but their core responsibilities differ in scope and focus.

How does a Marketing Data Manager typically collaborate with cross-functional teams to drive campaign success?

As a Marketing Data Manager, you'll regularly partner with marketing strategists, creative teams, and sales departments to ensure that data insights inform every stage of campaign development. This collaboration often involves translating complex analytics into actionable recommendations, aligning on key performance indicators, and providing real-time reporting during active campaigns. Effective communication and the ability to tailor data presentations for different audiences are essential, as your input helps guide budget decisions, audience targeting, and content strategies to maximize ROI.

What does a Marketing Data Manager do?

A Marketing Data Manager oversees the collection, analysis, and interpretation of data related to marketing campaigns and customer behaviors. They ensure data quality, manage databases, and use analytical tools to provide insights that help optimize marketing strategies. Their role often involves collaborating with marketing teams, IT staff, and decision-makers to translate data findings into actionable recommendations. By leveraging data, Marketing Data Managers help organizations make informed decisions to increase ROI and improve customer engagement.

What are the key skills and qualifications needed to thrive as a Marketing Data Manager, and why are they important?

To thrive as a Marketing Data Manager, you need expertise in data analysis, statistics, and marketing principles, often supported by a degree in marketing, business analytics, or a related field. Familiarity with data management platforms, analytics tools like Google Analytics, SQL, and CRM systems, as well as certifications such as Google Analytics or Tableau, are commonly required. Strong problem-solving, communication, and leadership skills help you translate complex data into actionable marketing strategies and collaborate across teams. These skills ensure that marketing efforts are data-driven, effective, and aligned with business objectives.
More about Marketing Data Manager jobs
What cities are hiring for Marketing Data Manager jobs? Cities with the most Marketing Data Manager job openings:
What are the most commonly searched types of Marketing Data jobs? The most popular types of Marketing Data jobs are:
What states have the most Marketing Data Manager jobs? States with the most job openings for Marketing Data Manager jobs include:
What job categories do people searching Marketing Data Manager jobs look for? The top searched job categories for Marketing Data Manager jobs are:
Marketing Data Manager jobs near you
Infographic showing various Marketing Data Manager job openings in the United States as of June 2026, with employment types broken down into 88% Full Time, 9% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $82,094 per year, or $39.5 per hour.
Marketing Data Analyst

Marketing Data Analyst

National University

Remote

$55K - $75K/yr

Full-time

Posted 13 days ago

Key responsibilities

  • Report on marketing performance and support the creation of actionable insights for the marketing team.

  • Develop dynamic reports and dashboards to enable analytics self-service and support data-driven decision making.

  • Ensure the accuracy and availability of marketing reports and dashboards by corroborating data integrity.

Job description

Compensation Range:
Annual Salary: $55,869.00 - $75,427.00
Position Summary
As the Marketing Analyst you'll act as a partner within the Marketing Analytics team delivering knowledge of marketing activity performance. Responsibilities will include reporting on performance, supporting the creation of actional insights and enabling analytics self-service for the marketing team. This position requires a strong quantitative background to develop dynamic reports and dashboards that will serve as the backbone for marketing enabling data-driven decision across the team. Additionally, this role supports advanced analytics functions such as developing nuanced forecasts with multiple data inputs. The ideal candidate is a data-driven analyst with a variety of analytic skills including data visualization, experience working with multiple data sources, and marketing data and concepts.
Essential Functions:
  • Consultative skills: work with marketing team to translate marketing data needs into reports and self-service marketing tools.
  • Create data insights: create graphs, reports, and dashboards to increase understanding of performance across marketing and cross-functional teams.
  • Ensure reporting accuracy and availability: Responsible for the data integrity of reports and dashboards ensuring that reported data is accurate. Corroborates data integrity of website and digital media channel data.
  • Develop expertise in data sources: work with internal marketing with cross-functional data partners to ensure that data required is available to use in creating reports and dashboards.
  • Develop expertise in university business processes: cultivate a deep understanding of marketing and enrollment processes, statuses, and prospective student cycle and the supporting data across these to support report and insight creation.
  • Other duties as assigned.

Supervisory Responsibilities: N/A
Requirements:
Education & Experience:
  • Bachelor's degree in Data Science, Computer Science, Math or related field, preferred;
  • 2+ years' relevant experience in marketing analytics or data science role, data management or analytics.
  • Experience within the higher-education industry, a plus.

Competencies/Technical/Functional Skills:
  • Data mining, Excel skills and other technical capabilities including experience with analytics tools and systems such as Excel, R, SQL, SAS, and business intelligence and visualization platforms such as Tableau, Cognos, Birst, DOMO, Microsoft Power BI.
  • Quantitative data experience and exposure to using analytics code to extract data, create dashboards and reports.
  • Strong analytics knowledge base: Familiarity using data warehousing tools and data science environments and integrating data from multiple sources.
  • Understanding of marketing analytics, marketing frameworks and concepts, and analytic needs of marketing team across multiple responsibility levels.
  • Proven capabilities utilizing data to create insight.
  • Ability to participate as an active team member of the team and organization and work toward a common goal.
  • Strong interpersonal skills and the ability to effectively communicate with a wide range of individuals of constituencies in a diverse community. Ability to communicate effectively orally and in writing.
  • Work independently and foster a cooperative spirit within a large and/or small team of diverse cultures, while working in a fast-paced environment with multiple deadlines and frequently changing priorities.
  • Demonstrated ability to manage multiple projects simultaneously, set and reach goals, self-motivated; detail-oriented with the ability to look at the big picture, goal and service-oriented; professional image and demeanor.
  • Advanced Microsoft Office Suite applications such as Word, Excel, PowerPoint, Outlook and ability to learn new systems as necessary to succeed with results.
  • Actively seeks opportunities to influence, build effective relationships and gain alignment with peers, functional partners, and/or external partners to accomplish business objectives.
  • Accepts personal accountability, proactively seeks resolution for personal limitations head-on; and supports honesty and respect towards others, the company, and oneself.

Location: Remote, USA
Travel: up to 10% travel
#LI-Remote
Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate's qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University's total rewards package, as we are dedicated to supporting the needs of the "whole you" with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.
National University is committed to maintaining a high-quality workforce representative of the populations we serve. National University employs more than 4,500 faculty and staff and serves over 45,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our student population, including adult learners and working professionals.
National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University.

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