Marketing Data Analyst
Green Bay, WI · On-site
The Marketing Data Analyst is an important role within the Data Services department partnering ... Demonstrated ability to manage and prioritize multiple requests in a fast-paced environment.
New
Marketing Data Analyst
Green Bay, WI · On-site
The Marketing Data Analyst is an important role within the Data Services department partnering ... Demonstrated ability to manage and prioritize multiple requests in a fast-paced environment.
New
Marketing Data Analyst
Green Bay, WI · On-site +1
The Marketing Data Analyst is an important role within the Data Services department partnering ... Demonstrated ability to manage and prioritize multiple requests in a fast-paced environment.
New
Marketing Data Analyst
Green Bay, WI · On-site +1
The Marketing Data Analyst is an important role within the Data Services department partnering ... Demonstrated ability to manage and prioritize multiple requests in a fast-paced environment.
New
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external ...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external ...
Senior Digital Marketing Data Analyst (Hybrid)
Madison, WI · Hybrid
$80K - $131K/yr
The Senior Digital Marketing Data Analyst will play a critical role in advancing measurement ... You will report to the Senior Manager, Marketing. In this flex office/home role, you will be ...
Senior Digital Marketing Data Analyst (Hybrid)
Madison, WI · Hybrid
$80K - $131K/yr
The Senior Digital Marketing Data Analyst will play a critical role in advancing measurement ... You will report to the Senior Manager, Marketing. In this flex office/home role, you will be ...
Senior Digital Marketing Data Analyst (Hybrid)
Madison, WI · On-site
$80K - $131K/yr
The Senior Digital Marketing Data Analyst will play a critical role in advancing measurement ... You will report to the Senior Manager, Marketing. In this flex office/home role, you will be ...
Senior Digital Marketing Data Analyst (Hybrid)
Madison, WI · On-site
$80K - $131K/yr
The Senior Digital Marketing Data Analyst will play a critical role in advancing measurement ... You will report to the Senior Manager, Marketing. In this flex office/home role, you will be ...
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...
Marketing Manager
Elm Grove, WI · On-site
Marketing Manager Ascendent Health Partners At Ascendent Health Partners, we believe healthcare is ... Monitor campaign performance and turn data into clear recommendations and next steps * Advocate for ...
Marketing Manager
Elm Grove, WI · On-site
Marketing Manager Ascendent Health Partners At Ascendent Health Partners, we believe healthcare is ... Monitor campaign performance and turn data into clear recommendations and next steps * Advocate for ...
CRM & Data Manager
Milwaukee, WI · On-site
Connect marketing, sales and technology teams to build scalable CRM processes, reliable data and measurable campaign performance using HubSpot, Microsoft Dynamics, Sitecore and related integrations.
New
CRM & Data Manager
Milwaukee, WI · On-site
Connect marketing, sales and technology teams to build scalable CRM processes, reliable data and measurable campaign performance using HubSpot, Microsoft Dynamics, Sitecore and related integrations.
New
CRM & Data Manager
Milwaukee, WI · On-site
Connect marketing, sales and technology teams to build scalable CRM processes, reliable data and measurable campaign performance using HubSpot, Microsoft Dynamics, Sitecore and related integrations.
New
CRM & Data Manager
Milwaukee, WI · On-site
Connect marketing, sales and technology teams to build scalable CRM processes, reliable data and measurable campaign performance using HubSpot, Microsoft Dynamics, Sitecore and related integrations.
New
Connect marketing, sales and technology teams to build scalable CRM processes, reliable data and measurable campaign performance using HubSpot, Microsoft Dynamics, Sitecore and related integrations.
New
Connect marketing, sales and technology teams to build scalable CRM processes, reliable data and measurable campaign performance using HubSpot, Microsoft Dynamics, Sitecore and related integrations.
New
Digital Marketing Coordinator
Waukesha, WI · On-site
$44K - $58K/yr
This role focuses on creating effective online content, managing email campaigns, and turning marketing data into actionable insights. The ideal candidate is organized, analytical, and comfortable ...
Quick apply
Digital Marketing Coordinator
Waukesha, WI · On-site
$44K - $58K/yr
This role focuses on creating effective online content, managing email campaigns, and turning marketing data into actionable insights. The ideal candidate is organized, analytical, and comfortable ...
The ideal candidate is both data-driven and creative, capable of analyzing performance metrics ... Manage and grow social media accounts, including content planning, posting, and audience ...
The ideal candidate is both data-driven and creative, capable of analyzing performance metrics ... Manage and grow social media accounts, including content planning, posting, and audience ...
The ideal candidate is both data-driven and creative, capable of analyzing performance metrics ... Manage and grow social media accounts, including content planning, posting, and audience ...
The ideal candidate is both data-driven and creative, capable of analyzing performance metrics ... Manage and grow social media accounts, including content planning, posting, and audience ...
The Manager, Marketing Technology (AI Data & Analytics) will be responsible for strategic marketing and business development data analysis of data stored within Foley's Customer Relationship ...
The Manager, Marketing Technology (AI Data & Analytics) will be responsible for strategic marketing and business development data analysis of data stored within Foley's Customer Relationship ...
Data Automation Manager
Milwaukee, WI · On-site
In the Data Automation Manager position, you'll transform manual sales, marketing, CRM, and customer data processes into scalable, automated workflows that improve accuracy, reduce operational effort ...
Data Automation Manager
Milwaukee, WI · On-site
In the Data Automation Manager position, you'll transform manual sales, marketing, CRM, and customer data processes into scalable, automated workflows that improve accuracy, reduce operational effort ...
In the Data Automation Manager position, you'll transform manual sales, marketing, CRM, and customer data processes into scalable, automated workflows that improve accuracy, reduce operational effort ...
In the Data Automation Manager position, you'll transform manual sales, marketing, CRM, and customer data processes into scalable, automated workflows that improve accuracy, reduce operational effort ...
Marketing Intern
Middleton, WI · On-site
$15 - $20/hr
Gather marketing data and assist with routine reports and summaries * Conduct basic market and ... Ability to manage multiple responsibilities and meet deadlines * Professional and customer-focused ...
Marketing Intern
Middleton, WI · On-site
$15 - $20/hr
Gather marketing data and assist with routine reports and summaries * Conduct basic market and ... Ability to manage multiple responsibilities and meet deadlines * Professional and customer-focused ...
Marketing Intern
$15.50 - $20.50/hr
Gather marketing data and assist with routine reports and summaries * Conduct basic market and ... Ability to manage multiple responsibilities and meet deadlines * Professional and customer-focused ...
Marketing Intern
$15.50 - $20.50/hr
Gather marketing data and assist with routine reports and summaries * Conduct basic market and ... Ability to manage multiple responsibilities and meet deadlines * Professional and customer-focused ...
Digital Marketing Strategist
Waukesha, WI · On-site
$122K - $183K/yr
Manage multiple campaigns and stakeholders across a complex, global organization. Performance Analytics & Optimization * Monitor campaign, website, and marketing funnel performance, recommending data ...
Digital Marketing Strategist
Waukesha, WI · On-site
$122K - $183K/yr
Manage multiple campaigns and stakeholders across a complex, global organization. Performance Analytics & Optimization * Monitor campaign, website, and marketing funnel performance, recommending data ...
Curriculum Manager - Data Science and AI
Belgium, WI · On-site +1
... and marketing to expand and improve our Data Science and Data Engineering curriculum-helping ... Manage the entire content development lifecycle and deadlines. * Source and recruit top-tier ...
Curriculum Manager - Data Science and AI
Belgium, WI · On-site +1
... and marketing to expand and improve our Data Science and Data Engineering curriculum-helping ... Manage the entire content development lifecycle and deadlines. * Source and recruit top-tier ...
Marketing Data Manager information
What does a marketing data manager do?
A Marketing Data Manager oversees the collection, analysis, and interpretation of data related to marketing campaigns and customer behaviors. They ensure data quality, manage databases, and use analytical tools to provide insights that help optimize marketing strategies. Their role often involves collaborating with marketing teams, IT staff, and decision-makers to translate data findings into actionable recommendations. By leveraging data, Marketing Data Managers help organizations make informed decisions to increase ROI and improve customer engagement.
What are the key skills and qualifications needed to thrive as a marketing data manager?
To thrive as a Marketing Data Manager, you need expertise in data analysis, statistics, and marketing principles, often supported by a degree in marketing, business analytics, or a related field. Familiarity with data management platforms, analytics tools like Google Analytics, SQL, and CRM systems, as well as certifications such as Google Analytics or Tableau, are commonly required. Strong problem-solving, communication, and leadership skills help you translate complex data into actionable marketing strategies and collaborate across teams. These skills ensure that marketing efforts are data-driven, effective, and aligned with business objectives.
How does a marketing data manager typically collaborate with cross-functional teams to drive campaign success?
As a Marketing Data Manager, you'll regularly partner with marketing strategists, creative teams, and sales departments to ensure that data insights inform every stage of campaign development. This collaboration often involves translating complex analytics into actionable recommendations, aligning on key performance indicators, and providing real-time reporting during active campaigns. Effective communication and the ability to tailor data presentations for different audiences are essential, as your input helps guide budget decisions, audience targeting, and content strategies to maximize ROI.
What is the difference between Marketing Data Manager vs Marketing Analyst?
| Aspect | Marketing Data Manager | Marketing Analyst |
|---|---|---|
| Credentials | Bachelor's degree in Marketing, Data Science, or related field; experience with data management tools | Bachelor's degree in Marketing, Business, or related field; proficiency in data analysis software |
| Work Environment | Oversees data systems, collaborates with marketing teams, manages data quality | Analyzes marketing data, prepares reports, supports campaign strategies |
| Industry Usage | Used across marketing departments to manage large datasets and ensure data integrity | Commonly employed to interpret data insights and optimize marketing efforts |
The Marketing Data Manager focuses on managing and maintaining marketing data systems, ensuring data quality, and supporting strategic decision-making. In contrast, the Marketing Analyst primarily interprets data, generates reports, and provides insights to guide marketing campaigns. Both roles require strong analytical skills and familiarity with data tools, but their core responsibilities differ in scope and focus.
What are the most commonly searched types of Marketing Data jobs in Wisconsin?
The most popular types of Marketing Data jobs in Wisconsin are:
What are popular job titles related to Marketing Data Manager jobs in Wisconsin?
For Marketing Data Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Marketing Data Manager jobs in Wisconsin look for?
The top searched job categories for Marketing Data Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Marketing Data Manager jobs?
Cities in Wisconsin with the most Marketing Data Manager job openings:
Job description
Position Purpose
Upholds the Credit Union's mission of "We do the right thing one member, one employee, and one experience at a time to strengthen the communities we serve" by providing objective, data-driven analysis of marketing strategies, campaigns, channels, and investments to improve decision-making and maximize business impact.
The Marketing Data Analyst is an important role within the Data Services department partnering closely with Marketing and other areas of the Credit Union. This role serves as the subject matter expert for marketing analytics and measurement, using member, transactional, campaign, digital, and other available data to determine what is working, what is not, and where opportunities exist.
This role goes beyond reporting marketing activity by evaluating the effectiveness and business impact of marketing efforts. The Marketing Data Analyst is expected to exercise independent analytical judgment, challenge assumptions when appropriate, and clearly communicate conclusions based on evidence - including when findings differ from expectations or established perspectives.
Essential Responsibilities
Necessary Experience and Qualifications
Work Environment and Physical Requirements
NOTE: This job has the potential to periodically work remotely contingent upon supervisor approval but is not a work from home eligible position. When working remotely it is necessary to follow our Remote Work / Work from Home Policy.
The above statements are intended to describe the general nature and level of the work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, or requirements.
Capital Credit Union is an Equal Opportunity Employer. We participate in E-Verify. Click the Learn more about Capital Credit Union link below for more information, as well as information on employee rights under the Family Medical Leave Act and the Employee Polygraph Protection Act.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Upholds the Credit Union's mission of "We do the right thing one member, one employee, and one experience at a time to strengthen the communities we serve" by providing objective, data-driven analysis of marketing strategies, campaigns, channels, and investments to improve decision-making and maximize business impact.
The Marketing Data Analyst is an important role within the Data Services department partnering closely with Marketing and other areas of the Credit Union. This role serves as the subject matter expert for marketing analytics and measurement, using member, transactional, campaign, digital, and other available data to determine what is working, what is not, and where opportunities exist.
This role goes beyond reporting marketing activity by evaluating the effectiveness and business impact of marketing efforts. The Marketing Data Analyst is expected to exercise independent analytical judgment, challenge assumptions when appropriate, and clearly communicate conclusions based on evidence - including when findings differ from expectations or established perspectives.
Essential Responsibilities
- Marketing Performance & Measurement: Own the measurement of marketing campaigns, channels, and investments, including KPIs, attribution, ROI, acquisition, conversion, and other business outcomes.
- Insights & Recommendations: Analyze member, transactional, campaign, digital, and behavioral data to explain performance and identify opportunities, including connecting marketing engagement (e.g., opens, clicks, and views) with application, product, and transactional data to understand downstream behavior, conversion, and business impact.
- Testing & Experimentation: Design and evaluate A/B tests, control groups, and other approaches to determine the incremental impact of marketing efforts.
- Member & Audience Analytics: Use segmentation, cohort, funnel, acquisition, retention, and behavioral analysis to improve targeting and understand member response.
- Analytical Partnership: Serve as Data Services' primary analytical partner to Marketing, translating business questions into analytical approaches while maintaining independent judgment and professionally challenging conclusions that are not supported by the data.
- Communication & Storytelling: Present clear, actionable findings to Marketing and leadership, distinguishing between what the data demonstrates, suggests, and cannot establish.
- Reporting & Visualization: Develop dashboards, scorecards, and recurring reporting that provide meaningful visibility into marketing performance and business impact.
- Data Quality & Continuous Improvement: Partner with Data Services and Marketing to improve data quality, metric definitions, measurement methodologies, and overall marketing analytics capabilities.
Necessary Experience and Qualifications
- Bachelor's degree in Marketing, Business, Analytics, Finance, Mathematics, Statistics, or a related field, or equivalent combination of education and relevant experience.
- At least five years of experience in marketing analytics, marketing measurement, customer analytics, or a closely related role.
- Demonstrated experience analyzing customer or member, transactional, campaign, and behavioral data to measure marketing effectiveness, explain performance, and develop actionable insights and recommendations.
- Advanced experience writing and optimizing SQL queries, preferably in Snowflake and Oracle.
- Experience with business intelligence and data visualization tools such as PowerBI.
- Demonstrated ability to manage and prioritize multiple requests in a fast-paced environment.
- Strong communication skills (written and verbal) with the ability to translate complex analytical findings into clear insights and recommendations for a diverse credit union audience.
- Demonstrated ability to exercise independent analytical judgment, professionally challenge assumptions, and confidently communicate conclusions supported by data.
- Experience in financial services or credit unions and an understanding of member, product, and transactional data is preferred.
Work Environment and Physical Requirements
- Office environment with moderate level of noise
- Frequent use of telephone, copier, computer, fax machine and other office machines
- Prolonged sitting or standing
- Frequent mental and visual concentration
- Minimal lifting of up to 25 pounds
NOTE: This job has the potential to periodically work remotely contingent upon supervisor approval but is not a work from home eligible position. When working remotely it is necessary to follow our Remote Work / Work from Home Policy.
The above statements are intended to describe the general nature and level of the work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, or requirements.
Capital Credit Union is an Equal Opportunity Employer. We participate in E-Verify. Click the Learn more about Capital Credit Union link below for more information, as well as information on employee rights under the Family Medical Leave Act and the Employee Polygraph Protection Act.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.